Change made positive for the planet and business Optimize positive impact as a business model - cases from the building and construction sector Johan Sidenmark Sustainable business developer, COWI AB Chairman, Cradle Net Tel: 0709 – 40 29 03 Twitter and LinkedIn: Sidenmark 9 APRIL 2014 IMORGON GRÖN 1
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Circular economy and cradle to cradle in the built environment
Circular economy and cradle to cradle - optimising positive impacts Three cases form built environmant
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Change made positive for the planet and business
Optimize positive impact as a business model - cases from the building and construction sector
Johan Sidenmark
Sustainable business developer, COWI AB
Chairman, Cradle Net
Tel: 0709 – 40 29 03
Twitter and LinkedIn: Sidenmark
9 APRIL 2014
IMORGON GRÖN 1
9 APRIL 2014
IMORGON GRÖN 2
The goods of today are
the resources of tomorrow
at yesterday’s prices
"
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IMORGON GRÖN 3
› Resource cost, scarcity, and demand growth
› Energy 54% imported by EU-countries, climate change
Where is the business case?
Beyond being a solution to our global environmental crisis, the circular economy is also a business opportunity
Total community
retrofit
Resource Efficient Buildings
Green Infra-
structure
Transport &
Logistics
CE C2C
Innovative retrofit projects to develop evidence base for investment.
integrated energy, waste, water, information
Intelligent low carbon mobility and smarter logistics
Models for large-scale, integrated community level investment and delivery - upcycling
Rethink the economic growth
A business model and development strategy
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IMORGON GRÖN 4
Circular Economy is about transferring value to the next stage - upcycle
Getting started
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From reduced footprint
to zero impact
to +1 = the circular economy
› Start a dialogue with directors and colleagues – create a defined image
› Engage suppliers and clients
› Create your vision (blue economy)
› Make a roadmap
› Test and trials, learn from experiences – every little step forward is important
› Look for sparring partners and game changers– to transform the mindset is the key!
› Story telling is vital
Circular Economy and Cradle to cradle as an innovation platform
A web-based dialogue tool
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IMORGON GRÖN 6
The COWI take - 360° solutions
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IMORGON GRÖN 7
The Green pavillion
Green Architecture for the Future architectural exhibition at COP 15
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IMORGON GRÖN
Cradle to cradle Expo pavilion
A knowledge and innovation platform - 3XN and COWI A/S
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IMORGON GRÖN 9
Urban Mountain
Winner of The Challenge - Nordic Built by Nordic Innovation
› Nordic built, a building:
› that is cleaning the air
› is more than self-sufficient with energy and water
› improves the living conditions for birds and insects
› has a better in-door air quality than the out-side
Form & function
Street smart
Street smart
Productive workspaces
Waste = food
Treetops
Renewable energy
Form & function
20 FEB 2014
CRADLE NET 10
› that produces clean energy for the local communities on both sides
› that runs a desalination system
› that has pumps that aerates oxygen depleted sediments
› that improves the living conditions for marine life through artificial reefs