Corporate identity system manual

Version 3.0 (02/29/2012)

Corporate Identity System Manual

Brand Logo

Brand Logo and Slogan

Colour System

Business Standard Format Application

Visual Supplementary System

01

02

03

04

05

Media Application

Office Supplies

Operating applications

06

07

08

INDEX Corporate Identity System Manual

01

Brand Logo


01.2Brand LogoFUNTORO brand logo is a text logo, and the font has undergone special drawing and shaping treatment. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.As the manufacture process and materials of the product trademark are taken into account, the character FUNTORO shall be presented in the standard font and the registered trademark "TM" shall be discarded.

FUNTORO brand logo


01.3Brand LogoThe distance between the character FUNTORO and the registered trademark "TM" is based on the ratio of the thickness of the letters to their highest point. This group is used when the brand logo is used alone. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.The angle of the letter "r" is 70 degrees to the horizontal.

Logo ratio A


X

A

7.3X

0.1.8X

0.4X

A = 70°

01.4Brand LogoThis group is used when the brand logo makes clear the relation between FuntoroInc. and with MSI. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.

Logo ratio B


MSI Corporation

X

0.4X

7.3X

0.1.8X

0.1.8X

0.4X

MSI Corporation

This ratio is based on the ratio of the logo for the Chinese abbreviation for FUNTORO and its Chinese abbreviation“微捷科技” and the thickness of the letters.Please make adjustment according to the electronic files. Any change or deformation of this logo group is not allowed under any circumstances.

01.5Brand LogoRatios for logo and Chinese abbreviation


X

7.3X 4.7X1.1X

0.1.8X

0.4X 0.4X

X

7.3X

4.2X1.3X 1.2X

0.1.8X

0.4X

0.3X

0.7X

0.2X

橫式格式

直式格式

The size of the FUNTURO logo should allow for easy reading. The clarity and visibility of the logo must be maintained, and the maximum height must be no less than 3mm when the size is enlarged or lessened. When FUNTORO logo height is less than 5mm, please omit the registered trademark "TM", and the position of other elements and make no changes to the spaces..

01.6Brand LogoLogo minimum size


W : H = 7.6 : 1

Minimum size: 27mm (w) x 4 mm (h)

When the logo size is less than 4 mm, please omit the "TM" symbol.

W : H = 12 : 1

Minimum size: 48 mm (w) x 4 mm (h)

W : H = 3.5 : 1

Minimum size: 28 mm (w) x 8 mm (h)

4 mm

4 mm

4 mm

8 mm

The FUNTORO logo often needs to make up different application types with other elements. In order to ensure the logo can be easily identified and to avoid distraction and interference from other objects, there must be minimum clear space around the logo.

01.7Brand LogoLogo minimum clear space Clear space around the logo


The FUNTURO logo should be above the Chinese abbreviation“微捷科技”. Please make size adjustment according to the electronic documents.

Minimum size of the logo combination

Brand LogoRatios for vertical logo and Chinese abbreviation


X

7.3X

4.7X

1.1X

0.1.8X

0.4X

0.2X

標誌組合最小尺寸

3.5 mm

01.8

02

Brand Logo and Slogan


02.2

More than Expectation More than Expectation

X

0.5X

7.3X

0.1.8X

0.1.8X

0.4X

X

7.3X 7.3X

0.4X 0.4X

More than Expectation


Brand logo and sloganEnglish company slogan: Moderne is the standard font for the company.It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.

Combination of brand logo and slogan


03

Colour System


03.2

Pantone 376 C

C.50 M.0 Y.100 K.0

R.142 G.195 B.31

Special colour

Printing Colour

RGB

Pantone Cool Gray11 C

C.0 M.0 Y.0 K.70

R.115 G.115 B.115

Special colour

Printing Colour

RGB

Colour SystemThe main colour of FUNTORO Company is green, while black and white are the optional colours; the colours which can only be used for the logo are standard green / black/ white.The auxiliary colour is gray, which can be used in supporting graphics and the text to set off the standard green.

