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CHAPTER 11:
DECISION MAKING
Castaeda, Catan, Khu, Siayngco, Ubial, Velasco
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GROUPS AND DECISIONS:
THE FUNCTIONAL PERSPECTIVE
People turn into groups because in most
cases, groups are better at choosing,
judging, estimating, and problem solving than
do individuals (Stasser & Dietz-Uhler, 2001)
Apparently, none of us alone is as smart as
all of us together (Myers, 2002, p. 317)
VELASCO, CRIZELLE LOIS C.
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GROUPS AND DECISIONS:
THE FUNCTIONAL PERSPECTIVE
Marjorie Shaw (1932): Examined the sagacity (wisdom) of groups
21 individuals & 5 four-person groups
Intellective tasks Missionary-cannibal dilemma
3 missionaries and 3 cannibals are on one side of the river andwant to cross to the other side by means of a boat and can onlyhold 2 persons at a time. The missionaries must never beoutnumbered by the cannibals, under any circumstances or atany time, except where no missionaries are present at all. How
many crossings will be necessary to transport the six peopleacross the river?
When groups and individuals finish their first set ofproblems, Shaw reorganizes them
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GROUPS AND DECISIONS:
THE FUNCTIONAL PERSPECTIVE
Shaws findings:
groups generated more correct solutions than
individuals
groups made mistakes later than individuals;groups were more proficient at noticing and
correcting errors
groups took longer to complete task
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THE FUNCTION L MODEL OFGROUP DECISION M KING
VELASCO, CRIZELLE LOIS C.
Orientation
Discussion
Implementation
Defining the problemPlanning the process
Decisio
n
Remembering Information
Exchanging Information
Processing Information
Evaluating
the Decision
Adhering to
the Decision
Decision reachedNo decision
reached
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Skilled decision-making groups are more
likely to make use of group procedures that
enhance the way they gather, analyze, and
weigh information
No two groups reach their decisions
precisely the same way
VELASCO, CRIZELLE LOIS C.
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1. ORIENTATION PHASE
The group members must organize the
procedures it will use in its work:
Clarify the groups goals
Identify the resources needed to make the
decision
Enumerate obstacles that must be overcome or
avoidedSpecify procedures to be followed in gathering
information and making the decision
Agree on procedures to follow during the
meeting
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1. ORIENTATION PHASE
A. Defining the Problem
Outcome: development of a shared mentalmodel (agreement)a cognitive schema that
organizes declarative and proceduralinformation pertaining to the problem and thegroup that is held in common by groupmembers
When group members adopt the same generalconceptualization of their tasks, goals, andprocedures, their final choices reflect thegroups preferences rather than personal biases
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2. DISCUSSION PHASE
Information = lifeblood of decision making; discussionphase must be the heart of the process
Group members gather and process the informationneeded to make a decision
Robert Bales (1995) and his colleagues Watched and recorded groups at work
50% of all comments made by members aresuggestions, expressions of opinion, and attempts atorientation
Members also share information about the problem,express agreement/disagreement, and ask for moreinformation and clarification
In most groups, communication peaks during this phase
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Collective MemorySachi Khu
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Collective Memory
- Because groups havesuperior memories forinformation relative to
individuals
Two heads are better than
one.
