COMPANY PRESENTATION - listed companywork.listedcompany.com/misc/PRESN/20140318-WORK-AnalysMeeting-4Q2013.… · company presentation workpoint entertainment public company limited.

COMPANY PRESENTATIONWORKPOINT ENTERTAINMENT PUBLIC COMPANY LIMITED

2

WORKPOINT’S BUSINESS OVERVIEW

MAJOR DEVELOPEMENT

3

1989

Founded by Mr. PhanyaNirunkuland Mr. PrapasChonsaranon in 1989, with the aspiration to be the leading TV production company which can create the high quality TV shows

Expanded the business into the publishing business in 2003

Converted the company status from limited company to Public Company and listed in the Stock Exchange of Thailand in 2004

2003 - 2004

Entered into the JV partnership with many groups of media professionals and expanded the business into various media sectors• TV drama/

SITCOM• Movies• Animation• Sound

Studio

Expanded the business into• Concerts/

Showbiz• Event

Marketing

2005 - 2006 2007 - 2008 2011 - 2013

Expanded the business into Satellite TV

“Workpoint TV”, first Satellite TV, started broadcasting in Feb 2012.

Second Satellite TV “CH6” in May 2013.

2014

Acquired Digital TV License

Moved “WorkpointTV” from broadcasting under Satellite TV License to Digital TV License named WORKPOINT CREATIVE TV (FREE TV)

WORKPOINT’S BUSINESS STRUCTURE

4

MAIN CURRENT BUSINESS

TV MEDIA EVENT SHOWBIZ

MOVIE

NEW BUSINESS

Ads Sale from TV programs owned by WORKPOINT GROUP broadcasting in other FREE TV channels

Ads Sale from Satellite TV channel operated by WORKPOINT GROUP

FREE TV

SATELLITE TV

TV Production by WORKPOINT GROUP for 3rd

parties. Revenue received in Lump Sum Amount

3rd party events organized by WORKPOINT GROUP

TV PRODUCTION

EVENT ORGANIZE

Concerts & Shows produced by WORKPOINT GROUP

FILM production by WORKPOINT GROUP for its own movies and 3rd parties movies.

DIGITAL TV

Ads Sale from FREE TV channel operated under DIGITAL TV LICENSE

Under the process of application submission

Expect to launch 1 April 2014

COMPANY GROUP STRUCTURE

5

Paid Up Capital : 257 MB

Bang Fai Studio Co., Ltd.

Toh Gloam Co., Ltd.

Six Degree Production Co., Ltd.

60%

80%

60%

Flagship Entertainment Co., Ltd. 50%

THAI BROADCASTING Co., Ltd.

BANGKOK EXHIBITION Co., Ltd.

SIAM GANESHA Co., Ltd.

100%

100%

100%

TV Production

Digital TV

Event

Theatre

Work Point Publishing Co., Ltd.

Publishing

Sound Studio

Ground Co., Ltd.

Movie

Workpoint Pictures Co., Ltd.

AnimationIt-ti-rit House Co., Ltd.

100%

60%

100%

60%

Satellite TV

Freesize Broadcasting Co., Ltd.50%

DO A DOT ART MAKER Co., Ltd.

Record Label Business

100%

PHILOSOPHY & CORE STRATEGY

6

“With the great creativity and innovation, Workpoint aspires to be

the leader in the Entertainment and Media industry in Thailand and

South East Asia”

