Computers & Health

Dr. Mercola March 26, 2008Dr. Mercola March 26, 2008 11

Computers & HealthComputers & Health

• FirstFirst computer course 1969 computer course 1969

• First online 1977First online 1977

• Went to medical schoolWent to medical school

• Never made >$25K until after 30Never made >$25K until after 30

• Took 20 years to understand healthTook 20 years to understand health


Web Business ProgressionWeb Business Progression

• Combined computer and health passion 1997 Combined computer and health passion 1997 and started websiteand started website

• 1997 to 2000 lost $500K1997 to 2000 lost $500K• First earned money in 2001First earned money in 2001• Last year business valued at over Last year business valued at over

$100 million$100 million

Mercola.com StatsMercola.com Stats

• No investorsNo investors

• No adsNo ads

• No influenceNo influence

• 150K pages of ORIGINAL content 150K pages of ORIGINAL content



• 1.5 1.5 million subscribersmillion subscribers

• 12 million views per month12 million views per month

• 5 million emails per week5 million emails per week



• 35 customer service reps35 customer service reps

• 30 full time programmers30 full time programmers

• 20 admin20 admin

• 4 executives4 executives

• Looking for some key people Looking for some key people though (stay tuned at end)though (stay tuned at end)


TrafficTraffic

• 1.2 million new visitors per month 1.2 million new visitors per month from organic search (NOT paid)from organic search (NOT paid)

• 40% of traffic comes from search 40% of traffic comes from search engines 60% from our newsletterengines 60% from our newsletter

• 3 full time SEO staff3 full time SEO staff


TrafficTraffic

• 100 major keywords in top ten100 major keywords in top ten

• ExerciseExercise

• Coconut oilCoconut oil

• Fish oilFish oil

• Krill oilKrill oil

• Health newsletterHealth newsletter


InfrastructureInfrastructure

• Gammadyne on 5 email serversGammadyne on 5 email servers

• E commerce ServerE commerce Server

• CMS Community Server v 3.0CMS Community Server v 3.0

• Social Networking ForumsSocial Networking Forums


FishingFishing

Teach you HOW TO FISHTeach you HOW TO FISH


How to Get the MOSTHow to Get the MOSTFrom Events You AttendFrom Events You Attend

• Coming since Underground IComing since Underground I

• When I am not in Maui go to one When I am not in Maui go to one event a monthevent a month

• You SIMPLY MUST convert your You SIMPLY MUST convert your notes to action items in system like notes to action items in system like Getting Things Done Getting Things Done

• They will be USELESS to you if you They will be USELESS to you if you leave them in your notebook.leave them in your notebook.


Something for EveryoneSomething for Everyone

• Start with something even novice Start with something even novice beginners can usebeginners can use

• Then progress to information for Then progress to information for more advancedmore advanced


PassionPassion

• If you are doing it for the money If you are doing it for the money run awayrun away

• You have to be passionate about it You have to be passionate about it and serve others as a result of that and serve others as a result of that passionpassion

• Avoid the quick buck temptationAvoid the quick buck temptation


PassionPassion

• If you bring value to others you will If you bring value to others you will be successful long term. be successful long term.

• Have to be absolutely passionate Have to be absolutely passionate about it or you will simply not be about it or you will simply not be successful long term.successful long term.

• If you aren’t jumping out of bed If you aren’t jumping out of bed before dawn RECONSIDERbefore dawn RECONSIDER


PassionPassion

•Don’t go to extreme of Don’t go to extreme of

•Craig’s List and WikipediaCraig’s List and Wikipedia

•Convinced they are blocked on Convinced they are blocked on wealth wealth


Your ListYour List

• Jay Abraham taught me that but took Jay Abraham taught me that but took four years to know what to do with itfour years to know what to do with it

• Give them free report, audios or Give them free report, audios or videos BUT they have to be GREATvideos BUT they have to be GREAT

• Help them out BIG TIME Help them out BIG TIME

• Be a straight shooter, NEVER lie, tell Be a straight shooter, NEVER lie, tell it like it isit like it is


