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SPECIAL COLOR ISSUE MARCH 2015
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color issue pres1502lm - · PDF file... Daffodil, Pantone 109 C (10) Spring Green, Pantone 7479 C (11) Driftwood, Pantone 427 C (12) Periwinkle, Pantone 2127 C ... (16) Lavender, Pantone

Mar 13, 2018

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Page 1: color issue pres1502lm - · PDF file... Daffodil, Pantone 109 C (10) Spring Green, Pantone 7479 C (11) Driftwood, Pantone 427 C (12) Periwinkle, Pantone 2127 C ... (16) Lavender, Pantone

SPECIAL COLOR ISSUEMARCH 2015

Page 2: color issue pres1502lm - · PDF file... Daffodil, Pantone 109 C (10) Spring Green, Pantone 7479 C (11) Driftwood, Pantone 427 C (12) Periwinkle, Pantone 2127 C ... (16) Lavender, Pantone

Details subject to change.

The March issue of Coastal Living celebrates all things colorful, as our Color Issue! With decorating tips, product picks, and inside looks at colorful coastal homes that won over our editors, the Color Issue is packed with ideas that are sure to inspire readers.

HAVENS➤ Things We Love—Our editors’ picks of colorful, see-through lucite, acrylic, and glass

home products

➤ Coastal Spaces—Game room makeover ideas

➤ Ask a Designer—Q&A with a top designer—decorating tips, tricks, and favorite products

➤ Color Theory—Wallpaper, paint, fabric, and more in light pink

➤ House Tours—Take a peek inside homes from Jupiter, Florida to Laguna Beach, California

➤ Collecting—Seaglass bottles

➤ FEATURE—The most colorful coastal homes in Saugatuck, Michigan, South Padre Island, Texas, and Stone Harbor, New Jersey, plus our guide to how to use color on the coast now

CURRENTS➤ Well Dressed—Bright coverups

➤ Beauty Beat—Rosy blushes

NAVIGATOR➤ Postcard—Greetings from Cassis, Cote d’Azur, France

➤ Doubletake—Malibu vs. Montauk

➤ Room Service—Eco Cottages in Venice Beach, California

➤ FEATURE—Isla Holbox, Mexico

KITCHEN➤ Happy Hour—Fluke Sunset from Fluke Wine, Bar and Kitchen, Newport, Rhode Island

COASTALLIVING.COM➤ “31 Days of Color”—a complete guide to color with daily paint picks on Facebook,

room-by-room photo inspiration, and a “What shade of paint color are you?” quiz

➤ “Coastal Color of the Year”—readers will vote on their overall favorite shade

MARCH 2015 | SPECIAL ISSUE | CLOSE: 12/22/14 | ON-SALE: 2/13/15MARCH 2015 | SPECIAL ISSUE | CLOSE: 12/22/14 | ON-SALE: 2/13/15

THE COLOR ISSUE

➤ 151% more likely to participate in home decorating and furnishing

➤ 77% agree their home is an expression of their personal style

➤ 136% more likely to have spent $300+ on paint in the past year

➤ 166% more likely to be interior decorating super infl uential consumers Source: 2013 GfK MRI Doublebase.Editorial subject to change.

Page 3: color issue pres1502lm - · PDF file... Daffodil, Pantone 109 C (10) Spring Green, Pantone 7479 C (11) Driftwood, Pantone 427 C (12) Periwinkle, Pantone 2127 C ... (16) Lavender, Pantone

To allow bonus exposure for advertisers in the Color Issue, Coastal Living has created a unique opportunity to showcase the colors of your brand!

COLORS OF THE COASTSPECIAL ADVERTISING SECTION | MARCH 2015 | CLOSE: 12/22/14 | ON-SALE: 2/13/15

Available for FP national advertisers only. Listing includes 20 words of copy and image. Pages and/or sections shown are for illustrative purposes only and do not necessarily represent fi nal design unless otherwise stated. Details subject to change. Digital campaigns based on one month fl ight date and availability.

