Corporate Identity and Branding Guidelines · Corporate Identity and Branding Guidelines 5.8 Corporate clothing 5.8.1 Name tags the dti ... have a printed or embroidered application

Note: All names tagsmust be printed on awhite background.

27Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.1 Name tags

the dti

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Name: Arial Bold - 13 ptDesignation: Arial Bold - 10ptColour: Black

Name: Arial Bold - 13 ptColour: Black

20mm30mm

ESTELLEJANSE VAN RENSBURG

governmentcommunications

ANANDE NOTHLINGAdministrative Secretary

80mm

20mm

80mm

30mm

2 line name: Arial Bold - 13 ptColour: Black

1 line name: Arial Bold - 13 ptColour: Black

ESTELLEJANSE VAN RENSBURG

arts & culture

JOLEEN ANN MOKOENA

governmentcommunications

ANANDE NOTHLINGAdministrative Secretary

governmentcommunications

Name: Arial Bold - 13 ptDesignation: Arial Bold - 10ptColour: Black

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General clothing

Black jacket

Grey skirt

A certain degree of formality is required in uniforms. It should be functional and simple.Branding and colours are kept to a minimum with the emblem providing a focal point ofidentification on pockets only. In special cases thematic branding is allowed,e.g. 2010 Soccer Bid. Thematic identification of projects can alternatively occur in the formof a pin that may be worn on the left lapel.

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

28Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.2 General and project-specific clothing

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The national Coat of Armsprinted in in single colouron ties.

The national Coat of Armsprinted in single colour oncuff links.

Emblem on a shirt to beembroidered in the samecolour as the shirt.

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Tie clip

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

29Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.3 Shirt, tie, cuff links and tie clip

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General departmental and special projects. These examples are shown to illustrate the usageof the emblem.

Jacket

Golf shirts and jackets mayhave a printed or embroideredapplication of the emblem infull colour or single colour.

Golf shirt

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

30Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.4 Informal men and women’s wear5.8.4.1 Sports shirt and jacket

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These examples show the usage of the departmental signature on its own and with a thematicidentity. When a thematic identity is the lead communications platform, the departmentalsignature is placed on the back of the item as shown.

Cap

Hat

Project-specific design to goon front of caps and hats.

Caps and hats may have aprinted or embroideredapplication of the emblem infull colour or single colour.

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

Minerals and EnergyDepartment:

REPUBLIC OF SOUTH AFRICA

the dme

31Republic of South Africa’s

national Coat of ArmsCorporate Identity and Branding Guidelines

5.8 Corporate clothing

5.8.4 Informal men and women’s wear5.8.4.2 Cap and hat