Email OverloadEmail Overload

• 15 email "relationships" (meaning 15 email "relationships" (meaning emails that they pay attention to emails that they pay attention to regularly) before they hit email regularly) before they hit email overloadoverload

• This includes emails regarding This includes emails regarding credit card statements, bank credit card statements, bank statements, their kids' school statements, their kids' school updates, and MEupdates, and ME


Email OverloadEmail Overload

• If you want to get on that list of 15, If you want to get on that list of 15, you've got to deliver more value than you've got to deliver more value than someone else who is already on that someone else who is already on that list and replace them to make room list and replace them to make room for you.for you.


Your ListYour List

• The value is in the RELATIONSHIP The value is in the RELATIONSHIP with the list. with the list.

• Do NOT sell anything until you have Do NOT sell anything until you have a good relationship with them!! - - Jeff a good relationship with them!! - - Jeff Walker Underground I Walker Underground I

• Dan Kennedy “Personality in Copy”Dan Kennedy “Personality in Copy”


VideoVideo

• Mandatory! Mandatory!

• Same rules apply Same rules apply

• YouTube will soon have HD video!YouTube will soon have HD video!

• Always try to educate them and give Always try to educate them and give them VALUE first and then offer your them VALUE first and then offer your solutionsolution

• Post to YouTube (10 million views)Post to YouTube (10 million views)


Logitech QuickCam Pro Logitech QuickCam Pro for Notebooksfor Notebooks


Get Clear on Your PurposeGet Clear on Your Purpose

• You need to have a reason why You need to have a reason why

• That is what will get you through the That is what will get you through the difficult timesdifficult times

• My purpose is to catalyze My purpose is to catalyze transformation in the health care transformation in the health care systemsystem


Email DeliverabilityEmail Deliverability

• We have 99% + deliverabiltyWe have 99% + deliverabilty

• Five mail servers 350K per serverFive mail servers 350K per server

• Issue number and date in subject lineIssue number and date in subject line

• 11 AM Tuesday and Thursday is best 11 AM Tuesday and Thursday is best time and 3 PM next best, time zone of time and 3 PM next best, time zone of those it is going to (ideally)those it is going to (ideally)

• Can refine with segmentationCan refine with segmentation




Use an advanced email analysis tool such Use an advanced email analysis tool such as Lyris Email Advisor to test for SPAM or as Lyris Email Advisor to test for SPAM or display problems among the largest ISP's display problems among the largest ISP's and email client browsers. and email client browsers.

Lyris.comLyris.com



• Process your bounced emails. Specify an email Process your bounced emails. Specify an email address for bouncebacks and process them address for bouncebacks and process them after each send. after each send.

• Many ISP's will downgrade your service for Many ISP's will downgrade your service for attempting to send to addresses that have attempting to send to addresses that have expired. expired.

• Scripts can be written to automate the Scripts can be written to automate the processing of these 'bad' emails and remove processing of these 'bad' emails and remove them from your next send. them from your next send.



• Domain Keys: verify you are a legitimate Domain Keys: verify you are a legitimate sender – no cost unlike bonded sendersender – no cost unlike bonded sender

• MX Records: Including valid SPFMX Records: Including valid SPF• Reverse DNS check: The #1 verification your Reverse DNS check: The #1 verification your

customers mail servers utilize. customers mail servers utilize.



• Provide an easy and obvious way for Provide an easy and obvious way for customers to unsubscribe. customers to unsubscribe.

• If they can't unsubscribe, they will mark your If they can't unsubscribe, they will mark your email as SPAM. email as SPAM.

• If enough customers report the email as If enough customers report the email as SPAM, you could potentially be blacklisted SPAM, you could potentially be blacklisted from the entire domain. from the entire domain.

