Chief Marketing Officer Advisory Board - Home - Scouting ...scoutingwire.org/wp-content/.../Atlanta-Next-Connect-Alton-Adams.pdf · Chief Marketing Officer Advisory Board Tuesday,

Chief Marketing Officer

Advisory BoardAlton Adams | CMO Board Chair

Partner, KPMG

Objective: The CMO Advisory Board aims to advance the effectiveness and efficiency of Atlanta Area Council, BSA marketing by leveraging the marketing practitioners from the corporate community.

• Learning about and applying best practices• Enlisting input and direction on Atlanta BSA marketing strategy and activities• Securing resources and support for key projects

Function• Meet quarterly• Propose new projects• Discuss challenges and

solutions

Charter Organizations

Braves

Georgia Aquarium

Humane Society*

Camp/Program

Membership

Fundraising

Communications

Threads

Internal

Marketing Team//

CMO Advisory board

Core Competencies• Marketing Strategy• Graphic/print design• Communications/Writing• Social• Website

CHOA*

*Indicates Prospective Partners

Scoutreach

External

• Volunteers• Diversity• Innovation• Creativity

ProjectsScoutreach Promotion // Primerica

ProjectsBilingual Membership // Univision & Coca-Cola

ProjectsSocial Media & Web tracking // ARKE