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'CBS PROGRAM BOON 1939 · PDF filedrama and philosophy would be at ai /able uilh slreel -ear /ratu- porlalion by 1952. ... tty Kitty Kelly serial drama Mou. thru Fri. 10:00 10:15 a.m

Apr 09, 2019

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'CBS PROGRAM BOON AUGUST, 1939

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/11 rlL>ELE/ti!.:F. Ex-4-5. T"lL -

lroni the Borman Arrhit t',

7hic draw mg teas made nt 1882. Il predieled lhal music, lieui.

drama and philosophy would be at ai /able uilh slreel -ear /ratu-

porlalion by 1952. As predicliotu go, ihis u a.vi'i very far off.

6,250,000 automobiles in the Untied Stales, note carry mum,

twin, drama and philosophy u /hero as they ride -by radio!

Ilis._-_--

III;IST.1939

THE COLUIIIII.t

t'itOGittil I0001

CBS SPONSORED PROGRAMS: pp. 3 to 22

WARC SPONSORED PROGRAMS: pp. 23 to 2.1

CRS SUSTAINING PR(1GI{ANIS: pp. 25 to .11,

Published monthly for advertising ('X('Cutiyes by

THE COLUMBIA B {OA\DCASTING SYSTEM

485 Madison Avenue. e%s York Cit y. N. Y.

UDEX: I1OLUIIBIA NETWORK CLI1'P

AUTOMOTIVE

CHRYSLER CORPORATION: Plymouth. Dodge, DeSoto.

DRUGS & TOILET GOODS

AFFILIATED PRODUCTS, INC.: Edna Wallace Hopper Cosmetics . Page

Chrysler motor cars Page 5 ANACIN COMPANY:

FORD MOTOR COMPANY: Anacin Pag Ford. Lincoln. Lincoln Zephyr. Mercury Page 9

BAYER COMPANY: Bayer Aspirin Pa

UNITED STATES RUBBER COMPANY: CAMPANA SALES COMPANY: Tires and Rubber Products . . . Page 19 Italian Balm, Dreskin,

Coolies, D.D.D. Pag

CIGARETTES & TOBACCO

AMERICAN CIGARETTE AND CIGAR COMPANY: Pall Mall Cigarettes Page 3

AMERICAN TOBACCO COMPANY: Lucky Strike Cigarettes . . . . Page 3

BROWN & WILLIAMSON TOBACCO CORP.: Wings Cigarettes Page 21

LIGGETT & MYERS TOBACCO COMPANY: Chesterfield Cigarettes . . . . Page 13

PHILIP MORRIS & COMPANY, LTD.: Philip Morris Cigarettes . . . . Page 15

R. J. REYNOLDS TOBACCO COMPANY: Camel Cigarettes, Prince Albert Tobacco . . . Page 17

STEPIIANO BROTTIERS: "Marvels" Cigarettes Page 21

U. S. TOBACCO COMPANY: Dill's Best, Model Smoking Tobacco .

CONFECTIONERY

. . Page 19

EUCLID CANDY COMPANY: Candy Bars Page 21

WM. WRIGLEY JR. COMPANY: Wrigley's Doublemint Gum. Wrigley's Spearmint Gum . Pare 19

COLGATEPALMOLIVEPEET COMPANY: (See also Laundry Soaps) Colgate Dental Cream, Palmolive Shave Cream, Palmolive Brushless Shave Page Colgate Tooth Powder, Palmolive Soap Page

INTERNATIONAL CELLUCOTTON PRODUCTS COMPANY: Kleenex Page

KOLYNOS COMPANY: Kolynos Toothpaste Pare

LADY ESTIIER COMPANY: Cosmetics Page

TIIE LAMBERT COMPANY: Listerine Products, Prophylactic Brushes

LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) Lux Toilet Soap

TIIE PROCTER & GAMBLE COMPANY: (See also Laundry Soaps: Foods) Drene, Teel

Page

fare

SOFENZ SALES CORPORATION: Sofenz Face Cream Page

JOHN 11. WOODBURY, INC.: Woodbury's Powder. Soap and Creane Pag

WYETII CIIEMICAI. COMPANY: Hill's Nose Drops l'age

FOODS & BEVERAGES

BOWVEY'S, INC.: Dari -Rich Products Page 5

CAMPBELL SOUP COMPANY:

Franco -American Spaghetti. Campbell's Soups, Beans, and Tomato Juice . . . Page 5

CONTINENTAL BAKING COMPANY, INC.: Wonder Bread. Hostess Cake . . Page 7

GENERAL FOODS CORPORATION: (See also Laundry Soaps) Je11-0 Ice Cream, Post Toasties Page 9

HAWAIIAN PINEAPPLE COMPANY: "Dole" Pineapple, "Dole" Pineapple Juice . . . . Page I I

GEO. A. HORMEL & COMPANY: Hormel Soups and Food Products . Page 11

LEVER BROTHERS COMPANY: (See also Drugs; Laundry Soaps) Spry Page I3

NEHICORPORATION: Royal Crown Cola Page 13

PET MILK SALES CORPORATION: Pct Evaporated Milk . . . . Page 13

THE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Laundry Soaps) Crisco Page 17

S & W FINE FOODS, INC.: Food Products I've 21

SEALTEST, INC.: Sealtest System of Laboratory Control of Milk and Ice Cream I've 1 c.)

LAUNDRY SOAPS & ACCESSORIES

COLGATE- PALMOLIVE -PEET COMPANY: (See also Drugs & Toilet Goods) Concentrated Super Suds . . Page 7 Octagon Products Page 21

THE CLDAIIY PACKING COMPANY: Old Dutch Cleanser Page

GENERAL FOODS CORPORATION: (See also Foods) La France, Satina Page 9

GRIFFIN MANUFACTURING COMPANY. INC.: Griffin Shoe Polishes Page

LEVER BROTHERS COMPANY: (See also Drugs; Foods) Lux Flakes, Ringo

9

Page 13

THE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Foods) Chipso, Ivory, Oxydol . . Pages 15 and 17

LUBRICANTS

AMERICAN OIL COMPANY:

Amoco -Gas, Orange American Gas Page 3

ETHYL GASOLINE CORPORATION:

"Ethyl" Gasoline Page 7

GULF OIL CORPORATION:

Motor Oil and Gas l'age 9

TIIE PURE OIL COMPANY: Petroleum products Page 17

RIO GRANDE OIL, INC.: Petroleum pr oducts Page 21

WILSHIRE OIL COMPANY, INC.: Polly Gas Page 21

MISCELLANEOUS

PARAMOUNT PICTURES, INC.: Paramount Pictures Page 13

PERSONAL FINANCE COMPANY:

Personal Loan Service . . . Page 15

PRUDENTIAL INSURANCE COMPANY

OF AMERICA:

Insurance Services Page 17

All time listed on the following pages is current New York time unless otherwise indicated.

IL

CBS SPOSOItED PitOliuifliS

AFFILIATED PRODUCTS, INC. Edna Wallace Hopper Ct

AMERICAN CIGARETTE & CIGAR Pall Mall Cigarettes COM I'ANY

AMERICAN OIL COMPANY Amoco -Gas Orange American Gas

AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes

ANACIN COMPANY Anacin

BAIER COMPANY layer Aspirin

r

Romance of Helen Trent erial drama

Muth, Tues., \\ ed. 12:30-12:45 p.m. 30 CBS mations Ultl(;1\ATEN : N"Illt)1

Blackett-Sample-H unuuel t. 295 Weeks

by Malneck Many llalneck's Orchestra

'usleal

series end August 2.1)

Thursda) luno- S Rubicam, Inc. 7:15-7:30 p.m. Rebroadcast 11:15 II:.30 p.m. 52 CBS stations Ua1G1\4TES: A\\

9 Reeks

Human Side of the News, d in C. Hill

W5

\lon. thru 6:05-6:15 p.m. Rebroadcast 11:05 11:1.5 p.m. 12 CBS station. Il1111.1\ \I3(

The Joseph Katz Compan% 52 Weeks

r Hit Parade \ \arnow's Orchestra.

