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CIPR Social Summer - Employee Engagement - Rachel Miller

Oct 18, 2014

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Business

 

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Employee engagementRachel Miller, All Things IC @AllthingsIC18 July 2013SOCIALSUMMER#CIPRSM#CIPRSMOrange is the happiest colour

@AllthingsIC

#CIPRSM#CIPRSMOur menu for today

What is employee engagement?Whats the evidence?Making the right [email protected]#CIPRSM#CIPRSM

Read all about it

Share This: The Social Media Handbook for PR Professionals (Wiley, 2012)

Share This Too: More Social Media Resolutions for PR Professionals (Wiley, 2013)

@Sharethistoo #CIPRSM

@AllthingsIC

#CIPRSM#CIPRSM

Mixed messages?Pic via @GeorgePitcher#CIPRSM#CIPRSM

What is employee engagement?#CIPRSM#CIPRSM

@AllthingsIC#CIPRSM What is employee engagement?#CIPRSM#CIPRSM

@AllthingsIC What is employee engagement?#CIPRSM#CIPRSMGym teacher Dale Irby has worked in the same school for 40 years

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@AllthingsIC #CIPRSM Your role?#CIPRSM#CIPRSM

Pic via @[email protected]#CIPRSM#CIPRSM

Pic via http://[email protected]#CIPRSM#CIPRSM

@AllthingsIC #CIPRSM Innovation#CIPRSM#CIPRSM

Pic via @[email protected]#CIPRSM#CIPRSM#CIPRSM

EMPLOYEE ENGAGEMENT?GIVE IT SOME [email protected] #CIPRSM#CIPRSM#CIPRSMWorldwide, 4 out of 10 employees are not engaged Striving to maintain a higher level of employee engagement not only contributes toward short-term survival during economic volatility, but also is a key factor for longer-term business performance and better positioning when market conditions become favorable. Companies that get engagement right can enjoy a surplus of competitive advantage in talent strategy and business results that is hard for others to [email protected]

Aon Hewitt 2013 Trends in Global Employee Engagementwww.allthingsic.com/blog/rachels-resources/#CIPRSM#CIPRSM

#CIPRSM#CIPRSMGive your employees a voice and listen to what they [email protected] am not a human resource, Im a human beingMake sure whatever you do is authentic - employees know the differenceEngagement isnt something extra, its what you do and the way you do it#CIPRSM#[email protected] for SuccessEngagement is:A workplace approach designed to ensure that employees are committed to their organisations goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being#CIPRSM#[email protected] for SuccessEngagement is:Creating the conditions in which employees offer more of their capability and potential

#CIPRSM#CIPRSM

@AllthingsIC

www.engageforsuccess.orgwww.twitter.com/engage4success and #e4swww.blogtalkradio.com/engage-for-successwww.allthingsic.com/blog/rachels-resources/

#CIPRSM#CIPRSM

A seat at the [email protected]#CIPRSM#CIPRSM

Creating the [email protected] Hewitt 2013 Trends in Global Employee Engagementwww.allthingsic.com/blog/rachels-resources

#CIPRSM#[email protected] Hewitt 2013 Trends in Global Employee EngagementAon Hewitt defines engagement through three attributes that include the extent to which employees:

Say - speak positively about the organisation to co-workers, potential employees and customers

Stay - have an intense sense of belonging and desire to be part of the organisation

Strive - are motivated and exert effort toward success in their job and for the company

#CIPRSM#CIPRSM

@AllthingsIC

Engage for SuccessEvidence?

