1 Cloud Computing Rethink IT. Reinvent Business. Don Boulia Director, Private Cloud and Application Infrastructure
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Cloud ComputingRethink IT. Reinvent Business.Don BouliaDirector, Private Cloud and Application Infrastructure
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Cloud. Rethink IT. Reinvent Business.
IBM capabilities built to transform business
Presenter
Presentation Notes
IBM Capabilities Built to Transform Business
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Effic
ienc
yTransform
ation
Economics of Computing are Changing
Cloud computing allows companies to rethink IT and reinvent the way they do business
Rethink IT
Reinvent Business
• Rapidly deliver services• Integrate services across cloud environments• Increase efficiency
• Faster time to market for new services• Increased focus on differentiated processes• Meet changing customer expectations, direct
access to technology
Presenter
Presentation Notes
Cloud is enabling companies to reinvent the way they do business. From an IT perspective, deliver services faster b/c of automation and standardization, integrate across clouds with pre-built templates, increase efficiencies with virtualized, scalable, consolidated resources From a business p Business Executive (CEO) 65% - Drives down overall cost of running business applications (1) 54% - Lower TCO (3) 50 % - Transforms business not IT (1) 43% - Forces us to conform to better ways of running tasks / business functions (1) 35% - Empowers business to access best in class applications, quickly that we never could have in past (1) IT Executive (CIO) 98% - Flexibility and Agility (2) 83% - Virtual Infrastructure Optimization (2) 51% - Drives down cost and time to configure applications (1) 49% - Easier / Rapid deployment (3) 44% - Scale IT Resources (3) 35% - Store, access, manage, manage data more easily (1)
Cloud computing is a new model for consuming and delivering IT capabilities
Consuming Cloud Services– Faster time to market for new services
– Focus on differentiated value
Building and Connecting Clouds– Increased efficiency and utilization of existing
infrastructure
– Rapid and agile delivery of new services
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Social Business Enable new interactions Facilitate collaboration Collaborative development
Real-time AnalyticsWeb analytics Predictive analytics Social analytics
Science of marketing Define messages and automate campaigns Optimize search results Customized Web experiences
Optimized Supply Chain Supply chain visibility Optimize inventory & order
management Apply insights to align supply with demand
Supply Chain Visibility
Sentiment analysis
Consuming Cloud Services – Smarter Commerce
Presenter
Presentation Notes
Let's take a look at Smarter Commerce in action. Click to build cycle and text Analytics: Begin with B2C site- let’s say you have a B2C commerce site. Maybe you offer functionality like user reviews where you can get feedback from your customers- or maybe you’d just like to “listen in” to the conversations they are having about your brand on other sites, and inside social networks. Real-time analytics allows you to perform “sentiment analysis”. You can also apply analytics to your site to see where your customers are clicking and how they are spending time on your site, and eventually do predictive modeling around what types of products they’d be most likely to buy. Smarter marketing: Well, then you could apply that insight your market- to define specific messages and automate campaigns. You could also optimize your search results so the type of buyer you’re looking for is more likle to find your site. And once there, you could customize their experience on your site based on their preferences. Supply Chain: Knowing what your customers want to buy and how they want to buy it gives you good insight into demand- but what about supply? You could also apply analytics and supply chain visibility to optimize your inventory and order management, and align your supply with demand. If you apply that insight back to marketing, you can actually market what you have to sell. Social Business: Finally, there’s an opportunity to improve your interactions, both outside of and inside your organization. This is where Social Business capabilities come in. And this also brings us back to analytics- you can apply analytics to the social networks inside your enterprise. Click to build product logos Discuss acquisitions and products
Consuming Cloud Services – IBM SmartCloud6
IBM provides operating system and tool licenses
Fully managed from infrastructure to application
Rapid access, multi-tenant solution scaled and priced based on usage.
Robust multi-tenant solution, including managed production services.
