'CBS PROGRAM BOON AUGUST, 1939 _s /11 rlL>ELE/ti!.:F. Ex-4-5. T"lL - lroni the Borman Arrhit t', 7hic draw mg teas made nt 1882. Il predieled lhal music, lieui. drama and philosophy would be at ai /able uilh slreel -ear /ratu- porlalion by 1952. As predicliotu go, ihis u a.vi'i very far off. 6,250,000 automobiles in the Untied Stales, note carry mum, twin, drama and philosophy u /hero as they ride -by radio!
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'CBS PROGRAM BOON AUGUST, 1939
_s
/11 rlL>ELE/ti!.:F. Ex-4-5. T"lL -
lroni the Borman Arrhit t',
7hic draw mg teas made nt 1882. Il predieled lhal music, lieui.
drama and philosophy would be at ai /able uilh slreel -ear /ratu-
porlalion by 1952. As predicliotu go, ihis u a.vi'i very far off.
6,250,000 automobiles in the Untied Stales, note carry mum,
twin, drama and philosophy u /hero as they ride -by radio!
Ilis._-_--
III;IST.1939
THE COLUIIIII.t
t'itOGittil I0001
CBS SPONSORED PROGRAMS: pp. 3 to 22
WARC SPONSORED PROGRAMS: pp. 23 to 2.1
CRS SUSTAINING PR(1GI{ANIS: pp. 25 to .11,
Published monthly for advertising ('X('Cutiyes by
THE COLUMBIA B {OA\DCASTING SYSTEM
485 Madison Avenue. e%s York Cit y. N. Y.
UDEX: I1OLUIIBIA NETWORK CLI1'P
AUTOMOTIVE
CHRYSLER CORPORATION: Plymouth. Dodge, DeSoto.
DRUGS & TOILET GOODS
AFFILIATED PRODUCTS, INC.: Edna Wallace Hopper Cosmetics . Page
Chrysler motor cars Page 5 ANACIN COMPANY:
FORD MOTOR COMPANY: Anacin Pag Ford. Lincoln. Lincoln Zephyr. Mercury Page 9
BAYER COMPANY: Bayer Aspirin Pa
UNITED STATES RUBBER COMPANY: CAMPANA SALES COMPANY: Tires and Rubber Products . . . Page 19 Italian Balm, Dreskin,
Coolies, D.D.D. Pag
CIGARETTES & TOBACCO
AMERICAN CIGARETTE AND CIGAR COMPANY: Pall Mall Cigarettes Page 3
AMERICAN TOBACCO COMPANY: Lucky Strike Cigarettes . . . . Page 3
BROWN & WILLIAMSON TOBACCO CORP.: Wings Cigarettes Page 21
LIGGETT & MYERS TOBACCO COMPANY: Chesterfield Cigarettes . . . . Page 13
PHILIP MORRIS & COMPANY, LTD.: Philip Morris Cigarettes . . . . Page 15
R. J. REYNOLDS TOBACCO COMPANY: Camel Cigarettes, Prince Albert Tobacco . . . Page 17
STEPIIANO BROTTIERS: "Marvels" Cigarettes Page 21
U. S. TOBACCO COMPANY: Dill's Best, Model Smoking Tobacco .
CONFECTIONERY
. . Page 19
EUCLID CANDY COMPANY: Candy Bars Page 21
WM. WRIGLEY JR. COMPANY: Wrigley's Doublemint Gum. Wrigley's Spearmint Gum . Pare 19
COLGATEPALMOLIVEPEET COMPANY: (See also Laundry Soaps) Colgate Dental Cream, Palmolive Shave Cream, Palmolive Brushless Shave Page Colgate Tooth Powder, Palmolive Soap Page
INTERNATIONAL CELLUCOTTON PRODUCTS COMPANY: Kleenex Page
KOLYNOS COMPANY: Kolynos Toothpaste Pare
LADY ESTIIER COMPANY: Cosmetics Page
TIIE LAMBERT COMPANY: Listerine Products, Prophylactic Brushes
LEVER BROTHERS COMPANY: (See also Foods; Laundry Soaps) Lux Toilet Soap
TIIE PROCTER & GAMBLE COMPANY: (See also Laundry Soaps: Foods) Drene, Teel
Page
fare
SOFENZ SALES CORPORATION: Sofenz Face Cream Page
JOHN 11. WOODBURY, INC.: Woodbury's Powder. Soap and Creane Pag
WYETII CIIEMICAI. COMPANY:
Hill's Nose Drops l'age
FOODS & BEVERAGES
BOWVEY'S, INC.: Dari -Rich Products Page 5
CAMPBELL SOUP COMPANY:
Franco -American Spaghetti. Campbell's Soups, Beans, and Tomato Juice . . . Page 5
CONTINENTAL BAKING COMPANY, INC.: Wonder Bread. Hostess Cake . . Page 7
GENERAL FOODS CORPORATION: (See also Laundry Soaps) Je11-0 Ice Cream, Post Toasties Page 9
HAWAIIAN PINEAPPLE COMPANY: "Dole" Pineapple, "Dole" Pineapple Juice . . . . Page I I
GEO. A. HORMEL & COMPANY: Hormel Soups and Food Products . Page 11
LEVER BROTHERS COMPANY: (See also Drugs; Laundry Soaps) Spry Page I3
NEHICORPORATION: Royal Crown Cola Page 13
PET MILK SALES CORPORATION: Pct Evaporated Milk . . . . Page 13
THE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Laundry Soaps) Crisco Page 17
S & W FINE FOODS, INC.: Food Products I've 21
SEALTEST, INC.: Sealtest System of Laboratory Control of Milk and Ice Cream I've 1 c.)