Standard colour


03.3Colour SystemAll articles produced for PR material should observe the pre-set colour balance. The colour balance table is mainly used to explain the proportion of colour use; in the main application system, white and standard green are planned as the basic hues and colours, while different saturation and brightness are only used in a small-scale as assistance.Please see the table below, and correctly grasp the colour configuration plan

Auxiliary colour balance table


Standard Green 80%Pantone 376 C (80%)C.40 M.0 Y.80 K.0R.170 G.207 B.82

Standard Green Pantone 376 CC.50 M.0 Y.100 K.0R.142 G.195 B.31



Auxiliary Gray 100%Pantone Cool Gray11 CC.0 M.0 Y.0 K.70R.115 G.115 B.115

Auxiliary Gray 40%Pantone Cool Gray11 C (40%)C.0 M.0 Y.0 K.30R.200 G.200 B.200


03.4Colour SystemThere must be an obvious and sharp contrast between the colour of FUNTORO brand logo and background colour configuration. To make the logo more easily identifiable, please make the logo according to the specifications in the following table. When the FUNTORO logo is vertically arranged, the letter "F" is placed on the top and the letter "O" is on the bottom.

The correct use of colour


0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

04Corporate Identity System Manual

Business StandardFormat Application

04.2Business StandardFormat Application

English fonts used by the enterprise are: Moderne font familyThese English fonts can be used for flat production, as well as corporate office supplies and web pages.

English standard fonts used by the enterprise


Moderne Font Family

Moderne Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*?>}~,.

Moderne Oblique


Moderne Demi


Moderne DemiOblique



Chinese fonts used by the enterprises are: Huakang bold family. If there is no Huakang rounded fonts installed in the computer, please use Microsoft's boldface instead.These Chinese fonts can be used for flat production in Greater China Area, as well as the making of business office supplies, web pages, e-cards, and e-newsletters.

Chinese standard fonts used by the enterprise


華康黑體系

華康細黑體 / 企業專用中文字體

華康中黑體 / 企業專用中文字體

華康粗黑體 / 企業專用中文字體

華康超黑體 / 企業專用中文字體


The ratios are set based on the FUNTORO logo ratio to the thickness of the letters. It cannot be changed and re-drawn in any way while being used, but can only be copied from the provided electronic files.

English/Chinese standard fonts used by the enterprise.


FUNTORO Inc.9X

9X

X FUNTORO Inc.

FUNTORO Inc.

12.2 X

X

12.2 X

X

0.7XFUNTORO Inc.


English fonts used by the enterprise are: Moderne Font Family The ratios are set according to the ratio of the FUNTORO logo to the corporate information and the thickness of the letters. Subsidiaries can replace the information in accordance with the formulated specifications.

Combination of the logo and the corporate information when in English


FUNTORO Inc.5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:886-2-32341359 FAX:886-2-32349617www.funtoro.com

FUNTORO Inc.5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:886-2-32341359 FAX:886-2-32349617www.funtoro.com


English fonts used by the enterprise are: Moderne Font FamilyChinese fonts used by the enterprise are: Huakang Bold familyThe ratios are set according to the ratio of the FUNTORO logo to the corporate information and the thickness of the letters. Subsidiaries can replace information in accordance with the formulated specifications.

Chinese and English combination of the logo and the corporate information


23556 新北市中和區立德街99號5樓

5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:886-2-32341359 FAX:886-2-32349617www.funtoro.com

FUNTORO Inc.

23556 新北市中和區立德街99號5樓

5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:886-2-32341359 FAX:886-2-32349617www.funtoro.com

FUNTORO Inc.


When the company name FUNTORO appears in the content of articles, uppercase letters should be used for the whole word.

Company name in articles


05

Visual Supplementary System


05.2Visual Supplementary SystemThe arc supporting graphics of FUNTORO originate from the shape of the letter "F". The clear arc figure represents the uniqueness of the corporate visual image in the advertising space, and is suitable for placement on rectangular advertising media (Catalogue / magazine layout / posters / outdoor advertising etc).In order to maintain the high visibility of ads / posters, the files of the common A4 vertical / horizontal format will be provided separately; please complete the printing according to the standard files.