Workloads
Operating system
Management level
Availability
Security
Software usage
Pricing
Ideal for developing and deploying new application designs
Ideal for migration of traditional and higher availability applications
Linux, Windows Windows, Linux, AIX
Self service with advanced premium support
99.5% 99.9%
Virtual and some physical isolation Multiple levels of isolation
Bring your own / pay as you go / free developer use
Hourly usage-based with reserved options Monthly usage-based and fixed contract
Two tiers of service optimized for cloud delivery requirements and economics
7Building and Connecting CloudsWorkload Deployment Models are evolving
Integrated Middleware Platform & Image Management
Virtualized Applications
Individual Deployment
Middleware
Application
Hardware
Consolidation & Virtualization Standardization & Automation
Operating System
Shared Hardware
MW MW
App App
OS OS
Shared Hardware
Shared Infrastructure
MW
App
OS
MW
App
OS
MW
App
OS
Benefits Increased utilization of infrastructure Location independent deployment
BenefitsStandardized middleware Increased utilization of software Improved deployment speedSimplified applications
management
Shared Infrastructure
Integrated Middleware Platform
App App App App
Imag
e M
anag
emen
t
Challenges Low hardware
utilizationHeavily
customized infrastructure
ChallengesBuilding images Image proliferationGovernance of changesCreation of composite applicationsConnectivity to legacy and off
premises applications
Presenter
Presentation Notes
Deploying apps on individual stacks > not utilizing resources efficiently Consolidating hardware and virtualizing applications increases utilization, but as just discussed, end up with image proliferation and image sprawl if not managed appropriately Standardize and automate middleware patterns in addition to the consolidation and virtualization of hardware and apps, you increase utilization of software creating integrated, repeatable application envts that can be published and managed in a private cloud
Building and Connecting CloudsWebSphere Private Cloud Capabilities
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Virtual ImagesPre-built Virtual Images for
Key WebSphere Middleware
Elastic CachingData virtualization for key
middleware workloads
Workload Management
Dynamically Manage Virtualized Application
Environments
Application and Data IntegrationIntegrate Cloud &
On-premise Applications
Workload and Topology PatternsDeploy and Manage
Workloads
Presenter
Presentation Notes
Highlight and drill down into a few of these capabilities at the infrastructure and platform layer for building, deploying, and managing private clouds
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Virtual ImagesPre-built Virtual Images for Key WebSphere Middleware
Rapid configuration and deploymentof middleware in virtualized environments
Integrated delivery of maintenance for middleware virtual images
Support for multiple virtual environments such as x86, Power and System z
Optimizes delivery and maintenance of WebSphere middleware for
virtualized environments
Hypervisor Editions of:
WebSphere MQWebSphere Message Broker
WebSphere Application Server
WebSphere Process ServerWebSphere Portal Server
IBM DB2
Presenter
Presentation Notes
Main Point: Virtual images are available for multiple SWG products, including WAS, DB2, Portal, Process Server, MQ, Message Broker New news is WebSphere MQ being announced at Impact Key advantages of HyperVisor edition images: Shipped ready to run on multiple hypervisors (VMware ESX and PowerVM, zVM) Inculdes the operating system as part of the virtual image (Red Hat and SUSE) Based on Open Virtualization Format (OVF) standard Maintenance, support, and fixes through IBM for both the middleware and the Operating System WebSphere MQ HV image Details WebSphere MQ is already available in a number of configurations and the WebSphere MQ Hypervisor Edition V7.0.1.4 for Red Hat Enterprise Linux now supports deployment of WebSphere MQ virtual images into VMware ESX environments. Enhancements: Supports deployment of WebSphere MQ virtual images into VMware ESX environments Includes WebSphere MQ V7.0.1.4 and operating system for use in Red Hat Enterprise Linux x86 64-bit environments Can be dispensed to easily deploy and manage messaging solutions in a private cloud Can help reduce installation and configuration time to enable rapid deployment MQ messaging solutions IBM WebSphere Hypervisor Edition for Red Hat Enterprise Linux for x86 V7.0.1 Using WebSphere MQ Hypervisor Edition enables better utilization of hardware and faster response to demands for newly deployed systems. This can help to reduce the costs of both hardware and software operation and maintenance costs. By deploying virtual images, businesses can also ensure that systems are built with a known, stable, and tested configuration, reducing the potential for errors and ensuring rapid deployment of a working system, whether for development, test, or production.