LAUNDRY SOAPS & ACCESSORIES
COLGATE- PALMOLIVE -PEET COMPANY: (See also Drugs & Toilet Goods) Concentrated Super Suds . . Page 7 Octagon Products Page 21
THE CLDAIIY PACKING COMPANY:
Old Dutch Cleanser Page
GENERAL FOODS CORPORATION: (See also Foods) La France, Satina Page 9
GRIFFIN MANUFACTURING COMPANY. INC.: Griffin Shoe Polishes Page
LEVER BROTHERS COMPANY: (See also Drugs; Foods) Lux Flakes, Ringo
9
Page 13
THE PROCTER & GAMBLE COMPANY: (See also Toilet Goods; Foods) Chipso, Ivory, Oxydol . . Pages 15 and 17
LUBRICANTS
AMERICAN OIL COMPANY:
Amoco -Gas, Orange American Gas Page 3
ETHYL GASOLINE CORPORATION:
"Ethyl" Gasoline Page 7
GULF OIL CORPORATION:
Motor Oil and Gas l'age 9
TIIE PURE OIL COMPANY:
Petroleum products Page 17
RIO GRANDE OIL, INC.: Petroleum pr oducts Page 21
WILSHIRE OIL COMPANY, INC.: Polly Gas Page 21
MISCELLANEOUS
PARAMOUNT PICTURES, INC.: Paramount Pictures Page 13
PERSONAL FINANCE COMPANY:
Personal Loan Service . . . Page 15
PRUDENTIAL INSURANCE COMPANY
OF AMERICA:
Insurance Services Page 17
All time listed on the following pages is current New York time unless otherwise indicated.
IL
CBS SPOSOItED PitOliuifliS
AFFILIATED PRODUCTS, INC. Edna Wallace Hopper Ct
AMERICAN CIGARETTE & CIGAR Pall Mall Cigarettes COM I'ANY
AMERICAN OIL COMPANY Amoco -Gas Orange American Gas
AMERICAN TOBACCO COMPANY Lucky Strike Cigarettes
ANACIN COMPANY Anacin
BAIER COMPANY layer Aspirin
r
Romance of Helen Trent erial drama
Muth, Tues., \\ ed. 12:30-12:45 p.m. 30 CBS mations Ultl(;1\ATEN : N"Illt)1
Blackett-Sample-H unuuel t. 295 Weeks
by Malneck Many llalneck's Orchestra
'usleal
series end August 2.1)
Thursda) lóuno- S Rubicam, Inc. 7:15-7:30 p.m. Rebroadcast 11:15 II:.30 p.m. 52 CBS stations Ua1G1\4TES: A\\
9 Reeks
Human Side of the News, d in C. Hill
W5
\lon. thru 6:05-6:15 p.m. Rebroadcast 11:05 11:1.5 p.m. 12 CBS station. Il1111.1\ \I3(
The Joseph Katz Compan% 52 Weeks
r Hit Parade \ \arnow's Orchestra.
11 Ross, Ra) mond Scott's stet, Ka) Lorraine and the
Macs upular mush ernd vocalists
Siltllyda\ 9:00 9:15 I),Ill. Rebroadcast 12 mid. 12:45 a.m. 97 CBS stations 1)Itll.l\ \TF:N: W \Ilr
Lord S Thomas 170 \\e1'ks
Gal, Sunday rial drama
L.0 AUI.1 \U. 1.11Mí'\\1 I
\Ion.,'l'ues.. \\ed. 12:1-5 1:00 p.m. :31 (:BS stations Illtll.l 1T1.: \\ 1111
llla(kett-Sample-Ilununert, l nc. I 31 \\ cek
nd Husband Helen Menke'', presented e Famous Actors' Cuil(I rial (Irania
Tuesda I,lackett-Sanlple-Ilununert. Iuc. 1.I2 Weeks
7:30 8:00 p.m. :30 ('.BS stations 111t11.1\ ATE.: 11'
figures indicate the total number of weeks .hick the client has used CBS facilities.
