Top Banner
23
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Cheese Toasty (Current Update)
Page 2: Cheese Toasty (Current Update)

It is our mission to test and single-out the most delicious combinations of fresh, local ingredients to create mouthwatering, gourmet grilled cheese sandwiches at fair prices.

Our friendly staff will always give service with a smile, and have creative sandwich suggestions for customers upon request

Strengths: mobile, featuring local vendors, new food options Weaknesses: cost of local ingredients, permits/licenses hurdles, startup

money Opportunities: ability to meet desired target population’s desires due to

mobility/simplicity, potential to expand to cover different audiences (colleges) and event catering

Threats: other food trucks (including current grilled cheese trucks)

“We go out of our way to provide better food (Grilled Cheese) along your way”

Page 3: Cheese Toasty (Current Update)

Solid and thorough employee training (smiles!) Secure loyal customer/follower base through strong social

media presence Keep long term in mind (expansion) Ensuring the best products through renewed testing Advertising local cheeses Diligence and awareness while finding prime locations Fostering and maintaining good relationships with

customers and suppliers Accurate and honest book keeping Customer feedback is important (surveys)

Strategy

Page 4: Cheese Toasty (Current Update)

Integrity◦ Trust◦ Honesty◦ Transparency

We will safeguard our cash-handling and accounting practices in order to maintain integrity.

We will NEVER operate off the books, no matter how convenient it may seem.

We will run our business not only within the realm of legal adherence, but we will strive to do the right thing, and continually question what the right thing is.

Our Ethics

Page 5: Cheese Toasty (Current Update)

Excellence ◦ We will strive to have the best food products on

the street. Fun! Support Local Producers

◦ We want to use products from local cheese and produce providers.

Sustainability◦ We aren’t comfortable with pollutant chemicals

on the ground, non-recyclable containers, and creating excessive waste.

Our Ethics (cont)

Page 6: Cheese Toasty (Current Update)

Truck $ 45,000

2 iPads & 1 iPhone $ 145 + 240/month

Shopkeep Software $ 215

WA State Business License $ 24

Small Business License (city of Seattle) $ 45

Mobile Food Unit Permit $ 2,054

Registration with DMV $ 88

LPG (Propane) Permit $ 319

L&I Approval $ 200

Food Handler’s Permit (x5) $ 50

Street Use Permit $ 755

$1 Million Commercial General Liability Insurance (annual premium)

$ 500 - 900

A&J Commissary (rent/month) $ 1000 - 2000

Other Costs Estimate $ 1,500

1st Month operation costs (don’t expect to cover)

$ 15, 422.68

TOTAL $ 67,982.11 – 69,382.11

Start-Up Costs

Page 7: Cheese Toasty (Current Update)

Financing the Truck through Roaming Hunger◦ 5 year payment plan◦ $775/month

$30,000 Loan (Against Personal Equity)

◦ Covers all other startup costs◦ Covers 2 months overhead costs◦ Covers first two weeks of product cost◦ (If projections work we can pay off our loan at the end of our first year.)

Financing

Page 8: Cheese Toasty (Current Update)

Monthly Overhead

Labor ($10/hr) 779.40$ Gas (generator) 487.13$ Gas (fuel) 400.01$ Gas (propane) 129.90$ Manager Salary 2,100.00$ AT&T bill 240.00$ Shopkeeper bill 45.00$ Financing payment for Truck (5 yr repayment) 775.00$ Commissary Fees 1,500$ Loan 425.00$ Insurance and License Renewal 46$ Total Overhead Costs/month 6,927.26$

Average Month

Page 9: Cheese Toasty (Current Update)

The Classic Beecher’s Flagship Cheddar, Valley Girl, Swiss on

Challah bread

The Red Gouda Samish Bay Aged Gouda, River Valley Mozzarella,

Apples, Mixed Greens, Avocados on Brioche

The Menu

Cost to Make Selling Price Profit

$ 3.06 $ 6.00 $ 2.94 (49%)

Cost to Make Selling Price Profit

$ 3.63 $ 8.00 $ 4.37 (55%)

Page 10: Cheese Toasty (Current Update)

The Jack River Valley Rancher Rob’s Pepper Jack, Medium

Cheddar, Tomatoes, Onions, Lettuce on Sourdough

Tomato Soup Home-made, 1 batch = 6 servings

The Menu (cont)

Cost to Make Selling Price Profit

$ 2.38 $ 8.00 $ 5.62 (70%)

Cost / Batch

Cost/ Serving

Sales Price Cup

Sales Price Bowl

Profit/ Cup

Profit/ Bowl

$ 5.03 $ 0.83 $ 2.00 $ 3.50 $ 1.17 (58%)

$ 2.67 (76%)

Page 11: Cheese Toasty (Current Update)

Projected Revenue High Sales

The Classic x 30 Red Gouda x 18 Jack x 18 Soup cup x 25 Soup Bowl x 15 Total180 144 144 50 52.5 570.5

$91.80 $65.34 $42.84 $20.75 $24.90 $245.63

$88.20 $78.66 $101.16 $29.25 $27.60 $324.87

The Classic x 20 Red Gouda x 10 Jack x 10 Soup cup x 15 Soup Bowl x 8 Total120 80 80 30 28 $338.00

