Con Agra

ConAgra

ConAgra ProfileCompany name & Status : ConAgra Foods & public

Headquarters & employees: Omaha, Nebraska & about 39,000

Sector involvement(2007): branded foods; tomato products, cooking oils, popcorn, soup, puddings, meat snacks, canned vegetables, canned pasta, cocoa mixes and peanut butter for retail and deli customers

frozen foods (dinners, pizzas, turkeys, entrees, snacks, desserts, ice cream and potato products)

refrigerated food products (hot dogs, bacon, ham, sausages, cold cuts, turkey products, ethnic foods, kosher products and meat alternative products)

foodservice products such as sauces, seafood and prepared potatoes; and food ingredients such as seasonings, blends and flavorings

Region involvement(2007): Primarily in the U.S.

Fortune ranking (2007): 173 (previously 143)out of top 20 among food consumer products

ConAgra Satellite Tour

ConAgra Historical Timeline

ConAgra Structure

• Consumer foods• International foods• Food & Ingredients segment• Trading & Merchandising segment

ConAgra Brands

Consumer Foods

International Foods

Food & Ingredients

Trading & Merchandising

Operating Principles

ConAgra Must Do’s

1. Rewire ... to unleash a better way

2. Attack cost structure and enhance margins ... to fund growth

3. Optimize the portfolio ... to drive return on investment

4. Innovate ... to achieve sustainable growth

5. Exceed customer and consumer expectations ... to deliver the promise

6. Nourish our people ... to build an inclusive and winning culture

1. Rewire ... to unleash a better way

2. Attack cost structure and enhance margins ... to fund growth

3. Optimize the portfolio ... to drive return on investment

4. Innovate ... to achieve sustainable growth

5. Exceed customer and consumer expectations ... to deliver the promise

6. Nourish our people ... to build an inclusive and winning culture

Strategic Objectives

• More marketing and innovation investment

• Focusing on Profitable Products• Cost reduction supply chain &

administrative functions• Divert non-core operations

SWOT Analysis

Strengths

• Strong presence• Trustworthy relations with local

communities

Weaknesses

• Missing out on emerging markets• Over reliance on North America• Weak Brand Appeal• Rising Price of Ingredients• Poor Performance on Environmental

Protection

Weaknesses 1-2 번과 관련

약점 3 과 관련해서 사진 붙일 것임 ..

약점 4 번째랑 이을 자료…

가금류 , 우유 , 계란 , 과일 , 야채 채소 가격 전 세계적으로 상승 추세The price of corn -- used to feed chickens, starch foods, sweeten

sodas and help fill the gas tank in the form of ethanol -- has nearly doubled in one year

옥수수 가격 1 년 만에 두 배로 껑충The price of fuel -- which is used in transporting the food and fills

most Americans' gas tanks -- is up about 24 percent.유가는 24% 상승

the U.S. Bureau of Labor Statistics during the first quarter of this year, ranging from a 4.7 percent increase for cereal and baked

goods to 19.3 percent increases for fruits and vegetables.곡물류 4.7%~ 과일 및 야채 19.3% 상승

The government reported an overall consumer price index increase of 4.7 percent, compared with just 2.5 percent in 2006.

Food and fuel were the drivers.총 소비자 물가상승 4.7%

약점 5 번째랑 이을 것 ..

ConAgra scored a six out of 100 in "The Climate Counts Company Scorecard Report."

~ 란 단체에서 점수를 매겼는데 6 등 했다 ..

a 2006 CERES report titled "Corporate Governance and Climate Change: Making the Connection," ConAgra scored a total of 4 points out of 100.

~ 란 보고서에선 100 점 만점에 4 점 받았다 ..

Opportunities

• Emerging Cities• Development of Healthy Products• Bio-Fuel

기회 2 번째랑 이을 자료

Threats

• Changing Consumers’ Preference• Cost Structure• Sale & Margin Decline• A Double-Edged Sword: Acquisition• Food Safety• Concerns over Environmental

Hormone

위협 5 번째랑 이을 자료 ..1

2007.10. 가장 최근 : pot pie 먹고 기절 .. 살모넬라 균

5 번째랑 이을 자료 2

2006.1 microwave popcorn bags, known as perfluorooctanoic acid (PFOA)

2007. 2. Peanut Butter -살모넬라

위협 6 번째랑 이을 내용…

회사 홈피의 동영상 이을 것 .. 이따 갈쳐줄께 ..

Prospects

• Restructuring• Go Global• Be Young• Clear Corporate Identity• Bio Disel

전망 2 과 관련한 자료 ..1

Thank you

• Any questions welcomed, except too difficult ones^^