Supporting graphics-A


Horizontal exampleVertical example

A

05.3Visual Supplementary SystemWhen the logo and arc are in use, please do not arbitrarily change the colour scheme (except for the essential colour standard blue and auxiliary colours as specified) and the relative position of the arc,. The following are the examples of the mistaken use of the logo, providing reference for completing the printing.

Supporting graphics-A Examples of mistaken use


05.3Visual Supplementary SystemThe design of special patterns can be used on other objects, such as desktop wallpaper, rear panels, and anti-counterfeit measures, etc. a large-spaced printed sheet with the logo repeated can increase the brand exposure.

Supporting graphics-B Continuous Patterns


06

Media Application


06.2Media ApplicationSupporting graphics are used in the lower area of the entire printed sheet, and they should be placed on the main area of focus. The focus of the main vision cannot be covered by the supporting figures when arranged. The ratio of the supporting graphics can be changed according to the word count of the text. Please use equal ratio and pantograph together based on the formulated specifications when there is a need to make media ads of different sizes.

Horizontal/ vertical ratios for flat media ads / posters -


Horizontal configuration example

Vertical configuration example

Main vision

Subtitle / product photos and description of features

FUNTORO Logo

Website

Place for the trademark of SI clients

A

www.funtoro.com

www.funtoro.com



1X

5.2X

9X

0.5X

1.9X

1.4X

0.6X 0.3X1.7X5X

6.5X

0.5X

3.5X

3X 0.3X1X

maximum area

1X5X

1.3X

B

A

B

C

C

D

D

E

E

A

This area is used for main vision of the advertisement, and design elements such as images and illustrations can be placed according to different requirements. Please see 05.02 for the relative specifications for the supporting graphics.

Main vision: A

This area is used for the main title / copy, and the height range can be adjusted. Please make arrangements based on the amount of content (all the fonts are set in accordance with Moderne, while other special characters are not included.)

Title / product photos and description of features: B

This block is the corporate identity block that must be seen in media advertising. Please see 02.03 or relative specifications.

FUNTORO Logo: C

Website font is Moderne, placed in the upper right. Black or white colour is chosen as the supporting colour, which is determined by the shade of background colour.

Website: D

This block is the used for media advertising SI clients to reveal their corporate information.Predetermined place for SI Logo: E

06.3Media ApplicationThis example applies to the general vertical / horizontal flat / web media layout of ads; the volume of content and copy depend on the size of the printed sheet.

Examples of flat media ads / posters


Cross-page advertisement - W420mm x H297mmHorizontal advertisement - W210xH297mmVertical advertisement - W297xH210mm

06.4Media Applicationoutdoor advertising - Please do not buy deformed or covered advertising panels. Do not put complex graphics and writing in the layout of the printed sheet, and take account of the identification degree of graphic and writing on the printed sheet as well as the duration that consumers spend on reading.1. Exterior walls / T Bar large advertising: the width of the advertising sheet should be more than 3 meters if as possible, and the copy cannot be too much.2. Medium/ small ads for pedestrians: the width of the advertising sheet should be more than 1 meter or so if possible, and the key feature copy can be increased according to the duration of the vision for reading the ads.

Vertical outdoor advertising layout - 5 types of ratio


www.funtoro.com


FUNTORO, The first entertainment system media on demand for buses and coaches in which each passenger can acess rhe content theydesire: Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.

Amazing Experience, Touch the Future!

ASTEKNOLOJI BILISIM LIMITED SIRKETIYavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 TurkeyTEL :+90 212 562 40 20 FAX :+90 212 562 40 29

FUNTORO Turkish Agent:

www.funtoro.com


FUNTORO, The first entertainment system media on demand for buses and coaches in which each passenger can acess rhe content theydesire: Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.




W:H=1:1W:H=1:2 W:H=1:3W:H=1:4W:H=1:5

Amazing Experience, Touch the Future!FUNTORO, The first entertainment system media on demand for buses and coaches in which each passenger can acess rhe content theydesire: Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.