MistakesMistakes

• You need to fail and fail oftenYou need to fail and fail often

• Nothing wrong with making mistakes Nothing wrong with making mistakes as long as your learnas long as your learn

• Might as well learn from othersMight as well learn from others

• Cost me tens of millions of dollarsCost me tens of millions of dollars

• Lost $500K first three years 1997-Lost $500K first three years 1997-20002000


John ReeseJohn Reese

Early on had photo service for eBay for Early on had photo service for eBay for 400,000 people. Many stopped using it and 400,000 people. Many stopped using it and his outsourced Russian programmer ran his outsourced Russian programmer ran report to find this out and then needed some report to find this out and then needed some space on the server so he deleted 95% of his space on the server so he deleted 95% of his customer service records. John estimates he customer service records. John estimates he lost $20 million in sales for what he could lost $20 million in sales for what he could

have sold them in additional productshave sold them in additional products..

What was his mistake?What was his mistake?



In September 1956 IBM launched the 305 RAMAC, the first computer with a hard disk drive (HDD). Weighed over a ton and stored 5MB of data.

Moore’s Law


Western Digital 320 GB Passport 2.5“

USB 2.0 Hard Drive

Subject Line MistakesSubject Line Mistakes

• Used eHealthy News You Can Used eHealthy News You Can Use from beginning to 2007Use from beginning to 2007

• Then used forum to find most Then used forum to find most read article and used thatread article and used that

• Unless it is a sales letterUnless it is a sales letter

• Cost many millionsCost many millions


Dropped Shopping CartDropped Shopping CartMistakesMistakes

• How would you like instant 15% in How would you like instant 15% in sales?sales?

• Staging order capture and authorizeStaging order capture and authorize

• Perry Belcher gained 30%Perry Belcher gained 30%

• Used to be manual and two full time Used to be manual and two full time people now automated and one ¼ time people now automated and one ¼ time personperson


Ad Ad MistakesMistakes

Keep ads and content SEPARATEKeep ads and content SEPARATE



Email NewsletterEmail Newsletter


Email NewsletterEmail Newsletter

Email Sales MistakesEmail Sales Mistakes

• Sales letter 2-3 pages NOT long Sales letter 2-3 pages NOT long emailemail

• Integrated into normal newsletter Integrated into normal newsletter using subject line for lead article - - using subject line for lead article - - eliminated complaintseliminated complaints


Email Sales MistakesEmail Sales Mistakes

• Sales letters were sent twice a monthSales letters were sent twice a month

• Primary source of revenuePrimary source of revenue

• Many unsubscribes “selling”Many unsubscribes “selling”

• Now integrated into regular Now integrated into regular newsletter with subject line for sales newsletter with subject line for sales promopromo

• Always put video on sales copyAlways put video on sales copy


Customer ServiceCustomer ServiceMistakesMistakes

• Customer serviceCustomer service

• Tony ZapposTony Zappos

• Absolute FREE golden nuggets from Absolute FREE golden nuggets from beta testers to tell you how to improve beta testers to tell you how to improve sitesite

• Of course weed out nutcakes that Of course weed out nutcakes that you should fireyou should fire




9-10 These are your "Promoters" or your "Idea Merchants" - Very satisfied and will trumpet your product or service any chance they get.

7-8 They are your "Passively Satisfied" customers.

0-6 They are the "Detractors" - fairly unsatisfied with you - Most likely to leave you for a competing product or service.

SegmentationSegmentationMistakesMistakes

• Did not segment email or sales copyDid not segment email or sales copy

• 20% people turn off cookies20% people turn off cookies

• Stopped using cookies and now Stopped using cookies and now using tokensusing tokens

• Much better for email and market Much better for email and market segmentationsegmentation


SegmentationSegmentationMistakesMistakes

• Open email vs. non openOpen email vs. non open

• Purchase vs. non purchaserPurchase vs. non purchaser

• By content interestBy content interest

• Location so can optimize email Location so can optimize email deliverabilty deliverabilty


AnalysisAnalysisMistakesMistakes

• Have to TEST!!!Have to TEST!!!

• Google Analytics for non-dynamic Google Analytics for non-dynamic and best of all it is FREEand best of all it is FREE

• Many high end options but we use Many high end options but we use SiteSpect.com - - 90% less expensiveSiteSpect.com - - 90% less expensive

• Check out our sales pages as they Check out our sales pages as they are highly optimized!!are highly optimized!!