4
CBS SPO%SOKED PROGRtilS
BOWE''S, INC. Dari -Rich Products
CAMPANA SALES COMPANY Italian Balm Dreskin Coolies D.D.D.
CAMPBELL SOUP COMPANY Franco -American Spaghett
CAMPBEL!. SOUP COYiPANY Campbell's Soups Campbell's Beans Campbell's Tomato Juice
CHRYSLER CORPORATION Plymouth Dodge DeSoto Chrysler
COLLATE -PALMOLIVE -PEET COMPANY' Colgate Dental Cream Palmolive Shave Cream Palmolive Brushless Shay
and Rhythm Todd Hunter, reporter; Da.e I, novachordist and Carl ngarten's Orchestra ik and music
Sunday Sorensen & Company 9 Weeks 1 1 :00 -11:30 a.m. Rebroadcast 2 :30 -3 :00 p.m. 33 CBS stations ORIGINATES: WWI NI
R
\ighter Barbara Luddy and remayne Jima at the "Little Theater Times Square"
Friday 9:30 -10:00 p.m. 48 CBS stations ORIGINATES: WRBV
Aubrey, Moore & Wallace, Inc. 79 Weeks
t the Dixons" Barbara Weeks arid ird Widmark mestic .Serial
Mou. thru Fri. 9:15-9:30 a.m. 14 CBS stations ORIGINATES: WARC
Ruthraufi & Ryan, Inc. 243 Weeks
.e 'n' Andy rial comedy -drama
Von. thru Fri. 7:00 7:15 p.m. Rebroadcast 11 :00 -11 :15 p.m. 52 CBS stations ORIGINATES: ANX
Ward Wheelock Company 243 Weeks
Ir Bowes' huai Amateur Hour tat eurs, with Major Bowe, Vaster of Ceremonies
Thursday 9:00 10:(0 p.m. 78 CBS stations ORIGINATE:..: WAIIC
RuthraufT & Ryan, lac. 178 weeks
ate Ask -It Basket Thursday It Williams, Me 8:00 -8:30 p.m. eshons and answers Rebroadcast rung August 171 12 :00 12 :30 a.m.
60 CBS stations ORIGIN ATEs: N' %R(.
As It Seems atizatinns of unusual firsts
lung August 171
figures indicate the total number of weeks :hick the client has used CBS facilities.
Thursday 8:30-9:00 p.m. Rebroadcast 12:30 1:00 a.m. 52 CBS stations ORIGINATES: wARC.
Benton & Bowles, Inc. 181 Weeks
6
CDX X1'OXXOI!ED PI!OGA11S
COLGATE- PA LMOLI VE -l'EET CONI I'ANY Continued
Concentrated Super Suds
Palmolive Soap
Colgate Tooth Po Is der
CONTINENTAL BAKING CO., INC. Wonder Bread Hostess Cake
TILE CU'DAIIY PACKING COMPANY Old Dutch Cleanser
ETHYL GASOLINE CORP. "Eth) I-' Gasoline
rl and Marge erial drama
hop House rring Bess Johnson erial drama
!mother ,erial drama
Mon. thru Fri. Benton S Bow les, Inc. 10:15 -10:30 a.m Rebroadcast 1:15-4:30 p.m. 71 CBS stations ORIGINATE WARC
Mon. thru Fri. 10:30- 10:1.5 a.m. Rebroadcast 1 :304 :45 p.m.
74 CBS stations ORIGINATE.: WARC
Mon. thru Fri. Benton S Bowles- Chicago, Inc. 10:45-11:00 a.m. Rebroadcast 1:4.5.5:00 p.m. 25 CBS stations I)R1GINATE.: '.SHit
lea weeks
tty Kitty Kelly serial drama
Mou. thru Fri. 10:00 10:15 a.m. Rebroadcast 4:00-4:1.5 p.m. 43 CBS stations ORIGINAT1 :s: W ABC
Benton S Bowles, Inc. 228 Weeks
helor'e( Children ena1 (Irania
Mun. thru Fri. 9:45- 10:00 a.m. 18 CBS stations uRIGINATI :.: WHIM
liuchc, \1 illiauls S (:uun ng.
han), Inc. 21( Week:
ie -Up Time ring Walter O'Keefe, Ire Kostelanetr.'s Orchestra, Thompson's Rhythm Singers guest stars amedy and musical ruriety inning -August 21
6
' e figures indicate the total number of weeks which the client has used CR.ti lr(rililies.
Monday 8:00-8:30 p.m. Rebroadcast 12:00 12:30 a.m. 61 CBS stations uR11.IN ATl:s: W AIR
Batte», Barton. Durstine S 25 Weeks ()shorn. Inc.
