Conspicuous CBM Brand Development Mood Boards

helpfulconsulting

growth & changestrategic guidance

mentor

coach

team building

successmanagement

experienced

organised

precise

methological

professionaltrustworthy

global

performance

innovativeresponsible

international Company ethos

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Competitors

LOCAL

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Existing logo’s

TRENDS InitialsGreyEffectsAbstract shapesBright colours

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Existing logo’s

Use of symbolic shapes i.e the Da vinci logo uses encryptic shapes

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Existing websites

clearinformativeeasy to navigatebright colour usesymbolic imagery / business photos

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Existing websites

too busyplainuse of traditional colours i.e red and bluemix of colour use for copy

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Stuart’s Colour Me Beautiful chart

Colour Analysis

Colour Combinations

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Imagery

Images used by various companies vary from the quite modern and abstract to the basic and traditional ‘business people’ photography.Some companies have used symbolic references such as the red ball in a group of black balls to emphasise ‘standing out from the crowd’.

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Existing Company Names

With the use of a companies’ initials becoming traditional, various companies have started to become more creative with their choice of names. This grabs the clients attention and the company diiferentiates itself from other competitors.

Animal namesColour namesInspirational wordsSymbolic namesShapesUnusual words

Play on wordsSlang wordsTwo words combinedFruitForeign words

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IMac Influence

EFFECTSCOLOURFULSHEEN CONTEMPORARYVECTORSHINYFUNINNOVATIVEMINIMALCLEANAMAZINGVISUALLY APPEALINGMUST HAVE POWERFULICONICSTYLISHFUNCTIONAL

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guidance

helpguide

rescue

growth

change

mentor

coachadvisor

chaperone

counsel

guru

monitor

beacon

shepherd

confidant

consult

recover

heal

devotion

trust

saviour

rejuvenate

liberate

astute

sense

conspicuous

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CACTUS (WIKIPEDIA RESEARCH)USE AS A METAPHORICAL REFERENCE

Inspiration for names

Echinocactus GrusoniiGolden Barrel Cactus or Mother In-law’s Cushion

easy to grow and relatively fast growing

can gather in clusters

Unusual and distinctive plants, which are adapted to

extremely arid and/or semi-arid hot environments...

They show a wide range of anatomical and physiological

features which conserve water.

They have spiky spines so predators don’t hurt them

Seed formation is very prolific, and the fruits are mostly fleshy,

pleasant tasting and conspicuously coloured. Goats, birds, ants,

mice and bats contribute significantly to the spreading of the seeds.

Because of the plants’ high water-retention ability, detached

parts of the plant can survive for long periods and are able to

grow new roots anywhere on the plant body.

Provide food for other organisations, hense creating environments

for their seeds to reproduce

Mature / Established

Soak up water / info

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bright coloursinteresting shapesmetaphorical reference

Research inspiration: cactus

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Icon ideas

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CONSPICUOUS CONSULTING

Designs



CONSPICUOUSCONSPICUOUSCONSULTINGCONSULTING

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Designs


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Designs

C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T


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Designs

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Designs

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Designs



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C O N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t

Designs

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Designs


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Designs

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C N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t

C N S P I C U O U S d i s t i n c t i v e b u s i n e s s m a n a g e m e n t

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C N S P I C U O U S c l e a r b u s i n e s s m a n a g e m e n t


Designs

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Name ideas

Response

cu l t i vate consu l t

the consu l t guru

crad le consu l t

opportuneh igh sk ies consu l tancy

the consu l t cush ion

go lden bar re l consu l tancy

f ly ing co lours consu l tancy

bear f ru i t consu l tancy

astute● tancy d ist inctancy

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C L E A R B U S I N E S S M A N A G E M E N T

C O N S P I C U O U S

62, 63, 64

C L E A R B U S I N E S S M A N A G E M E N T


C O N S P I C U O U S

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Designs

G R U S O N I IG R O U P

G R U S O N I Ico n s u l t a n c y

G R U S O N I IG R O U P

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Designs

GRUSONIIGRUSONII

GRUSONIIGRUSONII

GRUSONIIGRUSONII

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Conspicuous CBM Brand Development Mood Boards

Business