Celebrating 30 Years” U.S. Meat Export Federation “Celebrating 30 Years” The Foundation For Future Meat Export Expansion Cancun, Mexico November 2006.

U.S. Meat Export Federation

“Celebrating 30 Years”Celebrating 30 Years”

The Foundation For Future Meat Export Expansion

Cancun, Mexico

November 2006

30 Years U.S. Beef Export:- Volume (000 MT)

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

30 Years of Beef Exports: - Value (Billion $)

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

2005 Top 5 Beef Markets: - Volume and Value

Volume MT Value $000

Mexico 282,115 Mexico $ 881,774

Canada 48,860 Canada $ 208,922

EU 35,293 Middle East $ 68,048

Middle East 33,110 Caribbean $ 45,277

ASEAN 17,711 Taiwan $ 41,773

Total 472,668 Total $ 1,365,424

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

30 Years of U.S. Pork Exports:- Volume (000 MT)

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

30 Years U.S. Pork Exports:- Value ($000)

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

2005 Top 5 Pork Markets: - Volume and Value

Volume MT Value $000

Japan 353,928 Japan $ 1,088,405

Mexico 331,488 Mexico $ 513,548

Canada 130,581 Canada $ 395,578

Hong Kong/China 92,255 S. Korea $ 154,755

S. Korea 71,856 Hong

Kong/China $ 111,148

Total 1,157,289 Total $ 2,634,700

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

30 Years U.S. Lamb & Mutton Exports: - Volume (000 MT)

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

Value of U.S. Lamb & Mutton Exports: - Value (Million $)

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

2005 Top 5 Markets for U.S. Lamb & Mutton

Region Volume (MT) Value ($000)

Mexico 3,476 $6,073

Canada 3,476 $5,305

Caribbean 894 $3,280

EU 420 $1,246

C/S America 178 $499

Total 8,956 $16,742

Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA

2005 Export Summary

Export Value of

Exports

(000 $)

Volume

Of Exports

(MT)

Animal

#

Corn

Mil Bu

S. Bean

Mil Bu

BEEF $1,365,424 472,668 902,000 49 2

PORK $2,634,700 1,157,289 13 Million 195 45

Source: USDA/USMEFSource: USDA/USMEF

Why USMEF

• Global network– Meat importing countries– Marketplace, government, media and stakeholders

• Intelligence– Cultural understanding– Market access and market opportunity aspects

• Marketplace knowledge– Beef, pork and lamb– Market segmentation

• People– International force– Global alignment– You: Partnership of stakeholders

USMEF Officer Team

• John Bellinger, Past Chairman– Agri-West International Inc., TX

• Dan Halstrom, Chairman-Elect– Swift & Company, CO

• Jon Caspers, Vice Chairman– Pork producer, IA

• Jim Peterson, Secretary – Treasurer– Cattle producer, MT

• Dennis Erpelding, Chairman– Elanco, IN

Proliferation Of SPS Notifications: - Meat Notifications since 1995

0

50

100

150

200

250

300Food SafetyAnimal Health

Source: FAOSource: FAO

USMEF Needs Assessment

• All sectors of USMEF’s membership consider Issue Management and External Relations to be our highest priority.

• Exporter members consider Trade Facilitation to be our second highest priority.

• Producer members consider Product Positioning and Consumer Communication to be our second highest priority.

Leveraging The Past For The Future: Market Access & Market Development

• Beef export market loss: “Learning Curve”– Over 2.8 million MT and approximately $9.6 billion

• Collaborative effort: partners in the chain– Exporters: Government, Meat food chain sector– Importers: Government, Consumers, Marketplace

• Foundation for the future– Science– International references: standards / guidelines

• Market access is critical to sales• Market development creates the value

USMEF Objectives

• Continue communication initiatives– Internal and external

• Strategic Planning initiative– Five year plan: market focus and resources

–Organization alignment and efficiency

– Needs assessment: SPS issues

• International marketplace – Leverage involvement

USMEF Strategic Planning• Objective: Define the USMEF strategic direction to expand meat exports

for beef, pork and lamb with a time horizon of 3 – 5 years. The strategic plan should be designed to complement and provide the international component of the sector strategic plans. – The outcome will include four components:

• Beef strategic plan• Pork strategic plan• Lamb strategic plan• Resource strategic plan

– Considerations and input for the strategic plan will include:• USMEF needs assessment• Existing market (country) growth opportunities via segments or new products• New market (country) expansion areas

– Further, the strategic plan should identify needs in the areas of:• Sustaining existing market sales• Increasing market quotas• Decreasing access tariffs• SPS aspects limiting the U.S.’s ability to capitalize on export opportunities

– Based upon prioritized opportunity, the plan should:• Identify short-medium-long term resourcing needs• Decision approach for allocating resources• Clarity on roles of the producer, promotion, company and allied industry sectors• USMEF committee restructuring needs to leverage member involvement• Revenue streams to support strategic goals

U.S. Meat ExportsCreating ValueWithYour Engagement

Future Meetings:

May 23-25, 2007 La Jolla, CA

Oct. 29-31, 2007 Washington, D.C.