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Andrew’s Affordable Mowing Service - 1 - Andrew’s Affordable Mowing Service 7/302 South Pine Rd, Brendale, Qld 4500 Ph: (07) 3205 9044 Company Profile
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Company Profile - Yellowpages.com › 926052f4-d5f5-4e2a-a8b4... · 2017-05-22 · Andrew’s have also expanded the services offered to include slashing. Our slashing franchise operates

Jul 07, 2020

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Page 1: Company Profile - Yellowpages.com › 926052f4-d5f5-4e2a-a8b4... · 2017-05-22 · Andrew’s have also expanded the services offered to include slashing. Our slashing franchise operates

Andrew’s Affordable Mowing Service - 1 -

Andrew’s Affordable Mowing Service 7/302 South Pine Rd, Brendale, Qld 4500 Ph: (07) 3205 9044

Company Profile

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CCoommppaannyy PPrrooffiillee

IInnddeexx 1. Company vision and mission statements

2. History of Andrew’s Affordable Mowing Service

3. Current expansion and future direction

4. Our Services

5. Franchises explained

i. Why franchise

ii. The benefits of an Andrew’s franchise

iii. Who buys an Andrew’s Franchise

6. Financial Projections

7. Equipment Package.

8. Franchisee commitments

9. Franchisor commitments

10. The Franchise costs and payment procedures

11. What our Franchisees say

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1. Company Vision and Mission Statements

Company Vision

Andrew’s Affordable Mowing Service is an expert team of employees and independent franchisees headed by Andrew and Helen Wagstaff. The vision of the

company is to produce growth and expansion through quality business practices, selective pursuit of suitable franchisees and outstanding performance in the field of domestic and commercial ground maintenance. To this end:

Business transactions and internal systems are based on sound ethical

principles providing a win / win outcome in all situations.

The company’s policy on franchisee recruitment encompasses a

determination to select franchisees based on the relevant selection criteria as opposed to decision making for financial gain.

Our team show pride of presentation, a conscientious attitude and a desire

to fulfil customer needs in any work they undertake. Combined with a willingness to upgrade skills and explore new technologies our team are at the pinnacle of the industry.

Mission Statement.

Andrew’s Affordable Mowing Service promises to provide our customers with excellent service, quality workmanship in a timely manner and an

affordable price.

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2. Andrew’s Affordable Mowing Service. Our History

Andrew and Helen Wagstaff, owners of Andrew’s Affordable Mowing Service tell their story:

‘In 1984 we purchased a small lawn mowing run with a customer base of 50 clients. This included a small trailer, mower and brush cutter. From this customer

base we were able to build up this run through advertising, referrals and most of all our quality of workmanship. Within a 2 year period it was necessary to employ

staff, some of whom are still with us today. We also started commercial property maintenance, this lead to successfully quoting for government tenders and private

contracts. Our business expanded to such a large

domestic and commercial mowing operation that we could see the

potential in franchising. After carefully considering our options we decided to sell domestic and commercial franchises

starting in the Brisbane area.

The basis of our business has always been to provide lawn and garden care services of a high standard and yet be affordable to our customer. This simple,

ethical premise underpins the operational system passed on to our franchisees along with the industry knowledge we have gained in our many years in business.

Our commitment to provide all franchisees with on going training and company support at all times, has been an integral part of making Andrew’s Affordable

Mowing Service franchisees one very successful team of operators.’

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3. Current Expansion and Future Direction

Mowing Franchisees

There are currently in excess of 25

franchisees operating in the greater Brisbane area. The expansion plans for Andrew’s Affordable Mowing Service have started locally

and are currently taking in the Gold Coast and Sunshine Coast areas before spreading into

the regional and northern areas of Queensland. Regional and interstate Master Franchises are available.

Slashing Franchise Andrew’s have also expanded the services offered to include slashing. Our slashing franchise operates under the company name of ‘Andrew’s Affordable

Slashing Service’ and covers the Brisbane area. Other regional slashing franchises are currently available.

Tree Lopping Franchise Andrew’s now offer tree lopping, stump grinding and tree felling. This franchise

system is operating under the company name of ‘Andrew’s Affordable Tree Service’.

Master Franchises To facilitate the expected expansion we have developed an extremely attractive Master Franchise package. The Master Franchise is a set regional area with the capacity to manage in excess of 20 domestic franchises and multiple slashing

franchises and tree lopping franchises. A Master Franchise can expect to have substantial earning capacity whilst developing their region and the franchisees

within.

Exterior House Washing To continue the expansion into the home services market, Andrew’s Affordable

House Washing Service franchises are now available. The franchise encompasses exterior house washing, window cleaning, roof and gutter cleaning and concrete cleaning. Lucrative work, great hours and an outdoor lifestyle makes exterior

house washing an extremely viable franchise to own. To find out more about any of the above franchises please speak to Andrew

Wagstaff or Keith Williams (Business Manager) on Ph 3205 9044.

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4. Our Services Lawn Mowing and Edging.