• Create & Develop Good Contents

• Maintain the best quality

Workpoint’s Philosophy

Workpoint’s Core Strategy

7

ADVERTISING SPENDING

8

68,105

6,360 15,183

5,595 7,907

4,526 2,961 2,733 572

113,940

69,249

6,335

15,260

4,969 7,466 4,150 3,355 2,452

878

114,114

TV RADIO NEWSPAPER MAGAZINE CINEMA OUTDOOR TRANSIT IN-STORE INTERNET Total

Million Baht2012 2013

Source : AGB Nielsen Media Research

ADVERTISING SPENDING : JAN - DEC

1.7%

-0.4%

0.5%-11.8%

-5.6% -8.3% 13.3%-10.3% 53.5%

0.2%

53,493

51,139

52,934

60,766

62,238

68,105

69,249

38,619

38,915

37,407

40,242

42,525

45,835

44,864

(1 0,000 ) 10,0 00 30,0 00 50,0 00 70,0 00 90,0 00 110 ,000 130 ,000

2007

2008

2009

2010

2011

2012

2013

TV OTHER

60.7%

5.6%

13.4%

4.4%

6.5%

3.6%2.9% 2.1% 0.8%

TV Radio Newspaper

Magazines Cinemas Outdoors

Transit In store Internet

ADVERTISING SPENDING : JAN – DEC

9

ADVERTISING SPENDING : ALL MEDIA & TV % ADS SPENDING IN 2013

Source : AGB Nielsen Media Research

Unit : MB

114,113

113,940

104,762

101,008

90,341

90,054

92,112

1.7%

9.4%

2.4%

14.8%

3.51%

-4.4%

10

DIGITAL TV INFORMATION

DIGITAL TV

PUBLIC 12 CHANNELS

CHILDREN3 CHANNELS

NEWS7 CHANNELS

SD VARIETY7 CHANNELS

HD VARIETY7 CHANNELS

COMMUNITY SERVICE12 CHANNELS

Non Commercial 24 Commercial Channels

11

DIGITAL TV composes of 48 Channels divided in 3 main categories. WORKPOINT heldSD VARIETY LICENSE under COMMERCIAL category.

DIGITAL TV : FREE TV

FREE TV shifts from 6 Channels (Terrestrial Analog) to 48 Channels . 6 Analog Channelswill no longer FREE TV and MUST CARRY rule will not be applied on them

ANALOG : TERRESTRIAL DIGITAL TV : FREE TV : MUST CARRY : ALL PLATFORMS

12

NBTCendorsed 24 successful bidders of Digital TV channels

Digital TV winning Bidders selected channel numbers

Digital TV winning Bidders paid 1st

payment (1/6 payment)

NBTC issues Digital TV licenses.

4 areasBangkok,Nakhonratchasima, Chiang-Mai,Songkhla

3 areasUbonratchathani,Suratthani,Rayong

4 areasSingburi,Sukhothai,Khonkaen,Udonthani

6 JAN 14 JAN 14 FEB 14 MAR 14 APR 14 MAY 14 JUNE 14

Terrestrial Digital TV NETWORK EXPANSION starts in APRIL 2014

Terrestrial Digital TV will cover 11 areas, more than 50%, or 10 million households with in JUNE 2014 and 70% - 80% or 18 million households within DEC 2014

NBTC’S DIGITAL TV PLAN

13

Digital TV network cover 70% - 80% of Thaland

DEC 14

NBTC’S NETWORK EXPANSION PLAN

Source : NBTC

37% 36% 34% 35%

22%31%

61%46%

16%

25%

1%

10%25%

8%4%

9%

BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

ANALOG TERRESTRIAL SATELLITE CABLE TRUE

Based On AC Nielsen , 65% of Thai people watch TV thru either CABLE or SAT. PSI has market share of 8.6 million

households . *However, as recorded by PSI, they have sold over 15 million set top boxes to 14 million households (MHH)*. All of them are still used by set top box owners.

HOW PEOPLE WATCH TV

14

MHH : Million Households

Source : AGB Nielsen Media Research

SATELLITE TV BREAKDOWN : 12.3 MHH : AUG 2012

CABLE TV BREAKDOWN : 2.3 MHH : AUG 2012

70%*1%

9%

14%

7%PSI

RS

GMM

TRUE

Other

86%

14%LocalCable+CTH

TRUE

ALL PLATFORMS : 22.6 MHH : AUG 2012

37% 36% 34% 35%

22%31%

61%46%

16%

25%

1%

10%25%

8%4%

9%

BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

ANALOG TERRESTRIAL SATELLITE CABLE TRUE

HOW PEOPLE WATCH TV

15

MHH : Million Households

Source : AGB Nielsen Media Research

DTT TV COVERAGE : JUNE 2014 : 82%

37% 36% 34% 35%

22%31%

61%46%

16%

25%

1%

10%25%

8%4%

9%

BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

ANALOG TERRESTRIAL SATELLITE CABLE TRUE

MHH : Million Households

Digital TV : Cover 82%, or 16 million households within JUNE 2014 Digital TV : Cover 88% or 18 million households within DEC 2014

