Continuing the Digital Journey for Social Care Design and ... · 10.40-11.00 Zoe Galvin - Carers App market testing results 11.00-11.30 Pia Rathje-Burton Skills for Care ... • Innovation

Design and Learning Centre

Clinical and Social Innovation

WLT

September 2019

Continuing the Digital Journey for Social Care12 November 2019

WELCOME

Twitter for the day #DigitalCareKent

WLT

September 2019


Starting the Digital Journey for Social Care (12th November 2019 Registration & Refreshments 9.30am for Event start 10.00-3.30pm)

AGENDA


10.00-10.10 Gina Walton DLC Manager - Welcome & Intro

10.10-10.30 Gina Walton - Provider reflection since February session

10.30-10.40 Anne Tidmarsh - ASCH Digital Strategy update

10.40-11.00 Zoe Galvin - Carers App market testing results

11.00-11.30 Pia Rathje-Burton Skills for Care - Digital Maturity Tool & Digital

Heroes pilot

11.30-11.45 BREAK

11.45-13.00 Innovation Session – Gina Walton & Ann Taylor, KICA

13.00-13.45 LUNCH

13.45-14.00 Andrew Brownless STP - NHS Digital plans 14.00-14.30 Katie Thorn : nhs.mail & Digital Social Care website

14.30-15.00 John McMahon, MCM – Digital Marketing for the Care Sector

15.00-15.30 Close & Next Steps



WLT

September 2019

We started the journey February 2019

The social care sector generally, is a late to embrace technology and digital solutions to

support their businesses, and whilst managers are aware of some technologies, these

are mainly around care planning systems, alarms and equipment such as medication

dispensers etc.

To raise the profile of technology and digital solutions for the sector, KCC in partnership

with KICA, held the first half day Digital event for providers in Kent & Medway to introduce

KCC’s Digital Strategy, highlight new technologies via demonstrations and speaker

sessions and give an overview of how technology has a place in supporting the sector

with care delivery, monitoring outcomes, improving well-being and supporting workforce

challenges.

CQC and Skills for Care also provided a national view of using technology within the

sector and the support/advice resources available to providers.




WLT

September 2019

Suggestions from the February event:

• More stands for community based assistive technology rather than homes

• Tools/systems to capture support & progress (demonstrating outcomes)

• Time to listen to videos by social care users of tech

• Longer CQC speaker slot and case studies of providers using digital

• Present resources and support options rather than giving links/overview

• Any systems to support barriers to communication in relation to transition from hospital

to care homes

• Partnership work between health & social care and activity in relation to digital

• How providers can be involved with KCC Digital Strategy roll out (engagement)

• Some costly products more suited to care homes, need some low/no cost solutions

• Care App update from trials & demo

• Include products to support, keep safe and encourage independence for people with

dementia




WLT

September 2019


Medication Digital Project

Digital MAR charts

SCILs online e-learning

Carers App

KICA supporting a range of activities

locally and nationally

Horizon scanning for examples of good

practice and events such as LGA digital

Work with SEHTA to build up links with

technology providers

ERDF Bid to support the sector with implementing

technology

ESTHER Café to focus on digital



WLT

September 2019

Are you ready to improve your digital literacy?

According to the 2019 Topol Review, “Within 20 years, 90% of all jobs in the NHS will

require some element of digital skills.” This requires a digitally ready health and social

care workforce where staff are capable and confident in using digital tools during training,

within the workspace and in their personal lives. After 12 months of testing and feedback

from across the NHS, Health Education England (HEE) has launched magpie, its

personalised learning pilot focussing on driving digital skill confidence.

Google search: HEE Magpie Digital Capabilities Self-Assessment Tool



WLT

September 2019

Innovation

The state of health care and adult social care in England 2018/19 ‘more room and support

need to be given for innovations in care’

• What does innovation mean?

• Innovation award winners - sharing case studies

• How can we support you to explore and develop innovative ideas?

• Innovation does not always mean technology and digital

• Would you like a session on Innovation, if yes, how and where?



WLT

September 2019

There are some simple, low cost

technology solutions




WLT

September 2019


Lancashire County Council has handed 20 robotic cats and dogs to care homes, saying they will help

tackle loneliness and isolation and provide companionship for those with dementia

The council raised more than £1,800 with the Lancashire 50+ Assembly, which represents people in the county

aged 50 and over. The robopets react to being petted and make realistic noises, but do not require any care

except for battery changes.

“Keeping pets is really important for many people and they miss having a dog or cat around when they move to a

care home,” said Councillor Joan Burrows, the council’s champion for older people.

