CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES

WIP REPORT PRESENTATIONA

Submitted By :MD SADIQUE SULEMAN

PROJECT TITLE

CONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES

COMPANY : IMRB INTERNATIONAL

SECTOR

MARKET RESEARCH

Market research is any organized effort to gather information about target markets or customers

In turnover, India is the 21st largest market globally5th largest within Asia

GLOBAL MARKET RESEARCH TURNOVER

Rank Continent Sales in (million USD) Share

1 Europe 16,005 40%2 North America 15,705 39%3 Asia Pacific 5,998 15%4 Latin America 1,920 5%5 Africa 382.1 1%6 Middle East 277 1%

40%

39%

15%

5%1% 1%

Europe North America Asia PacificLatin America Africa Middle East

REVENUE OF MARKET RESEARCH

(Rs in $USD billion)

2009 2010 2011 2012 2013 2014 2015

28.931.24

33.54

39.08 40.2943 44.35

IMRB

Founded 1970

Founder Hindustan Thompson Associates

Headquarters Mumbai, Maharashtra, India

Services Research, business consulting and survey

Number of employees 1200

Parent Kantar Group

IMRB

IMRB was set up in 1970 Operation in 15 countries IMRB is aligned with the Kantar group , an umbrella

network of global market research IMRB market cap 187 $USD

OWNERSHIP STRUCTURE

COMPETITOR

Cross Tab

Delphi Research Services

Diksha Research

Market Pulse

Nielson India

PROJECTCONSUMER BEHAVIOR TOWARDS COFFEE VENDING MACHINES

SECTOR : FMCG The fast moving consumer goods (FMCG) segment is the fourth largest

sector in the Indian economy FMCG market is expected to increase at (CAGR) of 14.7 per cent to touch

US$ 110.4 billion during 2012-2020 Expected to increase at compound annual growth rate (CAGR) of 14.7 per

cent

MARKET SHARE

43

22

12

8

44

2 5

food product personal care fabric care hair care households otc products baby care others

SUB SECTOR: BEVERAGE

HOUSEHOLD CARE

PERSONAL CARE

FOOD & BEVERAGE

HEALTH CARE

Health beverages, bakery products,

snacks, chocolates, ice cream, tea/coffee/soft

drinks, processed fruits

Fabric wash,

Household cleaners

Oral care, hair care, skin care,

cosmetics/deodorants

OTC products and ethical

FMCG

CONTD….

The size of the Indian food processing industry is around $ 65.6 billion

Indian hot beverage market is a tea dominant market

MARKET SHARE

36.4

30

8.2

6

4.3

15.1

HUL ITC NESTLE BRITANIA DABUR OTHERS

COMPANYNESTLE

Founded : 1866 Founder : Henri Nestlé, Charles Page, George Page Market cap : 58.6 billion US$

Parent Company Nestle LtdCategory Food ProductsSector Food and BeveragesTagline/ Slogan Good Food, Good Life

USPThe biggest health and wellness brand in the world, top brand in Fortune 500 list

MARKET SHARE

36.4

30

8.2

6

4.3

15.1

HUL ITC NESTLE BRITANIA DABUR OTHERS

PRODUCTS

COMPETITORS IN HOT BEVERAGES VENDING MACHINES

BruAtlantis

Café Coffee Day

Café Desire

PRO To determine the Customer satisfaction for hot beverage vending machines

SRO

SRO 1: To evaluate how the services offered by the Vendor affect the purchase of Vending Machines

SRO 2: To evaluate how the quality offered by Vender affect the purchase of Vending machines

SRO 4: To evaluate whether to buy the Beverage vending machine or take it on lease

SRO 6: To evaluate how the Servicing & maintenance of the Vending Machine the Vendor does

21 METHODOLOGY

RESEARCH METHODOLOGY

Questionnaire

Primary data

Survey

Pure research

Applied research

QuantitativeQualitative

Structure/DI

22 PROJECT METHODOLOGY:Research Design • Descriptive

Scale Used• Graphical Rating Scale• Multiple Choice Multiple Response• Likert Scale

Sampling Method • Purposive Sampling

Sample Size • 55 Consumer

Sampling Area • Industries of Pune

Data Collection Method • Survey

Data Collection Tool • Questionnaire

FINDINGS & LEARNINGS:

Compulsory Briefing about the Project

Target Population to be considered

Methods of Data Collection

Convincing and Helping the Respondent understand questionnaire

Respondents were less interested in giving us the Interview

Contd…. Colleting the Genuine responses without imposing self-thoughts

Achieving the targets before Dead-lines

Researcher found that the Clients wants to Compare itself with other competitors

make error free interview

How to do work in a team & individually

Contd….

How to maintain the difficult situation in working time

Who is demanding vending machines product

FACTOR ANALYSIS

15% 13%

36%

15%

21%Question's Value

Price FlavorBrand Type of vending machineQuantity

Monthly expenses

30

40

20

10

3000-5000 5000-10000 10000-15000 More than15000

Vending machine used for15

50

20

5

1 option 2 option 3 option 4 option

Most Popular Brand

23

9

5

11

7

NescafeBruCafé DesireCCDOthers

Type of flavor

30

5

10

40

10

5

plain tea lemon tea green tea hot coffee ginger teamasala tea

Beverage company they use5

20

5

20

10

10

20

10

Coffee Day Hindustan Unilever / BRU GeorgiaTATA Godrej Fresh & HonestNestle / Nescafe True Value

Type of beverages

30

30

25

15

Coffee Beans Coffee Premix Tea Premix / Powder Tea Bags

Types of milk

35

65

Liquid Milk Power Milk

Frequency of order

30

15

82

10

35

Monthly Quarterly Half- Yearly YearlyMore than a year Others Daily Weekly

Unit of order

50

30

20

kilogram cases/cartoon cups