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Political Advertising µ10 Candidate Name TARGETING, ENGAGING,
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Comcast - Political Advertising

May 30, 2018

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Page 1: Comcast - Political Advertising

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Political Advertising

µ10

Candidate Name

TARGETING, ENGAGING,

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On-Air People are watching more television than ever. The viewership of ad-supported cable Continues to surge,

and as the audience grows, it is becoming an essential marketing medium. We can help you tap into the

power of cable with insertion opportunities on an array of popular cable networks so political and issue

advertisers can pinpoint constituencies by demography - or geography. Spot cable's unique technologies can

even help you reach specific geo-demographics at sub-DMA levels. With sophisticated market segmentation

tools like  Adtag & Adcopy(tm), ads can be tailored quickly and easily to change messages. When the right

message gets to the right audience, campaigns maximize impact and reduce waste.

On-DemandElections 2010 On Demand is found under "News & World" on Comcast's popular video-on-demand (VOD)

service. Elections 2010 On Demand is an informative, convenient voter resource, filled with politically themed

programming 24/7, at no additional cost to our Digital Cable customers. Political candidates and issue

advertisers also can have a presence On Demand, for an opportunity to go beyond the 30-second spot and

reach millions of Digi tal Cable customers with up to thirty minutes of their own content. See why On

Demand viewers are voters (PDF) and view client testimonials.

OnlineComcast High-Speed Internet is the nation's leading residential broadband Internet service, and the award-

winning Comcast.net is the portal for more than 12.9 million High-Speed Internet customers. It is a top ten

site with nearly three billion page views and more than 80 million video views each month. Banner ads and

broadband video placements can reach potential voters who turn to Comcast.net for the latest in news and

entertainment.

o t ca vert s ng

µ10

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ct ns

DEMAND Fast Facts

81.2% ar r gist r d t v t in th ir district f r sid nc

70.8% v t in l cal l cti ns.

74.2% v t in stat wid l cti ns

46.3%  ALW AYS v t in stat wid l cti ns.

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On-Air 

Description of on air content , proposed networks/programs and demographics reached, number of spots

to successfully penetrate target market audience, etc.

On-Demand

Description of On-Demand reach & proposed package.

Online

Description of online reach & proposed online content.

et e otes o

Need

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For More Information

Contact:

Nancy  lelandM ichigan Political Sales M anager 

[email protected]

m

http:/grandrapids.comcastspotlight.co

m

tate ide oting TARGETIN

G,

ENGAGIN

G,

INTERACT

ING

WINNING!

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For More Information

Contact:

Nancy  lelandM ichigan Political Sales M anager 

[email protected]

m

http:/grandrapids.comcastspotlight.co

m

oter eg strat on

TotalsTA GETIN

G,

ENGAGIN

G,

INTE ACT

ING

WINNING!

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For More Information

Contact:

Nancy  lelandM ichigan Political Sales M anager 

[email protected]

m

http:/grandrapids.comcastspotlight.co

m

U MING E ECTI N 

INFORMATION

T ARGETIN

G,

ENGAGIN

G,

INTERACT

ING

WINNING!

E ECTIONS 2010 BY COUNTY

BIENNI A   RECINCT REPORTS

 AUG. PRIMARY & NOV. GENERA  E ECTION 

IMPORT ANT D ATES & FILING DEADLINES

CALEND AR OF ELECTION D ATES

REGISTRATION DEADLINES & ELECTION D ATES

January 25, 2010: Last day to register for February 23, 2010 Election April 5, 2010: Last day to register for May 4, 2010 Election

July 6, 2010: Last day to register for  August 3, 2010 Election

October 4, 2010: Last day to register for November 2, 2010 Election

POLITICAL PARTY ST ATUS

ST ATEWIDE B ALLOT PROPOS AL ST ATUS

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For More Information

Contact:

Nancy  lelandM ichigan Political Sales M anager 

[email protected]

m

http:/grandrapids.comcastspotlight.co

m

in The Election

PROVEN ways to

harness cable television...

Compelling, long-format messaging to educate and inform

viewers ON DEMAND«and the engagement and

interactivity of advertising online with the nation's

leading broadband portal.

and a POE

RFL

combination to capture voters.

TARGETIN

G,

ENGAGIN

G,

INTERACT

ING

INNING!

X