Couponspy Christmas Ecommerce Survey 2013

COUPONSPY CHRISTMAS ECOMMERCE SURVEY 2013

What is the average shopping behaviour of Indians during the festive season?

2

GOALS OF THE SURVEY

With this survey CouponSpy aimed to determine the shopping behaviour of Indians during the Christmas period, in particular, their online shopping behaviour. The results are published in the following categories:

1. Online/Offline Shopping2. Finance3. Products purchased4. Comparisons between genders and religions5. Fun facts

Christmas Facts & Figures 2013

3

ONLINE/OFFLINE SHOPPING

Christmas Facts & Figures 2013

4

MOST INDIAN PEOPLE BUY CHRISTMAS GIFTS

Yes No0

10

20

30

40

50

60

70

80

90 85

15

Christmas Facts & Figures 2013

Answer in percentage

5

MOST INDIAN PEOPLE BUY BETWEEN 1 – 5 GIFTS

More than 20

10 - 20

5 - 10

1 - 5

0 10 20 30 40 50 60 70 80

4

7

21

68

Christmas Facts & Figures 2013

Answers in percentage

6

FRIENDS AND FAMILY ARE THE TOP RECIPIENTS OF CHRISTMAS GIFTS

Fam

ily

Frie

nds

Colle

ague

sBo

ssPe

ts

Other

0

10

20

30

40

50

60

70

8068 67

19

6 4 6

Christmas Facts & Figures 2013

Indicated in percentage

7

MOST PEOPLE DO NOT HAVE TROUBLE DECIDING ON THEIR PARTNERS GIFT

Very Easy

Easy

Neutral

Difficult

Very Difficult

0 5 10 15 20 25 30 35

20

19

33

20

9

Christmas Facts & Figures 2013

Answers in percentage

8

DECEMBER IS THE TIME TO DO CHRISTMAS SHOPPING FOR MOST PEOPLE

Afte

r Pre

viou

s Chr

istm

as

6 Mon

ths Be

fore

3 Mon

ths Be

fore

2 Mon

ths Be

fore

In D

ecem

ber

A Fe

w D

ays Be

fore

Chr

istm

as0

20

40

60

4.5 3 1 2.5

58

30

Christmas Facts & Figures 2013

Indicated in percentage

9

BETTER PRICES IS THE TOP REASON FOR ONLINE SHOPPING

Bette

r Pric

es

Spec

ial O

ffers

24/7

Ava

ilabi

lity

Conve

nien

ce

Prod

uct D

iver

sity

Avoi

d Cro

wds

& Q

ueue

s

Quick

Easy

gift

givin

g

Supp

ort H

elpl

ines

Preo

rder

item

s

Discr

eet P

urch

ases

Other

01020304050607080 71 68

5045

3530 27 26

14 136 2

Christmas Facts & Figures 2013

Answers are in percentage

10

MONEY MATTERS

Christmas Facts & Figures 2013

11

THE VAST MAJORITY SPEND BETWEEN RS 1000 AND RS 10 000

Rs 1000 - 10 000

Rs 10 000 - 20 000

Rs 20 000 - 30 000

Rs 30 000 - 50 000

0 10 20 30 40 50 60

53

10

3

2

Answers in percentage

Christmas Facts & Figures 2013

12

THE MAJORITY OF RESPONDENTS WILL SPEND MORE WHEN COMPARED TO LAST YEAR

68%

32%

More Less

Christmas Facts & Figures 2013

13

THE MOST MONEY FOR CHRISTMAS GIFTS WILL BE SPENT ON FRIENDS

Frie

nds

Pare

nts

Partn

er

Child

ren

Exte

nded

Fam

ilyPe

ts

Other

05

101520253035

29 27

2015

7

0.5 2

Christmas Facts & Figures 2013

Answers are in percentage of respondents

14

PRODUCTS PURCHASED

Christmas Facts & Figures 2013

15

THE FAVOURITE ONLINE STORES FOR INDIAN CONSUMERS

Other

Yebhi

Jabong

HomeShop18

Myntra

eBay.in

SnapDeal

FlipKart

0 10 20 30 40 50 60 70 80 90

9

11

25

28

29

34

37

83

Christmas Facts & Figures 2013

Results in percentage of users

16

THE BUYERS GUIDE FOR CHRISTMAS GIFTS

Other

Tickets

Toys

CDs/Books/Blu-Rays

Items for Home

Electronics

0 10 20 30 40 50 60 701

1111

1417171818

2529

5863

Christmas Facts & Figures 2013

Answers in percentage

17

WHERE DO YOU BUY YOUR CHRISTMAS GIFTS?

In S

tore

s

Onlin

e us

ing

PC

Onlin

e us

ing

Mob

ile

Onlin

e us

ing

Tabl

et

Other

0

10

20

30

40

50

60 54 54

22

51

Christmas Facts & Figures 2013

Respondents could choose more than one answer

18

THE CHRISTMAS GIFT WISH LIST

OtherToys

Consoles & GamesTickets

CDs, Books and Blu-RaysFood/Sweets

Cosmetics/FragrancesItems for HomeVouchers/Cash

Jewellery & WatchesClothing/Shoes/Accessories

Electronics

0 10 20 30 40 50 60 701

891112

1518

2327

3153

64

Christmas Facts & Figures 2013

Answers in percentage

COMPARISONS

Christmas Facts & Figures 2013

19

20

MEN AND WOMEN HAVE THE SAME TOP 3 GIFTS IN THEIR WISH LIST

Food

s/Sw

eets

Toys

Cosm

etics/Fr

agra

nces

Elec

troni

cs

Item

s fo

r the

Hom

e

Conso

les & G

ames

Cloth

ing/

Shoe

s/Ac

cess

orie

s

Jewel

lery

& W

atch

es

Tick

ets

Vouc

hers

/Cas

h

CDs/Bo

oks/Bl

u-Ray

s0

20

40

60

80

158 13

75

2012

49

2611

251415

8

2936 30

1

64

44

10

34

5

Male Female

Christmas Facts & Figures 2013

Answers in percentage

21

COMPARE WHERE MEN AND WOMEN BUY THEIR CHRISTMAS GIFTS

Other

Online Using Tablet

Online Using Mobile

In Stores

Online Using Computer

0 10 20 30 40 50 60 70 80

1

6

23

46

59

1

3

22

74

39

Female Male

Christmas Facts & Figures 2013

Answers in percentage

22

COMPARE WHICH GIFTS MEN AND WOMEN BUY

Consoles & GamesElectronics

TicketsCDs/Books/Blu-Rays

Voucher/CashClothing/Shoes/Accessories

ToysJewellery & Watches

Cosmetics/FragrancesFood/Sweets

Items for the HomeOther

0 10 20 30 40 50 60 70 8011

6914

1914

5917

2814

1824

1

928

417

1472

1732

2917

281

Female Male

Christmas Facts & Figures 2013

23

FUN FACTS

Christmas Facts & Figures 2013

24

MANY WESTERN CHRISTMAS TRADITIONS ARE APPARENT IN INDIA

Other

Mistletoe

Clay Lamps

Mass

Carols

The Tree

Decorating

Meals with loved ones

Helping others

Gifts

0 10 20 30 40 50 60 70

4

3

12

20

20

21

34

35

40

61

Christmas Facts & Figures 2013

Answers in percentage

25

MEMBERS FROM ALL RELIGIONS BUY GIFTS

Yes No0

20

40

60

80

100

120

97

3

67

33

84

16

100

0

Christian Muslim Hindu Buddhist

Christmas Facts & Figures 2013

Answers in percentage