11 Ross, Ra) mond Scott's stet, Ka) Lorraine and the

Macs upular mush ernd vocalists

Siltllyda\ 9:00 9:15 I),Ill. Rebroadcast 12 mid. 12:45 a.m. 97 CBS stations 1)Itll.l\ \TF:N: W \Ilr

Lord S Thomas 170 \\e1'ks

Gal, Sunday rial drama

L.0 AUI.1 \U. 1.11M'\\1 I

\Ion.,'l'ues.. \\ed. 12:1-5 1:00 p.m. :31 (:BS stations Illtll.l 1T1.: \\ 1111

llla(kett-Sample-Ilununert, l nc. I 31 \\ cek

nd Husband Helen Menke'', presented e Famous Actors' Cuil(I rial (Irania

Tuesda I,lackett-Sanlple-Ilununert. Iuc. 1.I2 Weeks 7:30 8:00 p.m. :30 ('.BS stations 111t11.1\ ATE.: 11'

figures indicate the total number of weeks .hick the client has used CBS facilities.

4

CBS SPO%SOKED PROGRtilS

BOWE''S, INC. Dari -Rich Products

CAMPANA SALES COMPANY Italian Balm Dreskin Coolies D.D.D.

CAMPBELL SOUP COMPANY Franco -American Spaghett

CAMPBEL!. SOUP COYiPANY Campbell's Soups Campbell's Beans Campbell's Tomato Juice

CHRYSLER CORPORATION Plymouth Dodge DeSoto Chrysler

COLLATE -PALMOLIVE -PEET COMPANY' Colgate Dental Cream Palmolive Shave Cream Palmolive Brushless Shay

and Rhythm Todd Hunter, reporter; Da.e I, novachordist and Carl ngarten's Orchestra ik and music

Sunday Sorensen & Company 9 Weeks 1 1 :00 -11:30 a.m. Rebroadcast 2 :30 -3 :00 p.m. 33 CBS stations ORIGINATES: WWI NI

R

\ighter Barbara Luddy and remayne Jima at the "Little Theater Times Square"

Friday 9:30 -10:00 p.m. 48 CBS stations ORIGINATES: WRBV

Aubrey, Moore & Wallace, Inc. 79 Weeks

t the Dixons" Barbara Weeks arid ird Widmark mestic .Serial

Mou. thru Fri. 9:15-9:30 a.m. 14 CBS stations ORIGINATES: WARC

Ruthraufi & Ryan, Inc. 243 Weeks

.e 'n' Andy rial comedy -drama

Von. thru Fri. 7:00 7:15 p.m. Rebroadcast 11 :00 -11 :15 p.m. 52 CBS stations ORIGINATES: ANX

Ward Wheelock Company 243 Weeks

Ir Bowes' huai Amateur Hour tat eurs, with Major Bowe, Vaster of Ceremonies

Thursday 9:00 10:(0 p.m. 78 CBS stations ORIGINATE:..: WAIIC

RuthraufT & Ryan, lac. 178 weeks

ate Ask -It Basket Thursday It Williams, Me 8:00 -8:30 p.m. eshons and answers Rebroadcast rung August 171 12 :00 12 :30 a.m.

60 CBS stations ORIGIN ATEs: N' %R(.

As It Seems atizatinns of unusual firsts

lung August 171

figures indicate the total number of weeks :hick the client has used CBS facilities.

Thursday 8:30-9:00 p.m. Rebroadcast 12:30 1:00 a.m. 52 CBS stations ORIGINATES: wARC.

Benton & Bowles, Inc. 181 Weeks

6

CDX X1'OXXOI!ED PI!OGA11S

COLGATE- PA LMOLI VE -l'EET CONI I'ANY Continued

Concentrated Super Suds

Palmolive Soap

Colgate Tooth Po Is der

CONTINENTAL BAKING CO., INC. Wonder Bread Hostess Cake

TILE CU'DAIIY PACKING COMPANY Old Dutch Cleanser

ETHYL GASOLINE CORP. "Eth) I-' Gasoline

rl and Marge erial drama

hop House rring Bess Johnson erial drama

!mother ,erial drama

Mon. thru Fri. Benton S Bow les, Inc. 10:15 -10:30 a.m Rebroadcast 1:15-4:30 p.m. 71 CBS stations ORIGINATE WARC

Mon. thru Fri. 10:30- 10:1.5 a.m. Rebroadcast 1 :304 :45 p.m. 74 CBS stations ORIGINATE.: WARC

Mon. thru Fri. Benton S Bowles- Chicago, Inc. 10:45

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