Workload and Topology PatternsDeploy and Manage Workloads in On-Premise Clouds
Efficiently deploy and manage new, innovative applications and services in a private cloud
Rapidly deploy optimized middleware into the cloud with pre-configured workload patterns
Dynamically scale application resources to meet business goals
Efficiently manage cloud workloads based on IBM middleware IBM Workload Deployer V3
Collect and Dispense
Deployed and ManagedWorkloads
Workloads &Patterns
Images
WAS
DB2
Portal
MQ
Web App
Database
Presenter
Presentation Notes
New in Workload Deployer V3: Ability to construct workload patterns based on IBM middleware Time-saving IBM Workload Deployer Pattern for Web Applications enables end-to-end management of web applications Added support for Red Hat Enterprise Linux in z/VM environments Next generation DataPower platform improves compute power by 1.5x, storage capacity by 6.8x, and memory by 6x. Main Point: Built upon proven WebSphere CloudBurst Appliance technology to further enhance the deployment and management of on-premise cloud environments with new Hypervisors, and best practice workload patterns, and more. Overview IBM Workload Deployer V3.0 dispenses and manages WebSphere Application Server to virtualized servers and private cloud computing environments. Workload Deployer dispenses patterns of virtual images into a pool of virtualized resources running on a supported hypervisor. For your convenience, a set of virtual images including WebSphere Application Server Hypervisor Edition and DB2 is preloaded on Workload Deployer. Licenses to use these virtual images must be purchased separately. In addition to existing support for IBM AIX in PowerVM environments, Novell SUSE Linux Enterprise Server in z/VM environments, and Novell SUSE Linux Enterprise Server and Red Hat Enterprise Linux in VMware ESX environments, Workload Deployer now supports Red Hat Enterprise Linux in z/VM environments. For additional information, refer to Software Announcement ABC-123, (RFA-XXXX) dated April 30, 2010. Workload Deployer V3.0 offers exciting new capability: Support for automated elasticity of environments which make use of the WebSphere Application Server Hypervisor Edition Intelligent Management Pack More robust hardware platform, with more compute power and storage capacity Support for a new IBM Workload Deployer Pattern for Web Applications which provides end-to-end management of web applications Ability to initiate virtual machine mobility to more efficiently place workloads Support for Computer Associates’ VM Secure product in z/VM environments Microsoft Excel readable usage reports Finer grained control of IP address assignment and node naming in pattern deployments A new type of pattern is available in Workload Deployer V3.0. These patterns are referred to as “workload patterns.” Workload patterns are tailored for a specific use case, and contain all the capability required to serve that use case. The more familiar “topology patterns” (which are composed of Hypervisor Edition images and have been available since WebSphere CloudBurst v1.0) have become more dynamic in Workload Deployer V3.0. When the Intelligent Management Pack is enabled in a deployed environment, users may enable automated elasticity to allow patterns to grow and shrink without manual input. Workload Deployer also adds support for the new WebSphere Application Server Hypervisor Edition for Red Hat Enterprise Linux for System z virtual image to support Red Hat Enterprise Linux for z/VM. The ability to initiate virtual machine mobility, coupled with finer grained control of IP address assignment and node naming makes it easier to use Workload Deployer in association with production environments. Workload Deployer delivers value in several ways: Helps lower costs, as higher hardware utilization rates are reached in virtualized environments, reducing power consumption. Increases agility and reduces time to value. It empowers individual application managers, developers, and testers to manage IT infrastructure in a more autonomous and agile fashion by leveraging a shared self-service, multi-tenant environment. As a result, your company can quickly adapt to changing business needs. Workload Deployer delivers value by factoring out repetitive, time-consuming manual tasks, such as hardware approvals, operating system installation and configuration, middleware installation and configuration, application installation and configuration, and maintenance applications, and replaces them with a single interaction on the administrative console. Increases repeatability and helps reduce costly errors by allowing you to customize environments once (in the way familiar to WebSphere Application Server users), capture them, and redeploy them at the click of a button. This gives application managers, developers, and testers a standard, known starting point from which to make exploratory changes, evaluate development fixes, apply maintenance, and install applications. Provides a physically secure hardware appliance. It manages a shared, multi-tenant environment, where isolation and security are of utmost importance. The secure nature of the appliance is rooted in a self-disabling switch, triggered if the appliance cover is