Infomercial Infomercial MistakesMistakes

• Don’t do infomercials Don’t do infomercials

• Lost well over one million on this Lost well over one million on this ventureventure

• UNLESS you have $5 to $25 million UNLESS you have $5 to $25 million to invest. Last year got excited and did to invest. Last year got excited and did JV with company and I only lost $500K JV with company and I only lost $500K before I realized this.before I realized this.



Now for the GOOD StuffNow for the GOOD Stuff

• This one technique I learned at Underground II This one technique I learned at Underground II helped make me financially independenthelped make me financially independent

• Hot seat mistakeHot seat mistake• Only works for sites like ours with LOTS of Only works for sites like ours with LOTS of

contentcontent• Who wants to know it?Who wants to know it?


One Million One Million New SubscribersNew Subscribers

• 2000 new subscribers EVERY day2000 new subscribers EVERY day• Light BoxLight Box• Fool.com works well for sites with lots of contentFool.com works well for sites with lots of content• Token, not cookie, to avoid displaying to Token, not cookie, to avoid displaying to

subscriberssubscribers• Live DemoLive Demo

Test HeadlinesTest Headlines

Get Free & Unlimited Access to This & Get Free & Unlimited Access to This & Unlimited Access to All Articles InstantlyUnlimited Access to All Articles Instantly

Get this Article & Permanent Access to Get this Article & Permanent Access to 50,000 Other Health Articles FREE Right Now50,000 Other Health Articles FREE Right Now



65 65


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Get Free & Unlimited Access to This Article Get Free & Unlimited Access to This Article (and Thousands of Others) Right NOW(and Thousands of Others) Right NOW



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Another MistakeAnother Mistake

• 40% traffic is to content page40% traffic is to content page

• 60% traffic to sales pages 60% traffic to sales pages

• Only 5% purchase on sales pagesOnly 5% purchase on sales pages

• Losing 95% of traffic to sales pageLosing 95% of traffic to sales page



Even More SubscribersEven More Subscribers

• What do you do with unsubscribes?What do you do with unsubscribes?• Patrick Coffey Early to RisePatrick Coffey Early to Rise• Can JV with other similar sites and trade Can JV with other similar sites and trade

promos?promos?• If you want more income can give them affiliate If you want more income can give them affiliate

offeroffer• Whatever you do TEST!Whatever you do TEST!

Free StuffFree Stuff


Content GaloreContent GaloreRSS FeedsRSS Feeds

• Google ReaderGoogle Reader

• SharpReader.netSharpReader.net

• Scan 1000 posts per dayScan 1000 posts per day

• Have entertainment posts, not just Have entertainment posts, not just healthhealth

• Member blog prescreens posts for Member blog prescreens posts for newsletternewsletter


Mindmeister.comMindmeister.com Free collaborative Free collaborative

Mind Mapping softwareMind Mapping software


Jing ProjectJing ProjectFree Camtasia Free Camtasia


Blabberize.comBlabberize.com


My Paid My Paid RecommendationsRecommendations

• Some under $10 some >$10KSome under $10 some >$10K

• Five Books & Five GroupsFive Books & Five Groups

• No affiliate links!No affiliate links!

• Personally use and integrate all these Personally use and integrate all these into my own systeminto my own system




Hedgehog Principle


Get the right people in the right seat on the bus!!


Top GradingTop Grading

• The most important business The most important business book I have recently readbook I have recently read

• My focus for this year so I can My focus for this year so I can free myself and increase business free myself and increase business by 300%by 300%



• A players only 10% of workforceA players only 10% of workforce

• Most companies fail 75% of timeMost companies fail 75% of time

• Fired 14 people last yearFired 14 people last year

• Lose $1.4M on $100K employeeLose $1.4M on $100K employee

• Can succeed 90-95% of the time in Can succeed 90-95% of the time in hiring A players if you TopGradehiring A players if you TopGrade



• Another mistakeAnother mistake

• Last year fired 15 people most were Last year fired 15 people most were over $100Kover $100K

• So $23 million dollar loss primarily in So $23 million dollar loss primarily in opportunity costsopportunity costs


Hiring ClueHiring Clue

• If the person is technology inept but If the person is technology inept but really savvy other wise. really savvy other wise.

