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© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 USD R_May 2009 Introducing Cisco Unified Service Delivery (USD) Foundation for Service Provider Cloud Services Introducing Cisco Unified Service Delivery (USD) Foundation for Service Provider Cloud Services Suraj Shetty Vice President, Worldwide Service Provider Marketing May 12, 2009
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Page 1: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1USD R_May 2009

Introducing Cisco Unified Service Delivery (USD)Foundation for Service Provider Cloud Services

Introducing Cisco Unified Service Delivery (USD)Foundation for Service Provider Cloud Services

Suraj ShettyVice President, Worldwide Service Provider MarketingMay 12, 2009

Page 2: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 2

Service Provider DynamicsExperience Provider Transformation

Live Broadcast

Time-ShiftMulticast

VoD Streaming

Internet Downloads

Internet Access/Data

Voice &VoIP

Broadcast

Satellite/ Wireless

Over the Top

Wireline

Cable

ContentProduction

Business Services

Telecoms

Digitalization

IPTV

Cloud Services

VideoAlliances

3G/4GVideo

Page 3: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 3

Service Provider’s Dilemma

New BusinessPressures

Collaborative Services

User Expectations

Visual Networking

Economy

Regulation

OperationalLimitations

Power and Cooling

Provisioning

Asset Utilization

Security Threats

Bus. Continuity

Page 4: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 4

IP Traffic will increase 6X from 2007 to 2012

In 2012, half a zettabyte will cross the global network

IP Traffic will increase 6X from 2007 to 2012

In 2012, half a zettabyte will cross the global network

Source: Cisco Visual Networking Index—Forecast, 2007–2012

Page 5: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 5

Data Center and Network EvolutionIT

Rel

evan

ce a

nd C

ontr

olIT

Rel

evan

ce a

nd C

ontr

ol

Application Architecture EvolutionApplication Architecture Evolution

Data Center 1.0Data Center 1.0Mainframe

CENTRALIZED

Data Center 2.0Data Center 2.0Client-Server and

Distributed Computing

DECENTRALIZED VIRTUALIZED

Data Center 3.0Data Center 3.0Service Oriented and

Web 2.0 Based

Page 6: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 6

Cisco Data Center 3.0 Strategy

Inter Cloud

UtilityVirtualizationConsolidation MarketAutomation

Network and Data Center Consolidation

Data Center Virtualization and Unified Fabric Architecture

Unified Computing

SP Cloud Services

Page 7: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 7

Introducing Unified Service Delivery Foundation for SP Cloud Services

Customer

Unified Service Delivery

SP Data CenterDC—CO—VHO

CommunicationIP NGN

Collaboration

Information

Entertainment

Secure Virtual Experience

Consumer/Business

Page 8: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 8

Introducing Unified Service Delivery Foundation for SP Cloud Services

Customer

SP Data CenterDC—CO—VHO

CommunicationIP NGN

Collaboration

Information

Entertainment

Compute Network

Virtualization

Unified Service Delivery

Secure Virtual Experience

Page 9: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 9

Unified Service Delivery Best of Breed End-to-End Solution

Unified Service Delivery

SP Data CenterDC—CO—VHO

CommunicationIP NGN

Unified Computing

Third Party Virtualization

Unified Fabric

Nexus Family

Nexus 1000V

Unified Computing

System

Media Aware

Distribution

Peering and Interconnect

Network Intelligence and Quality

Security and Application

Performance

Video Delivery Product Suite

IOS, IOS-XR, medianet

APM, WAAS, Mgd. Security

CRS / ASR Families

Page 10: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 10

Introducing CRS-1 for Data CenterSecure Interconnection Across the Infrastructure

Regional /DistributedCentral

SP Data CenterDC—CO—VHOSP Data Center

DC—CO—VHOSP Data CenterDC—CO—VHO

SP Data CenterDC—CO—VHO

Peering Peering

Core

New Hardware and Licensing

Virtualization Security Performance High Availability

Page 11: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 11

Unified Service DeliverySecure Virtualization for Consumer and Business Services

CRS-1Nexus Family

Unified ComputingSystem

Collaboration

Information

Entertainment

Page 12: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 12

Drastically Reducing Time Needed to Launch Services

No Virtualization

SP Data Center

Virtualization

Static Service Enablement

Dynamic Service

Enablement

MinutesMonths DaysWeeks

Page 13: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 13

Synergy Research Analysis

Power Efficiency

Video Cost

Savings

Unified Comm’s

Cost Savings

2x2x 5.5-7x

Page 14: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 14

Building Blocks for Secure, Scalable Cloud Computing

Secure Virtual ExperienceCloud Services

Unified Service Delivery

SP Data CenterDC—CO—VHO

CommunicationIP NGN

Unified ComputeUnified

ComputeUnifiedFabricUnifiedFabric

ApplicationFluency

ApplicationFluency

SecureTransport

SecureTransport

Customer

Information

Cloud ServicesSoftware as a ServicePlatform as a Service

Infrastructure as a Service

Page 15: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 15

Cloud-Based Services The Ultimate Destination

Applications Compute Storage Content

Multi-tenancy

IPTV, Unified Communications, Collaboration, Web 2.0, Social Networking, Hyper-Syndication

Virtual Resources

Virtual BusinessServices

Thin and Remote Clients

Distribute

Thin and Remote Clients

Virtual ResidentialServices

Distribute

Page 16: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 16

Transforming Service Delivery Cisco Unified Service Delivery

Customer

Unified Service Delivery

SP Data CenterDC—CO—VHO

CommunicationIP NGN

Secure Virtual Experience

Collaboration

Information

Entertainment

Any DeviceAny Device

Any PlaceAny Place

Any Application

Any Application

Any Compute

Any Compute

Any Storage

Any Storage

Any Location

Any Location

Any FormAny Form

Page 17: Cisco Unified Service Delivery

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialCisco Unified Service Delivery Launch May 2009 17