removed. This physical security allows Workload Deployer to serve as a secure vault for credentials, which can be tied to virtual images throughout their entire lifecycle (in storage, being dispensed, running in the cloud, or being removed from the cloud). Manages users and groups and their access. It tracks and reports usage statistics based on user and group information. These reports can be used for internal chargeback purposes. Workload Deployer is targeted for on-premise production, staging, development, and test environments, and can also serve as the foundation for hosted software-as-a-service environments. Specifications: Processors: 2 units; 2 x 6c 95w, 12 cores; 2.93 Ghz, 24 threads Memory: 12 units; 6 x 8GB, 48 GB total Disk RAID10: 4 units; 4 x 1TB; 4TB (2 TB avail) Network: 2 units; 1 x 8x1GB, 8 1GB total; 1 x 2x10GB, 2 10GB total XG5: 1 unit Cavium 16XX: 1 unit Fusion ioDrive: 320 GB; 1 unit Flash drive: 16 GB eUSB; 1 unit
Workload ManagementDynamically Manage Virtualized Application Environments
Consolidate application servers and maximize utilization while monitoring
application health for cost-savings and enhanced productivity
Prioritize and manage application workloads in virtualized environments
Increase application resiliency and availability to preempt outages
Change application footprints automatically based on demand with dynamic workload management
WebSphere Virtual Enterprise V7
Presenter
Presentation Notes
Main Point: WVE V7 provides application virtualization capabilities at lower costs Increases application resiliency and availability to preempt outages Application edition management, health management, dynamic workload management New in Virtual Enterprise V7: Enhanced usability and consumability with fine-grained security support and centralized logging Strengthened server virtualization support integration for increased performance management WEBSPHERE VIRTUAL ENTERPRISE V7.0 OFFERS INCREASED SIMPLICITY AND� HYPERVISOR SUPPORT� � 1.12.1 OFFERING/SOLUTION HIGHLIGHTS� ____________________________________� �IBM WebSphere Virtual Enterprise V7.0 enhances the benefit of WebSphere Network Deployment environments. It delivers value in three primary areas: application edition management, health management, and dynamic workload management.� �This latest release of WebSphere Virtual Enterprise provides some exciting new function to better address our customers' needs!� �Application edition management provides the ability to roll out new versions of applications without incurring downtime for a maintenance window. Health management allows specification of conditions to watch for, and corrective actions to take when those conditions are observed. Both of these capabilities improve the resiliency and availability of applications managed by WebSphere Virtual Enterprise. Dynamic workload management allows an application's footprint to change automatically at runtime based on incoming demand for that application. This allows multiple applications, sharing a common resource pool, to provision for their average utilization, and to share a set of resources to handle peak usage scenarios. Without dynamic workload management, these applications would likely be deployed in silos, with each application being allocated physical resource to serve peak usage. WebSphere Virtual Enterprise's dynamic workload management solves this low utilization problem.� � WebSphere Virtual Enterprise V7.0 offers exciting new capability:� � o Simplifies problem determination by providing centralized access to logs from multiple servers, and providing an in-flight-recorder� tracing facility for tracking requests through the distributed system� o Provides historic charts of observed performance metrics to facilitate configuration of performance goals� o Emits SNMP traps when health policy conditions are detected o Supports new hypervisors: workload partitions (WPARs) and Solaris� Shared Zones� � 1.12.2 TARGET MARKET� _____________________� � o Existing WebSphere Application Server customers who wish to improve their application upgrade process, hardware utilization, application availability, and application resiliency� o Competing application server platform customers who wish to improve their hardware utilization and application availability� � 1.12.3 VALUE PROPOSITION� _________________________� � � WebSphere Virtual Enterprise provides the following main points of� value:� � o Seamless application upgrade without taking an outage� o Removal of application silos in hardware provisioning, which leads to higher hardware utilization and reduced real estate requirements� o Increased application resiliency due to detection and preemptive mitigation of troublesome conditions that could lead to outages if� untreated� o Increased application availability by enabling each server in a shared pool to run each application in that pool, instead of establishing application silos where an outage of a small number of servers can take out the whole application� � � � 1.12.4 BENEFITS� ________________� � � WebSphere Virtual Enterprise enables customers to:� � o Reduce planned downtime for application upgrades� o Reduce unplanned downtime for outages� o Increase hardware utilization by removing the need for every appli-� cation to provision for peak usage� � � � 1.12.5 UNIQUE DIFFERENTIATORS� ______________________________� � � Customers have the ability to gain more fine-grained "white box" infor-� mation on performance that allows them to make finer grained adjustments� in an effort to meet performance goals. Competitive products have a more� limited set of "black box" metrics to work with, such as CPU and memory� utilization. As a result, WebSphere Virtual Enterprise can make better� decisions.