Copy Portfolio

Jose AtencioCopywriter

Target: Sport Enthusiasts 18 - 32yoFormat: Print/ Spreads 17x11

Copywriter: Jose AtencioArt Director: Salvador Stamatti

There is always that moment at a bar, home or friend’s barbeque when everyone is glued to the TV; screaming from anxiety, shouting bets, and cheering. Moments of such unity arenever short of electrifying. This is what it feels like to be sports fanatic

This spread campaign communicates how Wilson is responsible for providingthat one small element which enthralls the entire human race.

11 inch long ball, 60mphan entire nation grilling and screaming

BALLSIN THEGAMEPUTTING THE

BALLSIN THEGAMEPUTTING THE

1 yellow ball the size of an applea court full of hypnotized spectators

BALLSIN THEGAMEPUTTING THE

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9 inch diameter ball 45,000 wild fanatics losing their minds

Target: Adults ages 30-55yoFormat: Outdoor / Bus Shelter Ads 70”x48”

Copywriter: Jose AtencioArt Director: Salvador Stamatti

BUTTERY TOAST, RIBS & BEER KEGS. Sure, we all love these. However, our ability to loose weight, elimintate heart burn and live longer are taking a major beating.

You should consider giving the other choices some loving too.

The Less Is More Campaign is a strategymovement by the American Heart Association to inform Americans on healthy alternatives to their harmful diets.

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LIVE BALANCEDLESS

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LIVE HEALTHY

LESS BUTTER MORE OIL

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Keeping trim is important for heart health,

but many men and women skip meals,

snack during the day, and eat a big meal

loeaded with fat and calories at night, not

realizing how much it’s affecting their heart.

So how do you stay fi t and full with a

healthy meal that’s satisfying and delicious?

Change it up a little next time you’re in

the kitchen undecided, and give white

meats such as chicken and fi sh a try.

They have the advantage of being very

versatile protein sources and bring an

assortment of nutrients to the table. The

possibilities are endless and quick smart

solutions are just a click away at our

digital stove.

Come join us at the table!

WWW.IFIONLYHADAHEART.COM

Poultry is often considered a healthy, low-fat alternative to beef. Skinless white-meat like turkey and chicken is the healthiest form of poultry and is lowest in fat and calories.

Go light on the

red meats, they are

known to play a

key part in high

blood pressure and

cholesterol, both of

which increase the

risk of heart disease.

Fish is another great source of

protein and it too possesses disease-

fi ghting and healthy living potential

LIVE LONGER

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Target: Farmers and Agricultarist Format: Print 8x11 Spread 17x11

The process of farming and harvesting is one to be proud of.Your favorite veggies and spices most likely come from crops datingback many generations of personal commitment

It is important not to stray away from you roots and we understand that .

This trade magazine campaign creates awareness within the agricultural community of how Trimble’s technology is not here to replace but to facilitate their harvesting traditions.

Time for a farmer is precious. Every minute of sunlight provides the catalyst for growth. Night hours are even as important as they provide time for a crop to mature and yield. However, time constraints due exist, which can reduce or halt harvesting.

The Trimble EZ-Guide 500 offers the most completecropping techniques 24hr a day.

Grow. From dusk to dusk.

Starbucks At Home takes you on a trip around the world and to a place nearest to your heart. These coffee beans have the potential to transport you to exotic and distant places with its remarkable variety.

Travel the world at the comfort of your home

This campaign’s approach is to take Starbucks aficionados as far and away as their favorite beans come from, all while never leaving home.

Target: Adults 30-55 yoFormat: Print 8x11 Spread 17x11

Copywriter: Jose AtencioArt Director: Salvador Stamatti

No one truly enjoys a chore, espcially vacuumming. NO ONE.However, everyone loves the feeling of giving. Net time a gifting opportunity rolls on by, consider gifting a Roomba Cleaning Robot to your loved ones.

Everyone wants the perfect gift,but rarely get it, until now.

The strategy here is to communicate that the Roomba is perfect for any gifting occasion!

Target: Adults 20-35Format: Print Inserts 5x7

This Valentine’s day give your sweetheart the ultimate “ILOVE YOU” with the Roomba 580 Cleaning Robot.

Visit store.irobot.comfor more information!

Treat your mom to the gift of convenience, functionality and

peace of mind that is the Roomba 580 Cleaning Robot. Visit store.irobot.com

for more information!

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This Christmas give the whole family a gift to remember with the

Roomba 580 Cleaning Robot!

Visit store.irobot.comfor more information!

Jose Atencio

E:[email protected]

CopywriterP:786.431.7668.