“These robopets are fantastic because they look and act like the real thing. The dogs bark when they hear you,

the cats purr when you stroke them. They are relaxing and calming and encourage care home residents to

socialise as they share memories.”

The first batch of robopets was handed over at the Lancashire 50+ Assembly’s annual general meeting and civic

reception on 8 October. “Robotic pets have been shown to reduce stress and anxiety, promote social interaction,

facilitate emotional expression, and improve both mood and speech fluency,” wrote the assembly’s chair Patricia

Hesketh Sullivan, launching the appeal in June.

The assembly is aiming to raise money for more robo-pets that can be used in Lancashire’s 430 care homes.

https://bprcvs.co.uk/images/linked-files/50_Assembly_-_June_19.pdf



WLT

September 2019

Projects shared at recent Local Government Association (LGA)

Digital Event

Greater Manchester Combined Authority – 10 Local Authorities, 10 Health bodies, Police and Fire

• Working towards integrated digital health care records

DIZ – Digital Innovation Zone based in Essex and Hertfordshire

Local Authorities, Government Departments, Health, Voluntary Organisations and Higher

Education

• Ambulance and A&E project

• Living Smart at Home

• Digital Inclusion



WLT

September 2019

Neurodiverse project in South Tyneside – My Voice, My Say, My Way

• Co-production – starting point was quality of conversations

• Developed Natter Notes to message and video message service users

• Role Play sessions with service users

Hydration Innovation – North Somerset

• Tested in 77 bed nursing care home for mainly dementia service users

• Hydration trolley offered new and varied drinks with personalised cups/beakers

• Choice board options (like a hard copy App)

• Service users drank more and reduced hydration related incidents



WLT

September 2019


Anne Tidmarsh

Director Partnerships

Adult Social Care Being Digital Strategy

To help people to achieve the best possible health and well-being outcomes, living independent and

fulfilling lives in their own homes and communities by using digital innovation and technology.Vis

ion

Aim

s

Enabled People

Embedding intelligent information

and new technologies that promote

individual health and wellbeing to

empower people to self-manage

and allow them to effectively

access services

Improved Partnerships

Working closely with key partners

across Kent to ensure we seek

opportunities to collaborate,

innovate and share information to

deliver better outcomes for people

Adult Social Care and Health Being Digital Strategy 2019 - 2021K

ey T

hem

es

Empowered Workforce

Developing a more productive,

competent and confident workforce

in KCC and in the Care Sector to

use the tools and information they

need to provide high quality care

and support

Digitally enabled

People

Digitally enabled

Partnerships

Digitally enabled

Place

Digitally enabled

Practice

Digitally enabled

Products

Digital Board Forward Plan – Phase 1

Project Lead Status Date Agreed by Digital Board

Completion Date

Front Door Review Rachael Letchford In Progress 11/03/2019 December 2019

Help4Carers App Zoe Galvin In Progress

User Groups Gina Walton In Progress 01/07/2019

KMCR External In Progress

Buurtzorg 365 Alison Mills In Progress 08/05/2019

Electronic PPM Jon Carton In Progress 05/08/2019

Mosaic Phase 1 Linda Harris In Progress

Digital Scheduling Rachael Letchford In Progress 11/03/2019 Late 2020 - TBC

Performance Reporting Suzie Wenham In Progress

KCC Digital Skills Emma Rudd In Progress 08/05/2019

Resilience Toolkit John Callaghan and Paul Bufford In Progress NA

Medicine Management Tamsin Rudolph In Progress NA


Project Lead Status Date Agreed by or presented to Digital Board

Completion Date

Inhouse care plan Rosalind Fagg In Progress 08/05/2019

Electronic payments TBC Not Started

Professionals Portal TBC Not Started

Assistive Tech Strategy TBC Not Started

Mobile working TBC Not Started

Dementia Village External In Progress

Digital Ambassadors TBC Not Started

Virtual Wallet TBC Not Started


Project Lead Status Date Agreed by or presented to Digital Board

Completion Date

Interoperability TBC Not Started

Electronic Discharge

Notices

TBC Not Started

E-brokerage TBC Not Started

Digital Recruitment TBC Not Started

Project2019 – 2020

(financial year)

2020 – 2021

(financial year)

2021 – 2022

(financial year)

Digital Front Door

Digitally Enhanced Service

Delivery

Exploring Assistive Technology

and Apps

Creating and Using Smart Data

Enablers

Front Door Review

Implement Digital Front Door Solution(s) – to be informed by the front door review

