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Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions; an ode to their creative contributions that changed the face of Indian classical and contemporary music. Each of the maestros featured here has revolutionised the music and the instrument he plays, elevating it to a higher realm. To further enrich this tribute, Edelweiss commissioned young and upcoming artists from across the country to capture each of the musicians in their element, through a series of paintings. These paintings seamlessly mesh the musician with the artist, the latter attempting to evoke the spirit that guides the former. It is both a privilege and a pleasure to present here an artist's rendition of an artiste. All efforts have been taken to maintain exclusivity in this piece of work, right from the careful selection of the musical geniuses to the artists who have captured them on canvas. It is to be noted however, that their presence in these pages should not in any way be construed as an endorsement of Edelweiss or its views. 3
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Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Apr 14, 2020

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Page 1: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

CelebratingCreative Genius

In the following pages, we bring together select Indian musicians who dared to see beyond

the obvious and pursue their convictions; an ode to their creative contributions that changed

the face of Indian classical and contemporary music. Each of the maestros featured here has

revolutionised the music and the instrument he plays, elevating it to a higher realm.

To further enrich this tribute, Edelweiss commissioned young and upcoming artists from

across the country to capture each of the musicians in their element, through a series

of paintings. These paintings seamlessly mesh the musician with the artist, the latter

attempting to evoke the spirit that guides the former.

It is both a privilege and a pleasure to present here an artist's rendition of an artiste.

All efforts have been taken to maintain exclusivity in this piece of work, right from the careful selection of the musical geniuses

to the artists who have captured them on canvas. It is to be noted however, that their presence in these pages should not in

any way be construed as an endorsement of Edelweiss or its views.

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Page 2: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Leading the Way

At Edelweiss, winning is not as stimulating as preparing to win.

Invigorated by a progressive environment, we have constantly put our

ideas and convictions to test. The senior team has strong roots in this

young company and has had the opportunity to build and lead

different businesses to record growth. Our businesses benefit from

the culture of Co-Heads, creating a fusion of strengths and expertise

and bringing continuity and stability to the organisation. Our simple

belief that the edge will gravitate towards those who possess

different ideas on how to do the same things and those who possess

the same ideas to do different things, is apparent in our culture.

At Edelweiss, ideas will create and values will always protect.

One of the fastest growing financial services companies with a 5-year

Revenue CAGR of 144% and PAT CAGR of 291%. A record 148%

growth in revenue for 2006-07. Amongst top 5 domestic Brokerages

and top 3 Derivatives Desks in India. Pioneered Quantitative research

in the country. Only full-fledged financial services company to have

been created ground up in the last decade.

Ustad Bismillah KhanA man of great tenderness and humility, the late Ustad Bismillah Khan brought the sweetness of the Shehnai, a

wind instrument, from Indian weddings to the centre stage of Indian Classical Music. Khan was one of the finest

musicians of the post-independence era and a symbol of India's religious pluralism and harmony for people of

different faiths.

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Page 3: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

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Mixed media by Prashish More - Mumbai. A JJ School of Arts graduate. He currently works as an art director for a fashion magazine and also as a freelance artist.

Page 4: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Water Colour on Paper by Nilesh Dilip Jadhav - Mumbai. A JJ Institute of Applied Arts graduate. He holds workshops and exhibitions across the country.

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Page 5: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Ahead of the Curve

In the fast transforming trillion dollar economy that is India, efficiently

connecting capital to those with ideas is a role that we seek to perform

to perfection. We identify and convert new opportunities by thinking big and

beyond, an intrinsic part of the Edelweiss DNA. This sheer entrepreneurial

aspect of our philosophy is leveraged in our every intent and act. With our

clients at the centre of our existence, it is their aspirations that feed our drive to

be better, faster and constantly future focused.

Entry into adjacent business opportunities that optimise existing capabilities

and competencies. Pioneered the introduction of arbitrage and derivatives

products in India. First Qualified Institutional Placement (QIP). First Alternative

Investment Market (AIM) - LSE listing. Leadership in structured finance.

Pioneered the concept of quantitative, alternative and thematic research

leading to early identification of emerging industry themes. Pioneered the

Edelweiss Analyst Programme (EAP) in 2003 - a steadily growing organisation

wide pool of high-energy intellectual capital.

Pandit Ravi ShankarA man ahead of his times, Pandit Ravi Shankar dared to break the shackles of tradition, taking criticism in his

stride. The world first witnessed this Sitar maverick's creative streak in 1987, when he introduced New Age

music with his unique method of combining traditional instruments with electronics. It is his relentless pursuit of

doing something new and innovative that keeps his music exciting.