8
cis SPOSO1IED PRO GuIflIS
FORD MOTOR COMPANY Ford Lincoln Lincoln Zephyr Mercury
GENERAL FOODS CORPORATION Je11-0 Ice Cream
Post Toasties
La France Satina
GRIFFIN MANUFACTURING Griffin Shoe Polishes COMPANY, INC.
GULF OIL CORPORATION Motor Oil and Gas
rd Summer Hour h James Melton, Francia White, n Voorhees' Orchestra, chorus and "Rouge Reporter" and guests tlu.sica/ variety
Sunday 9:00 -10:00 p.m. 75 CBS stations ORIGINATES: WJR
N. W. Ayer S Suri, Inc. 279 Weeks
the People h Gabriel Heatter, Harry von Zell I Guests Real -life experiences
e E. Brown h Frank Gill and Bill I)emling. Iedians, Paula Winslow, rgaret McCrae, vocalist and rry Sosnik's Orchestra (`omedv and musical variety
yce Jordan, Girl interne Serial drania
Tuesday 9:00 -9:30 p.m. Rebroadcast 12 :30 -1 :00 a.m. 63 CBS stations ORIGINATE!. W ABC
Thursday 7:30-8:00 p. m. Rebroadcast 11:30-12 arid. 69 CBS stations ORiGIN.ATE.: KNX
Mon., Wed., Fri. 12:00 -12:15 p.m. 41) CBS stations ORI(:INATF:.: %V ABC
Young & Rubicam. Inc.
Benton S Bowles, inc.
Young & Rubicain. Inc.
232 Weeks
me to Shine, h Hal Kemp's Orchestra I Guests tlusiral variety
Tuesday. 10:(0 10:30 p.m. 42 CBS stations ORIGINATE.: W AR(
Bermingham, Castleman S 39 Weeks Pierce, Inc.
ilf Musical Playhouse h Erno Rapee. Jane Fromm/ I Jan Peerce
figures indicate the total number of weeks which the client has used Clls larilities.
Sunday Young S Rubicam. Inc. 7:30 -13:(X) p.in. 63 (:BS stations ORIGIN %TE.: WAR('
286 Weeks
lo
(IS SI'OSOuIED PItOIt1i1S
HAWAIIAN PINEAPPLE COMPANY "Dole" Pineapple "Dole" Pineapple Juice
GEORGE A. HORMEL & COMPANY Hormel Soups and other Food Products
INTERNATIONAL CELLUCOTTON PRODUCTS COMPANY
Kleenex
KOLYNOS COMPANY Kolynos Toothpaste
LADY ESTHER COMPANY Cosmetics
'l'l1E LAMBERT COMPANY L¡steriuc Products Proph lactic Brushes
nolulu Bound ring Phil Baker, "Bottle ". Andrews Sisters, and
1 Murray's Orchestra Lomedy and musical variety
Wednesday Young & Rubicam, lnc. 29 Weeks 8:00-8:30 p.m. Rebroadcast 12 mid.-12:30 a.m. 61 CBS stations ORIGINATES; WAR(:
Happened in Hollywood h Martha Mears, John Conte and
le Dunstedter's Orchestra Musical variety
Mon., Wed., Fri. 1 1 :00 1 1 :15 a.m. 25 CBS stations ORIGINATES: KNX
Batten, Barton, Durstire & 102 Weeks Osborn, Inc.
r Honor, Nancy James .starring Barbara Weeks and d \N ever serial drama
\son. thrn Fri. 12:15- 12:31) p.m. U) CBS stations ORIGIN 1TEn: 11 114(
Lord & Thomas 109 weeks
r Gal, Sunday Serial drama
t also ANA(:I\ COMPANY)
Thurs. and Fri. 12:15 1 :00 p.m.
31 CBS stations ultt(.INATt:s: 1\ \R(.
Blackett-Sample-Huminert. lu(. 398 11i'ek.
ty Lombardo and Mis chestra l'.pular music
tl Central Station Dramatic sketches
e figures indicate the total nnutber of weeks which the client has used CBS facilities.
Monday Pedlar & By an, inc. 295 Weeks 9:30-10:011 pan. 17 (:BS stations ORIGINATES: WAnC
Friday 10:00 111:311 11.u.
51 CBS stations ()tI(.INATt:s: IV ARC
Lambert & Feaslc), ln(.. l 09 \\ (.eks
12
CBS SPOSOILED PILOGILUIS
LEVER BROTHERS COMPANY Riuso
Spry
Lux Flakes Lux Toilet Soap
LIGGETT & MYERS TOBACCO COMPANY Chesterfield Cigarettes
NEH1 CORPORATION Royal Crown Cola
PARAMOI NT PICTURES, INC. Paramount Pictures
g Sister Mon. thru Fri.
th Alice Frost and Martin Gabel Serial drama
11 :30 -11:45 a.tn. Rebroadcast 2:00 -2:15 p.m. 67 CBS stations 26 CBC stations ORIGINATES: WARC
ant Jenny's Real Life Stories Mon. thru Fri. Dramatic sketches 11:45 -12 noon
Rebroadcast 2 :15 -2 :30 p.m. 61 CBS stations 26 CBC stations ORIGINATES: WABC
te Life and Love of Dr. Susan Mon. thru Fri. Serial drama 2:15 -2:30 p.m.