AmazingExperience, Touch theFuture!FUNTORO, The first entertainment system

media on demand for buses and coaches

in which each passenger can acess rhe

content theydesire: Movies, Live TV,

Internet, Games, Advertising, News or

Informatuon while on the road.




AmazingExperience, Touch theFuture!FUNTORO, The first entertainment system media on demand for buses and coaches in which each passenger can acess rhe content theydesire: Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.




06.5Media Applicationoutdoor advertising - Please do not buy deformed or covered advertising panels. Do not put complex graphics and writing in the layout of the printed sheet, and take account of the identification degree of graphic and writing on the printed sheet as well as the duration that consumers spend on reading.1. Exterior walls / T Bar large advertising: the width of the advertising sheet should be more than 3 meters if as possible, and the copy cannot be too much.2. Medium/ small ads for pedestrians: the width of the advertising sheet should be more than 1 meter or so if possible, and the key feature copy can be increased according to the duration of the vision for reading the ads.

Horizontal outdoor advertising layout - 5 types of ratio


W:H=1:1

W:H=1:2

W:H=1:3

W:H=1:4

W:H=1:5

07

Office Supplies


07.2Office SuppliesSize: W90 mm x H50 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprises: Huakang Bold FamilyPrinting: if special colours are needed for single-sided four-colour printing, please print based on the corporate standard colours; the paper is set to be 240-pound Japan ivory paper.Subsidiaries can update the content of the card themselves; ratio standards and specifications can be altered according to the e-files.

Parent company card


楊覲銘

23556 新北市中和區立德街99號5樓電話：+886-2-3234-1359 ext:108 傳真：+886-2-323-49617行動：+886-915-879-955E-mail:[email protected]統一編號：28927372

研發處協理

FUNTORO Inc.

Edgar Yang

R&D DivisionAssistant Vice President

5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:+886-2-3234-1359 ext:108 FAX:+886-2-3234-9617Mobile：+886-915-879-955E-mail:[email protected]

Examples of parent company information revealing

MSI Corporation

MSI Corporation

楊覲銘

23556 新北市中和區立德街99號5樓電話：+886-2-3234-1359 ext:108 傳真：+886-2-323-49617行動：+886-915-879-955E-mail:[email protected]統一編號：28927372

研發處協理

FUNTORO Inc.

Edgar Yang


5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:+886-2-3234-1359 ext:108 FAX:+886-2-3234-9617Mobile：+886-915-879-955E-mail:[email protected]

Only taking FUNTORO as the main example

07.3Office SuppliesSize: W90 mm x H50 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold FamilyPrinting: if special colours are needed for the single-sided four-colour printing, please follow the corporate standard colour / making ratio standard and specifications; please enlarge or lessen the size according to the e-files. Dealers can change the language to local language by their own according to the fonts /level.

Dealer business cards


MSI Corporation

ASTEKNOLOJI BILISIM LIMITED SIRKETIYavuz Selim Cad. No:12 Buyuk Istanbul Otogari Karsisi Esenler Istanbul, 34220 TurkeyTEL :+90 212 562 40 20 FAX :+90 212 562 40 29E-mail:[email protected]

FUNTORO Turkish Agent:FUNTORO Turkish Agent:

Edgar Yang


Mobile：+886-915-879-955

07.4Office SuppliesSize: Large - W336 mm x H258 mmMedium - W254.5 mm x H190 mmSmall - W231 mm x H126 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold familyPrinting: If special colours are needed for single-sided four-colourprinting, please follow the corporate standard colours.

Envelopes of varied sizes


FUNTORO Inc.23556 台北縣中和市立德街99號5樓5F., No.99, Lide St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.)TEL:+886-2-3234-1359 FAX:+886-2-3234-9617www.funtoro.com



07.5Office SuppliesSize: Large - W336 mm x H258 mmMedium - W254.5 mm x H190 mmSmall - W231 mm x H126 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold familyPrinting: If special colours are needed for single-sided four-colour printing, please follow the corporate standard colours.

