Cc Ppt Streaming Media West Nov 18 2009

ChinaCache @ Streaming Media West

Name: David NgTitle: Business Development Manager / North AmericaContact: [email protected]: 11/18/2009

2Confidential Material. NDA applied. © ChinaCache 1998 -2009

Company Milestone

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

Start CDN network deployment

ChinaCache named “high tech” company by Beijing Government

Provide online streaming services to Chinese users world wide

43 network nodes / Sept. 2003

Deployed first node in Taiwan

Sept. 2007, 350 nodes over 80 cities in China, egress capacity reached 400Gbps

Company Founded

Sina.com.cn became the first customer

Provide Live streaming service for CCTV

Chinese news agency, netease, CCTV.com signed up ChinaCache CDN services

ChinaCache provide full CDN services to Chinese government portal www.gov.cn

2008

Streaming for Beijng Olympic games

3Confidential Material. NDA applied. © ChinaCache 1998 -2009

Network Coverage

• Over 350 network nodes covers 80 cities with total of 400G Egress bandwidth capacity

• More than 12,000 servers deployed

•Over 500T of storage capacity across the network

•10G of private backbone connected eight super nodes in Beijing, Shanghai, Guangzhou etc

4Confidential Material. NDA applied. © ChinaCache 1998 -2009

Global Expansion

Los Angeles, San Jose, New York, Hong Kong and TaipeiLondon, Frankfurt, Seoul, SingaporeSan Paulo, Tokyo and Sydney

5Confidential Material. NDA applied. © ChinaCache 1998 -2009

EVENT 1 Linktone live streaming of MLB World Series in Korea

FMS 3.5 Origin: USA 2mb bitrate 500,000 thousand

visitors (no promotion) Avg 2Gbps in country

Bandwidth per game

6Confidential Material. NDA applied. © ChinaCache 1998 -2009

EVENT 2 Live Music Concert China Mobile's music portal 12530

Windows Media

Multi Feed/Device

Several 100 MB

Provisioned for bursting

7Confidential Material. NDA applied. © ChinaCache 1998 -2009

EVENT 3 2008 Beijing Olympics lessons learned

China tier 1 cities ready for ‘prime time’ 100,000 concurrent users. Adobe Flash very prevalent.

Best Practice Bitrate: 350-400kbps. Adaptive bitrate and higher encoding options are increasing

8Confidential Material. NDA applied. © ChinaCache 1998 -2009

Google Music China and top 100 streaming music security

Content can be restricted through DNS and IP filtering

9Confidential Material. NDA applied. © ChinaCache 1998 -2009

Streaming into Asia considerations

• 1) Does my origin have good connection/peering with Asia IDCs ?

• 2) Do I have local country specific business strategy to cover the varying bandwidth costs. China <= Japan <=Korea etc.

• 3) Is my content subject to local regulations

4) format? WM and FMS are most common used. Silverlight is also deployed.

5) Strong Country specific security. Will you require login, paid access only?

6) Can you get live support fluent in English?

7) VOD delivery? Can consider P2P assisted downloads to save costs.

8) Be wary of the one stop shop. Choose partners who have customers you can speak too.

10Confidential Material. NDA applied. © ChinaCache 1998 -2009

Video Services with ChinaCache

Services type Caching Hosting FMS, WM, Silverlight streaming File Transfer (point to point connection) NetStorage- online storage for video Geolocation (DNS redirection) Level 3 ITM P2SP (server assisted p2p delivery with client download) Content Control ( DNS geo blocking and Streaming Server Layer security) Reporting , logs and analytics (see top provinces in China etc)

Thank you!

Name: David NgEmail: [email protected]: + 213-239-8878