This service includes mowing the lawn, using the whipper snipper or brush cutter

for nice neat edges and removing all the grass clippings. Some of our customers like their clippings to be placed around trees or in mulching bins. The servicemen

are more than happy to do either.

Hedging.

There is little in the garden that could look more beautiful than perfect hedges. The Andrew’s team use commercial equipment

designed to give neat cuts and straight lines. Shaping topiaries and unusual

designs are also a specialty.

Pruning.

Whether the customer needs to tidy up the garden or beat back the jungle, it’s amazing what a bit of pruning can do. We will get to those high or tough spots

and best of all take the excess branches and leaves away.

Rubbish Removal.

Most households have some type of unwanted gear lying around and want to get rid of it. The problem for most people is they don’t have the means to carry out

the job and that’s where we come in. Rubbish removal is a very lucrative service to offer and often leads to other more garden and lawn based services.

Fertilizing.

Fertilizing is a very useful and easy

service to offer. We expertly spread fertilizer evenly over the lawn. In approximately one week the customer

sees a greener healthier garden.

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Services Cont.

Weed Spraying.

Using safe environmentally friendly products allows our servicemen to conduct a complete and through weed eradication whilst doing no harm to the lawn, plants

and soil beneath. The service is two fold with an initial treatment and then 14 days later a second treatment to get any of the little nasties that have surfaced in

the meantime.

Acreage

Tidy up the paddock or the larger than normal house lot with the ride on mowing service and for the larger acreage our slasher service is also available. Not all of our franchisees own a commercial ride on mower, such as a ‘Walker’, but those

that do will attest to the ease of its use and its ability to be used on domestic lawns as well.

Commercial and Industrial. As the saying goes ‘no job too big

or too small’. Whether it’s the front footpath of a business or the

acreage surrounding a factory the Andrew’s team will have it looking

great in no time at all. We even look after the concrete areas such as footpaths and car parks getting

rid of dirt, leaves and rubbish to keep it looking neat as a pin.

Slashing Service.

Used mainly for jobs with overgrown areas from a small house block to the largest acreage. Andrew’s Affordable Slashing Service is an option now available to

customers.

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5. Franchises Explained.

i. Why Franchise Andrew’s Affordable Mowing Service proudly offers what we consider to be the best franchise package available in the Lawn and Garden Maintenance industry

today. We have successfully combined over 25 years of experience with a proven system, great franchise benefits and ongoing business, marketing and technical support.

There are a wide range of benefits in choosing to start a business within a

franchise system, such as:

The business experience and know-how of the Franchisor is proven by

successful franchisee operations. The franchisors brand name is already established.

Advertising support for the brand name and business. Support during the initial start up phase including assistance with choosing

territories and business launch advertising. Support and guidance on running the business. Rights and obligations clearly defined in written contracts.

Commitment by the franchisor to maximise business development and growth.

Australian Franchise Statistics (The following statistics are extracted from Franchise Council of Australia Ltd (FCA)

Total turnover of all franchise systems in Australia in 2007 was $130 billion.

There are 71,400 franchisee operated units in Australia. There was a 15.4% increase in units from 2006-2008.

Over 400,000 people are employed in the franchise sector. Current trends are for full time and permanent part time employees.

Fewer than 10% of franchised units changed ownership status in the past

twelve months. Most of these were Franchisees who sold their units to another incoming Franchisee.

There are 1100 franchise systems currently operating in Australia compared with 960 in 2006 and 850 in 2004.

91% of Australian Franchise Systems are home grown systems.

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ii. The Benefits of an Andrew’s Franchise

Complete equipment package including personalised sign writing on trailer. Flat rate franchise fee. Large territories.

No cost leads. Initial and ongoing training.

Income guarantee ( $800 per week for six weeks ) Field support for tender and commercial quoting. Bulk buying power for purchase of consumables and equipment.

iii. Who Buys an Andrew’s Franchise?

Our growing list of franchises includes an array of previous occupations and backgrounds such as banking, corporate development, horticulture and various

trades. We even have franchisees that come from our competitors! The common thread is the desire to establish and run there own business’ thereby reaping the

lifestyle and financial rewards of their hard work and determination. What we look for in a franchisee:

Do you have the capacity, desire and

temperament to run your own business?

Are you able and prepared to work in a physically demanding industry?

Do you mix well with people? Are you prepared to co-operate and

work within the disciplines of a

franchise? Can you see yourself as a successful

business owner achieving your desired goals?

At Andrew’s Affordable Mowing Service we understand that starting any sort of

business is a major endeavour and we encourage you to gather all the information you can in order to make an informed decision. This may include your accountant,

solicitor, the tax office and the small business centre in your region.

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6. Financial Projections

Every franchisee’s goals and territory is different. Various types and sizes of

clients, seasonal impact, motivation and efficiency of the Franchisee can dramatically influence these results. We can provide you with a projected income analysis based on your goals and anticipated investment, both financial and

physical.

7. Equipment Package

An Andrew’s franchise provides you with all the equipment, training and support

that you require to run a successful business. Below is a list of the standard equipment package included in a franchise. The package is flexible and can be

extended to include equipment such as a ride on mower.

