Consultation on Marketing of Unhealthy Food and Beverages ... · Collaborate on vending machine RFPs to include language on % of healthier choices Share consultation results M2CY

Sonia Jean-Philippe Public Health Nutritionist

May 2019

Consultation on Marketing of Unhealthy Food and

Beverages to Kids in Ottawa

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What does it look like?

Adapted from Prowse, R.L. (2015). A Day in the Life of a Canadian Child: Food and Beverage Marketing to Children

in Canada. Prepared for Office of Nutrition Policy and Promotion, Health Canada.

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Why a community consultation?

Quebec Consumer

Protection Act (248, 249)

Bill 175

WHO recommendations

Mandate Letter

Stop Marketing to Kids

Coalition

Bill S-228, C-313

Senate Report on Obesity

in Canada

Healthy Eating Strategy

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Developing Healthy Public Policy

Source: At a glance: the eight steps to developing a healthy public policy. Public Health Ontario 2013

1. Describe the problem

2. Assess readiness

3. Goals, objectives, and

policy options

4. Identify decision-

markers and influencers

5. Build support

6. Draft/revise

7. Implement

8. Evaluate/monitor

https://www.publichealthontario.ca/-/media/documents/at-a-glance-8step-municipal-bylaw.pdf?la=en

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Ottawa Board of Health Directive Restrict food and beverage marketing to children on

municipal property and schools.

Limit access to food and beverages high in salt, fat,

sugar or calories on municipal property.

Reviewing zoning restrictions close to child-focused

settings.

Limit sole-sourced contracts with food and beverage

companies.

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Community Consultation

“Have Your Say Ottawa”

Residents

Online (n=1058)

Phone survey (n=405)

Stakeholders

City Departments

Youth (n=27)

Childcare (n=45)

Businesses (n=5)

Schools (n=103) & four School Boards (n=9)

Sport/Recreation organizations (n=4)

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Community Consultation

Randomized phone survey

n=405

Developed using online questionnaire

Survey completed in official language of choice

~ 50 questions incl. open ended

~13.2 minutes to complete

Random digit dial landlines augmented with a sample

of cell phone only households

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What we heard

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Stakeholders & Partners

Business, Sports Industry

Loss of revenue

Marketing small piece of a larger issue

Preferred education

Defining unhealthy food and beverages

No support removing sponsorship of sports

City Departments

Loss of revenue from food/beverage industry advertising

(i.e. pouring rights, vending/sales)

Education/awareness raising

Increasing access to healthy food

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Poster and/or LCD

screen campaign re:

M2CY in recreation

centres

Youth marketing & media

awareness workshops

Collaborate on vending

machine RFPs to include

language on % of

healthier choices

Share consultation

results

M2CY Digital Story –

OPL “A la carte” Food

Literacy initiative

Healthy fundraising

policy in schools and

childcare

M2CY information

shared with public at

events

Parenting in Ottawa

Facebook conversations

Include language on

M2CY in HEAL Childcare

guidelines

Ongoing social media

The LINK (youth website)

- add M2CY content

Rink board signage in

rec centres

Candy machines in rec

centers

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Considerations

Financial repercussions for business

stakeholders

Financial implications for City revenue

Timing of federal legislation and municipal

policies

Enforcement burden on City departments

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OPH Documents

Infographic – Marketing is everywhere

(Sophia’s day)

Infographic – Consultation results

Consultation Report

OPL Digital Story

For more information

Visit: http://www.ottawapublichealth.ca

Email: sonia.jean-philippe@ottawa.ca