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COMBI2010 CONFERENCE PROCEEDINGS

Jan 01, 2017

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  • Timo Riihel, Minna Mattila (eds.)

    COMBI2010CONFERENCE PROCEEDINGS

    LAUREA PUBLICATIONS

    A72

  • 2010 Vantaa

    Laurea Publications A72

    Combi2010Conference Proceedings

    Timo Riihel, Minna Mattila (eds.)

  • Copyright Authors and Laurea University of Applied Sciences

    ISSN 1458-7211

    Edita Prima Oy, Helsinki 2010

    Legal Disclaimer LAUREA nor Combi2010 Organising Committee accepts no responsibility of

    liability whatsoever with regard to the information in papers. Formal quality as well as content is responsibility of authors.

    ISBN 978-951-799-213-8

  • 3

    Contents

    FOREWORD 7

    LIST OF REVIEWERS 9

    TRACK CHAIRS 13

    I ARTICLES 15

    ENVIRONMENTAL STRATEGY AND ORGANIZATIONAL CAPABILITIES: AN EXPLORATION OF THE NATURAL-RESOURCE-BASED VIEW WITH A FOCUS ON COLOMBIAN FIRMS 16

    SCIENTIFIC AND TECHNOLOGICAL PROGRESS IN LITHUANIA: INSTITUTIONAL INTERACTION 44

    ADVERTISING ON GOOGLE.EU: A MISSED OPPORTUNITY FOR COLORADO SKI RESORT 58

    SOLVENCY II AND THE INVESTMENT POLICY OF GERMAN LIFE INSURES: SOME HOMEWORK TO DO FOR THE SALES AND MARKETING DEPARTMENTS 76

    STRATEGIC POSITIONING OF FOOTWEAR COMPANIES IN THE VALE DO RIO DOS SINOS, BRAZIL 97

    EXPLORING CUSTOMER VALUE FORMATION A CUSTOMER DOMINANT LOGIC PERSPECTIVE 118

    PECULIARITIES OF VALUE ORIENTATIONS OF UNIVERSITY ENTRANTS WHEN CHOOSING A PROFESSION 144

    CUSTOMER ENERGY IN RELATIONSHIPS 151

    INNOVATIVE APPROACHES TO ANALYZING THE PRICE SENSITIVITY METER: RESULTS OF AN INTERNATIONAL COMPARATIVE STUDY 181

    CAN INTEGRATED CONTENT AND CONGRUENT SENSE TECHNOLOGY ENHANCE TOURISM BUSINESS AND/OR USER EXPERIENCES? CASE: PMPELI 194

    THE EDUCATION-ENTERPRISE MODEL AND ITS INTERACTION TO INDIAN HEALTHCARE SECTOR 210

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    AN ENTREPRENEURSHIP DRIVEN WELLNESS BUSINESS MODEL IN NON-METRO INDIAN CITIES 226

    INNOVATIVENESS AND INNOVATIONS UTILIZATIONS IN AN ICT-COMPANY 246

    DETERMINANTS TO SERVICE INNOVATION SUCCESS: AN ORGANIZATIONAL ORIENTATION PERSPECTIVE 271

    II RESEARCH NOTES 296

    SHOULD WE CONSIDER USER READINESS A PREREQUISITE FOR INNOVATIONS DIFFUSION? 297

    THE CONCEPT OF SERVICE INTERNATIONALISATION REVISITED300

    SYNERGY MANAGEMENT BY HYBRID INNOVATION IN INDUSTRIAL SERVICE BUSINESS TRANSITION 302

    LESSONS-LEARNT IN MULTICULTURAL DISTANCE LEARNING: A PILOT BRINGING TOGETHER LEARNERS AND EDUCATORS 305

    THE USE OF RFID TECHNOLOGIES TO ATTAIN SITUATIONAL AWARENESS IN MEDICAL CARE - THE KARELIA BRIGADE CASE 306

    IDENTIFYING THE PERCEPTIONS AND CHARACTERISTICS OF POTENTIAL MEDICAL TOURISTS FOR SOUTH KOREA: A PRELIMINARY INVESTIGATION 308

    MEDICAL TOURISM SERVICE DELIVERY: DEVELOPING NETWORKS IN A NEW INDUSTRY 311

    NETWORKS CAPITAL ANALYTIC LENS: MOVING TOWARDS THE CONCEPT OF THE VALUE DRIVERS - EMPIRICAL STUDY OF BRIC HI-TECH COMPANIES. 312

    BRAND STABILIZER BOTTOM-LINE: EMPIRICAL RESEARCH OF LARGE RUSSIAN COMPANIES 314

    APPRAISAL OF MAJAN COLLEGE IN THE SULTANATE OF OMAN 316

    FROM TEACHING BUSINESS ADMINISTRATION TO TEACHING E-BUSINESS ADMINISTRATION THE CHALLENGES OF BUILDING THE INFORMATION SOCIETY 319

    CRAFT ENTREPRENEURS RELATIONSHIP BUILDING ABILITIES 323

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    E-MARKETING IN FUNCTION OF ACHIEVING COMPETITIVENESS IN THE HOSPILTALITY INDUSTRY 333

    CONSUMPTION BEHAVIOR UNDER THE HABIT FORMATION HYPOTHESIS USING EXPERIMENTAL APPROACH DATA ANALYSIS 334

    LEARNING BY DEVELOPING IN A MULTICULTURAL TEAM AND PROJECT 335

    GAMES SUPPORTING CHILDRENS LEARNING: CASE KONKKARONKKA 336

    AUTHOR INDEX 337

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    Foreword

    ...where practise and research became one

    Knowledge lays the foundation for any sort of development. Knowledge is crea-ted in innovative environments, where variety of experts, developers, and users interact closely. Research produces new information, which complements and challenges the existing one. Competition on getting access to essential and meaningful knowledge is getting fierce.