Available for FP national advertisers only. Listing includes 20 words of copy and image. Pages and/or sections shown are for illustrative purposes only and do not

Add a splash of coastal color to your life— from home to food to travel

SPECIAL ADVERTISING PROMOTION

Add a splash of coastal color to your life—

BLUEBenjamin Moore & Co.

Come home to Breath of Fresh Air 806—the Benjamin Moore Color of the Year, shown here in Aura®, Matte. benjaminmoore.com

PINKVISIT FLORIDA

With 825 miles of beaches and average temps in the 70s, get to know the warmer side of winter. VISITFLORIDA.com 888-735-2872

LILACFresh Produce

Capture the spirit and bright feelings our sun-drenched colors evoke. Soak up Fresh Produce’s Lilac and you’ll soon feel the warmth. Live Life, Enjoy Color. freshproduceclothes.com

C L RSOF THE COAST

SS

(1) Teal Sea, Pantone 2224 C(2) Coral, Pantone 170 C (3) Turquoise, Pantone 319 C(4) Mulberry, Pantone 2062 C(5) Fresh Mint, Pantone 351 C

(6) Mossy Green, Pantone 2323 C (7) Bright Sky, Pantone 306 C(8) Pink Sand, Pantone 699 U (9) Daffodil, Pantone 109 C(10) Spring Green, Pantone 7479 C

(11) Driftwood, Pantone 427 C(12) Periwinkle, Pantone 2127 C (13) Hot Pink, Pantone 2038 C(14) Caribbean, Pantone 7465 C(15) Bright Red, Pantone 2035 C(16) Lavender, Pantone 2573 C

My Color of the Year Pick is _____________________________

MARCH COLOR MADNESS

Coastal Color of the Year!In the spirit of basketball season, we rounded up the 16 shades we’re craving most. Fill out the bracket

below to make your predictions. Then, join us on Facebook March 1st as we begin the playoffs.

The color with most daily votes will move on to the next round to ultimately be crowned Color of the Year.

THE 2014 COLOR MADNESS RANKINGS

DAY 1

Teal Sea 1

VS.

Lavender 16

Pink Sand 8

VS.

Daffodil 9

DAY 2

Fresh Mint 5

VS.

Periwinkle 12

DAY 3

Mulberry 4

VS.

Hot Pink 13

DAY 4

Coral 2

VS.

Bright Red 15

DAY 5

Bright Sky 7

VS.

Spring Green 10

DAY 6

Mossy Green 6

VS.

Driftwood 11

DAY 7

Turquoise 3

VS.

Caribbean 14

DAY 8

________________

vs.

________________

DAY 9

________________

vs.

________________

DAY 10

________________

vs.

________________

DAY 11

________________

vs.

________________

DAY 12

________________

vs.

________________

FINAL FOUR

________________

vs.

________________

FINAL FOUR

________________

vs.

________________

COLOR OF THE YEAR

SPECIAL ADVERTISING PROMOTION

print➤ The Colors of the Coast special section will

feature a product and copy for qualifying advertisers, with each advertiser product corresponding to a color

➤ In-book Reader Response listing

➤ Leads generated through our Reader Response BRC

online➤ The Colors of the Coast special section will

be featured with links to advertiser URLs on an online promotion page

➤ Bonus Reader Response listing—hyperlink, logo, and 30 words of copy

➤ Extended reach on CoastalLiving.com*

social media➤ Color issue editorial content and online

sponsored packages promoted via Coastal Living’s Facebook and Twitter pages

CoastalLiving.com*

Color Package—$25K➤ 100% SOV of CoastalLiving.com March

Madness color package—728x90, 300x250, 300x100, 170x30

• A rainbow of ideas, from vibrant room-by-room galleries to how to use our March Madness colors in your own home (with a blow-out gallery featuring the color of the year)

➤ Co-sponsorship of the CoastalLiving.com March Madness color bracket for your favorite color of 2014

➤ Targeted media within relevant edit

➤ Comprehensive banner rotation throughout CoastalLiving.com

➤ eNewsletter sponsorshipEST IMPRESSIONS: 1.7MM