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Collective Memory
Shared reservoir of information held in the memories oftwo or more members of a group
Groups remember more than individuals, becausegroups draw on more memories that contain differenttypes of information
When students are permitted to take examination as agroup, they usually outperform individuals
For a student who is stumped by the question, Namefourcommon phases of group decision making, may besaved by a group member who remembers themnemonic acronym ODD-I: Orientation, Discussion,Decision, and Implementation
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Collective Memory
Groups are NOT mnemonic marvels
Collaborative Groups VS Nominal (noninteracting
individuals) Groups VS Individuals Collaborative groups outperformed both the average single
individual and the best single individual
Collaborative groups did not perform as well as nominalgroups, and the groups displayed many of the characteristicstypically seen in individual memory
Individuals: better memory for information that they processmore deeply and better memory for pictures than for words
Groups: displayed same tendencies as individuals when theirmemories were tested but they also reported words that werenot on the original list, and their memories were also less wellstructured
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Collective Memory
Groups do not remember as much as they could becausemembers tend to free-ride and loaf
When members know that others will be on hand should they forget
any details, they put less effort into processing and storing information
When factors that produce loafing are eliminated membersare made identifiable, each individual is promised a substantialreward for performing well, and group cohesion is high three-person groups who worked together at a memory task stillremembered less information than three individuals whosememories were tested when alone
The complexity of the group setting disrupts group membersability toorganize information in memory and then retrieve that information =collaborating groups perform particularly poorly when trying toremember badly organized information, but perform the same asnoninteracting (nominal) groups when trying to remember organizedinformation
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Collective Memory
Groups cannot remember their decision unless theykeep a written record of them (minutes)
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Information Exchange
Groups do not merely draw on a larger pool of information thanindividuals
They can also exchange information among the members of the
group = further strengthening their access to information as wellas their recall of that information
Group: multiagent connectionist informational network thatconsists of a collection of individual recurrent networks thatcommunicate with each other and, as such, is a network ofnetworks
Cross-cueing: when group members exchange information,they may give each other cues that help them remember thingsthat they would not recall if working alone
If a group member offers up a misleading cue, then such cueing caninhibit memory retrieval rather than facilitate it
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Information Exchange
Transactive memory (TM)
Enhances the groups capacity to store and quickly
access information by dividing among members Members working in the same group often specialize, to a
degree, in different areas
These individuals not only have more information on agiven topic, but they are also the ones who should beresponsible for storing any new information that is relevant
to their area of expertise
Enriched through practice working as a group snd by trustamong members
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Processing Information
Groups process information more thoroughlythan individuals through discussion
Members ask questions, and others offer answers
Alternative options are discussed, and the strengths and weaknesses of eachoption are considered
Group members analyze each others ideas and offer corrections when theynote errors
Members dialogue with one another, sharing viewpoints and seeking a sharedmeaning
Ideas are debated, with some group members seeking to convince others thattheir position is better
The group members also monitor their work and intervene as necessary tobring the group back on task
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Processing Information
Most group discussions also include an interpersonalelement that complements the focus on the work to bedone
Decision-making groups not only share and evaluateinformation; they also encourage each other, expresscommitment to the group, and help each other
The time spent in active discussion increases the quality ofthe groupsdecision
Groups use of essential information through discussionproved to be the best predictor of success
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Processing Information
Groups working on collective induction problems (tasks that requirea cycle of hypothesis generation and testing) performed best whenmembers discussed the problems actively and focused their analysison evidence rather than on hypotheses
Flight crews that confront sudden emergencies often overcome theproblem if they share information with one another; but those crewsthat do not take advantage of group discussion often make errors in
judgment that are not corrected by the group
Online groups: online format substantially hampers the groupsabilityto make an informed decision if the rate of information exchange istoo low and too slow
Information sharing (talking a great deal, free expression of ideas,thought, and feeling) and critical evaluation of ideas (criticallyevaluating each others ideas or works, differences of opinion,disagreement among group members, disagreements on whoshould do what or how something should be done) were correlatedwithjudgmental accuracy
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DecisionSocial Decision Schemes
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Social Decision Scheme
Groups method for combining individual membersinputs in a single group decision
Implicit one that is taken for granted by group
Not until someone says, Lets take a vote does thegroup realize that a decision must be made abouthow to make decisions
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Common Social DecisionSchemes
Delegating decisions
An individual, subgroup, or external party makes thedecision for the group
Authority scheme: the leader, president, or other individualmakes the final decision with or without input from thegroup members; can leave members feelingdisenfranchised and ignored
Oligarchy: coalition speaks for the entire group
Other forms: asking an expert to answer (the best-informedmember) or forming a subcommittee made up of a fewmembers to study the issue and reach a conclusion
Saves time and is appropriate for less important issues
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Common Social DecisionSchemes
Averaging decisions
Each group member makes his or her decision individually(either before or after a group discussion) and these
private recommendations are averaged together to yielda nominal group decision
Do not necessarily require any interaction amongmembers
Cancels out error or extreme opinions since all themembersopinions are considered
Averaging without discussion may make an arbitrarydecision that fails to satisfy any of the group members, allof whom may end up feeling little responsibility forimplementing the decision
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Common Social DecisionSchemes
Unanimous decisions (Consensus)
The group discusses the issue until it reaches unanimousagreement without voting
Involving and often lead to high levels of commitment to thedecision and to the group
Takes a good deal of time, and if rushed, the strategy canmisfire
Preference towards questions that require sensitive judgments,such as issues of morality
Random decisions
The group leaves the final decision by chance like flipping acoin
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ImplementationAfter the decision is made, decision mustbe:
1. Implemented
2. Evaluated (Quality)
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Procedural Justice
Affects implementation
Group members evaluation of the fairness in the processes that thegroup used to make its decisions
Factors affecting the willingness to endorse and support a groupsdecisions
Members sense of control over the process
Involvement in it
Evaluation of the outcome itself
If the group members believe that the procedures that the groupused to make its decisions were fair ones, then they will be morelikely to act in supportive, pro-group ways
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Procedural Justice
People are more likely to regard a decision as a fair one ifthe decisional procedures are implemented:
a) Consistently
b) Without self-interestc) On the basis of accurate information
d) With opportunities to correct the decision
e) With the interests of all concerned parties represented
f) Following moral and ethical standards
The group that uses procedurally just methods formaking decisions will be more successful during theimplementation stage
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Autonomous Work Groups andSelf-directed Teams
Vary considerably in composition and goals
Charged with identifying problems that are
undermining productivity, efficiency, quality, or jobsatisfaction
Spend considerable time discussing the causes of theproblems and suggesting possible solutions, either withor without a formal leader or supervisor
*If changes do not have the desired effect, the process(implementing and evaluating) is repeated
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Individuals or Groups?