Letter paper



07.6Office SuppliesSize: W90 mm x H50 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold familyPrinting: if special colours are needed for the single-sided four-colour printing, please follow the corporate standard colour. Subsidiaries can update the content of the identification card; ratio standards and specifications for the making can be altered according to the e-files; subsidiaries can change the writing information on their own according to the fonts /level.

Identification card and identification band


楊覲銘

Edgar Yang

X

2X

0.5X

0.5X

Graphic expression of continuous logo of FUNTORO Inc.FUNTORO Inc.

X

6X

4.8X

1.2X 0.8X X1.2X 1.2X

2.5X

2.5X

7X


Standard specifications Example of ads sheet placing

07.7Office SuppliesSize: W260 mm x H350 mm x D100 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold familyPrinting: if special colours are needed for single-sided four-colour printing, follow the corporate standard colours. FUNTORO logo must be placed on both sides of the bags; if agents have requirements for special projects, they should supply the design to the parent company, and the design draft should only be published only after approval by the parent company.

Bags


07.8Office SuppliesSize: Applied to the outlook according to the Word file Chinese / English fonts used by the enterprise: any font installed on the computerThis is the standard version, if there are requirements for promoting activities, the signature line can be made separately. Ratio standard and specifications will be attached to the Word files for staff to update their own writing information.

Signature line


Examples of Chinese / English version Examples of English version

07.9Office SuppliesSize: W167 mm x H85 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold familyPrinting: laminate is printed out and posted in the front of the seat.

Seat name card


X

X

X

楊覲銘

研發處協理

X

1.2X

Edgar Yang



X

X

X

Edgar YangX

1.2X

Examples of Chinese / English version

Examples of English version

07.10Office SuppliesSize: W300 mm x H120 mmEnglish fonts used by the enterprise: Moderne Font FamilyChinese fonts used by the enterprise: Huakang Bold familyManufacturing method: computer cut letters stuck onto aluminium panels.

Door nameplates


高健雄

處長 Director

Bear Kao

會議室Conference Room

倉儲室Storeroom

07.11Office SuppliesFont used: English - Verdana familyChinese - Huakang Bold family printing: the specifications and the examples of font levels will be attached to the PowerPoint files; please replace the information based on them.

PowerPoint format


08

Operating applications


More than ExpectationMore than Expectation

08.2Operating applicationsVertical / horizontal flags are mainly displayed in the place of business for commercial advertising and marketing demands, which play a key role in enlivening the atmosphere of the site; the standard format of the flags shall comply with the specifications except that special projects shall fit into the vision.Specifications: it depends on specific situationsMaterials: synthetic nylon screen printing / metal or plastic

Advertising vertical / horizontal flags


08.3Operating applicationsPOP string flags are important symbolic signs in business places, which play a key role in enlivening the atmosphere of the site; the standard format of the flags shall comply with the specifications except that special projects shall fit into the vision.Specifications: depends on specific situationsMaterials: synthetic nylon screen printing / metal or plastic

POP-string flags


More than Expectation More than Expectation More than ExpectationMore than Expectation More than Expectation More than Expectation



More than Expectation More than Expectation More than Expectation



08.4Operating applicationsCar body ads are mobile advertising. Marketers should control the graphic sheet to comply with the reading speed when the car is in move; they can use FUNTORO logo and corporate standard colours to present the sheet elements, or implement design configuration with the support of advertising vision.Materials: coloured drawing or output stickers

Advertising / business car body A



Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.

Amazing Experience,Touch the Future!



Amazing Experience,Touch the Future!Movies, Live TV, Internet, Games, Advertising, News or Informatuon while on the road.

08.5Operating applicationsCar body ads are mobile advertising. Marketers should control the graphic sheet to comply with the reading speed when the car is in move; they can use FUNTORO logo and corporate standard colours to present the sheet elements, or implement design configuration with the support of advertising vision.Materials: coloured drawing or output stickers

Advertising / business car body B




Corporate identity system manual

Documents

logo size

logo group

text logo

logo combinationbran

brand logofuntoro brand

funtoro logo height

brand logoratios

size adjustment