Chci aa miami social media training

Like, Follow and Fan…Making Sense of the Social Media

SancochoPresentation forCHCI-AA MiamiMay 17, 2013

Presented by Jason LlorenzSr. Fellow, Rutgers University School of Communication & Information

Twitter: @llorenzesq#chciaa

Copyright© Jason Llorenz. All rights reserved.

It’s a rich Sancocho…

What Makes Sense?

Facebook Instagram

Twitter Linkedin

Twitter

Four things to know:

1) #hashtags – organize and connect conversations on twitter

2) Influencers – Who is important to You and your interests?

3) Twitter language – annoying, but when in Rome…

4) When to tweet – tweet and tweet and tweet and tweet

Who are your Influencers?

• Start with a google search

• Search on twitter

• Look at the tweets under your hashtags of interest

• Follow conversations and see who leads, organizes threads, gets lots of RTs and responses

What’s a #hashtag

User-organized conversation threads• Events #nflhonors #blogalicious5 #scandal

#latism13 #boston #dnc2013 #rnc2013 • Issues: #IRS #immigration #GTMO17 #edreform

#obamacare• Communities: #latism #hspz #beec #prvchat

#lrnchat• Conversations: #entrepreneurship #startups

#smallbiz #tech #privacy #socialmedia#youknowsheratchet #lachancla

What’s in a Tweet

Twitter Language

• @ symbol – connects to a twitter handle: @llorenzesq for example.

• RT= Retweet

• MT= Modified tweet

• DM= Direct Message

• ICYMI= In Case you missed it

• SMH= Shaking my head

Making it Easy

1) Schedule regular tweets via hootsuite or tweetdeck

2) Engage at regular intervals – 2 or 3 times per day if that’s what you can do.

3) Set goals – follow people regularly, engage, and release if they don’t follow back.

4) Ask your influencers to look at your work, and follow you (sometimes).

5) Build your community.

Hootsuite Tweet Scheduling

Event Checklist

Does your event have a hashtag, and does it appear on your materials, PPT, etc.?

Do you have a list of the twitter handles of your presenters, key audience members, etc.?

Have you scheduled tweets leading up to the event, and during?

Have you asked influencers to engage, provided model tweets, and sent content?

Are you cross-platforming via FB and Instagram?

Remember, People Like Facebook & Instagram for a reason

• Use Facebook as an engagement platform

• Use human language on FB. People don’t want hashtags there (unless they’re funny)

• Use pictures on instagram and FB, but connect to your twitter world

THE MEME MOVEMENT

DON’T JUST BE SOCIAL, BE VISUAL!

Qs AND Some As… Hopefully…

CONTACT

Jason Llorenz, Esq.

Sr. Fellow

Rutgers University School of Communication & Information

Director, Innovation Policy, LIN@R

[email protected]

@llorenzesq Twitter