Communication

Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs.

John Kotter

STORIES

1.  LiveSTRONG 2.  Vintage Running 3.  Be True

4. Nike Sportswear 5. World Cup 6.  Make Something

7 Nike ACG 8. Icons 9.  Billboard Project

COMMUNICATION

STORY

Concept / Creative Direction / Project Management

Global art project engineered to raise awareness and generate funds for the Lance Armstrong Foundation. Twenty one leading artists were commissioned to provide unique pieces of art for a gallery exhibition touring Paris, New York and Miami.

LIVESTRONG

Stages - Fall 2009

Communication

LIVESTRONG

Stages - Spring, 2009

Communication

STORY

Concept / Project Management

To launch Stages, Lance Armstrong led 1,000 cyclists along Sunset Blvd to the Montalban Theater where he took the stage with LAF president, Doug Ulman and Shepard Fairey. Immediaetly following was a performance by Ben Harper.

LIVESTRONG

Stages - Summer, 2009

Communication

STORY

Concept / Project Management

Aligned against the announcement of Stages, artist Shepard Fairey was commissioned to complete a mural and billboard covering the entire the south wall of the Montalban Theater.

LIVESTRONG

LiveSTRONG Collection - Summer, 2009

Communication

STORY

Concept / Project Management

Responding to Lance Armstrongʼs return, an alternate LiveSTRONG Collection was created. Built to connect to a younger audience, the collection was built in collaboration with leading artists and cyclists from across the globe.

VINTAGE RUNNING

Campaign Creative - Fall, 2007

Communication

STORY

Creative Direction / Campaign Management

Ad campaign for launch of Vintage Running line. Campaign direction was built as an homage to the running ads created by Nike in the 1970ʼs. Utilized across all global markets for retail, print and digital applications (print examples detailed).

VINTAGE RUNNING

Campaign Creative - Fall, 2007

Communication

STORY

Creative Direction / Campaign Management

Additional print examples. US ads ran in lifestyle publications (Complex, Nylon, Teen Vogue etc.) as spreads with Vintage Running iron-on t-shirt transfer attached.

VINTAGE RUNNING

Campaign Creative - Fall, 2007

Communication

STORY

Agency Management / Campaign Management

Wildposting examples depicting original and (new) Vintage product. Product is juxtaposed via positioning statements circa 1977 and today.

VINTAGE RUNNING

Oregon Runner - Holiday, 2007

Communication

STORY

Creative Direction / Agency Management / Project Management

Fictitious 1977 running magazine created as media tool and seeding collateral. Creative content also utilized across all global markets to support retail and digital campaigns. Awarded ʻCreativity + Commerce 2008: First Prizeʼ by Print Magazine.

VINTAGE RUNNING

Running To Win - Fall, 2007

Communication

STORY

Concept / Creative Direction / Project Management

Fictitious instructional running series, Running to Win, created for viral digital communication. Set in 1977, Running to Win features unorthodox track coach Rick Hoffman, student Chip, long socks and inappropriately short shorts.

BE TRUE

Campaign Creative - Summer, 2008

Communication

STORY

Concept / Creative Direction / Campaign Management

ʻBe Trueʼ communication for US Nike Dunk campaign. Amplifying the college basketball heritage of the product, the campaign reversed the standard Nike model by celebrating the fan over the athlete.

BE TRUE

OOH - Summer, 2008

Communication

STORY

Campaign Management

Adapted to snipe campaign in New York and billboard campaign in Los Angeles.

BE TRUE

Be True Dunk Zine - Summer, 2008

Communication

STORY

Concept / Creative Direction / Project Management

Six sample spreads from the Be True Dunk zine. A testament to 22 years of sport, culture and teen angst, 100K physical copies were distributed across the US in addition to digital placement on global Nike sites.

BE TRUE

Being True - Summer, 2008

Communication

STORY

Concept / Creative Direction / Project Management

22-photo essay documenting 22 years of American youth. Utilized in print media and gallery exhibitions in NY, LA, Philly, SF. Photographers included; Terry Richardson, Ryan McGinley, Tim Barber, Ari Marcopoulos, Cheryl Dunn and Jamaal Shabazz.

NIKE SPORTSWEAR

Brand Launch - Fall, 2008

Communication

STORY

Campaign Management

Comprehensive launch campaign deploying global brand assets across OOH, print and digital. Mural located on Spring and Lafayette, NYC. Print spread was part of a three-spread impact unit featured in Complex Magazine.

NIKE SPORTSWEAR

Brand Launch - Fall, 2008

Communication

STORY

Campaign Management

Billboard located on Melrose Avenue, Los Angeles. Print spread was part of a three-spread impact unit featured in Antenna Magazine.