Digital Scheduling and Rostering Tool

Mosaic Implementation

Project Management System

In House Electronic Care Plan

External Sharing and Collaboration

Digital Recruitment

Buurtzorg365 System

Help4Carers App

Assistive Technology Strategy

Horizon Scanning and Testing

Performance Reporting Refresh

Creating and Using Smart Data

Extend and Embed Mosaic & Ongoing Changes

Mobile Working Solution

Electronic Payments

Professionals Portal

Interoperability with KMCR

Digital Skills

Communication and Engagement

Project Not Started

Project In Progress Contingency Timeline

Workforce and Leadership

Tools and Equipment

EnablersImplementation Timeline

E-Brokerage

Help 4 Carers App

Designs high impact

solutions

Meets the challenges facing

Health & Social Care

Innovative use of technology

especially digitalCreates the workforce of the

future

Meets the Challenges facing

health & social care


especially digital

Works with

Global Partners

Website: designandlearningcentre.com Follow us on Twitter: @KentDLC

Care workers and unpaid

carers provide an invaluable

role supporting the health and

wellbeing of people across

Kent and Medway.

Help4Carers contains the

fundamental care elements to

keep people well and out of

hospital, signposting to

services where appropriate.

FluidMouth

Care Fluid

NutritionSkin

Dehydration

Designs high impact

solutions





future




especially digital

Works with

Global Partners


AppDevelopment





future


Designs high impact

solutions






especially digital

Works with

Global Partners


Provide

Quality Care

Train

Recruit

Retain

Plan Care

Respond

Digitise

Designs high impact

solutions





future




especially digital


Further Information & Contact

Further information:

Website: https://designandlearningcentre.com/

Get live Updates as they happen by following us on Twitter: @KentDLC

Email: [email protected]

https://designandlearningcentre.com/

https://twitter.com/KentDLC

mailto:[email protected]

Are you digital ready?Helping employers get ready for

digital change

▪ What is the challenge?

▪ What can we offer to help you?

▪ What are the resources available?

What are the challenges for our

sector?

▪ A quarter of the workforce (25%) were on a zero-hours contract

(335,000 jobs).

▪ The staff turnover rate was 30.7%, equivalent to around 390,000

leavers in the previous 12 months.

▪ The vacancy rate was 8.0%, equivalent to around 110,000 vacancies

at any given time. The majority of these vacancies (76,000) were care

workers.

CQC Key Lines of Enquiry

• Effective: E1.3 – How is technology and equipment used to enhance

the delivery of effective care and support, and to promote people’s

independence?

• Responsive: R1.6 – How is technology used to support people to

receive timely care and support? Is the technology (including telephone

systems, call systems and online/digital services) easy to use?

• Well-led: W4.6 – Are information technology systems used effectively

to monitor and improve the quality of care?

Safe ratings characteristics: S.2 Outstanding – The service actively

seeks out new technology and other solutions to make sure that people

live with as few restrictions as possible.

Digitally Focused KLOEs

Is utilising digital ways of working

part of the answer?

▪ Assistive technologies (TEC?)

▪ ‘Back office’ functions (rotas, payroll, sickness?)

▪ Apps to support staff communication?

▪ Using digital ways of learning?

▪ Using technology alongside those we support?

▪ Using technology to prevent those we support needing our

services?

▪ … All of the above!

What do we mean by ‘using digital ways of

working?’

Moving towards maturity…

▪ Developed as part of the Digital Social Care project.

▪ The tool is free to social care employers.

▪ Aimed at small to medium employers.

▪ Has been developed in partnership with employers and stakeholders.

▪ Year 1: tool aimed at helping to get ‘the foundations’ of digital working

in place

▪ Year 2: tool now becomes more aspirational and stretches employers

to grow to embrace further opportunities.

Self assessment across 4 areas

1. Leadership and management

2. Staff training, skills and attitudes

3. Cyber security and data protection

4. Collecting, managing and using data

and information

How did we do and what help

can I get?

▪ Report on your scores emailed directly to you.

▪ Targeted, social care specific sources of support

sent directly to you to help you progress.

Find the tool at www.digitalsocialcare.co.uk

Other resources▪ https://www.digitalsocialcare.co.uk/resources - As well as the Digital

readiness tool the website provides advice and support to the sector

on technology and data protection specific for social care providers

▪ Technology Integrated Health Management for dementia – SCIE

resource

▪ https://techforcare.co.uk/ - Website to support providers to find and

review software and technologies used in care.

