Chuck Hollis_Cloud Meets Big Data

8/4/2019 Chuck Hollis_Cloud Meets Big Data

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Copyright 2010 EMC Corporation. All rights reserved.

Chuck HollisVP Global Marketing CTO

EMC Corporation

http://chucksblog.emc.com@chuckhollis


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EMC WOR

THE JOURNEY

TO THEPRIVATE

CLOUDSTARTS NOW


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CLOUD ME

BIG DA

EMC WORLD


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73%Maintain

27%Inves

I.T. BUDGETDILEMMA

Source: Forrester Research, Inc., IT Budget Allocations: Planning


5/38 Copyright 2010 EMC Corporation. All rights reserved.

IN 2010 THE DIGITAL UNIVERS1.2 ZETTABYT1,200,000,000,000,000,00



IN A DECADE THE DIGITAL UNIVERSE W

35 ZETTABYT35,000,000,000,000,000,00



90% OF THEDIGITAL UNIVERSE ISUNSTRUCTURED



The Digital Universe

IN 2011 THE DIGITAL UNIVERS300 QUADRILLION FI

300,000,000,000,000,



In This Decade

WILL IN

100Server Volume Increase Source: 2011 IDC Digital Universe Study

19M

190M

2010 2020

SERVER



In This Decade

WORLDWIDE

WILL INCLESS TH

Source : 2011 IDC Digital Universe Study

15M

22M

2010 2020



In 2010

88% OF FORTUNE 500 HAD

BOTNET ACTIVITYASSOCIATED WITH THEIR DOMAINS

Source : Panda Labs Research



In 2010

HAD EMAIL ADDRESSES60% OF FORTUNE 500

COMPROMISED BY MALWARE

Source : RSA Security Brief, February 2011



In 2010

OF MALWARE IN EXISTENCE TODAY

ONE-THIRDWERE CREATED LAST YEAR ALONE

OF THE 60 MILLION VARIANTS

Source : RSA Security Brief, February 2011



Enter The Cloud.


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AGILITYCHOICE

CONTROL

EFFICIENCY

Its about being prepared for the futur


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InfrastructureTransformation

Private CloudWhat Makes This Wave So Disruptive

35% Implementing A P

30% More WGARTNER DATA CENTER

Enterprise IT

31 2


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Private Cloudnterprise ITService Providers Create New Option



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Hybrid Cloud = Private Cloud + Publi


Private

AutomatedCloud Infras


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Virtualize Mission Critical Applicatio

ApplicationTransformation


Private



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Build New Applications


New Applica


Private



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Access Application From Any Device

End User ProvisioningTransformation


New Applica


Private



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End User ProvisioningTransformation


A New Layering Of IT

New Applica

New End Use


Private



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SecurityManagement

Visibility

Intelligence

The New Security Stack

Virtual Data Center

VM VM VM

Logical Application

Virtualization Platform

Policy

Infrastructure

Anti-Virus

Firewall

Information

DLP

Anti-Spam

IdentityVPN

Access

Information

Anti-Spam

DLP

IdentityVPN

SecurID

SecurityManagement

NetWitness

EnVision


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ACCELERATETHE JOURNEY TO YOUR

CLOUD


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AllWorkloads

WorkloadsCheaper OnPrivate / PublicCloud

Workloads MoreExpensive OnPublic Cloud

Economic Evaluation Functio

WorkloadsCan Be Moved ToPublic CloudBecause They MeetTrust Requirements

Workloads Cant BeMoved To Cloud

Due To TrustConcerns

Trust Assessment

Must Satisfy Economic, Trust & Functionality RequiremThe Cloud Workload Filter


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Consider The New Skills Portfolio

CloudInfrastructureAdmins

Cloud ProcessEngineersCloud Architects Cloud CapacityPlannersCloud ServiceManagers

Cloud Business SolutionConsultants

CloudArcCloMa

Gunonsumeuild


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Accelerates The J

VBLOCK


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AN INTERSECTIENORMOUOPPORTUN


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BIG DAIS CHANGING THE


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REDUCINTHE IMPACCLIMA

CHAN


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MANAGIINDUSTRIALIZATI


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SLOWINGSPREADDIABET

All Th D t D i i B tt R lt


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All The Data Driving Better Results

Before

Massive amounts of data movementin and out of the Teradata system

Cost and scale limits

Decisions limited to asubset of the data

Could not look acrossenough data

After

Access to 10x the amount of data for complex andcomplete answers

No longer handicapped by existing Teradata limits

Coordination with Teradata EDW Complementary system, not a rip and replace

Enabled database as a service Deployment of data marts in the cloud

Technical/Operational Impact

Scaled the data cloud from 100TBs to over 1PB

Extracted data from EDW and others source systems to quicklassemble new analytic mart

Financial Impact

Identified a $100 Million Query in first two weeks

Uncovered behavior where subscribers were 7x more likely tochange providers

This data was not available in Teradata-only system

"We will be able to do more ana lysis on increasing data volumes at a lower cwith Greenplum

Rob Strickland, Senior VP and CIO

i li i


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Big Data Applications

Struc

HybridCloud

Telco BillingSocial Media Clickstream Productivity

Semi-Structured DataGene Sequencing

Unstructured DataMovie

EditingSeismicStudy

Web Content

Storage

Services

Social Media Clickstream Productivity


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THE WORLDS FIRSTDATA SCIENTISTSUMMITMAY 11-12 EMC WORLD LAS VEGAS

Th EMC Bi D t St k


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ActDocumentum xCP

The EMC Big Data Stack

AnalyzeGreenplum, Hadoop

?

StoreVMAX, Isilon, AtmosPetabyteScale1

Structured &Unstructured2

Real Time3

Collaborative4

O C h i P tf li


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IsilonIonixPLEX

Our Comprehensive PortfolioEnterprise Applications Big Data App

VNXVMAX

Data Domain, Avamar, Networker

Greenplum

VMware VMwar


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THANK YHAVE A GREAT CONF

EMC INFORM

Chuck Hollis_Cloud Meets Big Data

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