DTT TV COVERAGE : DEC 2014 : 88%

82% 88%1

2

1

2 3

9%

10%

46%

23%

12%

TRUE CABLE

SATELLITE DIGITAL TERRESTRIAL

ANALOG TERESTRIAL

HOW PEOPLE WATCH TV

16Source : AGB Nielsen Media Research , Company Analysis

Based on NBTC plan and as the application of MUST CARRY RULE, within DEC 2014, 88% of people will be able to watch DIGITAL TV Channels thru CABLE, SATELLITE or DIGITAL TERRESTRIAL.

88%

12%

DIGITAL ANALOG

REGULATION ON CHANNEL ARRANGEMENT

CHANNEL ARRANGEMENT SET TOP BOX (TERRESTRIAL DIGITAL TV)

• Channel 1 – 12

• Channel 13 – 15

• Channel 16 – 22

• Channel 23 – 29

• Channel 30 -36

Pubic

Children

News

Variety SD

Variety HD

CHANNEL ARRANGEMENT SET TOP BOX (CABLE & SATELLITE)

• Channel 1 – 10

• Channel 11 – 46

• Cable & Satellite Channel

Arranged by SET TOP BOX operator

Public and Commercial DTT TV channels

Others

17

As number of FREE TV increase, channel arrangement will become an important factor to get the viewership as channel 1 – 10 on CABLE & SATELLITE will be arranged freely by each SET TOP BOX operator.

Source : NBTC

HOW PEOPLE WATCH TV

CHANNEL IN TERRESTRIAL SET TOP BOX

18

SET TOP BOX (TERRESTRIAL DIGITAL TV)

CHILDREN3 CHANNELS

NEWS7 CHANNELS

SD VARIETY7 CHANNELS

HD VARIETY7 CHANNELS

24 Commercial Channels

15

13

14

18

16

17

19

20

21

22

25

23

24

26

27

28

29

32

30

31

33

34

35

36

CHANNEL IN SAT/CABLE SET TOP BOX

19

SET TOP BOX (SAT/CABLE DIGITAL TV)

CHILDREN3 CHANNELS

NEWS7 CHANNELS

SD VARIETY7 CHANNELS

HD VARIETY7 CHANNELS

24 Commercial Channels

25

23

24

28

26

27

29

30

31

32

35

33

34

36

37

38

39

42

40

41

43

44

45

46

BEHAVIOR OF THAI PEOPLE

Source : AGB Nielsen Media Research

96

95

95

36

16

8

59

44

33

ALL GENDER AGE 15 - 24

ALL GENDER AGE 25 - 39

MOTHER AGE OVER 25

TABLET/SMARTPHONE INTERNET TV

96

97

98

58

30

21

90

81

79

ALL GENDER AGE 15 - 24

ALL GENDER AGE 25 - 39

MOTHER AGE OVER 25

TABLET/SMARTPHONE INTERNET TV

MEDIA CONSUMPTION OF THAI PEOPLE

Unit : Hours / Week 2008 2013

TV is always the main media consumption of Thai People

20

BEHAVIOR OF THAI PEOPLE IN BANGKOK

METROPOLIAN AREAWEEKDAYS WEEKEND

Time

456789

10111213141516171819202122230123

Game Show (6.0 , 55%)Cooking (4.0 , 84%)News analysis (3.2 , 33%)

Thai Drama (4.6 , 51%)Thai Movie (4.2 , 35%)International Boxing (3.9 , 40%)

Sit-Com (5.9 , 52%)Documentary : General (4.1 , 87%)Thai Drama (3.9 , 48%)

Game Show (6.0 , 48%)Talent Show (4.6 , 34%)Korea Drama (4.0 , 45%)

Cooking (4.7 , 85%)Thai Boxing (4.7 , 52%)Thai Drama (3.8 , 42%)

Talent Show (6.0 , 38%)Kid Talent Show (4.5 , 33%)News analysis (3.7 , 40%)

Thai Drama (7.1 , 50%)Variety (5.1 , 79%)News analysis (4.5 , 78%)

