Cloud beyond the obvious, an approach for innovation

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Cloud beyond the obvious, an approach for innovation

Christian Verstraete – Chief Technologist – Cloud Strategy

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Living in the age of tectonic shifts, and welcome to the new style of IT

Our World is Changing

Mainframe Client/server The Internet Mobile, social, big data, cloud

Every 10 – 15 years… a tectonic comes along in our industry…

Disrupting the status quo, fundamentally changing how technology is consumed, delivered and paid for

New style of IT

• Reinvention of delivery models, evolution to cloud

• Explosion of human information

• Epic scale and speed


Combination of technologies provide opportunities

Cloud

Big Data

Social

Mobile

New Business Models

New customer relationships

New products

New services

New go-to market approaches


Paradigm Shift of Cloud Computing


Speed in business is increasing dramatically

107 106 105 104 1,000 100 10 1 0.1 Seconds

Trading analytics

Airline operations

Call center inquiries

Track financial position

Supply chain updates

Mail/express/fax/e-mail

Document transfer

Phone activation

Refresh data warehouse

Trade settlement

Build-to-order PC

30 minutes 5 seconds

20 minutes 30 seconds

8 hours 10 seconds

1 day 10 seconds

1 day 5 minutes

30 seconds 3 days

3 days 45 seconds

1 month

1 day 5 days

6 weeks 24 hours

3 days 1 hour

1 hour

Server Provisioning 8 weeks 5 Minutes


Companies look for

• Increased Innovation

• Increased Agility

• Improved Financial Management

• Better understanding of markets and customers

• Always connected (Any Time, Any Where, Any Way)

• Information at your fingertips

• Increased IT flexibility

• Reduced Cost


Can those technologies help you innovate?

Technology Innovation

Exploiting technologies to provide new capabilities

All

Product/ Services Innovation

Combine the new technology, IT and business capabilities

for unique service and product offerings

Business Units

Business Innovation

New business models, processes and efficiencies

LOB Management

IT Innovation

Transform IT from a supporting cost centre to a

service provider to LOB

IT

Ecosystem Innovation

Combine own strengths with the ones of the partner

network to increase market responsiveness

Functions

Cloud, Mobile, Social and Big Data are new

technologies that enable innovation throughout the

enterprise and its ecosystem


Example: Customer Sounding Board

• First ever „open source“ engineering project of a big automotive OEM

• > 17.000 participants were involved in the design of a new, groundbraking vehicle

• Technical interface were „standard“ Web 2.0 technologies plus a special web-interface to enable exchange of design and spec information

http://www.fiatmio.cc/en/ http://www.fiatmio.cc/makingof/en/category/video/

http://www.fiatmio.cc/en/




Example: Ideation driven Product Design

www.quirky.com

Combines crowdsourcing with collaboration to re-

invent the product development process


Cloud Enabling GPS

Example: Product/Service Innovation

Current Situation:

• Successful product

• Alternate GPS Traffic Jam

Future Possibility

• Combining “internet of things”

• Using Location Services

• Propose multiple alternate routes


Beyond People interactions The Internet of Things


Growing Internet of Things (IoT)

Pervasive Connectivity

Explosion of Information

Today

400,710 ad requests

2000 lyrics played on Tunewiki

1,500 pings sent on PingMe

208,333 minutes Angry Birds played

23,148 apps downloaded

416,340 tweets

Smart Device Expansion

60 sec

2013

A new style of IT required for IoT solutions

30 Billion

By 2020

40 Trillion GB

… for 8 Billion

10 Million

DATA

(1)

(2)

(3)

Devices

Mobile Apps

(4)

(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org

A new era of accelerated innovation Forever changing how consumers and businesses interact, enabling new opportunities


Where will sensors appear? Everywhere.