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Decide
The leader solves the problem or makes the decision and announces it tothe group.
Consult (Individual) The leader share the problem with the group members individually.
Consult (Group)
The leader discusses the problem with the group members collectively.
Facilitate
The leader coordinates a collaborative analysis of the problem andaccepts the will of the group.
Delegate
The leader turns the problem onto the group.
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Group Discussion Pitfalls
Some groups intentionally avoid rather than make
decisions and use avoidance topic such as: Procrastination
Bolstering
Denying Responsibility
Muddling Through Satisfying
Trivializing the Dicussion
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Shared Information
Details that two or more group members know in common
These become dangerous when the group must haveaccess to the unshared information in order to make agood decision.
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Groups generate decisions through both
active and complex processes.
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Cognitive Limitations
Group decisions go through active and complex processes.
Sometimes they can demand too much cognitive workfrom members.
Members judgments in demanding situations can bedistorted by cognitive and motivational biases.
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Types of Error
Sins of Commission misuse of information
Ex: Belief perseverance reliance on erroneous information
Sunk cost bias unwillingness to leave a course ofaction once invested in that action
Extra-evidentiary bias use of information that must be
explicitly disregarded
Hindsight bias tendency to overestimate the accuracy of
ones prior knowledge of an outcome
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Types of Error
Sins of Omission overlooking useful information
Ex: Base rate bias failure to focus on information aboutgeneral tendencies
Fundamental attribution error tendency tooverestimate the disposition or personality
in making attributions about the causes of
behavior
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Types of Error Sins of Imprecision overreliance on heuristics that
oversimplify the decision
Ex: Availability heuristic basing decisions on information
that is easily accessibleConjunctive bias failure to realize that the probability of
one event occurring is greater than that of theprobability of two events occurring together
Representativeness heuristic overdependence onprominent aspects of a problem that are confusing
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Cognitive Limitations
Groups amplify these biases.
Groups must keep an eye on these biases as to not usethem in making decisions.
Groups are more prone to confirmation bias thanindividuals.
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Group Polarization
It is the tendency of a group to that are more extreme thanthe initial inclination of its members.
The Risky-Shift Phenomenon finding that groups makeriskier decisions than individuals
Group decisions are riskier than individual decisions.
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What Causes Group Polarization?
Social Comparison evaluation of ones self in relation toothers. In groups, decisions would be made by using others
as reference points in assessing the groups own preferencesand positions
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OTHER CAUSES OF GROUP POLARIZATION
SIAYNGCO, Joselle Martie M.
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PERSUASIVE ARGUMENTS
Members change opinions in response to
others arguments and ideas.
*Persuasive-arguments theory- generating
more arguments supporting idea endorsedby the group or consistent with dominant
social values
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SOCIAL IDENTITY
*Persuasive-arguments theory- members
sometimes shift their opinions when the
discover others positions but not their
arguments*Social Identity theory- people are not
persuaded by content of others arguments,
but by consensus of opinion.
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Polarizationmay also result because people
are more likely to respond positively to
arguments offered by ingroup that outgroup
members.
