Chinese Fujian delegation 03Mar2014

Information Management & ICT in Agri-Food Supply Chain Networks

Dr. Sjaak Wolfert

Chinese delegation from Fuijian

03 March 2014, The Hague, The Netherlands

Sjaak Wolfert – curriculum vitae

1990 – 1996: MSc Crop Science at Wageningen Agricultural University

● Thesis: Modelling crop growth using literate programming

1996 – 2002: PhD at Wageningen University, depts. of Organic Agriculture/Applied Computer Science

● Thesis: Sustainable agriculture: how to make it work – a modeling approach to support management of a mixed ecological farm

2001 – now: Senior Scientific Researcher Information Management and ICT in Agri-Food Supply Chain Networks at the Agricultural Economics Research Institute (LEI) of Wageningen University and Research Centre

2007-2009: President of EFITA (European Federation for ICT in Agriculture Food and the Environment)

2009 – now: Assistant Professor Information Systems at Information Technology Group of Wageningen University

2011: guest researcher at Massey University, New Zealand

Sources used

Dutch projects:

● KodA – from knowledge to practice for arable farming (2006-2010)

● PPL – program on Precision Agriculture (2010-2014)

● Digital Horticulture (2009-2013)

EU projects

● agriXchange (2010-2012)

● SmartAgriFood (2011-2013)

● FIspace (2013-2015)

Other:

● Developing (martket) IS in Saudi-Arabia, Indonesia

Practice

Knowledge

development application

law & regulation

multi-dimensional

Agri-Food Supply

Chain Networks

(AFSCN)

innovation

geographic cluster

horizontal fulfillment

Vertical

• information• communicatio

n• control

• ICT plays a crucial role

• farm is a focal company

ICT becomes a key driver for innovation

Location-based monitoring and service delivery through GPS

Internet of Things (IoT) – everything/everyone gets connected, M2M communication leading to autonomously communicating devices and virtualization of objects and processes

Data explosion (Big Data), linked open data and the potential of open innovation

Mobile, Cloud services and App stores – the Internet is everywhere (smart phones, embedded networked devices, etc.) with new possibilities for service delivery, augmented reality, etc.

Social media – more direct and instant interaction between stakeholders potentially leading to new market opportunities and channels, co-innovation, etc.

Business process modeling using SOA

application service layer

market 1

application

farm

application

research institute

application

government

application

market 2

application

business service layer

get restrictions information

get field and crop data

get legal restrictions/ environmental points

get cost analysis

update adminis-tration

business process management layer

production process

A.Analy

sis

Generic Integration Framework• Technical Architecture• Reference Information Model• Technical Infrastructure• Organizational Infrastructure

B.Basic

Design

Pilo

t A

Pilo

t B

Pilo

t C

……

…

C. Iterative Implementation

OverallDevelopment

Prototyping

General framework for development: incremental

growth

KodA - some examples of activities• set up of a benchmark system for farmers• set up of an improved bonus system for

farmers to pay for better quality and help them to attain that quality

• stimulate farmers to register data electronically

• develop methods and technologies for site-specific farming

In het Programma Precisie Landbouw (PPL) investeren landbouwbedrijfsleven en ministerie van EL&I in hulpmiddelen voor innovatieve Controlled Traffic Farming, Bemesting en Gewasbescherming

Example business cases

Crop protection• Precise (mechanical) systems for weeding (within row)• Site-specific detection and control of pests and diseases• Robot for detecting viruses in tulips

Fertilization• Within-row fertilization• Variable rate fertilization with the aid of different sensor technologies

(including soil-moisture sensors)• Precise application of organic fertilizer (manure)

Controlled Traffic Farming• Advanced routeplanning• ISOBUS integration in RTK-GPS guidance

Coordination and support of setting up a network for

developing a system for common data exchange in the agricultural

sector

www.agriXchange.org

Project details• EU Seventh Framework Program (7FP)

– Knowledge Based Bio Economy (KBBE)• Coordination and Support Action (CSA)

– Total budget: 1.3 M€– EC contribution: 1 M€

• Start date: 1 Dec. 2009• End date: 1 Dec. 2012• Grant agreement no. 244957

Main objectives and deliverables• establish a platform on data exchange in

agriculture in the EU• technical infrastructure• community of practice

• develop a reference framework for interoperability of data exchange in agriculture in the EU by use cases:

• Land Parcel Identification System (LPIS)• Geo-Farmer and -Fertilizing• Animal registration• Animal identification (validating)

• identify the main challenges for harmonizing data exchange in agriculture in the EU => SRA

Smart Food and Agribusiness: Future Internet for Safe and Healthy Food from Farm to Fork

Dr. Sjaak Wolfert (coordinator)LEI Wageningen UR

e-mail: [email protected]

SmartAgriFood project details

• EU Seventh Framework Program (7FP)– Future Internet Public Private Partnership programme (FI-PPP)

• Project type: Collaborative Project - Large-scale Integrated Project (IP)• Total budget: 7.3 M€• EU funding: 5 M€• Duration: April 2011 – April 2013 (Phase I)• Grant Agreement 285326

21 Partners from 7 European countries

SmartAgriFood: 3 use case domains – 6 pilots

Vegetable Production

(greenhouse)

Arable Farming(spraying)

Flowers & PlantsSupply Chain

Fruits & VegsSupply Chain

Meat Transparency

Tailored Shopping Experience

Future Internet Business Collaboration Networks in Agri-Food, Transport & Logistics

Sjaak WolfertProject Coordinator

Wageningen UR (NL)

Project Details

• EU Seventh Framework Program (7FP)– Future Internet Public Private Partnership programme (FI-PPP)

• Project type: Collaborative Project - Large-scale Integrated Project (IP)

• Total budget: 20 M€• EU funding: 13.5 M€• Duration: April 2013 – April 2015 (Phase II)• Grant Agreement: 604123

PartnersCoordinator

Technicalpartners

Trialpartners

Knowledge and networking partners Pert

Partners

Location-basedservices

Internet of Tings Wireless Sensor Networks

Consultants

Forwarder

Production Plants

Carriers

PortsCustoms

BanksInsurances

Authorities

ConsumersFuture Internet Features

Social Media

Motivation and Impact

Agri-Food, Transport and Logistics:• EU turnover: 1,500 billion €• Efficiency: 148-220 billion € savings• Sustainability: 26.5% of CO2 emissions

FIspace will facilitate:■ … seamless cross-organizational

collaboration (information exchange, communication, coordination of activities)

■ …unprecedented transparency, visibility and control of processes (using Internet-connected sensors and IoT devices)

■ …rapid, easy, low cost development and deployment of customized solutions (apps and services)

■ …agile formation of business networks and ecosystems (social networks and app/service markets)

Privacy & Security

Internet of ServicesCloud Computing

Linked Open Data, Big Data

FIspace Ecosystem DevelopmentIn

dust

ries

(con

verg

ing)

Farming & Manufacturing Transport & Logistics

(Producers, Farmers, Manufacturers, Suppliers, ..)

Wholesale & Retail Service Sector

(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´)

ICT Industry (going to the Cloud)

Cloud Operators & Infrastructure Providers

Software & Solution Providers

Value-Added Service Providers

I2NDIoTIoCIoSS&T

(+ follow up)

GENERIC ENABLERS

DEVELOPMENT TOOLKIT

Base Technologies

Validation

1 4

3

5

2

6

8

7

Intelligent PerishableGoods LogisticsSmart Distributionand Consumption

Farming in the Cloud

Use Case Trial Experimentation Sites

1. Crop Protection Information Sharing

2. Greenhouse Management & Control

3. Fish Distribution and (Re-) Planning

4. Fresh Fruit and Vegetables Quality Assurance

5. Flowers and Plants Supply Chain Monitoring

6. Meat Information Provenance

7. Import and Export of Consumer Goods

8. Tailored Information for Consumers

More information

www.agriXchange.eu

www.SmartAgriFood.eu

www.FIspace.eu

Or contact me:

[email protected]

nl.linkedin.com/in/sjaakwolfert/

@sjaakwolfert

Thank you for your attention

Backup slides

How can Future Internet boost the application of ICT?

Transport

Current key competition issues / drivers / business models

How more data contributes to this

Which innovations and new business models are possible ?