Standard Franchise Equipment Package

Custom Trailer Fully Signed

Honda Buffalo Commercial Mower Brush Cutter – commercial grade

Hedger – commercial grade Backpack Sprayer

Blower – commercial grade Gardening Tools (Rake & shears)

Roll of Brush Cutter Cord 2 Fuel Containers

5 Garden Waste Bags 5 Embroidered Uniform Shirts

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Equipment Package cont.

The trailer is custom made for the Andrew’s franchisee’s and boasts a list of very efficient design elements.

Fully integrated ramps for side and rear mower access.

Enclosed secure toolbox contained within the trailer body work. Corporate colour coding and personalised sign writing.

All equipment enclosed for transit. Registration fees included in your franchise purchase price.

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Stationery Package

Business cards Customer sheets

Daily work sheets Clip board Diary – customer & messages

Diary – repairs/parts and quotes Invoice and receipt book

Stamp – with your details

Quotation book

Franchisee Training & Business Manual

Stationery CD with personalised templates

8. Franchisee Commitments When a franchisee joins the Andrew’s Affordable Mowing Service team, the

franchisee agrees to set guidelines and business practices outlined in the Franchise Agreement. The following is a broad overview of what can be expected from the franchisee. Full details are disclosed in the franchise agreement.

Maintain the appropriate insurances and registration of your vehicle.

Display professional conduct and neatness of appearance. Make excellent customer service a priority.

Respond in a timely manner to administrative requests by the franchisor. Keep customer records, lists and business bookkeeping up to date. Prompt payment of franchise fees and product orders.

Provide quality work as per training. Abide by AAMS policies including workplace safety and drug and alcohol.

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9. Franchisor Commitments For the overall growth and prosperity of all, Andrew and Helen Wagstaff see

themselves not just as your master franchisor but your business partner. As the master franchisor they are happy to provide you with what you need to run a successful business and are proactive in helping franchises win quotes and build

customer bases.

We will supply you with training, in the initial phase and provide updates as required throughout the year.

All leads for your area will be phoned through to you in a prompt manner.

Support for any aspect of your business is always available. Regular letterbox drops and local paper advertising to build your customer

base. Help to tender or quote for commercial or industrial work.

Products and consumables are available at wholesale prices. Regular franchisee meetings to discuss topical issues and exchange ideas. The head office staff will work on behalf of all franchisees to generate work

in target markets. A regular newsletter for the exchange of information.

Winter marketing tools for increasing value add services throughout a seasonally slower time of year.

10. Franchise Costs and Payment Procedures

Franchise Price Standard domestic franchise prices start from around $18,000 +GST. This includes the equipment package, training, marketing campaign, income guarantee and ongoing support. The factors affecting price are territory size, existing

domestic/commercial clients and an extended equipment package. Please note: the GST component of your purchase price is returned to you on your first BAS statement.

Your territory is made up of 3 suburbs. All work in that area will go to you; work outside that area that is not part of an existing franchise will be given to the

nearest franchisee.

Business Costs The franchisee is responsible for ongoing business costs such as insurance,

registration of vehicle and trailer and the initial legal fees. Ongoing fees are all tax deductible as are consumables such as cord, petrol, sunscreen, mower blades etc.

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Franchise Fees Franchise Fees are paid into a bank account either by person, internet banking or direct debit. Fees are due every Friday or can be paid by cheque a month in advance. Franchise fees start at $112.00+GST per week and can vary depending

on the size of the business. For example Domestic or Commercial rates.

Investors Andrew’s affordable Mowing Service Franchises have also been utilized by astute

investors. The owner of a franchise may choose to hire or subcontract a suitably qualified person to manage the business whilst receiving a portion of the income produced. Investors should expect a 30% return before tax. For more details

regarding this very viable option please call and speak with either Andrew Wagstaff or Keith Williams.

The Next Step. Come and see us at Head Office to discuss your future business options.

We can tailor a franchise package that will suit your needs and desired

lifestyle. Whether it is a single person operation or a business capable of

employing multiple staff, Andrew’s is one of the few franchise systems that

allows you the flexibility of growing your business to your desired level.

Call us on (07) 3205 9044 for a confidential appointment.

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11. What our Franchisees say:

Here is a sample of comments from some existing Andrew’s Affordable Mowing Service Franchisees……

Keith & Kim Miller – Arana Hills

We started with Andrew's Affordable Mowing in the worst drought in fifty years

and still made a profit in our first year of trading, and now 18 months later we

have more work than we can handle.

Mark Tucker – Bridgeman Downs

The Franchisors are professional in their approach to business. As a newcomer to

garden care services they have been very supportive and helpful, enabling me to

be successful. I am extremely happy with my Franchise.

Rex Frew - Burpengary

Purchasing an Andrew’s has allowed me to become my own boss. I am very happy

with the support Andrew’s has provided to expand an existing business

dramatically.

We consider our franchises the best possible

combination of expertise, support and value.

Talk to us today about becoming part of the

Andrew’s Affordable Mowing Service team.