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Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO Jigsaw October 21, 2009
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Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Mar 26, 2015

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Page 1: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2008 Jigsaw 1

Marketing Cloud Manifesto

First Draft

Submitted by Kevin Akeroyd COO/CMO Jigsaw October 21, 2009

Page 2: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

Why “The Cloud”?

• Reduce costs• Faster Implementation • Better innovation• Enhanced collaboration• Real time analytics• Superior Accessibility & Integration

Page 3: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

Everything is going ‘to the Cloud’

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Cloud Computing Platforms SaaS / Cloud Applications

Social Networks/Communities

Usability Driven Clouds

Usability Driven Clouds

Framework Based Clouds

Framework Based Clouds

Domain Specific Clouds

Domain Specific Clouds

Data Driven Clouds

Data Driven Clouds

Industry Specific Clouds

Industry Specific Clouds

Geography Centric Clouds

Geography Centric Clouds

Smaller Clouds:

Page 4: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

??

Where’s the Marketing Cloud?

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•Marketing is the #1 discretionary corporate budget• Shifts faster than any other discipline• Marketing departments employ 8+million

But where is the Marketing Cloud?

Page 5: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

Marketing Cloud

Marketing Cloud

The Marketing Cloud is here!

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Business Intelligence

Business Intelligence

Marketing Automation

Marketing Automation

Lists, Data Data

Hygiene

Lists, Data Data

Hygiene

Lists, Data Data

Hygiene

Lists, Data Data

Hygiene

Community Platform

Community Platform

SearchSearch

Lead Generation

Lead Generation

Social Media

Social Media

Virtual Tradeshows

Virtual Tradeshows

Online Meetings

Online Meetings

Sales Intelligence

Sales Intelligence

Web Analytics

Web Analytics

Each member logo here

Page 6: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

Powerful Cloud-based Marketing Solutions already in the market:

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We want multiple examples that include each Marketing Cloud member

Need graphics

Need graphics

Need graphics

Search on AdWord, click

Demandbase identifies IP/company, serves up contact

Marketo dynamic landing page shows right industry, gets form

Jigsaw dynamically augments contact data, provides lists of other likely prospects

Need graphics

Prospect posts on Twitter or LinkedIn – all tracked by Marketo

Based on scores, prospect invited to webinar automatically (Citrix, WebEx)

All analytics captured in Pivotlink, available in real-time

Page 7: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

Why Join the Marketing Cloud

• Disrupting our industries• Revenue Growth• Customer Acquisition• Lead Generation• Best-practices collaboration• PR, Awareness• Brand Acceleration

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Page 8: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

Other Benefits

• www.marketing-cloud.com • Resources, Tools• Training• Best Practices• Research• Thought leadership• Access to leading solution provider• Events, webinars, program

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Page 9: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw 9

Marketing Cloud Manifesto

Dedicated to transforming and improving the way companies manage their internal Marketing functions and execute their Marketing strategies by harnessing the power of power of emerging cloud-based technology platforms, models, and applications.

Page 10: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw 10

Marketing Cloud Principles

• Open• Transparent• User centric• Interoperable• Collaborative• Secure• Benefit-driven• Rapid innovation, evolution

Page 11: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

What does this mean for our customers?

• Fast, easy implementation• Cost savings• Simple integration amongst solutions• Fast ROI via our solutions• Intelligence/analytics• Rapid iteration capabilities• Productivity improvement• Data/content management• Simple accessibility• Revenue growth

Page 12: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

What do we need to do next?

Page 13: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

1) Define our “Cloud”iness

• SaaS applications• Delivery of our services in a highly scale-able and elastic

fashion• Demonstrate “before” / “after vs. non-Cloud solutions• Highlight integration• Tell simple, hard ROI story• Explain other tangible benefits

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Page 14: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

2) Develop content

• For the site• For our sales teams• For the PR committee• For events• For lead gen activities

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Page 15: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

3) Promote!

• Customer and prospect outreach• Dedicated campaigns• PR/Analyst participation

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Page 16: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

4) Share!

• Leads• Knowledge• Content• Learnings

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Page 17: Copyright © 2004-2008 Jigsaw 1 Marketing Cloud Manifesto First Draft Submitted by Kevin Akeroyd COO/CMO JigsawOctober 21, 2009.

Copyright © 2004-2007 Jigsaw

5) Reap the Rewards

• Drive more revenue• Acquire customers, market share• Improve your pricing• Differentiate your products• Grow your brand

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