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Chapter Three Psychology of travel
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Page 1: Chapter Three

Chapter Three

Psychology of travel

Page 2: Chapter Three

Motivation for travel

1.Escape2.Relaxation3.Relief of tension4.Sunlust5.Physical6.Health7.Family togetherness8.Interpersonal relation9.Root or ethnic10.Maintain social contact

11.Convince one’s self of one’s achievement12.Show ones importance to others13.Status and prestige14.Culture15.Education 16.Professiona/Business17.Wonderlust 18.Self-discovery19.Scenery20. Interest in foreign areas

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Four Classes of Travel Motivators:

Physical-this is related to physical rest, sports participation & and other directly connected with health

Cultural-the desire to know about other countries

Interpersonal-the desire to meet other people, visit friends, etc.

Status and prestige-concern ego needs and personal development

Page 4: Chapter Three

Relationship of needs want and motives

Needs Awareness Wants

satisfy marketing

motivation suggests

objectives

Page 5: Chapter Three

Maslow’s Needs and Motivation Listed in Travel Literature

Need

Psychological

Safety

Belonging

Esteem

Motive

Relaxation

Security

Love

Achievement Status

Tourism Literature ReferencesEscape, RelaxationRelief of TensionHealth, Recreation,FutureFamily Togetherness,CompanionshipSocial Recognition, Prestige

Page 6: Chapter Three

Reasons Why People Travel

Need for escape or change-they are seeking for a change in their life and familiarity

Travel for health-thinking that by doing so they will be able to regain one’s energy and interest at the same time enthusiasm for the job.

Sports-people demand activity and excitement during their leisure hours to relieve them from the boredom of their work

Social contact-human beings are social animals. they need contact and communication with others.

Page 7: Chapter Three

Reasons Why People Travel

Status and prestige-travel provides the means of mingling with the wealthy and social elite, at the same time this gives the traveler the feeling of superiority.

Travel for Education-travels offers an opportunity to satisfy the urge to learn

Personal values-many people are urged to travel to satisfy personal values such as the search for spiritual experience

Page 8: Chapter Three

Reasons Why People Travel

Cultural experience-a lot of people want to experience how other people live and curious enough about their cultures.

Shopping and Bargain hunting-people at times derive their joys in buying.

Professional and business motives- a great number of people travel for professional and business motives

Search for natural beauty-travel can satisfy ones search for natural beauty in the environment and in the scenery

Page 9: Chapter Three

Tourist Learning Process - CommercialInformation Same Vacation Similar

Vacation - Social

Previous Vacation Purchase

Inclination

Motives Alternatives

Criteria

Combined

Page 10: Chapter Three

Effect of consistency and complexity on leisure

To much repetition and consistency result in boredom and a corresponding amount of psychological tension greater than he could handle, to reduce the tension, he will attempt to introduce some complexity in his life. the opposite is also the same.

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Classification of travelers based on Personality

Psychocentrics- people centered on self, unadventuresome. Have the strong desire for consistency and the familiar, they look for experiences that will not result in personal stress or involve in unusual situation

Allocentrics- the people having interest and attention on other persons, are highly curios and thrive on stimulation and change

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Classification of travelers based on purpose

1.)Business Travelersa. Regular Travelersb. Business Travelers attending

Meetings, Conventions and Congress

c. Incentive Travelers

Page 13: Chapter Three

Regular Business Travel

The cost of the trip is shouldered by the company. hence, travel is not influenced by personal income.

Page 14: Chapter Three

Business Travelers attending Meetings, Conventions and Congress

Travel pulse surveys indicate that 20% of all business travel trips are for the purpose of attending meeting convention, congress.

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Incentive travelers

It is given by firms to employees as a reward for some accomplishments or to encourage employees to achieve more than what is required.

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2.Plesure/Personal Travelers Are also called non business travelers, their

demand for business travel is elastic, meaning they are concern with the cost of travel, since it is the traveler himself who shoulder it. They travel for purposes.

a.) Resort Travelersb.) Family Pleasure Travelers c.) The Elderlyd.) Singles and Couples

Page 17: Chapter Three

Resort travelers

Resort travelers are better educated, have higher house hold income and are more likely to have professional managerial positions.

Page 18: Chapter Three

Family Pleasure Travelers

Family pleasure travel trips are used as an educational experience to the children, making it possible to do something different that will bring the family closer together

Page 19: Chapter Three

The Elderly

They are the active “affluent’s”, and have the desire to travel extensively at the same time they search for Learning Experience, Cultural Enrichment, Socialization and etc..

Page 20: Chapter Three

Travel Constraints

1.) Lack of Money- this is the major travel constraints, lack of money means less travel

2.) Lack of Time- the desire to travel and the financial ability to travel are insufficient if one does not have the time to travel, you may have plenty of money but less time available.

3.) Lack of Safety and Security- people won’t go to a dangerous place they would prefer to remain in the security of their neighborhood and home.

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Continuation: 4.) Physical Disability- people experiencing

bad health or physical handicap would prefer to stay at their home than to travel.

5.) Family Commitments- family commitment inhibit travel. Parents with young children find it inconvenient and expensive to go on holiday

6.) Lack of Interest to Travel- an individual would prefer to stay at home if he dislike to travel, shy of meeting other people and dislike changing daily routine etc.

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Continuation: 7.) Fears-some people don’t want to travel

because of fears to travel. Fears of the unknown holds people from traveling

“OUR HEART ARE MADE FOR GOD ALONE AND IT WILL BE RESTLESS UNTIL IT REST

IN HIM”