Rebroadcast 5 :1.5 -5:30 p.m. 63 CBS stations ORI(INATES: WAR(.
Ruthraufl & Ryan, Inc.
J. Walter Thompson Co.
151 Weeks
tul Whiteman and His rchestra, with Joan Edwards, ark Dennis, and The Modernaires Musical variety
Wednesday. 8:30 -9:00 p.m. Rebroadcast 11 :30 12 mid. 92 CBS stations ORIGINATES: ON TOUR
,Newell- Emmett Co., Inc. 312 Weeks
lieve It or Not Ripley Musical variety
Friday Batten. Barton, Durstine & 19 Weeks 10:30-11:00 p.111. Osborn, Inc. 75 CBS stations ORIGINATES: WARC
rld's Premiere of ur Leading Citizen,"
rring Bob Burns
'he figures indicate the total number of weeks n which the client has used CBS facilities.
Mon., August 7 only 10 :00-10 :30 p.m. 4.3 CBS stations ORIGINATES: VAN BU'REN,
ARKANSAS
Buchanan & Co. 91 Weeks
14
(8S SPOSOIIED PIlO GIIA%IS
PERSONAL FINANCE COMPANY Personal Loan Ser% ice
PET MILK SALES CORPORATION Pet Evaporated Milk
PHILIP MORRIS & COMPANY, LTD. Philip Morris Cigarettes
TIIE PROCTER & GAMBLE COMPANY 'feel Drene
( )xydol
l.i
11 f
Barclay's Daughters Trial drama
Mon. thru Fri. 2:00 -2:15 p.m. 28 CBS stations ORIGINATES: WARC
Blackett -Sample -Hummert, Inc. 91 Weeks
A.
urday Night Serenade Eastman, soprano; Bill Perry,
r, and Gustav Haenschen's hestra and Chorus Musical
ry Lee Taylor e economist
Vousehold advice
Saturday Gardner Advertising Company 300 Weeks 9:45-10:15 p.m. 52 CBS stations ORIGIN ATEs: W UI(.
Tues. and Thurs. 11 :00 11 :15 a.m. Rebroadcast 1:4.5 2:00 p.m. 60 CBS stations (IRIGIN%TEs: AVON
nny Presents tm Green's Orchestra, Drama - I "Perfect Crime," Floyd Sher- . Roger Kinney, Genes ie%e Rowe, %erly' , Glenn Cross, Ray Bloch's $g 1t Musical variety and dramatic interludes
Frida\ 0:30 9:00 p.m. Rebroadcast 11:30 12:00 p.m. 55 CBS stations 111t1GIN VTt:.: WAIIC
The Mow Company, Inc. 151 Weeks
lckerhocker Playhouse, I Elliott Lewis and Guest Stars trama
\\ed., August 2
and 9 only 9:00 9:30 p.m. 57 CBS stations ORIGIN. TE'.: Wllll Al
Goldhergs Mon. thru Fri. erial drama 1 :00 1:15 p.m.
28 CBS station O111GI V T} .: W ARC
(e figures indicate the total number of (seeks which the client has used CRS facilities.
H. W. Kastor 8 Sons 214 Weeks
Blackett -Sample- Hummert, Inc.
16
(IS SPOiISOILED PItOGutflIS
TILE PROCTER & GAMBLE COMPANY Ivory Continued
Chipso
Crisco
Chips()
PRUDENTIAL INSURANCE COMPANY Insurance Services OF AMERICA
TIIE PURE OIL COMPANY Petroleum Products
R. J. REYNOLDS TOBACCO COMPANY Camel Cigarettes Prince Albert Smoking To
e Can Be Beautiful ;erial drama
ad of Life ferial drama
is Day Is Ours serial drama
Inhattan Mother serial drama
Mon. thru Fri. 1:15-1 :30 p.m. 35 CBS stations t)Ric1\ATt:.: ASAIIC
1:30-1:45 p.m. 23 CBS stations oRlcl\ ATES: AA IIR V
l :45 2:00 p.m. 37 CBS stations oltIG1\ ATI:.: 11 Alit
Mon. thru Fri. 9:30 9:45 a.m. 12 CBS stations i)fti(.1\ Ti.'.: A AA IIR\I
ten a Girl Marries . erial drama
Mon. thru Fri. 12:15 12:311 p.m. 19 CBS stations t)RI(.1\ATI:,.: W 'Altf
Compton Ad%ertising, Inc.
Pedlar S KA an, Inc.
Compton Advertising. Inc.
Pedlar S Ryan. Inc.