▪ Digital Capabilities Framework from HEE that can be used as a self-

development tool or as an audit tool.

▪ Small Business Guide: Response & Recover - Guidance that helps

small to medium sized organisations prepare their response to and

plan their recovery from a cyber incident.

https://www.digitalsocialcare.co.uk/resources

https://www.sabp.nhs.uk/tihm/about

https://techforcare.co.uk/

https://www.hee.nhs.uk/sites/default/files/documents/Digital%20Literacy%20Capability%20Framework%202018.pdf

https://www.ncsc.gov.uk/collection/small-business-guidance--response-and-recovery

Other resources from Skills for Care • Digital Social Care Organisation - a step by step guide to become a

digital organisation. Includes resources to help with planning, proposal

and implementing technology.

• Digital transformation in social care – 3 case studies on social care

services that have introduced different type of technology into their

services and some of the benefits.

• Guide to core digital skills in social care' guide which explains what

core skills and knowledge staff need.

• The role of the Data Protection Officer - This guide aims to understand

the requirements under the General Data Protection Regulations

(GDPR) and whether to legally need to appoint a Data Protection

Officer (DPO) or appoint a Data Protection Champion

https://www.skillsforcare.org.uk/Documents/Topics/Digital-working/Digital-leadership-Guide-resource.pdf

https://www.skillsforcare.org.uk/Leadership-management/managing-a-service/digital-skills/Digital-leadership.aspx

https://www.skillsforcare.org.uk/Documents/Topics/Digital-working/Core-digital-skills-in-social-care.pdf

https://www.skillsforcare.org.uk/Documents/Topics/Digital-working/The-role-of-the-Data-Protection-Officer.pdf

Any questions?



WLT

September 2019

Innovation and Technology Workshop



WLT

September 2019

Help us and shape the Care Sector Digital Plan which will support the wider

Adult Social Care Being Digital Strategy. But also inform what horizon

scanning we need to do and the technologies to showcase to you.

Exploring 3 of the 5 key themes from the Being Digital Strategy, we are going

to focus on:

People: How do we support people to remain independent and reduce social isolation

Partnership : Technology solutions for wherever someone lives - assistive technology,

technologies to compliment care and support in care homes

Practice: Back office systems and technology to support staff in order to streamline process.



WLT

September 2019

Workshop to understand:

• What are challenges in which we shall use

Technology and Digital to address?

• Explore Technology and Digital ideas?

• What are the barriers in implementing

technology solutions?

• What are challenges we are trying to address

• Technology and Digital ideas

• Barriers in implementing technology solutions

You will spend 20 minutes per table covering each theme

from the strategy: People, Place and Practice.

There is a table facilitator and they will take notes and

will feedback. There will be 10 minutes for feedback

Questions to cover:

Transforming health and social care in Kent and Medway is a partnership of all the NHS organisations in Kent and Medway, Kent County Council and Medway Council. We are working

together to develop and deliver the Sustainability and Transformation Plan for our area.

Kent and Medway STP

Digital Work streamNovember 2019

49

Challenges for Kent & Medway

249GP

practices

13Community

hospitals

466Independent

social care

providers

303Independent

residential

and nursing

care homes

394Dentist

practices

157Optician

practices

335+Pharmacies

4 Community care

organisations

1 Ambulance

trust

4

7

Hospital

trusts

running

acute

hospitals

2 Local

authorities

providing

social care3

Mental

healthcare

organisations

50

Make electronic referrals to

organise future appointments

Electronically transfer care

records

Electronically engage with other

professionals involved in

resident care if necessary

Have immediate online

access to a person’s records

Access and enter

prescriptions online

Electronically update a

person’s records from

anywhere

Benefits for health & social care professionals

Strategy: Kent & Medway Digital Roadmap (November 2016)

Kent and Medway STP aims to deliver integrated health and social care systems

that provide high quality, outcome-focused, people-centred, coordinated care that’s

easy to access, and helps individuals stay well and live in their own homes as long

as possible. Our digital strategy enables that new joined up working.

