Great UX design influences one video game becoming a cultural icon while another lands in the $5 bin at GameStop. So what cues can we take from these popular games—and from this technology-driven industry that so closely parallels our own?
Steph is going to teach us about two: Content-first UX Design and Contextual Learning.
See popular video games whose character stories form the backbone of design, and whose flow teaches players to use the game while they’re playing it.
Then hear how Steph translated these two concepts to her work with Ben & Jerry’s, the Annie E. Casey Foundation, and FastCustomer.com—which resulted in fewer design iterations, more cohesive content, and higher levels of user engagement.
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Transcript
CONTENT-FIRST UX DESIGN IS REALLY GREAT WHAT VIDEO GAMES TEACH
US ABOUT UX stephanie hay * 07.29.14 * @steph_hay
There is no tutorial, no [prompt] that pops up on screen,
nobody telling you where youre going or why.
The storytelling is purely about the game experience
itself.