COMPANY PRESENTATION - listed · PDF filecompany presentation workpoint entertainment public company limited. 2 workpoint’s b usiness o verview. m ajor d evelopement 3 1989

COMPANY PRESENTATION WORKPOINT ENTERTAINMENT PUBLIC COMPANY LIMITED

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WORKPOINT’S BUSINESS OVERVIEW

MAJOR DEVELOPEMENT

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1989

 Founded by Mr. Phanya Nirunkul and Mr. Prapas Chonsarano n in 1989, with the aspiration to be the leading TV production company which can create the high quality TV shows

 Expanded the business into the publishing business in 2003

 Converted the company status from limited company to Public Company and listed in the Stock Exchange of Thailand in 2004

2003 - 2004

 Entered into the JV partnership with many groups of media professionals and expanded the business into various media sectors • TV drama/

SITCOM • Movies • Animation • Sound

Studio

 Expanded the business into • Concerts/

Showbiz • Event

Marketing

2005 - 2006 2007 - 2008 2011 - 2013

 Expanded the business into Satellite TV

 “Workpoint TV”, first Satellite TV, started broadcasting in Feb 2012.

 Second Satellite TV “CH6” in May 2013.

2014

 Acquired Digital TV License

 Moved “Workpoint TV” from broadcasting under Satellite TV License to Digital TV License named WORKPOINT CREATIVE TV (FREE TV)

WORKPOINT’S BUSINESS STRUCTURE

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MAIN CURRENT BUSINESS

TV MEDIA EVENT SHOWBIZ

MOVIE

NEW BUSINESS

 Ads Sale from TV programs owned by WORKPOINT GROUP broadcasting in other FREE TV channels

 Ads Sale from Satellite TV channel operated by WORKPOINT GROUP

 FREE TV

 SATELLITE TV

 TV Production by WORKPOINT GROUP for 3rd

parties. Revenue received in Lump Sum Amount

 3rd party events organized by WORKPOINT GROUP

 TV PRODUCTION

 EVENT ORGANIZE

 Concerts & Shows produced by WORKPOINT GROUP

 FILM production by WORKPOINT GROUP for its own movies and 3rd parties movies.

DIGITAL TV

 Ads Sale from FREE TV channel operated under DIGITAL TV LICENSE

 Under the process of application submission

 Expect to launch 1 April 2014

COMPANY GROUP STRUCTURE

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Paid Up Capital : 257 MB

Bang Fai Studio Co., Ltd.

Toh Gloam Co., Ltd.

Six Degree Production Co., Ltd.

60%

80%

60%

Flagship Entertainment Co., Ltd. 50%

THAI BROADCASTING Co., Ltd.

BANGKOK EXHIBITION Co., Ltd.

SIAM GANESHA Co., Ltd.

100%

100%

100%

TV Production

Digital TV

Event

Theatre

Work Point Publishing Co., Ltd.

Publishing

Sound Studio

Ground Co., Ltd.

Movie

Workpoint Pictures Co., Ltd.

Animation It-ti-rit House Co., Ltd.

100%

60%

100%

60%

Satellite TV

Freesize Broadcasting Co., Ltd.50%

DO A DOT ART MAKER Co., Ltd.

Record Label Business

100%

PHILOSOPHY & CORE STRATEGY

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“With the great creativity and innovation, Workpoint aspires to be

the leader in the Entertainment and Media industry in Thailand and

South East Asia”

• Create & Develop Good Contents

• Maintain the best quality

 Workpoint’s Philosophy

 Workpoint’s Core Strategy

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ADVERTISING SPENDING

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68,105

6,360 15,183

5,595 7,907

4,526 2,961 2,733 572

113,940

69,249

6,335

15,260

4,969 7,466 4,150 3,355 2,452 878

114,114

TV RADIO NEWSPAPER MAGAZINE CINEMA OUTDOOR TRANSIT IN-STORE INTERNET Total

Million Baht2012 2013

Source : AGB Nielsen Media Research

ADVERTISING SPENDING : JAN - DEC

1.7%

-0.4%

0.5% -11.8%

-5.6% -8.3% 13.3% -10.3% 53.5%

0.2%

53,493

51,139

52,934

60,766

62,238

68,105

69,249

38,619

38,915

37,407

40,242

42,525

45,835

44,864

(1 0,000 ) 10,0 00 30,0 00 50,0 00 70,0 00 90,0 00 110 ,000 130 ,000

2007

2008

2009

2010

2011

2012

2013

TV OTHER

60.7%

5.6%

13.4%

4.4%

6.5%

3.6% 2.9% 2.1% 0.8%

TV Radio Newspaper

Magazines Cinemas Outdoors

Transit In store Internet

ADVERTISING SPENDING : JAN – DEC

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 ADVERTISING SPENDING : ALL MEDIA & TV  % ADS SPENDING IN 2013

Source : AGB Nielsen Media Research

Unit : MB

114,113

113,940

104,762

101,008

90,341

90,054

92,112

1.7%

9.4%

2.4%

14.8%

3.51%

-4.4%

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DIGITAL TV INFORMATION

DIGITAL TV

PUBLIC 12 CHANNELS

CHILDREN 3 CHANNELS

NEWS 7 CHANNELS

SD VARIETY 7 CHANNELS

HD VARIETY 7 CHANNELS

COMMUNITY SERVICE 12 CHANNELS

Non Commercial 24 Commercial Channels

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DIGITAL TV composes of 48 Channels divided in 3 main categories. WORKPOINT held SD VARIETY LICENSE under COMMERCIAL category.