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CONSEQUENCES OF POLARIZATION
Polarization may yield to positive effects
Groups when viewed from an evolutionary
perspective it was designed to monitor risk
Groups collective efficacy may rise asindividually optimistic members join together
and discuss their chances for success.
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VICTIMS OF GROUPTHINK
Irving Janis was intrigured by the committeeof Presiddent Kennedy.
The ExCom group failed to make the best
decision and Janis wondered if it was caused bysomething more that such common group
difficulties such as faulty communication and
judgmental biases.
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Janis searched for other groups that madesimilar errors
Senior Naval Officers
President Trumans Policy- making staff
President Nixons staff
*THEY SUFFERED FROM GROUPTHINK a modeof thinking that people engage in when they
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GROUPTHINK
It is a mode of thinking that people engage inwhen they are deeply involved in a cohesive
ingroup, when the members strivings for
unanimity to override their motivation to
realistically appraise alternative courses of
actions.
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SYMPTOMS OF GROUPTHINK
Three categories:
1. Overestimation of the group
2. Close-mindedness
3. Pressures toward uniformity
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OVERESTIMATION OF THE GROUP
Members usually assume that everything isworking perfectly but the truth is, they are
making all the wrong choices.
Janis traced this unwarranted optimism to : Illusions of invulnerability
Illusory thinking becomes so extreme during
groupthink Illusions of morality
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CLOSE-MINDEDNESS
They are not open-minded in searching fornew ideas and perspectives.
Close-minded- rigidly shut off from
alternatives, merely seeking to bolster theirinitial decision through rationalization.
One key element- tendency to view other groups
in biased, simplistic ways.
PRESSURES TOWARD UNIFORMITY
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PRESSURES TOWARD UNIFORMITY
Struggle for consensus is essential andunavoidable aspect of group life but in
groupthink situations, interpersonal
pressures make agreeing too easy anddisagreeing too hard.
PRESSURES TOWARD UNIFORMITY
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PRESSURES TOWARD UNIFORMITY
4 indicators of this pressure:
1. Self- censorship
2. Illusion of unanimity
3. Direct pressure on dissenters
4. Self-appointed mindguards
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ILLUSION OF UNANIMITY
Members seem to agree with the basic planpresented and sees it as the only solution to
the problem.
Some may have objections to the plan butthese objections never surfaces during
meetings.
DIRECT PRESSURE ON DISSENTERS &
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DIRECT PRESSURE ON DISSENTERS &
SELF-APPOINTED MINDGUARDS
This is applied to dissenters who shields thegroup from information that would shake the
members confidence in themselves or their
leader. The overall goal is to contain dissent before it
reaches the level of group awareness
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DEFECTIVE DECISION MAKING
Groups lose the sight of their overallobjectives as they only entertain specific
alternatives and ignoring all other potential
alternatives.
CAUSES OF
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CAUSES OF
GROUPTHINK
Cohesiveness
Structural Faults of the Group
- Insulation
- Leadership Style
Provocative Situational Context
- Decisional Stress
COHESION, COMBINED WITH ONE OR MORE OF THEPOTENTIAL CAUSES OF GROUPTHINK, WOULD TRIGGERGROUPTHINK
THE EMERGENCE OF
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THE EMERGENCE OF
GROUPTHINK
Cohesion
- Members may refrain from speaking out against decisions,
avoid arguments with others, maintain cordial
relationships.
- If internal disagreements disappear, then the group is
susceptible to groupthink.
THE EMERGENCE OF
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THE EMERGENCE OF
GROUPTHINK
Structural Faults
- Style of Leadership (Closed vs. Open)
- Depends on how much control the leader has over the
groups decisional process.
EMERGENCE OF
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EMERGENCE OF
GROUPTHINK
Provocative Situational Context
- Stress
- Attention on the task leaves the group at risk of
overlooking important contextual information
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ALTERNATIVE MODEL
Social Identity and the Ubiquity Model (Robert Baron)
1. A threat to a shared social identity that may result,
should the group fail, increases groupthink symptoms.
2. The group must be the one the has developed a set of
norms that constrains members opinions.
3. Groupthink is more likely if group members lack self-
confidence.
PREVENTING
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PREVENTING
GROUPTHINK
1. Limiting premature seeking of concurrence. (Lessening
conformity within the group)
2. Correcting misperceptions and biases. (Need for correct,
accurate information, leads to more definite answers to
problems and opinions)
3. Using effective decision-making techniques. (Careful
deliberation and consideration)