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Bill DeRouchey UXcamp Ottawa Chart Your Path to Product Leadership
60

Chart Your Path to Product Leadership

Aug 17, 2014

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Bill DeRouchey

Chart Your Path to Product Leadership, talk given at UXcamp Ottawa 4 on Saturday, Nov 9, 2013. Wonderful event!
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Page 1: Chart Your Path to Product Leadership

Bill DeRoucheyUXcamp Ottawa

Chart Your Path to

Product Leadership

Page 2: Chart Your Path to Product Leadership

I’ve been thinking about

UX Careers.

Page 3: Chart Your Path to Product Leadership

I don’t have all the answers.

Page 4: Chart Your Path to Product Leadership

We are all quite

Lucky.

Page 5: Chart Your Path to Product Leadership

Our job is to talk to people,

flickr : kunchia

Page 6: Chart Your Path to Product Leadership

and learn from them,

flickr : kunchia

Page 7: Chart Your Path to Product Leadership

and then make things for them.

Studio Neat : Cosmonaut

Page 8: Chart Your Path to Product Leadership

But we have a

Problem.

Page 9: Chart Your Path to Product Leadership

It’s extremely di!cult to

Plan a UX Career.

Page 10: Chart Your Path to Product Leadership

As an example, my path...

Page 11: Chart Your Path to Product Leadership

1993 Production & Layout of Textbooks1998 Web Producer / Writer / Print Manager2003 Freelancing Information Architect2008 Interaction Design of Products2013 Studio Lead, GE Aviation

Page 12: Chart Your Path to Product Leadership

But then I began to hunt for

Real Problems.

Page 13: Chart Your Path to Product Leadership
Page 14: Chart Your Path to Product Leadership
Page 15: Chart Your Path to Product Leadership

Problems or

Opportunities?

Page 16: Chart Your Path to Product Leadership

the webwebtouch

2013198819781968 1998 2008 203820282018 20582048

?flexible displays?

personalreplicators?

neural nanoimplants?

datadermal patches?

Page 17: Chart Your Path to Product Leadership

the webconnectivity

economic churn

2013198819781968 1998 2008 203820282018 20582048

?foodriots?

healthcarecrisis?

energyshortfalls?

risingoceans?

Page 18: Chart Your Path to Product Leadership

Problems will become more

Dramatic.

Page 19: Chart Your Path to Product Leadership

FoodEnergy

BankingEducationInsurance

Transportation

WaterScienceSocial CareHealth CareGovernmentEnvironment

Page 20: Chart Your Path to Product Leadership

That world will need quality

Leadership.

Page 21: Chart Your Path to Product Leadership

That world will need

Your Skills.

Page 22: Chart Your Path to Product Leadership

That world will need

You.

Page 23: Chart Your Path to Product Leadership

Agent of Change

Page 24: Chart Your Path to Product Leadership

What are the future leadership skills you

Already Know?

Page 25: Chart Your Path to Product Leadership

How to learn about people in their worlds.

1

Page 26: Chart Your Path to Product Leadership

How to approach a problem with an open mind.

2

Page 27: Chart Your Path to Product Leadership

How to dig deep to understand what the real problem is.

3

Page 28: Chart Your Path to Product Leadership

How to distill, frame, and explain the problem.

4

Page 29: Chart Your Path to Product Leadership

How to experimentwith solutions.

5

Page 30: Chart Your Path to Product Leadership

So what skills do you need to

Learn Next?

