Citrix Virtualization. 2 Citrix Systems NASDAQ 100 and S&P 500 company $909 million in 2005 revenue –25% YoY growth –~50% revenue from outside No. America.

Citrix Virtualization

2

Citrix Systems

• NASDAQ 100 and S&P 500 company

• $909 million in 2005 revenue– 25% YoY growth– ~50% revenue from

outside No. America

• 3,000+ employees in 35 countries

• 6,200 partners in over 100 countries

• 180,000 customers– 94% customer loyalty– 75% of all Internet users

• Microsoft “Global ISV of the Year” 2003 and 2005

The Company

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Applications AccumulateThey Don’t Go Away

• Myth: “All applications will be web-based”

• Myth: “We have well-managed desktops using ESD”

Web-based

Client-Server& Desktop

Today 2010

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Virtualization Overcomes Devices, Applications & Locations

Any Device

Broad ApplicationCompatibility

Any Network

Corporate user

Branch user

Outsourced user

Home user

Challenge - Deliver Apps & Desktop

Services with Best:

Security

TCOUser

Performance

Understanding Citrix Virtualization

Consolidating IT resources for best security, cost and performance

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Separates “physical” from “logical”

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Application Virtualization

Separates where applications are used from where they run

Devices

Applications

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Desktop Virtualization Is Similar

Separates where the desktop is used from where it runs

Devices

Desktops

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Virtual AppsConsolidateapps & data

Virtualization ArchitectureApplications, data, servers & storage

Distributed Apps & Data

Mobile Users

Branch Office

External Users (Customers, Partners, Suppliers)

Home Users

Virtual MachinesConsolidate servers

Virtual StorageConsolidate disks

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Citrix: Desktop & Application Stack

DesktopVirtualizati

on Service

Any Network Connection

Application DeliveryService

Any Network Connection

Virtualize

Stream Optimize

DedicatedMachine

Physical Client Device

Customization/PersonalizationLimited Full Control

Simple AdvancedUser Needs

SharedMachine

Virtual Desktop

Comprehensive Solution

Virtualization at multiple layers of applications, multiple types of desktop access

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Comprehensive App Virtualization Leverages Multiple Technologies

• Applications have many layers– User interface

– Graphics display

– File system and Registry components

– System resource utilization (CPU, memory)

– Network address

– Printer drivers

• Abstracting multiple layers provides best performance, security, compatibility and TCO

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Citrix Presentation Server 4A Comprehensive App Virtualization Solution

Virtual Interface

• Screen changes sent to desktop

• Only keyboard, mouse, audio I/O and peripheralI/O travels network

User Interface

File & Registry Abstraction

• Isolate applications, prevent changes to registry

• Increase no. of apps that can be virtualized

• Eliminate app conflicts on shared server

CPU & virtual memory resource abstraction

• Ensures fair-share use of processing resources across users

• Abstracts and consolidates DLLs to improve memory use

Printing and peripherals

• “Virtual channels” enable virtual apps to work withlocal devices

• Abstracts printer driver from client PC and consolidates with universal print driver

CPU, Registry, DLLs

ApplicationProcessing

on Server

ApplicationIsolation

ResourceAbstraction

Network Address Abstraction

• “Create “Virtual IP address” for each user session

• Expands range of apps that can be virtualized

All layers of an application are virtualized,abstracted and isolated

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Citrix Desktop Virtualization

InterfaceDesktopLogic

DesktopLogic

Desktop Virtualization• Entire user environment resides on server• Only keyboard, mouse, audio I/O and

peripheral I/O travels network• Shared OS or dedicated desktop image

Business Drivers

Application virtualization propelled by global economic trends

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Business Continuity

• The Telework Coalition:

• “the best strategy…is to decentralize the work force … to limit disruptions brought on by nature and humankind.”

• “have between 25 percent and 30 percent of their employees working offsite… to have a true continuity of operations plan”

Trend: Using virtualization to enable the same infrastructure to provide

seamless transition between on-site and remote working.

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Laptop Thefts

Trend: Increasing use of virtualization to centralize critical data and

applications in the data center and reduce exposure

at endpoint devices.

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Concerns About Outsourcing

HSBC

$420,000 stolen

Citibank

$350,000 stolen Attempted to sell source code

SolidWorks

Trend: Using virtualization to enable extended workforces while maintaining

control over applications, desktops, data

and intellectual property.