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Page 6: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Innovation powered by Knowledge

Innovation has been variously defined as idea selection, development and

commercialisation. In our case, it is ideas founded on knowledge coupled

with an organisation-wide desire to creatively disrupt and challenge what

is commonplace and standard. While incremental innovation is critical to

grow market share and sustain growth targets, substantial growth over

the long horizon requires breakthroughs of the sort that only

discontinuous innovation can bring.

One of the largest research teams. Maximum width and depth of

coverage - over 200 stocks in 18 sectors. Combination of long-term

fundamental and technical research with short-term quantitative and

alternative research. Close interaction with over 500 companies - a

unique holistic view of companies. Set up an independent Strategic

Think Tank to guide industry leaders, policy makers and the investing

community. One of the largest range of advisory services based on

fundamental research.

An innovator, a traditionalist. Pandit Hari Prasad Chaurasia adapted with the changing times. Today he is synonymous

with the Bansuri or bamboo flute. His unique style and experiments have given the North Indian bamboo flute a wider

appeal. He is one of those rare musicians who expanded the peripheries of classical music by taking it to the masses.

Pandit Hariprasad Chaurasia

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Page 7: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

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Pastel by Lalit Sakhuja - New Delhi. A self taught artist.

Page 8: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

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Mixed media by Bhumika Singh - Varanasi. She is currently pursuing a degree from Banaras Hindu University.

Page 9: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Our People are Your People

Success comes from walking a few kilometers inside the client's

gumboots - perhaps the only cliché Edelweiss has happily imbibed

in practice. As custodians of our client's assets, we ensure that our clients

are at the core of every decision we make and any initiative that we

undertake. Right from training our talent, enhancing technology and

setting up systems and processes that meet stringent compliance

guidelines. All of which ensures a single minded dedication to help create

and consistently manage our client's wealth.

Customisation around client needs in terms of tenure, cost, capital

structure and risk appetite. At the forefront of emerging industry trends.

Innovative structured products. One stop life-time investment advisory.

Life-cycle financial solutions. Sweeping product range for all risk

appetites. Strong fundamental research and analyses based transactions

to minimise risk. ISO 9001 certification for our depository services.

Pandit Shiv Kumar SharmaA fiery vision and relentless passion drove Pandit Shiv Kumar Sharma to re-engineer the Santoor - an acoustic

labyrinth, to a higher melodic instrument with percussive sensitivity. This adjustment took the Santoor beyond its

traditional limitations. His persistence paid and from being regarded as an obscure string instrument, the

Santoor today enjoys pride of place in concert music.

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Page 10: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Strong Earthing

An appetite to venture into uncharted areas needs to be

balanced by a responsible management of the risks related to

them. The financial strength of Edelweiss ensures long-term

sustainability of every risk related decision.

A P1+ CRISIL rating validates our risk management ability and

significant, strong and stable financials. Institutionalised risk

management system, protected by knowledge on one end

and processes on the other. ISO 9001 certification for

depository services. The ability to process transactions that

carry credibility of comprehensive information diligence and

responsible price finding.

Under the awning of tradition, Ustad Amjad Ali Khan strummed out beautiful music from the glittering instrument

called the Sarod and became synonymous with it. Through his introspection and ingenuity, he created many new ragas

that have further elevated Indian classical music in the global arena.

Ustad Amjad Ali Khan

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Page 11: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Mixed media by Bhumika Singh - Varanasi. She is currently pursuing a degree from Banaras Hindu University.

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Page 12: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Pastels and Photo Colours on hand made paper by Rajan Gore - Mumbai. A JJ School of Arts graduate. He currently works as a freelance illustrator.

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Page 13: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Our Heartbeat - Our People

We are rigid beyond norms when we recruit potential Edelites. Potential employees at Edelweiss

undergo several rounds and levels of evaluation to determine their drive, values, competencies

and attitude. Equally important, is the alignment of the persona to the ethos, ideology and culture

of the organisation. After all, our employees are a mirror of our business principles

and philosophy. When we speak the same language, our clients experience not only satisfied

employees, but committed Edelites.

Instituted EAP (Edelweiss Analyst Programme) a strategic talent acquisition strategy. One of the

first in the financial services space to run recruitment drives from graduating students. Instituting

Fountainhead - a state-of-the-art Training Academy based in Alibaug, Maharashtra. Fillip learning

and development across businesses through CLIMB (Creating Leaders in Managing Business)

initiative. Knowledge sharing through ShotT proprietary training framework. Work-life balance

through interactive employee events under Colour Groups - VIBGYOR. A rigorous selection

procedure involving 7,360 interviews this year and 8 rounds prior to selection.

