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COMPANY PRESENTATION - listed · PDF filecompany presentation workpoint entertainment public company limited. 2 workpoint’s b usiness o verview. m ajor d evelopement 3 1989

Aug 22, 2019

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  • COMPANY PRESENTATION WORKPOINT ENTERTAINMENT PUBLIC COMPANY LIMITED

  • 2

    WORKPOINT’S BUSINESS OVERVIEW

  • MAJOR DEVELOPEMENT

    3

    1989

     Founded by Mr. Phanya Nirunkul and Mr. Prapas Chonsarano n in 1989, with the aspiration to be the leading TV production company which can create the high quality TV shows

     Expanded the business into the publishing business in 2003

     Converted the company status from limited company to Public Company and listed in the Stock Exchange of Thailand in 2004

    2003 - 2004

     Entered into the JV partnership with many groups of media professionals and expanded the business into various media sectors • TV drama/

    SITCOM • Movies • Animation • Sound

    Studio

     Expanded the business into • Concerts/

    Showbiz • Event

    Marketing

    2005 - 2006 2007 - 2008 2011 - 2013

     Expanded the business into Satellite TV

     “Workpoint TV”, first Satellite TV, started broadcasting in Feb 2012.

     Second Satellite TV “CH6” in May 2013.

    2014

     Acquired Digital TV License

     Moved “Workpoint TV” from broadcasting under Satellite TV License to Digital TV License named WORKPOINT CREATIVE TV (FREE TV)

  • WORKPOINT’S BUSINESS STRUCTURE

    4

    MAIN CURRENT BUSINESS

    TV MEDIA EVENT SHOWBIZ

    MOVIE

    NEW BUSINESS

     Ads Sale from TV programs owned by WORKPOINT GROUP broadcasting in other FREE TV channels

     Ads Sale from Satellite TV channel operated by WORKPOINT GROUP

     FREE TV

     SATELLITE TV

     TV Production by WORKPOINT GROUP for 3rd

    parties. Revenue received in Lump Sum Amount

     3rd party events organized by WORKPOINT GROUP

     TV PRODUCTION

     EVENT ORGANIZE

     Concerts & Shows produced by WORKPOINT GROUP

     FILM production by WORKPOINT GROUP for its own movies and 3rd parties movies.

    DIGITAL TV

     Ads Sale from FREE TV channel operated under DIGITAL TV LICENSE

     Under the process of application submission

     Expect to launch 1 April 2014

  • COMPANY GROUP STRUCTURE

    5

    Paid Up Capital : 257 MB

    Bang Fai Studio Co., Ltd.

    Toh Gloam Co., Ltd.

    Six Degree Production Co., Ltd.

    60%

    80%

    60%

    Flagship Entertainment Co., Ltd. 50%

    THAI BROADCASTING Co., Ltd.

    BANGKOK EXHIBITION Co., Ltd.

    SIAM GANESHA Co., Ltd.

    100%

    100%

    100%

    TV Production

    Digital TV

    Event

    Theatre

    Work Point Publishing Co., Ltd.

    Publishing

    Sound Studio

    Ground Co., Ltd.

    Movie

    Workpoint Pictures Co., Ltd.

    Animation It-ti-rit House Co., Ltd.

    100%

    60%

    100%

    60%

    Satellite TV

    Freesize Broadcasting Co., Ltd.50%

    DO A DOT ART MAKER Co., Ltd.

    Record Label Business

    100%

  • PHILOSOPHY & CORE STRATEGY

    6

    “With the great creativity and innovation, Workpoint aspires to be

    the leader in the Entertainment and Media industry in Thailand and

    South East Asia”