Talent Show (7.9 , 45%)Thai Drama (7.7 , 48%)News (6.4 , 58%)

Thai Drama (8.0 , 38%)News (7.5 , 63%)News analysis (7.3 , 81%)

Talent Show (12.8 ,72%)Thai Drama (8.7 , 39%)News analysis (7.6 , 81%)

Thai Drama (9.3 , 39%)Talent Show (3.9 , 34%)Variety (2.9 , 42%)

Thai Drama (10.2 ,41%)News analysis (2.9 , 50%)International Movie (2.6 , 33%)

Source : AGB Nielsen Media Research21

BEHAVIOR OF THAI PEOPLE IN UP-COUNTRY

WEEKDAYS WEEKEND

Time

456789

10111213141516171819202122230123

Thai Drama (3.6 , 37%)Game Show (3.3 , 49%)International Movie (2.3 , 32%)

Thai Drama (5.2 , 50%)Thai Movie (4.3 , 36%)International Movie (3.9 , 34%)

Thai Drama (3.6 , 37%)Game Show (3.3 , 49%)International Movie (2.3 , 32%)

Thai Boxing (4.0 , 43%)Healthy (3.8 , 77%)Documentary : Life (3.7 , 41%)

Cooking (3.5 , 84%)Thai Drama (3.3 , 34%)Documentary : General (3.2 , 88%)

Thai Boxing (8.2 , 35%)Game Show (4.6 , 43%)Talent Show (3.9 , 28%)

Thai Drama (10.6 ,47%)News (7.1 , 57%)Variety (7.0 , 74%)

Thai Drama (15.3 ,55%)News (9.4 , 56%)Talent Show (5.1 , 32%)

Thai Drama (12.7 ,44%)News (11.5 ,62%)Variety (5.9 , 58%)

Thai Drama (14.0 , 45%)News (11.8 , 64%)Talent Show (8.2 , 66%)

Thai Drama (9.3 , 36%)Talent Show (3.1 , 35%)Thai Boxing (3.1 , 59%)

Thai Drama (9.2 , 37%)Thai Boxing (3.2 , 33%)News analysis (1.7 , 49%)

Source : AGB Nielsen Media Research 22

40%

25%

24%

11 %

DRAMA NEWS ENTERTAINMENT OTHER

36%

25%

27%

12%

DRAMA NEWS ENTERTAINMENT OTHER

ADVERTISING SPENDING BY TYPE OF PROGRAM

TV ADVERTISING SPENDING

20132012

Source : AGB Nielsen Media Research 23

Advertising spending on entertainment increases significantly

60,766 68,105 69,249

2,500

9,653

15,153

63,266

77,758

84,402 89,300

2011 2012 2013 2014 F

TOTAL

TV ADVERTISING SPENDING

TV : TotalTV : BEC,MCOT,CH.5,CH.7,NBTTV : Satellite/Cable

24Source : AGB Nielsen Media Research, Media Agency Association Thailand

SAT/CABLE/DTT

FREE TV

WORKPOINT CREATIVE TV

WORKPOINT TV TO WORKPOINT CREATIVE TV

SATELLITE / CABLE SATELLITE / CABLE / TERRESTRIALTO

WORKPOINT TV will shift from SAT/CABLE Channel to FREE TV broadcasting on all platforms

