Corporate Identity and Branding Guidelines · PDF file Corporate Identity and Branding Guidelines 5.8 Corporate clothing 5.8.1 Name tags the dti ... have a printed or embroidered application

Note: All names tags must be printed on a white background.

27 Republic of South Africa’s

national Coat of Arms Corporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.1 Name tags

the dti

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Name: Arial Bold - 13 pt Designation: Arial Bold - 10pt Colour: Black

Name: Arial Bold - 13 pt Colour: Black

20mm 30mm

ESTELLE JANSE VAN RENSBURG

government communications

ANANDE NOTHLING Administrative Secretary

80mm

20mm

80mm

30mm

2 line name: Arial Bold - 13 pt Colour: Black

1 line name: Arial Bold - 13 pt Colour: Black

ESTELLE JANSE VAN RENSBURG

arts & culture

JOLEEN ANN MOKOENA

government communications

ANANDE NOTHLING Administrative Secretary

government communications

Name: Arial Bold - 13 pt Designation: Arial Bold - 10pt Colour: Black

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General clothing

Black jacket

Grey skirt

A certain degree of formality is required in uniforms. It should be functional and simple. Branding and colours are kept to a minimum with the emblem providing a focal point of identification on pockets only. In special cases thematic branding is allowed, e.g. 2010 Soccer Bid. Thematic identification of projects can alternatively occur in the form of a pin that may be worn on the left lapel.

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

28 Republic of South Africa’s

national Coat of Arms Corporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.2 General and project-specific clothing

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The national Coat of Arms printed in in single colour on ties.

The national Coat of Arms printed in single colour on cuff links.

Emblem on a shirt to be embroidered in the same colour as the shirt.

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

Tie clip

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

29 Republic of South Africa’s

national Coat of Arms Corporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.3 Shirt, tie, cuff links and tie clip

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General departmental and special projects. These examples are shown to illustrate the usage of the emblem.

Jacket

Golf shirts and jackets may have a printed or embroidered application of the emblem in full colour or single colour.

Golf shirt

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

30 Republic of South Africa’s

national Coat of Arms Corporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.4 Informal men and women’s wear 5.8.4.1 Sports shirt and jacket

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These examples show the usage of the departmental signature on its own and with a thematic identity. When a thematic identity is the lead communications platform, the departmental signature is placed on the back of the item as shown.

Cap

Hat

Project-specific design to go on front of caps and hats.

Caps and hats may have a printed or embroidered application of the emblem in full colour or single colour.

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and E nergyD

epartment:

REPUBLIC OF SOUTH AFRIC

A

the dme

Minerals and Energy Department:

REPUBLIC OF SOUTH AFRICA

the dme

31 Republic of South Africa’s

national Coat of Arms Corporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.4 Informal men and women’s wear 5.8.4.2 Cap and hat