Top Banner

Click here to load reader

Corporate Identity Manuals

Jul 25, 2015

ReportDownload

Design

  • CORPORATE IDENTITY MANUALS

  • corporate

    manuals identity The control process for brand design is the Corporate Identity Manual which must define, attain and maintain a desired positioning and image for the brand/s.

    CI manuals need to be: - Easily navigated - Clear and concise - Vigorously applied - Regularly updated

    The fewer the required number of manuals, the better the control will be.

  • 1. Basic elements (Logo, fonts, symbols, colour pallet, photographic style, descriptions, explanations, use & incorrect use)

    2. Stationery 3. Merchandising 4. Corporate Signage 5. Vehicle Branding 6. Corporate clothing and uniforms 7. Product Packaging 8. Promotional Materials 9. Brochures 10.Advertising 11.PowerPoint 12.Internal communications

    corporate

    manuals 2 identity