Corporate Identity

Corporate Identity

Takween

TAKWEEN united industries ����������������������

ConceptTAKWEEN is a new name for a two merged companies Ultrapak & Saaf

Ultrapak produces a complete range of PET preforms with a wide variety of weights, colours and sizes for the most diverse applications.

SAAF produces fabrics for medical, hygiene and specialist industrial products.

The visual concept showing spheres arching across the logo is based on 2 ideas.�� �����������������������������������������������������������������������������

������������������������������������������������������������������.� The basic element of all matter, including plastic, is the humble molecule.

In all scientific representation of molecule structure, beads in various sizes are used. The word TAKWEEN, translated into English, refers to the field of biochemistry in its many applications and therefore refers to this structure. The expanding spheres in the logo, when seen in this context, portrays the growth from single molecule to the final product.

ColorsThe colors for TAKWEEN will be green and dark blue.

Green contains the powerful energies of nature, growth and the desire to expand or increase. It is attractive, glows and is very current in today’s market.Dark Blue allows us to increase our outward perspective. It’s cooling aura lends a powerful message of communication. It portrays professionalism, stability, confidence and authority.

TypefacesEnglish: Myriad ProArabic: khalaad al-arabeh

Main Logo

Varieties

White version of the logos over black background

Business Card (90 X 45 mm)

Envelope DL (220 x 110 mm)

Letterhead (A4) Memo (A4)

CD Cover & Sleeve Folder

Inside Cover

Website

Home Page

Astralis

Bropenny

Jissr El Basha, John Kenedy StreetAl Hashem Bldg. - Ground FloorTel.: 01 490178 - 01 482734Cell.: 03 607352 Fax: 01 490184E-mail: [email protected]: www.bropenny.com

Sobhy FakhryPresident

Jissr El Basha, John Kenedy StreetAl Hashem Bldg. - Ground FloorTel.: 01 490178 - 01 482734Cell.: 03 607352 Fax: 01 490184E-mail: [email protected]: www.bropenny.com

Jissr El Basha, John Kenedy StreetAl Hashem Bldg. - Ground FloorTel.: 01 490178 - 01 482734E-mail: [email protected]: www.bropenny.com

Jissr El Basha, John Kenedy StreetAl Hashem Bldg. - Ground FloorTel.: 01 490178 - 01 482734E-mail: [email protected]: www.bropenny.com