Coldwell Banker ® Marketing Proposal (8648 23 Ave, Brooklyn, NY11214) © 2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker ® is.

Coldwell Banker® Marketing Proposal

(8648 23 Ave, Brooklyn, NY11214)

©2009 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

The Online Tools You WantThe Experienced Agents You Need

Legacy and Network

Global presence; in 47 countries and 3,200 offices worldwide

Over 100 years of real estate experience

$226 billion in sales volume globally in 2008

Transaction sales amount was 10% higher than the industry average

Coldwellbanker.com generates over 390,000 consumer inquiries per month

Our agent network comprises of agents who made up 25% of the 2008 Real Trends 500 Report by sales volume; this is 76% higher than the nearest competitor.

Legacy and Network

J.D. Power and Associates 2010 Home Buyer/Seller StudySM

 Awarded Coldwell Banker®

 “Highest Overall Satisfaction For Home Sellers Among National Full Service Real Estate Firms”

Coldwell Banker received the highest numerical score among full service real estate firms for home sellers in the proprietary J.D. Power and Associates 2009 Home Buyer/Seller StudySM.  Study based on 3,138 total evaluations measuring 5 firms and measures opinions of individuals who sold a home between March 2008 and April 2009.  Proprietary study results are based on experiences and perceptions of consumers surveyed April-June 2009. Your experiences may vary.  Visit jdpower.com

Use a multi-screen approach to reach the new generation of buyers: The first national real estate brand to customize our

site for smartphone screens such as the Blackberry and iPhone

The first to have listings on GPS Built a mobile app that uses GPS technology that

allows consumers to search for recently sold homes and homes for sale in their area or users can initiate a search

A listing distribution strategy: Delivers listings to sites such as Trulia, Google,

Yahoo! Real Estate & more In 2008, more than 127 million unique visitors

combined

An Innovation Leader

Coldwell Banker On Location is the first dedicated video real estate channel on YouTube Video topics include:

Agent videos Office videos Video listings Community videos Smart tips and news related videos

Allows buyers to search for videos via a map First to use dynamic IP lookup on the channel

An Innovation Leader

About Coldwell Banker Reliable

Coldwell Banker Reliable

Company Stats

25 Sales Associates

$180 million in sales volume

Over 190 transactions

220 Listings Taken 2010

Top Coldwell Banker Brooklyn, Queens and Staten Island Combined.

2 Full Time Receptionist

Open 7 Days A Week

Member Of Two Boards

Member of Brooklyn Board of Realtors

Member of Brooklyn MLS, Staten Island MLS, Staten Island Board of Realtors

Two Prime Office Locations

Business Philosophy

An aggressive online marketing campaign

Local Real Estate Statistics

Currently 120 Active Listings

35 Listings in Contract

Marketing Your PropertyA Personalized Plan

Information Sources Used in Home Search

Source: The 2008 National Association of Realtors® Profile of Home Buyers and Sellers.

Leverage the Power of the Internet

coldwellbanker.com 31 million visits in 2010 Average visitors spends between 8–9

minutes on the site

Automatic placement on sites such as Yahoo! Real Estate, Trulia, New York Times, Google and more Over 127 million visitors combined in 2008

Multiple Listing Service (MLS)

Realtor.com (Property Showcase)

Our local Web site: www.cbreliable.com

Rapid Response

When homebuyers inquire about your home, they want a rapid response

Our proprietary lead management tool lets me and my team answer every lead quickly and professionally

coldwellbanker.com leads convert 85% higher rate than all other leads, including affiliate websites, Trulia, Realtor,com and Zillow

1.1. Track leads automatically from the

Web, phone callsand walk-ins.

2. 2. Agent is notified by cell phone within

minutes of inquiry.

3. 3. Statistically, the first to the customer has the best chance to

close the sale.

Getting Started

Your home will be added to:

Our MLS database

coldwellbanker.com

cbreliable.com

We will execute upon the following:

Develop a custom plan to enhance property attributes

Take pictures

Promote at a Coldwell Banker office meeting

List in local Print Advertising

Property Enhancement and Marketing Activities

Develop a custom plan to enhance your property’s appearance

I will conduct the following marketing activities: Create a professional listing flyer and agent packet Send out “Just Listed” postcards to area residents Place your listing on Facebook, Youtube and over 40 Websites Print Ad Homes & Land Magazine List Property on Three Multiple Listing Service Pictorial Magazines National And Local Newspaper Publications World Wide Relocation Open House Yard Sign Virtual Tour

The Sales ProcessThe right agent makes it simple

The Steps to Selling a Home

Set the right price

Accept Offer

Determine time frame

Sign Contacts

Sign guarantee and disclosure

forms

Begin Closing process

Implement a personalized

marketing plan

Assist with mortgage process

Prepare your property

“For Sale”

Assist with inspection process

Show to potential buyers

Assist with title process

Get showings feedback and

make adjustment

Finalwalk-through

Receive offers

Proceed checks delivered to you

Assemble all documents and attend closing

Evaluate your needs

Start

Negotiate Offers

Property sold

Local Market Data and ConditionsCompetitive Market Analysis, Recently Sold Properties, Setting the Right Price, Recommendations

Setting the Right Price

Priced right and ready to show opens your home to a great number of potential buyers

Hit the market as a hot property. Priced right, more buyers will be interested

Mortgages are based on fair market value, priced competitively equals more potential buyers

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

Market Analysis Summary and Recommendation

Anticipated Selling Range: $0,000-$,000

Recommended Financing Terms

Coldwell Banker Mortgage

Wells Fargo Home Mortgage

Recommended Listing Price: $,000

Other Recommendations

Home Enhancement Guide

Thank You