26

1 APRIL 2014

1 MIRACLE

2 STAR MAX

4 CH 8

5 SARANAIR

6 CH 6

7 GREEN

8 SUN

9 ONE

10 ZAA

WORKPOINT TV RANKING

Source : AGB Nielsen Media Research, PSI27

WORKPOINT TV has always been in TOP POSITION IN ALL AGES & ALL AREAS

ALL AGE 4 + : DEC 13 ENTERTAINMENT VARIETY : GREATER BANGKOK : DEC 13

ENTERTAINMENT VARIETY : UPCONTRY URBAN : DEC 13

ENTERTAINMENT VARIETY : UPCONTRY RURAL : DEC 13

PSI DATA : ALL AGES : DEC 13INCLUDE EXISTING ANALOG TV

1 BOOMERANG

2 SABAIDEE

4 M CHANNEL

5 MIRACLE

6 CH 8

7 CARTOON CLUB

8 MONGKOL

9 GANG CARTOON

10 T NEWS

3. WORKPOINT TV

3. WORKPOINT TV

2 CH 8

3 MIRACLE

4 CH 6

5 STAR MAX

6 K CHANNEL

7 S CHANNEL

8 SUN

9 ZAA

10 SARANAIR

1. WORKPOINT TV

1 MIRACLE

2 CH 8

4 SARANAIR

5 GREEN

6 CH 6

7 STAR MAX

8 ONE

9 ZAA

10 SUN

1 CH 3 (BEC)

2 CH 7

3 BOOMERANG

4 BLUESKY

5 ASIA UPDATE

6 CH 9 (MCOT)

7 CH 5

8 MEDIA NEWS

9 CH 610. WORKPOINT TV

3. WORKPOINT TV

HOW TO WATCH WORKPOINT CREATIVE TV

ANTENNA SET TOP BOX TV

1. ANTENNA 2. SATELLITE (C- BAND , KU BAND)

3. CABLE (FIBER OPTIC) 4. INTERNET, PC, TABLET, SMART PHONE

SAT DISH SET TOP BOX TV

CABLE SET TOP BOX TV

WORKPOINT CREATIVE TV can be watched ON all platforms

28

CHANNEL ARRANGEMENT

SATELITE/CABLESET TOP BOX

TERESTRIALSET TOP BOX

CH 33

PSI SET TOP BOX

OTHER SET TOP BOX

CH 23

WORKPOINT CREATIVE TV is in all platforms and is Default Channel in PSI CH. 1

29

CH 1

PROGRAMS IN 2014

30

55%25%

20%

Varity/Gameshow Drama Series News

PROGRAM PROPORTION

NEW PROGRAM : 8 HOURS

IMPORTED CONTENT : 4 HOURS

WORKPOINT CLASSIC : 4 HOURS

RE – RUN NEW PROGRAM : 8HOURS(MOSTLY AFTER MIDNIGHT)

DRAMA SERIES

PROGRAMS IN 2014

VARITIES SHOWS SEASONAL PROGRAMS

GAME SHOWS

SPORT EVENTS FAMILY PROGRAMS

INTERNATIONAL PROGRAMS

NEWS

31

PRIVATE PLACEMENT

35

PRIVATE PLACEMENT

36

DETAILS OF PRIVATE PLACEMENT

INVESTOR DENTSU MEDIA (THAILAND) LIMITED

INVESTMENT TYPE PRIVATE PLACEMENT

OFFER PRICE 22.3900 Baht per share *

NO. of SHARES 8,932,559 Shares

SUBSCRIPTION DATE Within 4 JUNE 2014

LOCK- UP PERIOD 12 Months

* The offer price is not lower than 90% of the market price calculated in accordance with Notification of the Office of the Securities Exchange Commission Sor. Jor. 39/2551 RE: Calculation of Offer Price and Market Price Approach with Issuing New Share at Low Price

DENTSU MEDIA (THAILAND) LIMITED

37

DENTSU MEDIA (THAILAND) LIMITED :

30 years experience in Thailand

100% owned by Dentsu Inc.

Dentsu Inc. is world’s No.1 core agency brand

Media business is core competence of Dentsu Inc.

A Part of Dentsu Group in Thailand

38

DENTSU’S WORLDWIDE NETWORK:

DENTSU MEDIA (THAILAND) LIMITED

NO. 1 IN GLOBAL MARKET:

39

DENTSU MEDIA (THAILAND) LIMITED

40

TOP 5 IN LOCAL MARKET:

RANK AS NO 2 AS DENTSU AEGIS NETWORK

DENTSU MEDIA (THAILAND) LIMITED

6

41

DENTSU MEDIA THAILAND IS LEADING THE WAY IN BRING VARIOUS QUALITY CONTENTS

DENTSU MEDIA (THAILAND) LIMITED

DENTSU’S CONTENT

42

CONTENT PROJECTS WITH WORKPOINT

43

TV Program Development by utilizing Japanese TV format

Local reproduction of popular Japanese “medical” variety show

TV PROGRAM DEVELOPMENT

CONTENT PROJECTS WITH WORKPOINT

44

INNOVATIVE PROGRAM SECTION DEVELOPMENT

“ AKB48 YES OR NO “ Section in “LUANG LAB UP LOAD”