244 Weeks
Benton S BoN les. I ne. 10 Weeks
Itenborn From Europe f eues .4 nal vsi s
Sun. and Tues. 10:30 -10 :45 p.m. 35 CBS ion- OIt1GIV ATF..: 1.0\M)\
Lco Burnett Company. Inc. 1 1 eeks
londie" h Penn) Singleton and hur Lake Domestic comedy
h Crosby's Orchestra h Johnny Mercer. singer I The Bobcats lluciral variety
he figures indicate the total number of weeks i which the client has used CRS facilities.
Monday 7:31) -ít:00 p.m. Rebroadcast 10 :.10 11:00 p.m. 86 CBS tat ion. ORIGIV1TI.»:1.\\
Tuesda\ 9:30 10:(X) p.m. 87 CBS dation. 0RIG1N ATE: ON Tut It
\ \'i Ilia Ill Est .0 Compura. Inc. 318 Weeks
18
cis SPOSOREO PIIOGIIAlIS
SEALTEST. INC. Sealtest SNstem of Labors Control of Milk and Ice Cr
UNITED STATES RUBBER COMPANY Tires and Rubber Product
U. S. TOBACCO COMPANY Dill's Best Model Smoking Tobacco
JOAN 1I. U OODBURY, INC. \ \oodburv's Powder. Soap and Creane
WM. WRIGLEY JR. COMPANY Wrigley's Douhlemint Gu
\\ riglev's Spearmint Gum
WY ETII CHEMICAL COMPANY Hills Nose Drops
1r Namib and Mine rial drama
\Ion. thru Fri. 2:30-2:43 p.m. 35 CBS station, ORIGIN >,TE: 1TAMC
McKee & -11hri;ht. [nc. 14 Weeks
w'
mond Paige, lien and a Girl Guest Vocalists
lusical -rrir' end- \1ugu -t 181
del Minstrels Tom Howard and George ton, the Eton Bows and Bloch's Orchestra medv and music
Friday Campbell-Ewald Company 52 Weeks 9:00-9:30 p.m. of New York. Inc. 82 CBS -tation, oltlla\\TF:-: wRC
\londa\ 8:30-9:00 p.m. Rebroadcast 11::30 12 nd. 53 CBS ,talions oltll.l\ N kItr
lrthur Ladner, Inc. 218 Weeks
Parker Family" ring Leon Jame\ 1 'mestir comedy
teway to Hollywood Summer ater " "- Career ""
ring -\lice Eden and John Archer erial /)rama
ttergood Baines erial drama
Friday Lehnen & \litchell. Inc. 129 Weeks
7:15-7:30 p.m. Rebroadcast 11:1. 11:30 p.m. 31 CBS -tation, outiGl kTI : -: W %RC
SundaN Frances Hooper Ad\ ertising 275 \\ eeks 6:30 7:00 p.nl. Agency 62 CBS -tationQ tRIGI\ \TI'-: \yRB\I
\lon. thru Fri. 11 :15 11:30 a.m. Rebroadcast 5.00 .i : l.5 p.m. 66 (:BS -tation- RIGI\ \TI: -: W'BB\I
\ei-'-er \le%erhofT. Inc.
Romance of Helen Trent Serial drama
41 III ILI \l-LI) l'HOUI Cl -. 1 \t .1
Thurs. and Fri. 12:30 12:13 p.m. 30 ( BS -tation- OHIG1\ \Tr. -. Willi NI
Blackett- Sanlple- Hummert. Inc. 220 V \eeks
hr figures indicate the total number of weeks n which the client has used CRS facilities.
20
(IIS SPDXSOIIED PItOGItA%Is
COLUMBIA PACIFIC
NETWORK
COLUMBIA CALIFORNIA
NETWORK
COLUMBIA DIXIE
NETWORK
BROWN & WILLIAMSON TOBACCO Wings Cigarettes CORPORATION
S AND W FINE FOODS, INC. S & W Coffee S & W Canned Foods
SOFENZ SALES CORPORATION Sofenz Face Cream
S1'EPHANO BROTHERS "Marvels" Cigarettes
EUCLID CANDY COMPANY OF CALIFORNIA, INC.
Candy Bars
RIO GRANDE OIL, INC. Petroleum Products
WILSHIRE OIL COMPANY, INC. Polly Gas
CoLGATE-PALMOLIN E-PEET CO. Octagon Products
,s, Views and Sport views by Hughes ;ports news
Suu.. Mon.. Wed.
and Friday 8:30 -8:45 p.m. PST
ORIGINATES: K.FO
Russell M. Seeds Co., Inc. I--) Weeks
'ant a Divorce Friday Emil Brisacher and Staff 12 Weeks )ramatic sketches 8 :00 8:15 p.m. PST
ORIGI \ATIs: KNX
Ilywood Highlights 1 Sam Hayes .enema gossip
Tuesday Richard E Connor 11 Weeks 1 1 :30 -11:45 a.m.