$61.20 $36.30 $23.80 $12.45 $13.28 $147.03$58.80 $43.70 $56.20 $17.55 $14.72 $190.97

Lunch

Dinner

Profit/Day Profit/Week Profit/Month Profit/month minus overhead/month

$515.84 $3,095.04 $12,380.16 $5,452.90

Page 12: Cheese Toasty (Current Update)

Projected RevenueMedium Sales

The Classic x 20 Red Gouda x 12 Jack x 12 Soup Cup x 17 Soup Bowl x 10 Total120 96 96 34 35 381

$61.20 $43.56 $28.56 $14.11 $16.60 $164.03

$58.80 $52.44 $67.44 $19.89 $18.40 $216.97

The Classic x14 Red Gouda x 6 Jack x 6 Soup Cup x 10 Soup Bowl x 5 Total84 48 48 20 17.5 217.5

$42.84 $21.78 $14.28 $8.30 $8.30 $95.50$41.16 $26.22 $33.72 $11.70 $9.20 $122.00

Dinner

Lunch

Profit/Day Profit/Week Profit/MonthProfit minus Overhead

per month$338.97 $2,033.82 $8,135.28 $1,208.02

Page 13: Cheese Toasty (Current Update)

Projected Revenue Low Sales

The Classic x 14 Red Gouda x 8 Jack x 8 Soup Cup x 10 Soup Bowl x 7 Total84 64 64 20 24.5 256.5

$42.84 $29.04 $19.04 $8.30 $11.62 $110.84

$41.16 $34.96 $44.96 $11.70 $12.88 $145.66

The Classic x 9 Red Gouda x 2 Jack x 2 Soup Cup X7 Soup Bowl x 1 Total81 16 16 14 3.5 130.5

$27.54 $7.26 $4.76 $5.81 $1.66 $47.03$53.46 $8.74 $11.24 $8.19 $1.84 $83.47

Lunch

Dinner

Profit/Day Profit/Week Profit/MonthProfit Minus Overhead

per Month$229.13 $1,374.78 $5,499.12 ($1,428.14)

Page 14: Cheese Toasty (Current Update)

Annual ProjectionAnnual Projection

3 Busy MonthsRevenue $ 73,588.50 Cost $ -31,805.46 Sub Total $ 41,783.04

6 Medium MonthsRevenue $ 96,957.00 Cost $ -21,021.93 Sub Total $ 75,935.07

3 Slow MonthsRevenue $ 31,347.00 Cost $ -12,787.47 Sub Total $ 18,559.53

Annual Revenue $ 201,892.50 Product Cost $ -65,614.86

Annual Revenue Minus Product Cost $ 136,277.64 Annual Overhead $ -83,127.12 Annual Profit $ 53,150.52

Page 15: Cheese Toasty (Current Update)

Technology

Our truck will be equipped with an iPad POS. This will allow us to accept several forms of payment including: Credit, Debit, PayPal, Square, and Cash.

Track Sales . View TrendsMake Projections . Take Orders .

Shop AccuratelyReduce Waste . Message

Co-Workers . Stay ConnectedFacebook . Twitter . Web

Page 16: Cheese Toasty (Current Update)

Sales Strategy

Creating a craving.Put what you want

where you are when you want it.Improving efficiency.

Inviting environment.

Projected Building Expansion

Seattle’s Largest Workforce Web Savvy Customers

Automated Ordering Systems

FEED

Page 17: Cheese Toasty (Current Update)

Shop Prep Truck Open

8:00-9:00 9:00-11:00 11:00-3:00

Management

Shop Prep Truck Open

Closing

1:00-2:00 2:00-4:00 4:00-8:00 8:00-9:00

• Plus 2 hours office hours a week• Work 6 days a week (Sundays off)• 5 employees; 1 manager• Employee Pay: $10.00/hour• Manager Pay: $2,100.00/month

Page 18: Cheese Toasty (Current Update)

Culture◦ Form a high-energy, cooperating team that focuses on the same goals◦ Create a work environment where employees feel comfortable and

listened to Talent

◦ As we expand: Hiring new employees that are not only enthusiastic with good work ethic, but that work well together

Leadership◦ As we expand: training for managers◦ Development of team environment- operate as HR

Operations◦ Management in charge of overseeing business as whole

Measuring “success”, data management

◦ Overseeing book keeping; Salaries

Management

Page 19: Cheese Toasty (Current Update)

Facebook◦ Gain attention through Facebook page likes◦ Promotions and Coupons◦ Budget set to daily or lifetime depending on funds

available Twitter

◦ Constant updates on where the truck is located◦ Featured sandwich of the day ◦ Updates of deals

Advertising

Page 20: Cheese Toasty (Current Update)

http://emilydixo0.wix.com/cheesetoastie

Advertising: Website

Page 21: Cheese Toasty (Current Update)

Introduce the truck to South Lake Union during lunch hour

Month prior to Memorial Day weekend for adjustments to menu

True opening Memorial Day weekend

Launch

Page 22: Cheese Toasty (Current Update)

Truck Design

Page 23: Cheese Toasty (Current Update)

Questions?