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Branch Office Expansion and Connectivity

• Challenges– Security at branch offices– Lack of IT expertise at branches– Limited network infrastructure and bandwidth– Inefficient resource capacity utilization– Difficulty managing across geographic separation

Trend: Centralizing IT with virtualization and giving secure, high performance access over any network

to common resources

IT Benefits

Operational and economic efficiencies

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App Virtualization: IT Benefits

ImprovedSecurity

• Centralize data • Monitor and control access• Protect data from theft, destruction, attack

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ImprovedSecurity

• Reduce physical deployment to users’ devices• Centralize management & maintenance• Minimize impact of device & network variables• Manage access from unmanaged devices• Up to 48% lower TCO (Gartner)

Consolidation &Standardization

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ImprovedSecurity

• Manage performance for best user experience• Deliver to any device over any connection• Add new users, divisions, offices rapidly• Scale both up and out

Consolidation &Standardization

Performance& Scalability

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Greater Consolidation with x64

125Servers

33Servers

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App Virtualization: Strategic Business Drivers

• Compliance

• Business Continuity

• Outsourcing

• Expansion in Emerging Economies

• Workforce Mobility

• Consolidated apps and data simpler to control

• Centralized IT provides more effective security

• User activity and app usage easier to track

“Confidential information is distributed throughout the enterprise… information residing on PCs, laptops, portable devices is exposed to much higher risks.”

- Enterprise Strategy Group, March 2006

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Beverly EnterprisesHealthcare Provider

• Centralized control and accountability of data for regulatory compliance – HIPAA, SOX

• Virtualized entire desktop and applications

• Encrypted screen updates & keystrokes over LAN, WAN or Internet

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• Compliance


• Outsourcing



• Centralized apps and data are easier to protect and transport

• Working from home is integral to business continuity plans

• Lengthy workforce displacement a reality (pandemic preparation)

“In the event of a pandemic, remote working will allow segregation of the workforce.”

- CSOonline.com, April 2006

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Mutual Services Corp.Hurricane Preparedness

• Moved operations from FL to GA in 3 days

• Provided uninterrupted, secure Web access– Trading applications

– Financial data

• Thousands of broker/dealers

• Comply with several regulations with help of Citrix solutions

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• Compliance


• Outsourcing



• Send out the work, not the data

• Control and monitor access and usage

• Support centrally• Quickly deploy apps• Easily switch outsourcers

as needed

“Companies are more concerned about theft or misuse of outsourced data than they are about the threat of terrorism.”

- Booz Allen Hamilton, March 2006

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CompuCreditReducing Risks of Outsourcing

• Retained control of applications and data

• Ensured customer financial and personal data is secure

• Regulatory compliance

• Rolled out call center operations quickly

• Never ceded control in exchange for convenience

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• Compliance


• Outsourcing



• Lower infrastructure requirements at sites

• Support and upgrades maintained centrally

• Standardized use of critical business apps

“Today, Asia accounts for 13% of world gross domestic product, while Western Europe accounts for more than 30%. Within the next 20 years, the two will nearly converge.”

- McKinsey & Co., 2006

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Eicher GroupAuto Manufacturing Across India

• Centralized information for 7 plants across India

• Reduced communication costs by 40%, improved network performance by 25%

• Provided real-time access to applications to support partnerships with vendors & suppliers

• Reduced time to deploy applications and upgrades from a week to two hours

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• Compliance


• Outsourcing



• Support many devices and form factors

• Secure data centrally• Consolidate data for

backups• Update software easily• Support from one location

“Control of confidential data decreases as a function ofits location.”

- Enterprise Strategy Group, March 2006

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AccordRemote Working, Central Administration

• Support 16 business units across UK

• Centralization eliminated need for data to reside in local offices and endpoint devices

• Standardized applications and email for greater collaboration

• Introduced home-based and mobile remote working using PCs, laptops and PDAs

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Best Access Experience. Anytime. Anywhere.

Citrix Virtualization. 2 Citrix Systems NASDAQ 100 and S&P 500 company $909 million in 2005 revenue –25% YoY growth –~50% revenue from outside No. America.

Documents

citrix virtualization

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