Thanda matlab
Nov 15, 2014
Thanda matlab
PRODUCTS IN INDIA BY COCA-COLA
• Coca-Cola• Thums-up• Fanta• Limca• Sprite• Maaza• Kinley• Georgia• Minute Maid
HISTORY OF COCA-COLA
• Invented in may 1886 by Dr. John S. Pemberton in Atlanta, Georgia.
• A truly global brand
• The world largest selling soft drinks since 1886
MISSION
• To refresh the world in mind, body & sprit.
• To create a value in brands & difference everywhere we engage.
• To inspire moments of optimism through our brand and action.
• Being a global leader in Beverage.
VISION
• Profit: Maximize the return of shareholder.
• People: Establish a great place to work where people are inspired to the best they can do
• Planet: Being a responsible global citizen that makes a difference.
VP, CustomerDevelopment
(Nita Pennardt)
OPERATIONS(Glenn Gemmill)
FINANCE(Matt Hoffer)
HR(Stormy Brown)
SALES(Christine Dodge)
SpecializedSales Teams
CustomerService
WorkforceDevelopment
Customer Action CenterAnnapolis
(Maria Klug)
SalesOperations
Training &Communication
QualityAssurance
WorkforceOptimization
CustomerSupport
(Bob Canino)
HR Line Function
GEOGRAPHICAL FUNCTIONAL
DEPARTMENTALISATION
GEOGRAPHICALThe strategic business units
1. North America
2. Africa
3. Asia
4. Europe
5. Latin America
FUNCTIONAL
• Marketing
• Finance
• Packaging
• Sales
• Research & Development
• Administration
ADOPTED MANAGEMENT STYLES
• DEMOCRATIC
• CONSULTATIVE DEMOCRATIC
DEMOCRATIC
• Emphasis on group agreements to generate new ideas.
• All the managers and employees involved
in ideas and final decision process.
CONSULTATIVE DEMOCRATIC
• Employees allowed to make the ideas.
• But final decision made by executives or managers.
• Less conflict.
• Motivates staff.
Decision of Recruitment
• Need• Threshold criteria & number of
people required• Cost benefit analysis• Approval from the immediate as
well as higher authority (meetings)
• Planning
Mode of selection
Inbound Outbound
Recruitment process
• Sorting of application (based on demand & capability)
Experience
Technical skills & qualification
• Initial interviewWritten test
Psychometric testGD (persuasiveness, leadership, contribution)
Personal interview
Recruitment process
• Assessment center (3-6 days)Second round interview (Selection Round)
Physical test (medical exam/ drug test)
• Background investigationReferences
ROLE CULTURE•All members have a defined job. •Divide themselves into functions like account, marketing, production. •Works by logic & rationality.
TASK CULTURE
Encourage people to work as a team
COMMUNICATION
• Formal organization.
• Mainly vertical communication.
• Communication tools- e-mail, fax, mobile, pagers, video conferencing….
CONCLUSION
‘ Our geographic reach, our wonderful brands, our range of packages, our financial strengths, our ability to make connections, our marketing and our innovation capabilities’
PRESENTED BY-
• AVINASH KUMAR
• DEBASISH GHOSH
• PRADIP KUMAR GHOSH (Retd. Hurt)
• RAMANUJ DAS GUPTA
• RAJESH KUMAR BARMAN
• SOUTAM SETT
• SUJON SAHA
THANK YOU
Any Question
Please don’t