    The economic growth may be based on the exploitation of the existing knowled-ge or creation of a new one. Not all the actors need to posses all the different dimensions of knowledge and expertise. The lacking dimensions can be ac-quired via global networks. It must be assured that the research and develop-ment results will be implemented in practical use by all the stakeholders, espe-cially SMEs. The exploitation mechanisms include for example knowledge trans-fer and strategic partnership.

    In October 2010, Contemporary Views on Business highlighted not only current research but also the business opportunities and the future perspectives on the development, management and sustainable deployment of business operations. This international Conference actively sought to promote synergies between bu-siness and academia and raised awareness on the potential benefits of research for business activities. Combi2010 increased the integration of local enterprises, regional authority and other local actors with research entities. Moreover, Com-bi2010, emphasising partnering and international knowledge transfer as sources of competitive edge, was an important forum for knowledge co-creation and in-tellectual exchange.

    Combi2010 was hosted by four Universities of Applied Sciences from the larger Metropolitan region (Laurea, HAMK, LUAS, Helsinki Metropolia). A rigorous double-blind peer review process conducted by 65 reviewers from 24 countries, led to close to 50 full-length scientific paper and abstract presentations. Furthermore, the Conference programme consisted of close to 30 invited inter-national speaker presentations, practicums and special sessions topped with an 3-hour tutorial. As part of the Conference social programme, Combi2010 partici-pants were offered an opportunity to visit one of the seven Unesco World Heri-tage sites in Finland Suomenlinna Fortress, the Finnish Science Center, and Na-tional Park. Business Site Visit took place at Vantaa Innovation Institute.

    We would like to express our gratitude to all the reviewers and contributors for their effort and commitment in making this event a successful one and ensuring

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    the high quality of these Proceedings in particular. The assistance that we re-ceived from the students with the practical arrangements during the actual event was much needed and highly valued. All the Track Chairs served Combi2010 well and we thank them for their professionalism throughout this project.

    Combi2010 is indebted to the Foundation for Economic Education for the gran-ted financial support. We are equally grateful to Viking Line and City of Vantaa for sponsoring not only the Conference Awards but also cruise gift vouchers for each Combi2010 participant.

    Combi2010 is thankful for all its wonderful and supportive partners: ICC Finland, SIVECO Romania SA, ECR Finland, the Regional Organisation of Enterprises in Uusimaa, International Network for Scientific Information, International Journal of Technology Diffusion and International Journal of Management Information Sys-tems.

    Our special thank you goes to the event patrons Dr Alexander Stubb, Minister for Foreign Affairs of Finland and Mr Mauri Pekkarinen, Minister of Economic Af-fairs.

    On behalf of the Combi2010 Organising Committee, in Vantaa 2010-10-10

    Minna Mattila

    Head of Project

    Timo Riihel

    Project Manager

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    List of Reviewers

    Dr Shawn P. Daly, H-E-B Business School, University of the Incarnate Word, the U.S

    Dr Siah Hwee Ang, University of Auckland Business School, New Zealand

    Prof Dr David Crowther, Leicester Business School, De Montfort University, the UK

    Mr Alejandro Rodriguez-Ramos, The East of England, Belgium

    Prof Dr Bert Scholtens, Faculty of Economics and Business, University of Groe-ningen, Netherlands

    Assoc Prof Ghazali Musa, Faculty of Business and Accountancy, University of Malaya, Malaysia

    Prof Abdallah Omezzine, College of Economics, Management & Information Systems, University of Nizwa, Sultanate of Oman

    Mr Mika Westerlund, Aalto University School of Economics, Finland

    Prof Michel Bernasconi, Centre Entrepreneuriat High-Tech, SKEMA Business School, CERAM Sophia Antipolis, France

    Dr Nimit Chowdhary, Indian Institute of Tourism and Travel Management (IITTM), India

    Prof Frdrique Biennier, INSA de Lyon, France

    Dr George Tesar, Institute for Lifestyle Options and Longevity, Czech Republic

    Prof Marko Sepp, University of Jyvskyl, Finland

    Dr Paul Harrigan, School of Management, University of Southampton, the UK

    Assoc Prof Mikko Pynnnen, Lappeenranta University of Technology, Finland

    Dr Per Kristensson, Faculty of Economy, Communication and IT, Karlstad Uni-versity, Sweden

    Dr Daisy Chou, School of Economics and Finance, La Trobe University, Australia

    Dr Robin Luo, School of Economics and Finance, La Trobe University, Australia

    Dr Meena Galliara, Narsee Monjee Institute of Management Studies, India

    Dr Michael Falta, Department of Accountancy and Business Law, University of Otago, New Zealand

    Dr Nareerat Taechapiroontong, College of Management, Mahidol University, Thailand

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    Dr Piyapas Tharavanij, College of Management, Mahidol University, Thailand

    Dr Robert Gailey, Fermanian School of Business, Point Loma Nazarene Univer-sity, the U.S.

    Prof Dr Goh Kim Leng, Department of Applied Statistics, University of Malaya, Malaysia

    Dr Renato Guimaraes, ICN Business School, France

    Prof Dr Margarita Protopappa, European Business School, Germany

    Dr Dinesh N. Awasthi, Entrepreneurship Developme

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