NIKE SPORTSWEAR

3X3 - Fall, 2008

Communication

STORY

Concept / Creative Direction / Project Management

Scripted digital series inspired by the Windrunner jacket. Directors included; Chris Robinson (T.I., Nas, Usher, Alicia Keys), Todd James (Crank Yankers) and Adam Weissman (World Tour). Used globally on Nike Sportswear sites.

NIKE SPORTSWEAR

Limited Edition TV - Fall 2008 - Present

Communication

STORY

Concept / Creative Direction / Project Management

Irreverent chat-show hosted by Japanese foreign exchange student. Interviewees selected from entertainment, style, art and sport and include; Pedro Winter, DJ Clark Kent, Darren Romanelli and Eric Elms. Used globally on Nike Sportswear sites.

STORY

Concept / Creative Direction / Project Management

Photo journalism essay by artist C.R. Stecyk III documenting the affect and reach of soccer on the cultures of Greater Los Angeles. Exhibition featuring 72 images opened in LA, SF, Paris and Milan in support of Nikeʼs 2006 World Cup campaign.

WORLD CUP

Futureopolis - Summer 2006

Communication

STORY

Concept / Creative Direction / Project Management

Photo essay also published and distributed globally in association with Arkitip magazine during 2006 World Cup.

WORLD CUP

Futureopolis - Summer 2006

Communication

MAKE SOMETHING

Beautiful Losers Dunks - Summer, 2008

Communication

STORY

Project Management

Collaborated with Nike Footwear to create product celebrating the Beautiful Losers documentary sponsorship. Product was displayed in theaters and workshops across the US then sold on Ebay ($25K) to help fund inner city youth art programs.

MAKE SOMETHING

Workshops - Summer, 2008

Communication

STORY

Concept / Creative Direction / Project Management

Art program for at-risk youth featuring workshops hosted by contemporary artists. 40+ workshops executed, including artists; Ed Templeton, Kaws, Aaron Rose, Mike Mills, Money Mark, Jose Parla. Named ʻYouth Marketing Best of 2008:ʼ by YPulse

NIKE ACG

Campaign Creative - Holiday, 2007

Communication

STORY

Creative Direction / Campaign Management

Sample campaign creative for Nike ACG footwear and apparel line. Positioning was authentic and direct, and featured photography by Boogie. Creative was utilized across the US for all retail, print, OOH and digital communications.

NIKE ACG

Campaign Creative - Holiday, 2007

Communication

STORY

Creative Direction / Copy / Campaign Management

In-market execution depicting Harlem and Philadelphia subway stations.

NIKE ACG

Campaign Creative - Holiday, 2008

Communication

STORY

Creative Direction / Campaign Management

Creative campaign for Nike ACG footwear and apparel line. Utilized across the entire US for all retail, print, OOH and digital. Subway images from Brooklyn and Harlem (featuring campaign photographer Boogie).

NIKE ACG

Community Billboard - Spring, 2008

Communication

STORY

Concept / Creative Direction / Campaign Management

Billboards were created using content generated by high school students through community outreach programs. Students were given cameras and briefed to shoot. Post display, billboards were recycled into book bags and distributed throughout community.

STORY

Concept / Creative Direction / Campaign Management

Examples of 2009 campaign created against the brief of seasonal campaign message ʻThe Strength Inside.ʼ Campaign ran in six regions with the above located in Baltimore and Harlem.

NIKE ACG

Community Billboard - Spring, 2009

Communication

ICONS

(Un) Natural Selection - Fall, 2008

Communication

STORY

Creative Direction / Campaign Management

Creative content for global Air Max 90 Current campaign. Creative is inspired by the hybrid construction of the product and its appropriation of the best elements from other models. Utilized for global retail and digital application.

ICONS

One on 1 - Summer 2008

Communication

STORY

Creative Direction / Campaign Management

Creative content for global Air Force 1 campaign. Creative details hybrid construction of product that shares design cues and influences from prior iconic footwear models. Utilized for global retail and digital application.

STORY

Creative Direction / Project Management

Contemporary art communication statement located in LA above benchmark sneaker store, Undefeated. Curated in collaboration with Aaron Rose, Eddie Cruz and James Bond, content changes seasonally with original art sourced globally.

BILLBOARD PROJECT

Spring, 2004 - Present

Communication

STORY

Creative Direction / Project Management

Billboard Project artists include; Terry Richardson, Dennis Hopper, Kehinde Wiley, Kenneth Anger, Os Gemeos, Neil Liefer, Shawn Mortensen, Robert Williams, Mister Cartoon, Kaws, Mike Mills, Jose Parla, Ashley Macomber and David Rathman.

BILLBOARD PROJECT

February, 2004 - Present

Communication

[email protected] THANK YOU