PST oKIGINATEs: KN. X
Forts Pop -Offs" 1 Tom Breneman +ports news
Tues., Thurs., Sun. 9:30 9:15 p.n1. PST
ORIGIVATE: KtiFO
The Aitkin-Ky nett Co. I \ \eek
slid Ballot Box 1 Sam Hayes 'he people vote
Monda) Sidney Garfinkel 89 Weeks 7 :15 -7:30 p.m. PST Ad\ertisiug Agency ORIGINATES: KNX
ling All Cars 'olice file dramatizations
Monday llixson -O'Donnell. Inc. 296 Weeks 9:00-9:30 p.m. PST
OIi1(.INATF.S: KNX
,II Over, Neighbor" 1 '\rt Shank uestions and Answers
Thursday. Aug. 3S 1O
Tuesday. beginning August 15
8:0() -8:30 p.111. PST
ORIGINATES: KNX
Dan 13. Miner Co. 4 Weeks
Oman of Courage" ferial drama
figures indicate the total number of weeks vhich the client has used CBS facilities.
Mon. thru Fri. 10:45-11:00 a.nl. ORIGINATES: WABC
Benton & Bowles. Inc. 3 Weeks
22
It
23
SPO\SORED PItO(iItA%IS
GENERAL MILLS, INC. Wheaties PROCTER & GAMBLE COMPANY Ivory SOCONY -VACUUM OIL COMPANY Mohiloil and Mohilgas
10
BROWN & WILLIAMSON TOBACCO Tobacco Products CORPORATION
BOSCO COMPANY Bosco (Milk Amplifier)
lb
BULOVA WATCH COMPANY Bulova Watches
CORDON BAKING COMPANY Silvercup Bread
LIGGETT DRUG COMPANY, INC. Fountain Service
MELVILLE SHOE COMPANY Thom McAn Shoes
PACKERS TAR SOAP, INC. Packers Tar Soap Packers `calptone
p SUFFOLK COl NTY Publicity for the Count
houle rames of New fork nkees and New fork Giants !'lay-by -play description ht 4rr/, llcl)anald
Mon. thru Fri. Approx. 3:10- 5:15 p.m. Sat. Approx. 2:25 -1:30 p.m.
Knox- 1 {ee%e5. Inc. Compton Ad\ertising. luc. 1. Stirling Getchell
15 Weeks
ws Program Mon. thru Sat. 6:00 -6:05 p.m.
Ken on S Eckhardt, Inc. 26 Weeks
ort Review Mon.. Wed.. Fri. 6:15 6:30 p.m.
Russell M. Seeds Company 17 Weeks
me Signals \lon. thru Sun. 10 Times daih
The I3iot Company 517 Weeks
ortling to Hoyt aseball previews with Waite Hoyt
Mon. dirt' Fri. 3:00 3:10 p.m. Satu rda) 2:15 2:25 p.m.
\. W ANer Son. Inc. 15 Weeks
Morning Almanac. turfing Phil Cook
\ \ed., Fri. 7:30 7:15 a.m.
\ell -Rogow. Inc. 29 Weeks
rly horning News Mon. thru Sat. 7:15 t; :00 a.m.
Neff- Rogow, lac. 35 Weeks
kers Sports Review Tues.. Thurs.. Sat. 6:13 6:30 p.m.
Stack-Goble Agency 23 Weeks
he Romance of olk County"
he figures indicate the total narrrber of weeks whirl] the client has used IT'AIiC facilities.
Frida) 8:15 8:30 p.m.
No Agency 2 Weeks
2I
Ils SUSTiflIG l
The programs "BY COLUMBIA" for AUGUST are planned within a
triple frame of Interest. Timeliness, and Balance. This insures a
program schedule as alive and varied as the world it portrays; as
flexible as the interests of the millions who listen. Because of this
flexibility, so intrinsic to radio, smaller details of the schedule given
here are subject to change. These day -to -day changes are usually
reported in local newspaper radio listings.
For your convenience, the Columbia sustaining programs listed
on the following pages are grouped in these ten classifications:
1. DRAMATIC SERIES. . . Page 26
2. PUBLIC AFFAIRS . . . . . Page 27
3. SPECIAL EVENTS Page 29
4. EDUCATIONAL PROGRAMS . . Page 31
5. SERIOUS MUSIC .. . . . Page 35
6. RELIGIOUS BROADCASTS . . Page 39
7. CHILDREN'S PROGRAMS . . . Page 40
8. VARIETY Page 41
9. PERSONALITIES Page 42
10. LIGHT MUSIC Page 44
1 I )DE\ DA :.1 i i.v rsOGUAu Page 45
DRAMATIC SERIES
Norman (:orwin's "So This Is Radio"
10:00 -10.30 p.m.