� � � � 1.12.6 CLIENT REFERENCES� _________________________� � � The IBM Client Reference Database (CRDB) contains up-to-date references� listed by products, services, and solutions. In a matter of seconds, you� can find valuable references from all geographies, industries, and other� selectable criteria.� � You will find the CRDB at� � http://w3.ibm.com/sales/references
Elastic CachingData virtualization for key middleware workloads
Realize improved ROI and TCO by processing billions of transactions per day with cost efficiency and
near-linear scalability
Boost scalability, availability, and performance
Accelerate and offload your ESB and connectivity solutions with service response caching
Remove data bottlenecks with drop-in elastic caching for simple data solutions
WebSphere DataPower XC10 Appliance V2
Presenter
Presentation Notes
Main Point: IBM DataPower XC10 appliance is a purpose-built, easy-to-use appliance designed for simplified deployment, exceptional performance, and hardened security at the caching tier of your enterprise application infrastructure. It adds distributed caching functions to the IBM DataPower line of appliances, enabling your business-critical applications to cost effectively scale with consistent performance. The DataPower XC10 appliance is designed for simple installation and rapid use ("plug & play") with WebSphere Application Server V6.1 and V7.0, where it can deliver a cost-effective distributed caching solution in support of common distributed caching scenarios such as HTTP Session Replication, and web side-cache accessed via a network connection. DataPower XC10's fault tolerance and large 160 GB cache can enable you to achieve better performance and scalability with the Dynamic Cache Service of WebSphere Application Server. Side-cache for WebSphere DataPower XI50 Appliance XC10 v2 can be now be integrated with a WebSphere DataPower XI50 Appliance. Using the XC10’s simple data grid as a side cache for XI50 can significantly reduce the load on the back end systems by eliminating redundant requests to the back ends, improving the response time to the clients and increasing total system throughput. Support for Non-Java Clients XC10 V2 expands the range of clients able to access simple data grids with the release of the REST Gateway feature. Non-Java based clients with HTTP capabilities, including PHP and .NET clients, can now utilize the XC10 appliance for elastic caching via the REST Gateway. HTTP Session Replication The XC10 V2 appliance can provide the quickest, least invasive option for handling HTTP session management. This removes the need for costly application changes. The XC10 appliance can bring a number of benefits including higher qualities of service across scenarios spanning application server cell boundaries and even heterogeneous application server environments. Higher qualities of service – XC10 V2 can provide faster and more robust replication than WebSphere Application Server alone. It can provide an assured level of replication as it will retry saving a session object if the initial attempt fails. Additionally, HTTP session data can be replicated without the performance overhead seen when using the synchronous replication in WebSphere Application Server. With the XC10 V2 appliance, session data is not restricted to a WebSphere Application Server cell boundary as they are with WebSphere Application Server on its own. The XC10 appliance is built to serve as a easily installed solution outside WebSphere Application Server. It automatically sets up stand-alone grid clusters that can be used by many applications and cells. Cross application and platform access - It can be easy to configure the XC10 appliance to allow different applications to access the session object for the same user. Because it does not have a dependency on WebSphere Application Server, this replication can actually be from non-WebSphere Application Server environments such as WebSphere Application Server Community Edition (based on Apache Geronimo). Extension for WebSphere Application Server Dynamic Cache The XC10 V2 appliance provides a consistent, distributed cache for enterprise applications running on WebSphere Application Server. The Dynamic Cache API (informally known as DynaCache) is available to Java Extended Edition (Java EE) applications that are deployed in WebSphere Application Server and can be leveraged to cache business data, generated HTML, or to synchronize the cached data in the cell by using the data replication service (DRS). Previously, the only service provider for the Dynamic Cache API was the default dynamic cache engine built into WebSphere Application Server. With the XC10 V2 appliance, you can use the dynamic cache service provider interface in WebSphere