Contemporary Music (Advertising).ppt

Mass media refers to various ways, especially television, radio, newspapers and magazines by which information and news are given to a large number of people. Music that composers make can be heard through several media. Live music can also be broadcasted over the radio, television or the Internet.

Music Industry refers to the business and organization that record, produce, publish, distribute and market recorded music. It includes:

• Musicians like singers

• Composers and songwriters

• Musician’s Union• Record Industries• Band Managers

• Bookers, promoters and roadies

1. Music Industry’s Purpose- Aesthetic pleasure or

entertainment- Religious purposes- Ceremonial purposes2. The amateur musicians- They compose and perform music

for their own pleasure- They do not derive income from

music- They take lessons with

professional musicians

3. Professional Musician- Employed by a range of

institutions and organizations (symphony orchestra, broadcasting, and film production companies and music schools)

4. Manner of Performance- Music performed for the

benefits of a live audience- Music performed for the

purpose of being recorded and distributed through the music retail system or the broadcasting system

Music Publishers

Recording Industry

Record Production Companies

Music PublishersYou make it known to the public

by having it printed in an official document

Recording Industry

This industry records published music in

cassette tapes or CD’s

Record Production Companies

These companies produce, distribute

and market recorded music.

There are strong indicators that music enhances the quality of life in the surrounding community.

Music makes the day more alive and interesting

Music enriches life and is a way to understand our cultural heritage as well as our past and present cultures.

Performing, consuming and composing music are satisfying and rewarding

Music programs encourage teamwork and cohesiveness

Music fosters creativity and individuality

Music education foster discipline and commitment

Music is a major source of joy and commitment

Music is a therapeutic outlet Music can also be one source of

income Music can promote relaxation and

sleep

In short, music has the potential to be able to

transform a community in subtle yet effective ways.

Music in Advertising is the use of songs and incidental music in advertising campaigns particularly television commercials and radio. Music can often reflect current trends, using artists and songs that are popular at the time.

A television advertisement or commercial (often called an ADVERT in the UK) is a form of advertising in which goods, services, organizations, ideas etc. are promoted via television. Most commercials are produced by an outside advertising agency and airtime is purchased from a media agency or direct from the TV network.