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Conversation - a case of Crisis Management on Social Media
Aug 20, 2015
- 1. Conversa)ons Everythinghappensforgood..J
- 2. A Simple yet beau)ful e x a m p l e o f c r i s i s Management, keeping in mindtheinvolvementofthird par)esandindividuals TalksabouthowanOnlinebrandused oinechannelsforBrandinuence whichwentwrongandhowthatturned theopportunityintoaBranding exercise..
- 3. Howitstarted? SuddenpingfromthebrandManagementping almostamonthback..
- 4. DiscussionsandthenformFill by various Users majorly seniorfolksfromIndustryand some Individuals who are faceoftheIndustry
- 5. Inthebackend Branding/Agencydida)eup with some courier agency to c o u r i e r a N i c e l y d o n e personalized mug along with some coupons and a Intro BrochureofBrand.
- 6. Andthensomethingwentwrong! .the courier agency goofedupandtheMugin the Package reached one of the senior person in Industrybut ..itwasbroken!!
- 7. AndthushePostedon his wall, not because he wanted to pull them but was feeling sad..
- 8. So? Anunexpectedresponsefromaveryseniorveteran oftheIndustrymusthavetakentheteamabackand musthavefelt.. - WhytheF___heposteditonline,itwasFREE! - Itwasnotourfaultandheshouldnthave etc.etc.
- 9. ButNo! rst the Senior folk from the Agency got ac)ve and apologized and promised to have sendonefreshpiece.
- 10. AND. thentheOwnerpostedacommentwhichwasnotonly aClearcaseofCrisismanagementbutalsohavesetan exampleformany.
- 11. .andnally!!
- 12. andalso.
- 13. Keypoints: Customers/ConsumersorProspectsTreatthem Humbly,youneverknowwhocanbecomea BrandNoise/Voiceforyou.. Networkingisveryimportantbutbeac)veis superimportantaClearcase TrackingSocialBuzzaboutBrandisveryimportant andthususingsomethirdpartytoolsisnotjust costbutalsological/ra)onal!
- 14. Personalviews, nothinginten)onal.. GETINTOUCH: @SirfMayuR a.com/SirfMayuR +919826020980
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