Receptive to new ideas, yet deeply rooted to the foundations of Carnatic music, Dr. L. Subramaniam attracted many a

western player to perform with him. Crowned with the title "Violin Chakravarthy", Subramaniam's tryst with the queen of

musical instruments has brought rapturous moments to an international audience as he popularised orchestral fusion.

Dr. L. Subramaniam

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Page 14: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Deep knowledge of his domain and a restless desire to outperform himself, the flamboyant Ustad Zakir Hussain is one

of the chief architects of the contemporary world of percussion. He has been credited with single handedly bringing the

Tabla to the foreground of music as we know it today. This maestro's youthful energy and uncanny intuition in fusing

both Eastern beats and Western scales has created a following that transcends borders and styles across the world.

Ustad Zakir Hussain

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Execution = Performance

What is sacrosanct to superlative performance is

relentless execution. At Edelweiss, we raise our level of

performance to exceed our client's expectations. It is

only when performance exceeds ambition, that the

overlap is called success.

Complex product creation skills leading to a 'stitched

transaction'. Response to transitory opportunities with

trading speed. Expertise in domestic and foreign

issuances. Agile Sales Team to handle any peak load.

High success ratio in block trades. Consistency in

generating a superior return over fixed income

instruments for a lower risk profile. Highest speed to

market, from conceptualisation to execution of

innovative products.

Page 15: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

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Digital Painting By Prashish More - Mumbai. A JJ School of Arts graduate. He currently works as an art director for a fashion magazine and also as a freelance artist.

Page 16: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Mixed media by Suresh Kumar - New Delhi. A College of Arts gradute. He currently works as a freelance illustrator & designer.

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Page 17: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Partnership Soul in a Partnership Body

All of us at Edelweiss live by the same values of integrity, partnership

and ownership. For us, partnership is not just limited to the

remuneration structure but is a way of life within the organisation.

This democratic nature is complemented by a robust entrepreneurial

mindset. It is this culture that creates a collaborative spirit, engaging

all to work together - clients, employees and partners.

One of the largest employee-owned financial services companies

in India. Every business is spear-headed by two senior executives.

Institutionalised system of sharing, learning and teaching. Long-term

relationships with clients within all businesses. Seamless delivery of

varying services, across business segments, to the same client.

Unshaken self-belief, and a conscious unlearning of conventional methods; Trilok Gurtu - the perfectionist, known for

his radical approach, crossed over into jazz-rock fusion and world music. With his constant experimentation with both

musical instruments and unconventional sound instruments, he has transformed the concept of melody and beat.

Trilok Gurtu

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Page 18: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

A little Help, a lot of Hope - EdelGive

An initiative that imbibes the spirit of giving, into our ethos,

encouraging and nurturing a social conscience in Edelweiss.

Every Edelite is encouraged to get involved in a cause apart from

making regular monetary contributions. To ensure our support will

make a genuine difference, we research every organisation before

we work with them. Ultimately, we are driven by a singular belief that

we are responsible for a better tomorrow.

EdelGive - 6 different ways for an employee to contribute.

1 systematic process to channelise all these contributions.

7 members including representation from the top management.

Association with 30 institutions working in the area of education,

child rehabilitation and medical aid. 100% growth in contributions to

charity organisations and involvement at ground-level activities.

A. R. RahmanThe name itself evokes melody, excellence, energy and instant hummability. A.R. Rahman - composer, singer

and instrumentalist, elevated Hindi film music from being a mere filler to becoming the highest order of artistic

expression in a film. His experimentation with different vocal styles, unconventionally grouped instruments and

a variety of genres has made music a fusion of art and science.

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Page 19: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Ink and Brush on paper by Nilesh Dilip Jadhav - Mumbai. A JJ Institute of Applied Arts graduate. He holds workshops and exhibitions across the country.

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Page 20: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

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Page 21: Celebrating Creative Genius...Celebrating Creative Genius In the following pages, we bring together select Indian musicians who dared to see beyond the obvious and pursue their convictions;

Edelweiss. Sound Solutions in

a Noisy WorldThis piece of work draws inspiration from 'innovation in music' - which requires creative genius,

knowledge, talent, relentless passion and the courage to tread off the beaten path. Qualities we

have imbibed over the years. Interestingly, the Indian capital market, as we know it today, is also

becoming one of the most visible forces of creative energy. Recognising this potential and the

attendant opportunity has helped us become one of the fastest growing financial services

companies in India. The combined excellence of each of our businesses and the fervour we possess

to better our performance year after year will ensure we have an exciting journey.

What will take us forward in this journey are our ideas and what will help us sustain our

performance are our values. However, the endeavour to create something new for our clients,

for our people, for the organisation and the industry will remain constant. Like the maestros, we

too believe that landmarks are achieved by creating a symphony of ideas.

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