Application Server to plug into the Dynamic Cache. By setting up this capability, you can enable applications written with the Dynamic Cache API or applications using container-level caching (such as servlets) to leverage the features and performance capabilities of the XC10 appliance, including replication over the network, high availability, scalability and cache partitioning. The DynaCache Plug-in for WAS provides more efficient storage of data in a grid rather than multiple redundant copies that are difficult to keep synchronized. Web side-cache Each XC10 unit provides a large 240 GB cache that is accessed via a network connection. This can accelerate your applications' performance by putting your data closer to your applications/services, while reducing power consumption and rack space and lowering your dependencies on more expensive systems and databases. Along with the above scenarios, the WebSphere caching family of products provides a comprehensive elastic data grid for business applications while offering: High performance: • Fast application performance: Data is stored outside the application tier so application servers can make more efficient use of available memory resources. Using a combination of memory and solid state drives for caching, the XC10 can reduce workload on back end systems and speed response to clients. Ease of use: • Heterogeneous environment support: The WebSphere caching family provides a common data fabric approach that supports heterogeneous server environments. This means that data store technology is accessible to Java applications through a native java client or through a REST Gateway for non-java applications. • Accelerated Time to Value: The WebSphere DataPower XC10 V2 Appliance reduces the time necessary for install, setup and configuration through out-of-the-box, “drop-in” use for HTTP Session Replication and brings more efficiency and higher quality of service to the WebSphere Application Server dynamic cache service. • Simplified management and administration: The WebSphere DataPower XC10 V2 Appliance offers a built-in, simplified administration and monitoring console to enable efficient setup, configuration and management of the appliance and transaction load within your datacenter. Monitoring console includes status widgets to report key metrics pertaining to your transaction load and memory, such as memory/disk usage and average response time. Key New Features: • Support for non-java applications: The XC10 Appliance now expands the range of clients able to access simple data grids with the release of the REST Gateway feature. Non-Java™ based clients with HTTP capabilities, including PHP and .NET clients, can utilize the XC10 appliance for elastic caching via the REST Gateway. • Service Response Caching: XC10 v2 can be now be integrated with a WebSphere DataPower XI50 Appliance. Using the XC10 as a side cache for XI50 can significantly reduce the load on the back end systems by eliminating redundant requests and improving the response time while increasing total system throughput. • Enhanced Cache Capacity: XC10 now provides a larger, 240GB cache. A combination of memory and state of the art solid state drives provides high speed access to your data. • Performance improvements: XC10 leverages the new DataPower 9005 platform with enhanced processing and throughput capabilities ____________________________________� � 5.6 PRODUCT POSITIONING The DataPower XC10 appliance can provide excellent value for your business-critical Web applications that: o Need to offer automatic failover of web sessions o Can not tolerate session failures which result in lost revenue and user satisfaction problems o Use the WebSphere Application Server Dynacache service o Require better performance and scalability of their caching investment o Need faster task completion and increased e-commerce conversion rates Examples include: o e-commerce sites where the session is a shopping cart o Web sites that cache catalog data, master data, or user profiles o Enterprise applications that access multiple systems o e-commerce sites whose performance gets worse as transaction volumes grow FY 2011 Revenue targets - $25M – WXS/XC10 Deal Targets - 76 WXS deals, 80 - 100 XC10 boxes
Application and Data IntegrationIntegrate Cloud & On-premise Applications in Days
Connect cloud and on-premise applications within days to achieve the lowest cost and highest returns
on your investment in cloudConnects Hybrid World of Cloud and On-Premise Applications In DaysConnects Hybrid World of Cloud and On-Premise Applications In Days
Rapid, Efficient Development with Pre-built Template Integration Processes (TIPs) for the most common integration scenarios
Up to 80% lower costs vs. hand-coding alternatives; Low monthly subscription pricing
Unmatched flexibility — can be deployed as an appliance, virtual appliance or integration-as-a-service
WebSphere Cast IronCloud Integration
Presenter
Presentation Notes