Page 31: Chart Your Path to Product Leadership

CustomersContext

BehavioursProcesses

PainsGoals

InteractionsBusiness

People

Technology

Page 32: Chart Your Path to Product Leadership

Customers SoftwareHardware

MaterialsMobile

Context

BehavioursProcesses

PainsGoals

Interactions

Networks

BusinessPeo

pleTechnology

Page 33: Chart Your Path to Product Leadership

People

TechnologyBusiness

Customers SoftwareHardware

MaterialsMobile

Context

Behaviours

Budgeting Business Models

Processes

Strategy

PainsGoals

Interactions

Networks

Money

Marketing

Planning Change Management

Page 34: Chart Your Path to Product Leadership

People

TechnologyBusiness

Customers SoftwareHardware

MaterialsMobile

Context

Behaviours

Budgeting Business Models

Processes

Strategy

YOU

PainsGoals

Interactions

Networks

Money

Marketing

Planning Change Management

Page 35: Chart Your Path to Product Leadership

People

TechnologyYOU

Who are you trying to help?

What materials do you have to

work with?

How will the solution survive in the world?

Business

Page 36: Chart Your Path to Product Leadership

ShipStart

The usual way.

Learn about the people.

Explore available technology.

Explore potential solutions.

Page 37: Chart Your Path to Product Leadership

The better way.

ShipStart Stick

If nothing happens here......then this meant nothing.

How will your solution thrive in the world?

Page 38: Chart Your Path to Product Leadership

Business is the mechanism for making

Solutions Thrive.

Page 39: Chart Your Path to Product Leadership

Pitching. How do you get a project started?Financing. How will all this e"ort be paid for?Development. How will it be manufactured?Marketing. How will people learn about it?Adoption. How will people commit to using it?Metrics. How do you know you’re doing well?

Page 40: Chart Your Path to Product Leadership

In corporate-speak, solutions need to get

Operationalized.

Page 41: Chart Your Path to Product Leadership

Learning this world helps you to

Shepherd Ideas.

Page 42: Chart Your Path to Product Leadership

How do you

Get Started?

Page 43: Chart Your Path to Product Leadership

Recognize your strengths.

1

Page 44: Chart Your Path to Product Leadership

Practice clarity.

2

Page 45: Chart Your Path to Product Leadership

Notice when design problems are really business problems.

3

Page 46: Chart Your Path to Product Leadership

Learn your company’s business model.

4

Page 47: Chart Your Path to Product Leadership

Uncover barriersto customer adoption.

5

Page 48: Chart Your Path to Product Leadership

Learn how an industry works.

6

Page 49: Chart Your Path to Product Leadership

FoodEnergy

BankingEducationInsurance

Transportation

WaterScienceSocial CareHealth CareGovernmentEnvironment

Page 50: Chart Your Path to Product Leadership

Act as if YOU are the product leader.

7

Page 51: Chart Your Path to Product Leadership

Start by trying this

Exercise.

Page 52: Chart Your Path to Product Leadership

You+5 yrs

Youtoday

1. Picture yourself five years older.

Page 53: Chart Your Path to Product Leadership

You+5 yrs

Youtoday

Leading a Team

2. Pick a vision for what you’ll be doing.

Page 54: Chart Your Path to Product Leadership

You+5 yrs

Youtoday

Guiding ProjectsMentoring People

Providing Feedback

Leading a Team

3. What are aspects of that vision?

Page 55: Chart Your Path to Product Leadership

You+5 yrs

Youtoday

Guiding ProjectsMentoring People

Providing Feedback

Leading a Team

4. That’s what you should work on!

Page 56: Chart Your Path to Product Leadership

You+5 yrs

Youtoday

Guiding ProjectsMentoring People

Providing Feedback

Leading a Team

☺☺

☺☺

5. Find mentors to help you on your path.

Page 57: Chart Your Path to Product Leadership

Metoday

Me+5 yrs

Project EvangelismIndustry Dynamics

Change Management

Run Complex Initiatives

For example, here’s my plan.

☺☺

☺☺

Page 58: Chart Your Path to Product Leadership

Youtoday

You+5 yrs

an aspect of thatanother aspect of thatand one more thing

SomethingYou Love

So, what does your future look like?

☺☺

☺☺

Page 59: Chart Your Path to Product Leadership

Build upon your UX skills to become a leader and solve real problems in the world.

Page 60: Chart Your Path to Product Leadership

Bill DeRoucheyUXcamp Ottawa

Thank You.