51

Key principles 1

Onemulti-platform

system for all

of Kent &

Medway

Right

information

Right

time

Right

places

Right

people

Information

Governance

Information

Security

Data & access

protected by

GDPR

52

Key principles 2

System is

easy to use

Real time

access

Data always

up to date

Wherever

needed

Whatever

device used

Whenever

needed

53

Use variety of

devices

Key principles 3

Power

to the

people

People can

check their

data

online

Book repeat

prescriptions

online

Book

appointments

online

Contact health

& care

professionals

online

BUT : will not

forget those who

cannot use online

services

54

Digital work stream

SRO: Susan Acott, CEO, EKUHT

Clinical Lead: Dr Peter Green, Clinical Chair Medway CCG

Workstream Lead: Andrew Brownless, Chief

Information Officer, West Kent CCG

Outcome

Kent &

Medway Care

record

Universal

clinical &

professional

access

eNavigation

Shared health

& care

analytics

Online

services

Expert

systems

Personal

digital care

Description

Health and care

professionals have

immediate access

to all relevant

patient information

Health and care

professionals can

operate in the

same way

independent of

their geographic

location

Health and care

professionals can

access a common

directory of

services and so

refer to the next

stage of the care

pathway

Health and care

professionals

have the

analytical

information they

require to run an

efficient and

effective service

for patients

Patients can

access their

medical and social

care records

online and use

other online

services

Health and care

professions and

patients have

access to

knowledge bases

to support care

processes

Patients can use

personal

technology to

support their

healthcare. This

can be collated

and used to

inform population

health

management

Outcomes and vision

Further membership includes CIO, Directors, and Heads of Informatics for partnering organisations across the Kent

and Medway region

55

• Oversight of the system architecture:.

• Strategic development and planning:

• Technology Architecture:

• IM&T Programme & Project Management

• Digital Procurement, Contract & Vendor Management Services:

• Systems Accreditation & Testing:

• Information governance and cyber security:

• Business Intelligence:

Focus of the STP Digital Work stream

56

Kent and Medway Care Record (KMCR)▪ The KMCR is a crucial enabler to create a joined-up health and social care system in Kent and

Medway

▪ The KMCR is not a replacement system, it will bring together a predetermined set of key data

held on multiple current organisational to enable professionals to make informed decisions

about patient care

▪ The KMCR will provide a near real time patient care information relating to individual patients,

their care needs and their care plans from across the system

▪ The KMCR will be fed with a specific set of data fields in near real time from point of care

systems specifically GP system, acute, community and mental health trusts and social care

systems

▪ The KMCR is a system transformation enabler - not just an IT project

▪ Forms part of the Kent and Medway Local Health and Care Record solution (Long Term Plan)

57

• The aim of the Kent and Medway Care Record project (KMCR), is to design, procure and

mobilise a single shared care solution which will enable health and care professionals

involved in an individual’s care to view electronic patient records currently held in numerous

provider point of care systems. The view of an individual’s record will be accessed via an

integrated solution. The vision for the KMCR is as follows:

• “Regardless of who employs them, health and care professionals are able to quickly and easily

view their patient’s digital records (or relevant components of them) from wherever they are,

and without the need to navigate multiple systems / user interfaces, regardless of the local

health or care provider who holds them.”

Kent and Medway Care Record - Vision

58

Kent and Medway Care Record

59 6

• Single solution for deployment across Kent and Medway that will

enable the sharing of health and social care data.

• The solution also has the capacity to expand in scale and scope to

include;

− access being opened up to other organisations such as Hospices,

Pharmacies and London acute trusts

− interoperability development such as telehealth functionality and link to

EPR systems to enable appointment bookings etc.

• Likely to eventually replace current tactical deployments in place for

sharing data principally CPMS and MIG.

• Cloud portal and therefore agile to deploy

• Embedded in each separate organisations own EPR or equivalent

system for social care

• Access will be organisation and role based so that views and

access to data delivers maximum benefit

KMCR attributes

60 4

• Crucial enabler in the delivery of the STP strategy: and in particular,

the Local Care Model and LGA High Impact Change model for

discharge.

• Not possible to deliver consistent integrated local care across the

county without a shared care record.

• Improve safeguarding: ensuring that children and vulnerable adults

that are at risk are immediately known as being so, enabling care

decisions to be better informed and reducing the level of risk.

• Improve the quality of clinical and professional decision making:

taking into account all relevant information, especially in complex cases.

• Support better integrated care by sharing data for handovers and

MDTs; and enabling new models for delivering integrated care,

e.g. cross-organisational workflows.

Key Functions

61 5

• Enable quicker communication between care organisations: less wastage

of professional and clinical time identifying and contacting other professionals

involved in the care of that individual.

• Add an additional dimension to all EPR systems at scale across the

county, enabling data held across the system to be viewed from within each

organisations own EPR system.

• Enable health and social care professionals to access consistent data

sets thereby improving the timeliness and accuracy of clinical decision

making, through an interoperable solution that enables view of the patients

care needs and arrangements held across the system

• Improve system capacity by providing more complete information about

the patients care needs and improving integrated communication and

working and the timeliness of decision making.

