. An Intro to... C ontent Marketing “Developing a customer experience to build true loyalty with existing customers … creating marketing strategies that win new clients and projects” The creation and distribution of content to attract new customers and keep current customers interested in your business
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.
An Intro to...
C ontent Marketing “Developing a customer experience to build
true loyalty with existing customers …creating marketing strategies that win new
clients and projects”
The creation and distribution of content to attract new customers and keep current customers interested in your business
Why look into this?• I know a bit about it, but I really need to expand my knowledge
• It’s important for creatives who want to expand their client base
Especially important for creatives without a physical product
How can content marketing be beneficial?• 70% of your potential audience would rather get to know a business
through custom content1
• Companies noted a rise in sales after posting on social media2
How can content marketing be beneficial?• 61% of customers are more likely to buy from companies with content
marketing3
• It can increase you SEO and make you easier to find
What wil l I be discussing• Generating content
• Distributing it
Deciding on what content to produce
• Who is your audience?
• What do they value?
• How can you add value to your community?
• What are some hot topics in your discipline?
• Is there any news you can comment on?
And what not to produce
• Don’t just talk about yourself and your sales
• Avoid clichés, Internet memes, and deep meaningless quotes
• Make sure your images and text are of a high quality
Types of content marketing
Book reviews
Product reviews
How to guides
infographics
eBooks
Case studies
Interviews
eBooks & downloads
• A short electronic book, that can be displayed on different devices
• Often given in exchange for an email address
• Should be bright and visual
• Made to inform and educate
A graphic designer shares downloadable calendars, and another offers wall papers for
phones and laptops• limetreefruits.com
• designlovefest.com
A health food blog offers a smoothie recipe book• juicemaster.com