2010 survey by Saugatuck indicates 32% of software purchases were SaaS. Projecting 50% of software spend will be SaaS by 2014. (1) With SaaS comes integration challenges Challenges: 32% of execs are concerned about integrating SaaS with existing enterprise applications (2) 27% of execs are concerned about integrating SaaS data with existing enterprise data structures (2) Capabilities: Connect Cloud and on-premise applications in days Connect Home grown and packaged on premise business applications No coding, just simple configuration Multiple deployment models: appliance, virtual appliance, integration as a service Benefits: Connect over 40 SaaS apps with each other and with 100’s on-premise applications in days Gain real time visibility of business information in the cloud Save as much as 80% vs. custom code Each of the WebSphere Cast Iron Cloud integration solutions are V6 and comes as either a Standard Edition or Enterprise Edition. Each is offered in both term (all offerings) and perpetual pricing (except Live offering): Term prices shown as $/month, and sold as 1/2/3 year terms with annual billing. WS DataPower Cast Iron Appliance XH40 Standard = $1,500/mo term / $45K Perpetual WS DataPower Cast Iron Appliance XH40 Enterprise = $2,500/mo term / $75K Perpetual WS Cast Iron Hypervisor Edition Standard = $1,000/mo term / $30K Perpetual WS Cast Iron Hypervisor Edition Enterprise = $2,500/mo term / $75K Perpetual WS Cast Iron Live Standard = $500/mo term WS Cast Iron Live Enterprise = $2,500/mo term
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Cloud computing is delivering real value for clients
Optimized data center, reduced provisioning time for applications
IBM WebSphere Hypervisor Editions
WebSphere Cloudburst Appliance
Integrated CRM and ERP systems with on-
premise solution
IBM WebSphere Cast Iron Integration
• Reduced provisioning time from 3 weeks to 18 hours
• 13x-15x faster time to market• Save $3M -$4M in alternative
configuration costs
• 50% time savings in processing complex orders
• Projected 370% first year ROI
• Estimated savings of $75M over 5 years
Workload and Topology Patterns Application and Data
IntegrationWorkload and Topology
PatternsApplication and Data
Integration
Presenter
Presentation Notes
Lincoln Trust: Business Challenge: Needed a tool to enable the creation, analysis, and improvement of business processes in a collaborative manner Solution – Lincoln Trust is using BPM BlueWorks Live to quickly map out and improve processes. Business users can easily interact with their departmental colleagues and can collaborate through a private and secure company work stream, choosing to easily follow any updates to roles, processes, and more, which are updated in this Facebook-like stream view. Managers and team members can instantly see the status of work in progress via built-in dashboards and reports. Business Results - As part of their BPM solution with IBM, Lincoln Trust has seen a 90 percent reduction in customer complaints due to lost or mishandled documents and achieved an overall cost savings to date of $2.2 million. Haddon Hill Group (business partner) implementing for VISA Business Challenge: A major financial services company that uses digital currency for payments wanted to consolidate 500 servers across two data centers with 48 blade servers virtualized with VMware Respond to customers by quickly and efficiently building temporary development environments for the holiday sales seasons and taking them down when they were no longer needed. Recreate in one data center its six security zones with complex firewall rules without spending 500 man hours on the project. Solution: Rolled out new environment with WebSphere CloudBurst Appliance Manage provisioning and keep servers tuned with the right configuration IBM WAS Hypervisor Edition is optimized for using WAS in virtualized environments on top of hypervisors such as VMware ESX and ESXi, PowerVM and IBM z/V Benefits: • Projected 7-figure savings for enterprise WebSphere implementations • 13-15x times faster time to market (3-4 days versus 40-60 days) • 6 months to 1 year from go-live for investment payback Save $3-4 million in alternative configuration costs by using WCA in each of its six security zones Time Warner Business Challenge: Too much time in multiple systems (CRM & ERP) because of many different interfaces Solution: IBM WebSphere Cast Iron Cloud Integration solution that was used in real-time, bidirectional integration. Salesforce.com was integrated with ICOMS (Integrated Communications Operations Management System) which allowed single point of data entry and search. Benefits: • Roughly 50% time savings processing complex orders (30% of total) Greater visibility by sales and service Sales team productivity increased 370% First year ROI with estimated savings over 5 years of $75M.
An evolution of standards for cloud15
Cloud Standards Customer Council
HTTP, HTML, WSFL, XLANG, REST…
Dawn of theworld wide web
Java, Java EE, XML, XML Schema, SOAP, WSDL, UML, Web2.0, ...
WS*, WS-I, SCA, BPEL, SAML, XACML …
BPMN, SBVR,RIF, …Rise of the
application server
Service orientation
Business agility
Cloud ComputingCloud architecture at The Open Group (TOG)DMTF Open Virtualization Format (OVF)DMTF Cloud Management WG (IAAS APIs)OASIS Cloud Identity Management TC
Over 45 companies signed up at launch – the largest in OMG
history!
Join today: http://www.cloudcustomercouncil.org
On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG) to deliver on the promise of open cloud computing!