“LOVE LOVE TRAIN” Section in “LUANG LAB TAB TAEK”

41

CONTENT PROJECTS WITH WORKPOINT

45

SPORT EVENTS/PROGRAMS

VOLLEYBALL WOMAN WORLD CHAMPIONSHIP

SOCHI 2014 (Winter Olympic)

September 2013

7 – 23 February, 2014

BENEFITS FROM PRIVATE PLACEMENT

46

BUSINESS COLLABORATION AGREEMENT

Support in the acquisition of Japanese & International finished TV program / format for WORKPOINT CREATIVE TV

Develop the strategic business opportunity for co-production of TV program in WORKPOINT CREATIVE TV

Provide special support on the Ads budget for WORKPOINT CREATIVE TV

INVESTMENT AGREEMENT

Capital for the production of TV programs in WORKPOINT CREATIVE TV

Capital for the tools, material, and equipment procurement in WORKPOINT CREATIVE TV

Working capital and future expansion of WORKPOINT CREATIVE TV

OTHER BUSINESS

47

67.9%11.0%

0.8%

2.7%

1.3%

0.6%

14.7%

0.8%

Free TV Sat TV Publishing Animation Movie Concert Event Other

REVENUE STRUCTURE & CONTRIBUTION

REVENUE STRUCTURE

48

70.9%6.5%

1.9%

0.6%

3.1%

2.3%13.6%

1.2%

2012 2013

FREE TVFREE TV

SAT TVSAT TV

EVENTEVENT

TOTAL REVENUE : 2,162 MB TOTAL REVENUE : 2,184 MB

140.7

241.5

44.9

-108.5

32.0%

-44.9% -70.0%

-50.0%

-30.0%

-10.0%

10. 0%

30. 0%

50. 0%

70. 0%

90. 0%

-150.0

-100.0

-50.0

-

50.0

100 .0

150 .0

200 .0

250 .0

300 .0

2012 2013

1,532.0 1,484.6

827.3 750.3

54.0%

50.5%

48. 0%

49. 0%

50. 0%

51. 0%

52. 0%

53. 0%

54. 0%

55. 0%

-

200 .0

400 .0

600 .0

800 .0

1,00 0.0

1,20 0.0

1,40 0.0

1,60 0.0

1,80 0.0

2012 2013

Rev. GPM GPM%

1,672.7 1,726.1

872.2

641.9

52.1%

37.2%

0.0 %

10. 0%

20. 0%

30. 0%

40. 0%

50. 0%

60. 0%

70. 0%

80. 0%

90. 0%

100 .0%

-

200 .0

400 .0

600 .0

800 .0

1,00 0.0

1,20 0.0

1,40 0.0

1,60 0.0

1,80 0.0

2,00 0.0

2012 2013

Rev. GPM GPM%

TELEVISION PRODUCTION

Revenue from TV Program Production

Unit : MB

Satellite TV

Free TVUnit : MB

Unit : MB

3.2%

-3.4%

78.5%

49

74%82%

X** Utilization %Change

TELEVISION PRODUCTION : FREE TV

No. of TV Programs and Broadcasting Time Broadcasting Time by Free to Air Channel

