Conducting the 2010 Census in Your Community Philip Lutz, Assistant Regional Census Manager Philadelphia Region U.S. Census Bureau New Jersey State Data.

Conducting the 2010 Conducting the 2010 Census in Your CommunityCensus in Your Community

Philip Lutz, Assistant Regional Census Manager

Philadelphia Region

U.S. Census Bureau

New Jersey State Data Center

Annual Network Meeting

Rutgers – The State University of New Jersey

June 11, 2008

Our Job is to Count Everyone – Once!Our Job is to Count Everyone – Once!

• 3.570 million NJ housing units (est)• Thousands of group quarters• Language challenges• Coverage challenges• Demographic challenges

“It’s In Our Hands….”

• Geographic Participant Programs• Address List Development• Questionnaire Delivery• Residency Rules• Household Enumeration• Group Quarters Enumeration• Language Assistance• Recruitment Efforts• Partnership Efforts

Major Census Activities Major Census Activities in a Nutshellin a Nutshell

Geographic Participant Geographic Participant ProgramsPrograms

BAS - Boundary and Annexation Program – Annually

(2010 Census uses January 1, 2010 Boundary)

PSAP – Participant Statistical Areas Program - 2009

Review and update Tracts, Block Groups, and Census Designated Places

TSAP – Tribal Statistical Areas Program - 2009

Address List DevelopmentAddress List Development

2008 Local Update of Census Addresses

2009 Address Canvassing (spring / summer)

2009 Group Quarters Validation (October 2009)

2010 Update/Leave (March 1 – April 2, 2010)

2010 New Construction

Questionnaire DeliveryQuestionnaire Delivery

• Questionnaires are delivered or mailed to all housing units in March 2010

• March 8-10 Advance Letter• March 15-17 Questionnaire• March 22-24 Reminder Postcard

• APRIL 1, 2010 CENSUS DAY

• April 6-15 Replacement Questionnaire

Residency Rules Guide Where Residency Rules Guide Where People are CountedPeople are Counted

• Where you live or sleep most of the time

• Snow Birds

• College Students

• Institutionalized Populations

• Self-reporting

Enumeration OverviewEnumeration Overview• Group Quarters Enumeration

• Military GQ Enumeration• Service-based Enumeration• GQ Enumeration

• Enumeration at Transitory Locations

• Nonresponse Followup• Update / Leave areas• Mailout / Mailback areas

• Field Followup

Household EnumerationHousehold Enumeration

• Nonresponse Followup (NRFU)• Most costly component of the census• Enumerators visit close to 40 million addresses • Multiple attempts made with households• Multilingual enumerators• Hired locally• Late April, May, and June 2010

Group Quarters EnumerationGroup Quarters EnumerationGroup Quarters Validation (October 2009)

 Group Quarters Advance Visit (February – March 2010)

Service-Based Enumeration (March 29 – 31, 2010)

Targeted Nonsheltered Outdoor Locations

Shelters

Soup Kitchens

Regularly Scheduled Mobile Food Vans

Military Group Quarters Enumeration (April – May 2010)

Group Quarters Enumeration (April – May 2010)

Enumeration of Transitory Enumeration of Transitory LocationsLocations• Counts people who do not have a Usual

Home Elsewhere at time of operation.

• Includes RV parks, campgrounds, hotels, motels, marinas, racetracks, circuses, and carnivals.

• Transitory locations identified during Address Canvassing, plus local knowledge

• March 22 to April 16, 2010

Language AssistanceLanguage Assistance

• Spanish / English Questionnaire• Telephone Questionnaire Assistance

• English• Spanish• Chinese• Korean• Vietnamese• Russian

• Language Assistance Guides (51+ languages)• Language Identification Flash Cards (51+ languages)• Multilingual Enumerators• Questionnaire Assistance Centers• Be Counted sites (6 languages)

Recruitment EffortsRecruitment Efforts• Two big recruiting drives

• National Address Canvassing - October 2008 to April 2009• Nonresponse Followup - October 2009 to April 2010

• Approximately 3 million applicants needed• Toll-free Jobs Line - activated in October 2008• Recruiting Website• Recruitment Advertising• Local recruiting and testing• Multilingual applicants needed• Hiring Waivers

RECRUITMENT EFFORTSRECRUITMENT EFFORTS

• 6 Management Positions per Local Census Office•Locality Based Pay Scale•2009 New Jersey Enumerator Rates $14.00 to $18.75

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The Environment We Work In

• Post-9/11 Terrorist Psyche

• Charged Political Environment

• Hyper-charged Immigration Debate

• Growing Diversity in our Nation’s Population

• Growing concerns about privacy and security

• Deepening distrust of government

• Measuring up to the “Best Census Ever”

Goals of the Partnership ProgramGoals of the Partnership Program

• Increase mail response

• Reduce the differential undercount

• Improve cooperation with enumerators

What Methods Will Partnership Use?

• Complete Count Committees

• Tribal Liaison Program

• Targeted Outreach to Hard-to-Count populations

• Language Support Program

• Be Counted/ Questionnaire Assistance Centers

• Partner Support Program

• Faith Based Organizations

• Census in Schools

• Immigrant and Foreign Born Outreach

• Localized Promotional Materials

• Thank You Campaign

Complete Count Committees Volunteer committees established by local or tribal governments

Motivate other community leaders to get involved

Urge community participation in census

Conduct targeted outreach within Hard-to-Count areas

NeighborhoodAssociations

GovernmentAgencies

Businesses

Communityorganizations

LocalMedia

CCC

Census 2000 = 11,800 CCCs

Be Counted / Questionnaire Assistance Center programs• Be Counted sites

are locations where people go to get a blank questionnaire if they feel they were missed.

• Questionnaire Assistance Centers are locations where individuals receive help completing their questionnaire.

• April and May 2010

• Paid Questionnaire Assistance Center Representatives

• 30,000 QACs and 40,000 BC sites in community locations

What Can Communities Do?What Can Communities Do?• Form Complete Count Committees• Strategize with regional partnership staff in joint outreach

efforts• Convene a 2010 Census Kick-off with key leaders• Motivate high-level community leaders to support census• Mobilize community-specific Complete Count Committees• Urge local constituents to apply for a census job• Educate constituents about importance of being counted• Publicize census participation at all levels including community-

specific festivals, parades, and special events• Create and distribute 2010 Census promotional materials

What Can Communities Do?What Can Communities Do?

• How can we increase mail response in our communities?

• What strategies can we implement to reduce differential undercount?

• Who are the best spokespersons we can recruit as Census Advocates?

• When should we stage each phase of this mobilization campaign?

For more information about the 2010 Census in New Jersey, contact your Regional Census Center (RCC) -

Philadelphia RCC * New York RCC**1234 Market Street, Ste. 340 330 W. 34th Street, 13th Fl.Philadelphia, PA 19107 New York, NY 10001Ph: 215-717-7600 Ph: 646-233-2000

*Phila RCC coverage area = Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Hunterdon, Mercer, Monmouth, Ocean, Salem counties**New York RCC coverage area = Bergen, Essex, Hunterdon, Middlesex, Morris, Passaic, Somerset, Sussex, Union, Warren count