Public issues / consumer concerns (that motivate public investments)

Transport Transport

Input industriesFarmer Food processor Retail / consumerSoftware

Provider

Logistic solution providers

Current key competition issues / drivers / business models

Retail brand loyalty (also versus food

service and on line)Small, local farm support

Reduce cost priceCope with legislation and

paper work

Innovation GRIN technologies

Service concepts

Internationalization, Consumer driven innovation

Cope with power retail, Sustainability issues

Transport Transport Transport

Input industriesFarmer Food processor Retail / consumerSoftware

Provider

Logistic solution providers

Public issues / consumer concerns (motivate public interest)

Sustainability: pollution and waste Health

Food Safety + TransparencyFeeding the world within boundaries

of earth’s carrying capacity

LoyaltySmall Cost priceGRIN Service Cope with retail

Transport Transport Transport

Input industriesFarmer Food processor Retail / consumerSoftware

Provider

Logistic solution providers

How more data contributes to this

Sustainability HealthSafety + TransparencyFeed the growing world

Precision Farming: better controlBetter management decisions

SophisticatedTechnology,More advise

Segment products and

input suppliers;Benchmark with

competitors

Consumer decision support (pre- and after

sales)

Better service concepts, e.g. in logistics (less waste) and store replenishment

LoyaltySmall Cost priceGRIN Service Cope with retail

Transport Transport Transport

Input industriesFarmer Food processor Retail / consumerSoftware

Provider

Logistic solution providers

Which innovations and new business models are possible ?

Precision Farming Better management Segment Cons. supportService ++

Open farm management systems with specific apps.

Distance advise on diseases etc.Computer aided advise and

decisionsRegionally pooled data analysis

for science and advise

Personalized advise with new appsOnline shops

Short supply chains, feed back consumer-producer

Measure, pay sustainability

Better T&T

Paperless chain, Store

replenishment, Category

management

Sustainability HealthSafety + TransparencyFeed the growing world

LoyaltySmall Cost priceGRIN Service Cope with retail

Transport Transport Transport

Input industriesFarmer Food processor Retail / consumerSoftware

Provider

Logistic solution providers

Smart Farming

Egon Schulz,Huawei Technologies Düsseldorf GmbH

[email protected]

App store

Smart Farming in the Cloud

Services

sensorsactuators

data sources(‘Internet of Things’)

LocalFMS

Spraying Advisory Services

Meteorological Service

State and Policy Information Service FMIS

E-agriculturist Service for spraying potatoes

FI-Ware enabled Cloud Platform

Machine Breakdown Service

User’s devices

Other sources

CloudFMS

Small scale pilot – farmer interface for spraying and greenhouse use case (1/2)

Welcome John! Sign out

Home My profile Mail(3) Search Engine

You!: Yes Nick, I am fine!!! I called Jack Bayer for spraying my crops. He is awesome!!! Nick: Jack Bayer? ?? How did you find him?You!: You go to the search engine and ask for spray contractors in the neighborhood. I checked the ratings and I decided to call him. Man, he helped me a lot. You should call me RIGHT NOW!Jack: Thanks for the advice! You already know that the last disease ruined my

Aaron H.Adele W.Agatha C.Allan G.Alex L.Alton K.Betty F.Brand S.Candy C.Carmel C.Celia G.Charles E.Clark U.Dale W.Daniel F.Daniel G.Daniel R.Dixon R.Elliot B.Celia G.Charles E.Clark U.

Community My friends

SendYou are right!!!

Hot News!

URGENT!!!

Soil Humidity is low. You should irrigate your…

My farms

Hot News!!!The National Milk Quota for the year 20011 is….

Subsides are given to …

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34

Smart Agri-Logistics

Cor VerdouwLEI part of Wageningen UR

[email protected]

Vision for FI Application Potentials: Critical Features

Logistics Intelligence

Logistics Connectivity

Real-time Virtualization

5.0

5.5

6.0

6.5

7.0

0 10 20 30 40 50 60 70 80 90 100

Glycongen concn. (µmol glucose equiv./g)

Ult

imat

e p

H

DFD

normal

normal or PSE

acid

Cloud Event Management System

Location A Location B

VirtualPlant

VirtualLocation A

VirtualLocation B

Environment

updatePlant

location update

Environment

update

Smart Food Awareness

Elies Prunes Soler, [email protected]

Tracking and Tracing and Meat Awareness (TTAM)

Contribution of Future Internet

Interoperability, semantics, big

amounts of data

Open platforms, anonymization,

security/privacy

Mobility, device independence,

recommendations, social networking

IoT, open infrastructure

Open platforms