• Enable ambulance and health and social care professionals across the

system to access data relating to the care needs of a patient held across the

system.

Key functions continued

62

Analytics Strategy - Strategic Goals

“Making Kent and Medway an Intelligence Led System”

The new integrated care system will workcollaboratively to achieve these goals,supported by robust foundations in:

• Informat ion governance

• Data management

• Analyt ical workforce and processes

• Procurement and partnerships

• Skills and environment to turn intelligence into act ion

Population Health Intelligence

We will develop intelligence to plan and commission services based on

what w ill of fer the most value for individuals, considering every aspect

of their health and wellbeing, proact ively prevent ing poor health and

being ready to best manage it when it happens.

Intelligence for citizens

We will enable cit izens to take control of their health and wellbeing

through informed decision making, opt imised self -care and

opportunit ies to inf luence their health and care services.

Driving innovation by working w ith research and industry partnersWe

will drive world class research and collaborat ion at scale that is

t ranslated to pat ient communit ies so that Kent and M edway can

increase the pace of innovat ion in how technology is adopted.

Whole-system demand and capacity intelligence for integrated

care management

We will develop a system-w ide view of the f low of people and

service performance, to opt imise the ef f iciency in how our servicesare

developed and delivered.

Intelligent decision support for clinicians and care teams

We will enable clinicians and care teams to ident if y people who are

at risk of poor health and wellbeing, match them to the most

appropriate intervent ions, and view personalised informat ion on

likely risks or benef it s to inform shared decision making.

63

• Starting to develop digital models necessary to support the three levels of the Kent & Medway

Health and Care system

− Primary care networks (PCNs) will be based around groups of neighbouring GP practices, serving populations of between 30,000

to 50,000 people; Digital requirements likely to include .

o systems and services to support working at scale across the PCN

o Ability to share patient records, patients appointment books between practices

o Business intelligence and analytics

− Integrated care partnerships (ICPs) : West Kent; Dartford, Gravesham and Swanley; Medway and Swale; and east Kent. Each will

include commissioning and provider organisations working together to develop and deliver services that offer seamless health and

care to local people. Digital requirements likely to include

o Business Intelligence – activity management

o Population Health Analytics

o Patient Pathway management

o Sharing of patient records and appointment services across the ICP.

− Integrated Care Systems (ICS)

These build on the foundations of sustainability and transformation partnerships (STPs). Digital requirements likely to include the

provision of “at scale” functions such as the Kent and Medway Care Record, GP IT management, including Cyber Security. CCG

organisational responsibilities such as Caldicott Guardian, SIRO and DPO as well as Analytics. LTP has ambition for board to

include CCIO / CIO

System Transformation

64

• Universal Clinical Access is one of the original 7 outcomes from the Local Digital Roadmap

• Vision – Any Care Professional should be able to get access to the system and services they

need to deliver care, regardless of where that care is being delivered

• HSCN is providing a major upgrade to our infrastructure

• Build on HSCN to provide all care professionals with access to the necessary Internet services,

for example by the deployment of GovRoam.

• How can we make the original LDR Vision achievable?

− What do we need to do?

− What are the barriers – and how can these be overcome?

− What are the timescales?

− Are there any other considerations

Universal Clinical Access – moving on from HSCN

65

• NHSmail is available to all domiciliary, residential or nursing care providers

regardless of whether they support local authority, NHS or self-funded individuals

• To be eligible for NHS Mail, care providers must:

o Have completed the Data Security and Protection Toolkit to at least Entry Level.

o Choose which registration route is best for you. There are 3 different ways of registering for NHSmail

▪ Route 1 – National Administration Service (NAS) recommended for most care providers

▪ Route 2 – Self Management

▪ Route 3 – Local Registration / Local Administration

• You will also need

o ODS Code

o CQC location ID and contact ID

• Further information https://support.nhs.net/

NHS Mail for Care homes

https://support.nhs.net/

Transforming communications across health and social care

Store, share, co-create

and co-edit documents

Connect and locate the right

people within and outside of

the organisation using the

directory

Send instant

messages to

colleagues within

and outside of the

organisation – no

need to pick up a

phone or send an

email

Collaborate with individuals and

groups virtually utilising audio,

video and web conferences and

desktop sharingMaintain confidence in a

secure solution with

dedicated hosting of all

services

See whether colleagues across

health and social care are online,

away from a computer or busy in a

meeting or clinic

Cost

Reduced IT costs

Reduced use of paper

Reduced mileage costs (Skype for Business (SfB) Virtual meeting)