DIGITAL TV : FREE TV

FREE TV shifts from 6 Channels (Terrestrial Analog) to 48 Channels . 6 Analog Channels will no longer FREE TV and MUST CARRY rule will not be applied on them

ANALOG : TERRESTRIAL DIGITAL TV : FREE TV : MUST CARRY : ALL PLATFORMS

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NBTC endorsed 24 successful bidders of Digital TV channels

Digital TV winning Bidders selected channel numbers

Digital TV winning Bidders paid 1st

payment (1/6 payment)

NBTC issues Digital TV licenses.

4 areas Bangkok, Nakhonrat chasima, Chiang-Mai, Songkhla

3 areas Ubon ratchathani, Suratthani, Rayong

4 areas Singburi, Sukhothai, Khonkaen, Udonthani

6 JAN 14 JAN 14 FEB 14 MAR 14 APR 14 MAY 14 JUNE 14

Terrestrial Digital TV NETWORK EXPANSION starts in APRIL 2014

Terrestrial Digital TV will cover 11 areas, more than 50%, or 10 million households with in JUNE 2014 and 70% - 80% or 18 million households within DEC 2014

NBTC’S DIGITAL TV PLAN

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Digital TV network cover 70% - 80% of Thaland

DEC 14

NBTC’S NETWORK EXPANSION PLAN

Source : NBTC

37% 36% 34% 35%

22% 31%

61% 46%

16%

25%

1%

10%25%

8% 4%

9%

BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

ANALOG TERRESTRIAL SATELLITE CABLE TRUE

 Based On AC Nielsen , 65% of Thai people watch TV thru either CABLE or SAT. PSI has market share of 8.6 million

households . *However, as recorded by PSI, they have sold over 15 million set top boxes to 14 million households (MHH)*. All of them are still used by set top box owners.

HOW PEOPLE WATCH TV

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MHH : Million Households

Source : AGB Nielsen Media Research

 SATELLITE TV BREAKDOWN : 12.3 MHH : AUG 2012

 CABLE TV BREAKDOWN : 2.3 MHH : AUG 2012

70%*1%

9%

14%

7% PSI

RS

GMM

TRUE

Other

86%

14% Local Cable+CTH

TRUE

 ALL PLATFORMS : 22.6 MHH : AUG 2012

37% 36% 34% 35%

22% 31%

61% 46%

16%

25%

1%

10%25%

8% 4%

9%

BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

ANALOG TERRESTRIAL SATELLITE CABLE TRUE

HOW PEOPLE WATCH TV

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MHH : Million Households

Source : AGB Nielsen Media Research

 DTT TV COVERAGE : JUNE 2014 : 82%

37% 36% 34% 35%

22% 31%

61% 46%

16%

25%

1%

10%25%

8% 4%

9%

BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

ANALOG TERRESTRIAL SATELLITE CABLE TRUE

MHH : Million Households

 Digital TV : Cover 82%, or 16 million households within JUNE 2014  Digital TV : Cover 88% or 18 million households within DEC 2014

 DTT TV COVERAGE : DEC 2014 : 88%

82% 88%1

2

1

2 3

9%

10%

46%

23%

12%

TRUE CABLE

SATELLITE DIGITAL TERRESTRIAL

ANALOG TERESTRIAL

HOW PEOPLE WATCH TV

16Source : AGB Nielsen Media Research , Company Analysis

 Based on NBTC plan and as the application of MUST CARRY RULE, within DEC 2014, 88% of people will be able to watch DIGITAL TV Channels thru CABLE, SATELLITE or DIGITAL TERRESTRIAL.

88%

12%

DIGITAL ANALOG

REGULATION ON CHANNEL ARRANGEMENT

CHANNEL ARRANGEMENT SET TOP BOX (TERRESTRIAL DIGITAL TV)

• Channel 1 – 12

• Channel 13 – 15

• Channel 16 – 22

• Channel 23 – 29

• Channel 30 -36

Pubic

Children

News

Variety SD

Variety HD

CHANNEL ARRANGEMENT SET TOP BOX (CABLE & SATELLITE)

• Channel 1 – 10

• Channel 11 – 46