CEO Jens Moberg Green Grid Symposion Electricle Vehichles.

CEO Jens Moberg

Green Grid Symposion

Electricle Vehichles

Better Place – the company

• Founded by Shai Agassi in 2007• $200 million in initial venture capital + 350

USD HSBC• Headquarters in Palo Alto, CA.• R&D in Tel Aviv, Israel• Operating companies in Israel, Denmark,

Australia• About 250 employees globally

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Better Place is the global provider of electric vehicles services, accelerating the transition to sustainable transportation.

Why launch in Denmark

• Currently advantageous tax system for EV's

• Climate and environmentally conscious Government

• Mature in Sustainable energy - 20% wind energy

• High taxes on cars and petrol

• Short distances

• Educated population ready for change

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Paradigm shift

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Better Place Solution Elements

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Out and aboutCharge Spots• Cost-effective • Standards compliant• Networked & intelligent• User-friendly design • Over-the-air upgrades

BackofficeScalable, distributed software architecture supports mass scale messages between end points of charging network, BPLC back-office, and utility interface.

In hand, in the car

Behind the scenes

Driver Services• Trip planning• Charge scheduling• Battery swap scheduling• Road-side assistance

Battery Switch• Convenient • Extends range• Enables battery

life management

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Charging when the wind blows

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AutOS

Intelligent c

harge control

Gridmanagement

Intelligent charging

Control Center

Charge plan – follows production of renewable energy

Monitor battery

level

Managing the grid: The challenge of the EV

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EV charged without intelligent charging

Intelligent charging follows highest

availability of renewable energy

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Extra power needed for charging EVs

Normal power expenditure

If all EVs are charging in peak hours the grid will be utilized dramatically compared to today, hence a new distribution net is required (cost in billions) and coal power would be the only solution to meet the demand.

Managed EV Services Ecosystem

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battery switch stations

single-unit residences(smart metering/HAN)

multi-unit residences

utility

office buildings

public charge spots

utility API

charg

ing

AP

I

EV charge management

back

offi

ce &

ana

lytic

s

SCADA

energy supply

load management

system planning

EV driver API

EV network management

LCC

retail space

power lines2-way communications

EV driver services

Better Place EV charging demo at COP15 and deployment of 1K charge spots in Denmark by 2010

Copenhagen street-side charge spots

Denmark: BP deployment featured at COP 15(1000+ CS deployment in 2010)

Street-side charge spots

CPH Fire Dept. Renault Fluence ZE demo cars

Charge location map

Service Control Center