Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-DRIVING CARS. What are Connected Cars? Cars equipped with Internet access offering a connection to an external network and providing various value- added benefits to the driver and passengers. Brief Overview of the Technology • Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and LTE (4G). • Intelligent architecture based on Intelligent Transport Systems (ITS). • Disruptive innovation through independent developers (colonizers). • Cloud-based structure. • Mobile and fixed digital technology available in a single device. Current and Expected Benefits • Access to applications through the car screen. • Enjoy the overall market of digital technological advances. • New and safer driving experience with the self-driven car. Sources: Whitecryption, Ericsson’s Connected Vehicle Cloud Platform, Google, CBS Interactive, AOL Tech.
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Examples: Crash avoidance, traffic improvement, smarter parking, vehicle maintenance and diagnostics, and SELF-DRIVING CARS.
What are Connected Cars?
Cars equipped with Internet access offering a connection to an external network and providing various value-added benefits to the driver and passengers.
Brief Overview of the Technology• Mobile networks based on GSM (2G), WCDMA/HSPA (3G) and
LTE (4G).
• Intelligent architecture based on Intelligent Transport Systems (ITS).
• Disruptive innovation through independent developers (colonizers).
• Cloud-based structure.
• Mobile and fixed digital technology available in a single device.
Current and Expected Benefits• Access to applications through the car screen.
• Enjoy the overall market of digital technological advances.
• New and safer driving experience with the self-driven car.
Early Years• Karl Benz and Daimler created the first
cars in 1885 and 1886; these were just basic cars “No frills, no thrills”.
• First connected cars focused on navigation (GPS), emergency assistance (e.g., OnStar) and basic smartphone integration.
The Present“Drivers are demanding their cars keep them constantly connected like a smartphone on wheels.” Next generation of connected cars:
• Mercedes-Benz F015 - self driving and can be navigated through gesture and eye-tracking.
• Ford - SYNC 3 in-car infotainment allows a driver to take calls, control music and interact with their phone's apps with steering wheel controls using voice commands.
• Tesla Model S - Internet-enabling technology.
Sources:Keith Noughton on Bloomberg Business “Connected Cars Overtake Video Games at Electric Show; Motorauthority.com; Do You Remember …the future By JD Hancock / Fatima Vital; Dailytech.com .
The FutureThere are endless possibilities to what a connected car can do for you. It can recognize your interests and suggest destinations, it can find you parking spaces, it can inform you of the closest gas station; it can show you store sales location and of course take you there by driving itself.
Short Term Opportunities• Maintenance: Real time report and offers of
personalized services.
• Insurance: Rates and packages based on driving behaviors.
• Infotainment: Apps, social media, on-line shopping, entertainment from your car panel.
Opportunities Under Development• Vehicle to Vehicle communication- Self driving
vehicle , accident prevention
• Connected Home and Connected Vehicle- Control home devices from your car
Sources:Parks Associates, Zdnet
Commercialization starts now! Internet of Things to be used as a hub of new ecosystem of connected services. • Enhanced safety and security due to constant
connection with the vehicle.• Retailers and service providers make direct
notifications, give free trials and accept immediate distant payment.
• Car manufacturers monitor customer’s experience and investigate post-sale commercial opportunities.
• Apps providers are encouraged to bring innovations to drivers and their passengers.
Interaction will no longer be about a one-time sale! Car will become full time entertainment and commercial mobile module.
Revolutionary, lucrative and disruptive effect. • No more drivers means one more relaxed passenger
and potential client• Revenues paradise for electronic companies and app
developers involved in apps apps, platform and interface for connected cars.
• Car producers copying the strategy from mobile phones manufacturers, letting new apps and services develop independently but controlling the market.
• Car manufacturers become “fleet managers” and keep control over services, maintenance and adjoining fields?
• Operating system standard wars- car manufacturers vs. software and telecommunication sectors.
• Disruptive technology for insurance, transportation (train and plane) and automotive sectors.
IT Security / HackingFollowing some of most accredited methods of attacks:• Specifically written software could exploit the
OBD (On-board diagnostics) port. Once accessed it is possible to monitor every component connected to it.
• A hacker could exploit system installed on the car to remotely arrest a vehicle or monitor every component
• Malware could be inoculated through USB devices into MP3 reader or via wireless technology
• Unauthorized Applications – Executing or downloading malicious unauthorized app from third party.
• DOOR LOCKS and Key Fob – an attacker could emulate the presence of access code which regulates the operation of control locks and start/stop for car engines.
Human Security & Ethics• Each car will be able to steer clear to others by
instantaneous communication and take the right decision? BUT Which is the right decision?
• Favor the supposedly more solid car to crash in?
• Even if there are children inside?
• What rules to be determined to make that choices?
Legal/Regulatory• Who will be authorized to “drive” the car?• Who will be responsible in case of crash?• The “driver”? The car manufacturer?