Connected Cars

1 Copyright © 2013 Tata Consultancy Services Limited

Connected Cars - Enabling Safe,

Affordable & Enhanced Driving

Experience

July 26, 2013

Chennai India

CII - ICT July 2013

2

Agenda

Overview of Connected Car

Key Drivers

Connected Services

Technology enablers

Challenges/Solutions in realizing Connected Services

TCS Connected Car Experience

3

Overview of Connected Car

To Cloud

To Infrastructure

Car to Car

To Personal Devices

Within Car

Option 1

4

Overview of Connected Car

To Cloud

Within Car

To Infrastructure

To Personal Devices

Car to Car

Option 2

5

Key Drivers (1/2)

Connected

Drive!!!

Connected

Mobility

Connected

@ Office

Connected

@ Home

Yes ! ! !

Connectivity is so important today that many a times

“Driving is a Distraction”

6

Key Drivers (2/2)

VRM ( Vehicle

Connect)

CRM (Customer

Connect)

Additional Revenue

& Brand

Differentiator

eCall

SVT

Traffic Infrastructure

& Management

Insurance (PAYD,

PHYD)

Toll Payment,

Concierge Services

Fleet Management

7

Connected Car Services…

Keep Me

Safe

Lead to My

Destination

Guide Me

to drive

Safely &

Economically

Monitor,

Maintain & Fix

My Car

Keep My

Car Secure

Keep Me

Informed &

Avoid

Distraction

8

Connected Car Services…

Keep Me

Connected to

Home &

Friends

Keep My

Car

updated &

Relevant

Allow Me to

be

Productive

Help Me

Manage My

Business

Keep Me

Entertained

Help Me

Control My

Car

Remotely

9

Technology Enablers

CE Device Connectivity

Apple (iPod Out, Siri Integration, Screen

Replication)

Android OAP

Mirror Link (CCC)

In-Car Connectivity

Ethernet

MOST

CAN

Wi-Fi

Cloud Connectivity

Via Smartphone

Embedded Connectivity ECU

NGTP Platform

Cloud based SDP

2.5G, 3G

V2V & V2I Connectivity

DSRC in rigorous trails

10

Technology Enablers

High

Bandwidth

Connectivity

Cloud based

Platforms

LTE

Remote SIM Management

Roaming

Scalable, Time to Market

Manage Complete Car Lifecycle

HTML5

11

Challenges & Possible Solutions

Non Intuitive Systems 1

Huge Impact on Usability 2

Natural Interfaces 3

AI, Individualization 4

Lack of

Standards ..

Convergence

of Multiple

Technologies

Proprietary Technologies 1

Custom Integrations 2

NGTP, HTML5 3

Ethernet, Genivi 4

Human Machine

Interface

Design

HUD, NLP, Haptic, Gesture 5

12

Challenges & Possible Solutions (Contd..)

Product Centric 1

Revenue Oriented 2

Customer Centric 3

OEM-MNO Partnering 4

Big Data &

Analytics

Privacy 1

Optimized Car Experience 2

Affordable Services 3

Additional Revenue 4

Business

Models

13

Challenges & Possible Solutions (Contd..)

Secure Connected Services 1

Lack of Trained Customer Support 2

Lack of Digital Maps 3

About Tata Consultancy Services

TCS Connected Car Experience

Snapshot of TCS Engagements in Connected Car Space

15

TCS Connected Car Experience

Mobile

Services

Automotive

IVI &

Telematics

TCS BPO

Services

Telecom

Services

TCS IT IS

Services

TCS Cloud

Services

Mobile

Portal

and Media

Services

Service Desk

EUC Services

Data Center Mgmt

Application Mgmt

Ent. Service Mgmt

Service Mgmt.

Managed Security

Converged Network Wireless Technologies

Interoperability Testing

Infrastructure Management

Mobile Consulting

Mobile Banking Solutions

Mobile Testing

Usability & User Experience

Enterprise Mobile Application

Consulting

TCS iON – business cloud for

SMB

BaNCS – Banking Application

Platform BPO; InstantApps

Environment

build; Tools

EBMS, Hosted Messaging

Extension of web portal onto

HTML 5, WAP, SMS. i-mode,

XTTP, Mobile Web 2.0

Multi channel content delivery

Multi Media application

development

Analytics & Insights

(Financial, Customer, Supply Chain , Risk)

Vertical Services

BFS, Insurance, Retail, Telecom, Mfg/HiTech

Horizontal Services

Finance & Accounting, SCM, HRO, Cust. Int Mgmt

Platforms

Analytics, TCS BαNCS INS, HRO, F&A

16

TCS Engagements in Connected Car

Nirdeshak – Fleet Management Solution

NGTP based Telematics System Development

Connectivity ECU App Development

Telematics On-Board system delivery for multiple vehicle Platform

Personal Device Integration to Infotainment System.

Connected App development for Personal Devices

Test Server development for testing the In-vehicle Telematics application

FMEA & Test Scenario Development for Connected Applications

Enhancement (Hw/Sw) of Infotainment system for Telematics capabilities

17

Conclusion

Connected Cars are here to stay.

– Every Car Connected by 2025 - SBD

Ecosystem to cooperate and promote Connected Cars for a

win-win strategy.

Connected Cars will revolutionize the way we live and

commute.

Connected Cars will be the enabler for Self driven cars or

Autonomous Cars.

IT Services

Business Solutions

Consulting

Thank You