#CIPRSM#CIPRSM

@AllthingsICWhat an engaged employee looks likeEngage for Success#CIPRSM#CIPRSMFocusing on employees brings real benefits such as improved workplace engagement, better staff retention, reduced recruitment costs and greater financial performance

@AllthingsICBest Companies#CIPRSM#CIPRSM

@AllthingsIC

#CIPRSM#CIPRSM

Employee expectations have [email protected]#CIPRSM#[email protected]

Four ingredients for employee engagement successEngage for Success#CIPRSM#CIPRSM

Visible, empowering leadership providing a strong strategic narrative about the organisation, where its come from and where its going

Engaging managers who focus their people and give them scope, treat their people as individuals and coach and stretch them

Employee voice throughout the organisation, reinforcing and challenging views, between functions and externally. Employees seen as central to the solution

Organisational integrity values on the wall are reflected in day to day behaviours. There is no say do [email protected] for Success#CIPRSM#CIPRSM

Youve got to start with the customer experience and work back towards the technology - not the other way around Steve [email protected]#CIPRSM#CIPRSM

Internal communication professionals are curators, not [email protected]#CIPRSM#CIPRSM

@AllthingsICDoes social media fit?#CIPRSM#CIPRSMBiggest benefits of using social media for IC

Innovation and idea exchange (41.5%)Employee engagement (38.4%)Knowledge management and collaboration (30.8%)

Getting employees to talk, share info and collaborate = most effective use of social media in global organisations (54.3%)Melcrum (2010): How to use social media to solve critical internal communication [email protected]

#CIPRSM#CIPRSMMessages become content

A searchable record of knowledge can reduce time employees spend searching for company information (up to 35%)

Additional value can be realised through faster, more efficient, more effective collaboration both within and between enterprises.

When companies use social media [email protected] Social Economy: Unlocking Value and Productivity Through Social Technologies, McKinsey & Co, 2012#CIPRSM#CIPRSMDont view social media as something that is done to employees, but for and with them @AllthingsICRachel Miller, Share This, (Wiley 2012)#CIPRSM#CIPRSM

A matter of trust

@AllthingsIC #CIPRSM#CIPRSM#CIPRSM

Guidance

@AllthingsIC#CIPRSM#CIPRSMCreate flexibility within boundaries for your [email protected]+ examples of social media guidelines including 26 films: www.allthingsic.com/smpolicy

#CIPRSM#CIPRSM

Behaviours and [email protected]#CIPRSM#CIPRSM#CIPRSM

Info and images: www.knowledgehub.local.gov.uk#CIPRSM#CIPRSMInternal communication is as important as external communication. Social media use is as crucial a conversation as explaining the profession of corporate communication or role of employee engagement.

There will always be a requirement for organisations to engage with online communities, albeit the tools may change over time

@AllthingsICRachel Miller, Share This Too (Wiley, 2013)#CIPRSM#CIPRSM

@AllthingsICKEEPING [email protected]#CIPRSM#CIPRSM

@AllthingsICIllustrations www.businessillustator.comWhos doing what?www.allthingsic.com/list and www.allthingsic.com/yammertime

#CIPRSM#CIPRSMThe challenge is the ability to link business objectives, social media strategies and the bottom line. Executives need to see how social fits in to the overall vision and goals of the organisation in order to lead a top down charge that changes how employees and customers connect and collaborate.

There must be a purpose coupled with tangible [email protected] Solis @briansolis: How social media is sparking organisational transformation. www.briansolis.com Jan 2013#CIPRSM#CIPRSMDont always use the c-word

(communication)@AllthingsICRachel MillerShare This, (Wiley 2012)#CIPRSM#CIPRSM

Showcasing talent

@AllthingsIC #CIPRSM#CIPRSM#CIPRSM

@AllthingsICInvestigate employee engagement research - it exists to inform your decisionsPromote behaviours that suit your cultureIdentify and nurture your internal expertsConstantly plan, do, reviewEnjoy!

Key takeaways#CIPRSM#CIPRSMKeep in [email protected]

Google Rachel Millerlinkedin.com/in/rachelmiller01

Pinterest.com/AllthingsIC

[email protected]/AllthingsIC

@AllthingsIC

#CIPRSM#CIPRSMThank you for attending

Find out more at cipr.co.uk/social-summer#CIPRSM#CIPRSM

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