• DO NOT hire them.. DO NOT hire them..

• Every time we did it was a disaster. Every time we did it was a disaster.

• They have to be proficient on line and They have to be proficient on line and with basic tools. with basic tools.

• I fired a really excellent copy writer I fired a really excellent copy writer and he could not use Excel, we had to and he could not use Excel, we had to teach himteach him



Getting Things DoneGetting Things Done

• Two Minute RuleTwo Minute Rule

• Capture everythingCapture everything

• Process regularly (notes!!)Process regularly (notes!!)

• Weekly ReviewWeekly Review



• Outlook foldersOutlook folders

• How many have Outlook? How many have Outlook?

• Schedule phone calls in Outlook by Schedule phone calls in Outlook by time zones, time zones,

• Waiting FolderWaiting Folder

• Review FolderReview Folder

• Go through them once a weekGo through them once a week



• Worth MILLIONSWorth MILLIONS

• Voice RecorderVoice Recorder



Olympus WS-311M Olympus WS-311M Digital Voice Recorder Digital Voice Recorder


• Multi task while exercising and listen Multi task while exercising and listen to MP3 player with great audio to MP3 player with great audio teaching filesteaching files

• Nightingale ConantNightingale Conant



Power Full EngagementPower Full Engagement

• Determine your single most Determine your single most important projectimportant project

• Work 90 minute segments with NO Work 90 minute segments with NO interruptionsinterruptions

• Take 30 minute break to rechargeTake 30 minute break to recharge


Killercovers.com Killercovers.com Vaughan DavidsonVaughan Davidson

ororCover Action Pro. com Cover Action Pro. com


AltitudeAltitude

Tom Bell who said was one of best events Tom Bell who said was one of best events he ever attendedhe ever attended

Mark Joyner, Joe PolishMark Joyner, Joe Polish

Carlos Garcia, John CarltonCarlos Garcia, John Carlton

Brad FallonBrad Fallon

Buck Rivizi Pipeline Profits Buck Rivizi Pipeline Profits

Declan DunnDeclan Dunn

Even Yanik was at first oneEven Yanik was at first one


Dan SullivanDan SullivanStrategic Coaching.comStrategic Coaching.com


• Nearly all Dan Kennedy Platinum in this• Double your income • Double your free time• Unique ability • Differentiating days into:

• Free Days• Focus Days• Preparation Days

MyLifeBook.comMyLifeBook.com

CareerCareer

FinancesFinances

CharacterCharacter

EmotionsEmotions

Health and FitnessHealth and Fitness

Intellectual LifeIntellectual Life



Spiritual LifeSpiritual Life

Quality of LifeQuality of Life

Love RelationshipLove Relationship

Social Life Social Life

Parenting Parenting



Each category create a: Each category create a: • PremisePremise• VisionVision• PurposePurpose• Strategy Strategy


Master MindMaster Mind

• Napoleon Hill Think and Grow RichNapoleon Hill Think and Grow Rich

• Yanik’s MastermindYanik’s Mastermind

• Your ownYour own


Are You Interested?Are You Interested?

• www.UG.Mercola.com www.UG.Mercola.com • Joint VentureJoint Venture• Biz DevelopmentBiz Development• Executive PositionExecutive Position• MastermindMastermind


Are You Interested?Are You Interested?

• Anyone that VALIDLY signs up will get Anyone that VALIDLY signs up will get two MAJOR Bonusestwo MAJOR Bonuses

• Ken Evoy Make Your Site SellKen Evoy Make Your Site Sell

• Email Deliverability SecretsEmail Deliverability Secrets

• www.UG.Mercola.com


Computers & Health

Documents

email overload

email relationships

health passion

extreme of craigs list

list jay abraham

time programmers

big time

successful long term