Reduced GP travel costs i.e. CO2 emissions

Reduced Hospital activity (SfB clinician to clinician/clinician to patient remote consultation)

Time

Reduced time handling paper

Reduced time spent travelling to meetings (SfB Virtual meeting)

Efficiency and effectivenessIncreased speed of communication (SfB Instant Messenger and Presence – IM&P)

Increased staff satisfaction

Increased collaboration (collaboration tools)

Increased reliability

Reduced patient travel (SfB Virtual meeting - Clinician to patient remote consultation)

Security and safety

Increased security

Increased certainty that PID will be dispatched from a secure email

Overall NHSmail benefits

• A secure and modern email exchange

• SfB Audio & Video Conferencing (an additional

service) – Virtual meetings; remote

consultations


• SfB A&VC (an additional service) – Virtual

meetings

• Instant Messaging and Presence (IM&P)

• Use of a single secure email

• Collaboration tools – e.g. federation, Shared

/Resource Mailboxes, shared calendars

• 24/7/365 helpdesk

• SfB Audio & Video Conferencing (an additional

service) – Remote consultations

• Anti-virus/anti-spam detection


Enablers

68

• Establish a small core digital team working across the STP to support the following:

− As system and clinical transformation schemes move into delivery digital work stream needs to

refocus to ensure that the operational environment is ready to support the transformed services.

o Stroke

o Cancer

o Maternity

o Pathology

− Develop the necessary operational structures

o An IG framework to support multi organisational shared systems such as KMCR

o An operating model to configure, maintain and provide first line support for such systems and services

o Cyber Security

− Refresh the local digital roadmap taking account of the long term plan and to reflect

o STP Clinical Strategy

o East Kent Transformation

o Emerging national strategies and priorities

o The digital asks from STP clinical transformation work streams

− Establish a more robust process to ensure the STP maximises the external funding opportunities

from NHS E / I and others

− Develop the informatics work force plan necessary for the strategic commissioner / ICS & ICPs

• Jointly with the workforce work stream, develop strategy for development of the digital

clinical work force and digital specialists

• Focus on Innovation

Current Digital Work stream ambitions

69

Questions

NHSmail and Digital Social Care WebsiteDigital opportunities for Social Care Providers

[email protected]

What is Digital Social Care?

• A partnership project between members of the Care Provider Alliance and Skills for Care

• Funded by NHS Digital until March 2021

• By social care providers for social care providers

• Dedicated space for information, support and guidance on information sharing and technology

[email protected]

What we have done so far

• Produced free guidance and materials:• on the Data Security and Protection Toolkit

• on NHSmail and secure email

• An Introduction to Cyber Security

• Provided funding opportunities for Cyber Security Projects

• Developed and released the Digital Readiness tool with Skills for Care

• Organised a Cyber Security in Social Care event

• Engaged with government locally and nationally to raise profile of technology in social care

[email protected]

What we’re doing next

• More funding opportunities – both for groups and individual homes

• Guidance on the safe use of mobile phones (BYOD)

• Guidance on choosing technology

• Case studies on current digital innovation

• Core capabilities model for software

[email protected]

The “Integration Agenda” – why there is an increasing focus on technology in care

• Future Planning – growing need, shrinking workforce

• Long Term Plan

• Political drivers??

• Axe the Fax

[email protected]

What is NHSmail?

• Secure Email (DCB1596)

• Free for health and social care - Centrally funded

• 2 registration routes• National Administration Service

• Self Management Model

• Can be used on a computer, mobile phone, tablet.

• Can access through web portal or through email client e.g. Outlook

[email protected]

Why use NHSmail?

Enhanced prescription

ordering process

Simpler process for ordering

tests (blood/urine)

Easier/Faster

communications with the GP

Access to the NHS Directory

Increased collaboration over hospital

admissions/appointments

Reliable digital discharge

summary process

Enhanced prescription

ordering process

[email protected]

NHSmail Benefits video

• https://youtu.be/HgrisSZsSgI

https://youtu.be/HgrisSZsSgI

[email protected]

Accessing NHSmail – The Data Security and Protection Toolkit

• complete at least Entry Level

• https://www.dsptoolkit.nhs.uk/

• https://www.digitalsocialcare.co.uk/protecting-my-information/data-security-and-protection-toolkit/

An online self

assessment

of your

organisation’s

data security

Demonstrates

compliance

with the 10 data

security standards

Must be

completed

once and then

reviewed

annually

(31st March)

Organisations that

provide care

through an NHS

standard contract

must complete

the DSPT

https://www.dsptoolkit.nhs.uk/

https://www.digitalsocialcare.co.uk/protecting-my-information/data-security-and-protection-toolkit/

[email protected]

Accessing NHSmail - Registration

• National Administration Service• Central online registration portal, likely to be the main route for providers.