    • Create & Develop Good Contents

    • Maintain the best quality

     Workpoint’s Philosophy

     Workpoint’s Core Strategy

  • 7

    ADVERTISING SPENDING

  • 8

    68,105

    6,360 15,183

    5,595 7,907

    4,526 2,961 2,733 572

    113,940

    69,249

    6,335

    15,260

    4,969 7,466 4,150 3,355 2,452 878

    114,114

    TV RADIO NEWSPAPER MAGAZINE CINEMA OUTDOOR TRANSIT IN-STORE INTERNET Total

    Million Baht2012 2013

    Source : AGB Nielsen Media Research

    ADVERTISING SPENDING : JAN - DEC

    1.7%

    -0.4%

    0.5% -11.8%

    -5.6% -8.3% 13.3% -10.3% 53.5%

    0.2%

  • 53,493

    51,139

    52,934

    60,766

    62,238

    68,105

    69,249

    38,619

    38,915

    37,407

    40,242

    42,525

    45,835

    44,864

    (1 0,000 ) 10,0 00 30,0 00 50,0 00 70,0 00 90,0 00 110 ,000 130 ,000

    2007

    2008

    2009

    2010

    2011

    2012

    2013

    TV OTHER

    60.7%

    5.6%

    13.4%

    4.4%

    6.5%

    3.6% 2.9% 2.1% 0.8%

    TV Radio Newspaper

    Magazines Cinemas Outdoors

    Transit In store Internet

    ADVERTISING SPENDING : JAN – DEC

    9

     ADVERTISING SPENDING : ALL MEDIA & TV  % ADS SPENDING IN 2013

    Source : AGB Nielsen Media Research

    Unit : MB

    114,113

    113,940

    104,762

    101,008

    90,341

    90,054

    92,112

    1.7%

    9.4%

    2.4%

    14.8%

    3.51%

    -4.4%

  • 10

    DIGITAL TV INFORMATION

  • DIGITAL TV

    PUBLIC 12 CHANNELS

    CHILDREN 3 CHANNELS

    NEWS 7 CHANNELS

    SD VARIETY 7 CHANNELS

    HD VARIETY 7 CHANNELS

    COMMUNITY SERVICE 12 CHANNELS

    Non Commercial 24 Commercial Channels

    11

    DIGITAL TV composes of 48 Channels divided in 3 main categories. WORKPOINT held SD VARIETY LICENSE under COMMERCIAL category.

  • DIGITAL TV : FREE TV

    FREE TV shifts from 6 Channels (Terrestrial Analog) to 48 Channels . 6 Analog Channels will no longer FREE TV and MUST CARRY rule will not be applied on them

    ANALOG : TERRESTRIAL DIGITAL TV : FREE TV : MUST CARRY : ALL PLATFORMS

    12

  • NBTC endorsed 24 successful bidders of Digital TV channels

    Digital TV winning Bidders selected channel numbers

    Digital TV winning Bidders paid 1st

    payment (1/6 payment)

    NBTC issues Digital TV licenses.

    4 areas Bangkok, Nakhonrat chasima, Chiang-Mai, Songkhla

    3 areas Ubon ratchathani, Suratthani, Rayong

    4 areas Singburi, Sukhothai, Khonkaen, Udonthani

    6 JAN 14 JAN 14 FEB 14 MAR 14 APR 14 MAY 14 JUNE 14

    Terrestrial Digital TV NETWORK EXPANSION starts in APRIL 2014

    Terrestrial Digital TV will cover 11 areas, more than 50%, or 10 million households with in JUNE 2014 and 70% - 80% or 18 million households within DEC 2014

    NBTC’S DIGITAL TV PLAN

    13

    Digital TV network cover 70% - 80% of Thaland

    DEC 14

    NBTC’S NETWORK EXPANSION PLAN

    Source : NBTC

  • 37% 36% 34% 35%

    22% 31%

    61% 46%

    16%

    25%

    1%

    10%25%

    8% 4%

    9%

    BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

    ANALOG TERRESTRIAL SATELLITE CABLE TRUE

     Based On AC Nielsen , 65% of Thai people watch TV thru either CABLE or SAT. PSI has market share of 8.6 million

    households . *However, as recorded by PSI, they have sold over 15 million set top boxes to 14 million households (MHH)*. All of them are still used by set top box owners.

    HOW PEOPLE WATCH TV

    14

    MHH : Million Households

    Source : AGB Nielsen Media Research

     SATELLITE TV BREAKDOWN : 12.3 MHH : AUG 2012

     CABLE TV BREAKDOWN : 2.3 MHH : AUG 2012

    70%*1%

    9%

    14%

    7% PSI

    RS

    GMM

    TRUE

    Other

    86%

    14% Local Cable+CTH

    TRUE

     ALL PLATFORMS : 22.6 MHH : AUG 2012

  • 37% 36% 34% 35%

    22% 31%

    61% 46%

    16%

    25%

    1%

    10%25%

    8% 4%

    9%

    BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

    ANALOG TERRESTRIAL SATELLITE CABLE TRUE

    HOW PEOPLE WATCH TV

    15

    MHH : Million Households

    Source : AGB Nielsen Media Research

     DTT TV COVERAGE : JUNE 2014 : 82%

    37% 36% 34% 35%

    22% 31%

    61% 46%

    16%

    25%

    1%

    10%25%

    8% 4%

    9%

    BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)

    ANALOG TERRESTRIAL SATELLITE CABLE TRUE

    MHH : Million Households

     Digital TV : Cover 82%, or 16 million households within JUNE 2014  Digital TV : Cover 88% or 18 million households within DEC 2014

     DTT TV COVERAGE : DEC 2014 : 88%

    82% 88%1

    2

    1

    2 3

  • 9%

    10%

    46%

    23%

    12%

    TRUE CABLE

    SATELLITE DIGITAL TERRESTRIAL

    ANALOG TERESTRIAL

    HOW PEOPLE WATCH TV

    16Source : AGB Nielsen Media Research , Company Analysis

     Based on NBTC plan and as the application of MUST CARRY RULE, within DEC 2014, 88% of people will be able to watch DIGITAL TV Channels thru CABLE, SATELLITE or DIGITAL TERRESTRIAL.

    88%

    12%

    DIGITAL ANALOG

  • REGULATION ON CHANNEL ARRANGEMENT

    CHANNEL ARRANGEMENT SET TOP BOX (TERRESTRIAL DIGITAL TV)

    • Channel 1 – 12

    • Channel 13 – 15

    • Channel 16 – 22

    • Channel 23 – 29

    • Channel 30 -36

    Pubic

    Children

    News

    Variety SD

    Variety HD

    CHANNEL ARRANGEMENT SET TOP BOX (CABLE & SATELLITE)

    • Channel 1 – 10

    • Channel 11 – 46

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