Presenter
Presentation Notes
IBM has been involved in standards since their inception in IT industry IBM spends millions each year on open standards. IBM has made substantial donations to the open source & standards ecosystem Thousands of IBMers are involved in standards & regulatory activities IBM is currently engaged in over 400+ specifications & standards organizations. Cloud Standards Definitions� TOG Cloud architecture at The Open Group Enable buyers and suppliers to include Cloud Computing technology in their architecture. DMTF Open Virtualization Format (OVF) A packaging standard designed to address the portability and deployment of virtual appliances. DMTF Cloud Management WG Management interfaces between the cloud service consumer , developer and the cloud service provider (including IaaS APIs) OASIS Cloud Identity Management TC Address the security challenges posed by identity management in cloud computing. Cloud Standards Customer Council �On April 7, 2011 industry leaders from across the world formed the first customer led consortium designed to shape the face of open standards based cloud computing. Mission� Drive user requirements into standards development process. Establish the bar for what it means to adopt open standards based cloud computing. Deliver ready to use content in the form of use cases, case studies, requirements, gap analysis and recommendations for cloud standards, and training. �Structure Participation –. Primarily C-Level executive, VP of Development, IT management, Enterprise architects, cloud strategy Meetings– Monthly virtual meetings. Quarterly face-to-face co-located at OMG events. Participation through forums and subgroups. Oversight – Managed by OMG with IBM sponsorship (similar to SOA Consortium) Leadership – Founding members form steering committee Standards Development – This group will not produce standards but will provide guidance to existing standards development organizations �Deliverables Web Presence- Community, Webcasts, Case studies, blog, vendor showcase, whitepapers, case studies awards. Candidate Deliverables – ready to use content in the form of use cases, case studies, requirements, gap analysis and recommendations for cloud standards, and training. Awareness – Drumbeat of awareness utilizing events, press, books, analysts partnerships and media. �Including IBM, there are 36 registered as of 3/31/2011 at 12:21pm Aviarc Global Limited, BNY Mellon Asset Management, Centerstance, Citigroup, CohesiveFT, Cubist Pharmaceuticals, Deere & Company, Department of National Defence, Fuiitsu, Gernal Services Adminstration (GSA), Granada University, Hurwitz & Associates, IronStratus, Jordan University of Science and Technology, Knowledge Partners Inc, Lockheed Martin, MSRB, New Wisdom Software, NIST, No Magic Inc, North Carolina State University, OpenRules, Pacific Life, People Power, Pricewaterhouse Cooper, PrismTech, Sapiens Technology, Servoy BV, SINTEF, Softeam, Sogeti, State Street Bank, SWIFT, The Ohio State University, Trinity Information Services , Additional Customers who have provided verbal commitment to join : Aetna, AT&T, Boeing, Eli Lily, ING, Kroger, Panasonic Europe, PepsiCo, TIAA-CREF, Volkswagen On April 7, 2011 industry leaders form Cloud Standards Customer Council hosted by the Object Management Group (OMG) to deliver on the promise of open cloud computing!
Building and Connecting CloudsKey Announcements
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Virtual ImagesWebSphere MQ HyperVisor
Edition
Elastic CachingDataPower XC10
Appliance V2
Workload Management
WebSphere Virtual Enterprise V7
Application and Data Integration
WebSphere Cast Iron Live
Workload and Topology Patterns
IBM Workload Deployer V3
Demonstration - IBM Workload Deployer
Design
Development Test
Deployment
Q&A Panel on WebSphere, BPM, and Cloud
Don Boulia
Director, Private Cloud and Application Infrastructure
Jerry Cuomo
IBM Fellow, Vice President WebSphere, CTO
Phil Gilbert
Vice President, Business Process and Decision Management
Rob High
IBM Fellow, BPO Foundation Chief Architect
IBM Uniquely Helps Customers Transform to Grow
Workload OptimizedSystems
Strong Partner Ecosystem
Business Integration and OptimizationSoftware Capabilities
Industry Accelerators, Frameworks, Solutions
Business StrategyConsulting, Methodology and Process Expertise
Service Offerings and Roadmaps World Class R&D, Labs,
Innovation Centers, and Developer Communities
Customer AdvocacyGroups, User Groups
Mentoring and Skills Development
University Initiatives and Innovative Learning Platforms
New Delivery Models:Mobile, Cloud, Appliances
Thought Leadership in Associations, Technology, Standards
20
Thank You
Analyst Session Presentation Agenda – Monday, April 11th
Time Presenter Topic
12:15 - 12:45 pm Marie Wieck Helping Clients Transform for Growth
Introduction, business strategy, divisional top-level points, revalidation from Impact Key Note. Momentum/update with results, investments, competitive differentiation. Customer validation.
12:45 - 1:15 pm Beth Smith New Capabilities for the Agile Enterprise
New product capabilities that enable IT organizations to address today's requirements for agility, integration and scalability. WebSphere product directions, key product announcements for Application Infrastructure, Connectivity, and Business Process.
1:15 – 1:30 pm Marie Wieck and Beth Smith Joint Q&A
1:30 - 2:00 pm Break
2:00 - 2:30 pm Robert LeBlanc Cloud UpdateUpdate on overall IBM Cloud story and strategy. Highlighting new function of application and database deployment capabilities, image management, and cloud capabilities built on SOA.
2:30 - 3:15 pm Jerry Cuomo, Phil Gilbert, Rob High
Q&A on WebSphere, BPM, and Cloud
3:15 - 3:30 pm Break Transition to Exec 1:1s; Impact Breakouts
3:30 - 5:00 pm AIM Executives Exec 1:1s
6:30 – 9:00 pm AIM Executives Analyst Reception
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