Wildlife tracking Infrastructure health Geo physical mapping Security/Access

Home automation Home security

Real-time traffic conditions

Climate monitoring Water / Gas

Airframe integrity Passenger comfort

Merchandise tracking

Tsunami warning Personal health monitoring


Example: Building Control

Digitize Analyze Decide

http://www.accessprofessionals.com/wp-content/gallery/video_surveillance/building-security-camera.jpg

http://www.cctvcamerapros.com/v/images/iPhone-App/iDVR/iphone-cctv-surveillance-app-4-camera.jpg


Example: Sensing-as-a-service

• Sensor node design

• Network hardware selection (wireless/cabled/optical)

• Management of system and equipment

• Data collection / storage / retrieval

• Quality control of system / data

• Visualization and dashboard creation

• Information supply

Bridge monitoring

Maintenance Event Detected

System status

OK

Inspection needed

OK

Inspection needed


Example: HP and Shell Voyager solution

• End to end solution

• Up to 1M wireless nodes

• HP sensing technology

• HP networking hardware

• Data aggregate level

• Field storage

• Command center

• Deployment / recovery

• Quality control

Recording truck

Retrieved RSNs

RSN

AL1

AL2 / AL3

Command center

Vibrosis truck

Deployment / Retrieval trucks


Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing...

Sensing requires complete solutions


Successive stages of transmission, consolidation and transformation of data




Big Data in the Cloud BD BD


Open Analytics & Visualization

Cloud Services Platform:

Autonomy, Hadoop, Vertica...


A&V CS Platform

BD BD



A&V CS Platform

BD BD


A fundamental next step for the internet The creation and curation of

exabytes of data from > 1 trillion sensors will be a driver for infrastructure

evolution.

A fundamental next step for the Internet


Well beyond exa

1030 This will be our digital universe tomorrow…

Gegobyte*

1027 A 1BB hard drive would cover the earth 23,000 times

Brontobyte

1024

This is our digital universe today = 250 trillion of DVDs

Yottabyte 1021

1.3 ZB of network traffic by 2016

Zettabyte

1018

1 EB of data is created on the internet each day = 250 million DVDs worth of information. The proposed Square Kilometer Array telescope will generated an EB of data per day

Exabyte

1012

Terabyte 500TB of new data per day are ingested in Facebook databases

1015 Petabyte The CERN Large Hadron Collider generates 1PB per second

109

Gigabyte 10

6

Megabyte

The terms Geopbyte and Geobyte are also used in the literature.


In the new Information age the richness and volume of user interactions is too great to manually exploit. You can’t extract insights without …

Digital experience

We must understand all user interactions as a single view to deliver compelling experiences and constantly learn from visitor behavior

Understanding Meaning


A Nice Illustrative Example


“We have 20 mins before landing, the AV system will now be switched off”




www.verstraete.chr.cx

John’s context in the Cloud (ubiquitous, massive, unstructured and his)

Imagine

LAX

event<..... film:“ jean de florette”, edit: VS2010 frame: 5658, ... >


www.verstraete.chr.cx

...at the Downtown Los Angeles Marriott

A Loosely-coupled “App”...

get(Virgin Atlantic, 3434W87T293G479hsjd4fh888kd47)

www.imdb.com/streaming_service enable “get”

<Jean de Florette, VS-Edit, frame(5658)>


Have I just teased your imagination?

The opportunities are endless, we are only limited by our imagination

New business models are emerging including information providers, information transformers, information consumers

The technology is there, now it is up to us to turn it into services & business

Information technology is entering everything we do, businesses better be aware of it.

http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif


But it will require some “Lateral Thinking”

Cupertino, October 5th, 2011 Steve Jobs has passed away

Source: Tech Crunch

Sinai, around 1513 BC Moses receives the Stone Tablets

Source: Exodus 19:1


Thank you

E-mail: [email protected]

Blog: www.hp.com/blog/cloud

Twitter: @christianve

mailto:[email protected]

http://www.hp.com/blog/cloud

Cloud beyond the obvious, an approach for innovation

Technology

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new style

new technology

new capabilities

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product development

technology innovation