• Free to use

• Guidance is available on completing the registration process

• Self-Sponsorship• Normally for large Providers

• Or providers with IT support

https://portal.nhs.net/Registration#/careprovider

https://support.nhs.net/knowledge-base/

[email protected]

NHSmail FAQs

• How many accounts can an organisation have?

• Normally 1 shared account and up to 10 named user accounts per site

• What is a user account and shared account?

• User account for named individual e.g. [email protected]

• Generic account for each home e.g. [email protected] (Access only via named account)

• Where should I send any enquiries about NHSmail?

• [email protected]




[email protected]

Other Digital Opportunities

• Internet of Things

• Regional projects on integrated care records

• Digital Red Bag

• Data Security Projects

• Digital Social Care Case studies

[email protected]

Thank [email protected]

@KatieMThorn / @DigiSocialCare

www.digitalsocialcare.co.uk


DIGITAL MARKETING for

SOCIAL CARE

‘The use of digital marketing will help you raise awarenessfor your organisation, recruit new staff,

attract new residents and clients.’

What is Digital Marketing?

DigitalMarketing

SEO, PPC, Social Media

Web Site

User friendly and conversion optimised

Traffic Conversion

Analytics, continuous analysis and

improvements

PlanStrategy

Audience, Goals, KPI’s

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks

Source - wikipedia

Benefits of Digital Marketing?

Cost effective

Competitors doing it!

Instantly Trackable

Easy to refine

Bolster online

presence

Raise brand awareness

Attract new staff

Stand out from the

crowd

Attract new clients

Business growth and sustainability

What is Digital Marketing?

PlanStrategy

Web SiteDigitalMarketing

Traffic Conversion

Audience, Goals, KPI’s

User friendly and conversion optimised

Social Media, Google Ad Grant,

SEO, PPC

Analytics, continuous analysis and improvements

Where to start?

Digital Journey

Organic Social Media

Paid Social Media

Google / Bing Ads

Website

SEO

Website

• Mobile first

• Optimised for conversions

• Clear messaging

• Trust signals

• Contact details

• Google analytics

Organic Social Media

• Brand awareness and brand engagement

• Direct communication with audience

• Constant conversation

• Proven to build trust in organisations

• Free!

Which Social Media Platform?

DEMOGRAPHICS

BEST FOR

1.1 Billion users

All Ages

Female

215 Million users

18 - 29

Male / Female

90 Million users

All Ages

Female

250 Million users

All Ages

Male / Female

170 Million users

18 - 29

Male / Female

Awareness

Retention

Lead Generation

Engagement

Public Relations

Awareness

Lead Generation

B2B Marketing

Business Dev

Lead Generation

Paid Social Media

• Pay to boost your content to desired target

audience

• Get more likes, encourage traffic, entice

people to take an action

• Reach your audience through placing adverts

in their newsfeeds, timelines, stories etc

Facebook Targeting

Demographic Targeting

• Life events

• Political beliefs

• Connections

• Interests

• Behaviour

Custom Audiences

• Email database

• Remarketing, i.e. entire site or specific pages

• Same size and demographics

• New qualified users

Lookalike Audiences

Search Engine Optimisation

• FREE Traffic!

• Increase Awareness.

• Good for competitive terms that you

cannot bid for.

Search Engine Optimisation

• Technical SEO

• Making your site accessible for search engines.

• On-page SEO

• Quality of content and how to make it better.

• Off-page SEO

• Promoting your website on the internet.

• Local SEO

• Displaying prominently in the local area

Google Ads/PPC

• Fast and effective way to boost your

organisation to the top of the page for

relevant searches

• Reach new users who are looking for

organisations like yours

• Stand out from other organisations with a

similar cause

Conclusion

Conclusion

No/limiteddigital marketing

• Website

• Social Media

Advanced digital marketing

• Website

• Social Media

• Paid Social

• SEO

• Google Ads (PPC)

Remember, it’s better to start small than to not start at all, time and budget will likely always be constraints in the third sector but with these channels there is something for everyone.

Slightly advanced digital marketing

• Website

• Social Media

• Paid Social

Questions?