Programs by Free to Air Channel

50

14 14

1716

54,930

54,675

61,060

60,065

-

10,0 00

20,0 00

30,0 00

40,0 00

50,0 00

60,0 00

0

5

10

15

20

25

30

2011 2012 2013 2014

No. of program Broadcasting Time

14%

44%

42%

Ch.3 Ch.5 Ch.9

25%

44%

31%

Ch.3 Ch.5 Ch.9

Unit : min/year

TELEVISION PRODUCTION : FREE TV 2014

PRIME TIME WEEKEND

CHING ROI CHING LANSUN 03.00-05.00 PM

CHING ROI CHING LAN

HOLIDAY

SAM CHA HA -O-KESAT 04.15-05.00 PM

KON OUD PEEWED 10.30-00.25 PM

FAN PAN TAEFRI 10.30-00.00 PM

TALOK HOK CHAKSAT 12.50-02.00 PM

Chao Chu Pra Tuh NaiSAT 06.00-06.55 PM NU NOI KU E JU

SUN 06.00-06.55 PM

AROKA PARTYSUN 05.00-05.50 PM

RABERT ARMYSUN 12.35-02.00 PM

MY MAN CANMON-TUE 06.00-07.00 PM

IDENTITY THAILANDTHU 10.40-11.55 PM

CUP CAKE SITCOMSAT 03.00-04.00 PM

KHUN PRA CHUAYSAT 04.00-04.30 PM

CHING CHA SAWANSAT 04.30-06.00 PM

THE ANGLESAT 05.30-07.00 PM

START JUL 2014

51

AVG ADS RATE (RATE CARD) INCREASES BY 5.8% FROM THB 306,256 PER MIN IN 2013 TO THB 323,945 PER MIN IN 2014

52

TELEVISION PRODUCTION : SATELLITE TV

PSI channel 6,

True Vision channel 30,

True HD channel 45,

GMM Z channel 76

STRATEGY 2014

BROADCASTING PLATFORM

Maintain good position channel in PSI, the largest TV platform.

RE – RUN Media/ Contents of WORKPOINT CREATIVE TV

Increase Mix of TV Shopping media content

49.7

13.6-4.4 3.5

-8.8%

26.0%

-30.0%

-10.0%

10. 0%

30. 0%

50. 0%

70. 0%

90. 0%

-20.0

0.0

20. 0

40. 0

60. 0

80. 0

100 .0

2012 2013

Revenue GPM %GPM

294.8320.8

84.2

168.6

29%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100 %

0.0

50. 0

100 .0

150 .0

200 .0

250 .0

300 .0

350 .0

2012 2013

REVENUE FROM EVENT MARKETING

Unit : MB

8.8%

EVENT MARKETING & SHOWBIZ

REVENUE FROM CONCERTS & SHOWBIZ

53

%Change

-72.7%

No. EventNo. TV Production 3rd Parties

2

3

20

11

5

1

No. Concert

EVENT MARKETING & SHOWBIZ 2014

1 BIG CONCERT IN 1H2014 12 EVENTS & 3 SHOWBIZ IN 2014

EVENTS & SHOWBIZ

3 CHA CARNIWOW 50 SHOWS ACROSS THAILAND

54

66.3

28.8

38.2

12.3

57.6%

42.6%

0.0 %

10. 0%

20. 0%

30. 0%

40. 0%

50. 0%

60. 0%

70. 0%

80. 0%

90. 0%

100 .0%

0.0

10. 0

20. 0

30. 0

40. 0

50. 0

60. 0

70. 0

2012 2013

Revenue GPM %GPM

MOVIE

REVENUE FROM MOVIES

Unit : MB

BOX OFFICE 25 MB

55

%Change No.Movie

2

1

[IMPACT FROM POLITICAL UNCENRTAINTY]

MOVIE 2014

MOVIE 2014

1 movie in 2014 : Comedy movie in “Mum Teng Nong” style EXPECT BOX OFFICE : 60 MB

BOX OFFICE 65 MB BOX OFFICE 90 MB

“MUM TENG NONG”

BOX OFFICE 80 MB

MOVIES THE PAST

56

FINANCIAL HIGHLIGHT

57

Revenue & Net Profit

FINANCIAL HIGHLIGHT

Unit : MB

58

429.3

515.6

606.1 610.9

411.3

565.4 611.8 597.4

74.7 137.6

141.8 50.2 32.9

85.4 111.5

26.9 -

100.0

200.0

300.0

400.0

500.0

600.0

700.0

1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13

Rev. Net Profit 2,161.8 2,185.9

398.6 256.8 -

500.0

1,000.0

1,500.0

2,000.0

2,500.0

2012 2013

D/E Ratio

FINANCIAL HIGHLIGHT

Total Assets and Total EquityUnit : MB

1,687 1,731 1,713 1,813 1,853 1,863

2,050

2,299

1,336 1,407

1,335 1,420 1,447 1,389 1,519 1,535

-

500

1,000

1,500

2,000

2,500

1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13

0.3 0.2 0.3 0.3 0.3

0.3 0.3

0.5

-

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13

Q&A

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