EACH MONDAY
Columbia presents an exciting new series of
programs devoted to the growth of radio from
an unknown science to an integral part of the
life of each and every American. Written by
Norman Corwin, "So This Is Radio" sprang
from a %erse- brochure he had composed for
the Columbia Workshop, w hich met with in-
stant success. This new series, calculated to
take the audience deep behind the scenes in
radio's development, dramatizes in narrative
prose the thrills and excitement which have
occurred in the two short decades of radios existence and which continue through each day
of radio's career as "America's First Asti% its."
Columbia \1orkshop Festival
10:00 -10:30 p.m.
EACH THl'KSDAY
The Columbia Workshop continues its third anniversary Festival with three revivals of past
successes and a new and original radio comedy
by Dorothy Parker. The public is being admit-
ted to these productions for the first time,
whether broadcast from New York or Holly-
wood. The August schedule:
AUGI .T 3: "The Ghost of Benjamin Sweet," by
Pauline Gibson; directed by Earle McGill.
t Gt ST 10: "A Drink of Water," adapted by
Max NV) lie from the short stur% by Wilbur
Daniel Steele; directed b% Martin Gosch.
AI MST 17: "Meridian 7- 1212," written and
directed by Irving Reis; from Hollywood.
Al GUST 24: "Apartment to Let," an original
comedy by Dorothy Parker.
26
CBS SUSTA1IG PItO liItAIIS
DRAMATIC SERIES Continued
PUBLIC AFFAIRS
The Adventures of Ellery Queen
8:00 -9:00 p.m.
EACH SUNDAY
A new series in which the adYentuier of
Queen and his assistant, Nikki. are dramatt
before a jury of four prominent "armchaird tectiyes," who give their opinions on uhp
guilty before the true solution is enadIN
George Zachary is director and producer.
Buffalo Sumner Theatre 3:30 -4:00 p.m.
EACH FRIDAY
The Buffalo Summer Theatre returns to ti
air with another program of summer
acted by Buffalo's leading players.
Ray Collins in "County Seat" 7:30 -8:00 p.m.
EACH SATURDAY
Ray Collins, one of radio's foremost a
stars in this dramatic series as "Doc" Hac
small town druggist. The story of "Co
Seat" is written by Milton Geiger.
Mrs. Carmel Snow
10:30-10:45 p.m.
WEDNESDAY. AUGUST 9
In this special broadcast from Paris Mrs.
of "Harper's Bazaar ". tells the woe, of America what they'll he wearing this wits
Stanley Baldwin
10:30 1 1 :00 p.m.
1VEDNESD.aY, Al GUST 16
The Right Honorable The Earl Baldwin,
Bewdlev, former Prime Minister of G
Britain, speaks on "Democracy. at Work-
fore the Congress on Education for Dei
racy. held at the Waldorf-Astoria.
Clark M. Eichelberger 10:30 -10:15 p.m.
1y EDN EsoAY. AUGUST 23
SIr. Eichelberger. director of the Leapt Nations Association. speaks on internats
affairs from Geneva. Switzerland.
American N'iewpoints
10:30 10:15 p.m.
u fa) \ESDtY AND Till RSI)41
The opinions of famed Americans on all p cal and economic topics of the day are cat
in this series of talks.
PUBLIC
AFFAIRS
Women in the \\urld of Tomorrow" 12:1 5 --12:30 p.m.
I.%Ctt SATL RDAY
This new series. presented under the auspices
of CBS and the Women's National Radio
Committee. features outstanding \some]] in all fields. The schedule for August:
L GE ST 5: "American Home of Tomorrow."
st GUST 12: "\\ omen and the Art World of To-
morrow." Miss Bianca Todd is guest speaker.
UGLST 19: "Women and International Rela-
tions Tomorrow."
CI ST 26: "Working 1)emocracl in the World
..f Tomorrow."
`This Week In
«ïishington" sATt HIM. 6:3(1 6:15 p.m.
klhert Warner. new CBS correspondent in
Washington. reviews the important develop-
ments in the political scene there.
Thc A'orld Today
5:00-5:30 p.m.
F:1C11 St VD11
CBS representatis es-Edward \lurrow in Lon-
don. William L. Shirer in Central Europe.
Thomas Graudin in Paris and Albert Warner
in \\ ashington report the latest news devel-
opments in "The \\ orld Todal...
"Boll Session-
2 :00 2:31) p.n. EACH SATt'RDai
Students from a group of mid -western univer-
sities hold informal and impromptu discus-
sions on important topics. from Chicago.
Al GUST 5: De Paul L niv ersitl : "What Do'\ou \leait: Americans ?"
1( (AST 12: Chicago L'niv ersitl : "The l-'anils
t Gt ST 19: Northwestern Unis ersitl : "What
Part of College Eclueates ?"
( (.1 ST 26: De faul 1 niversit : "youth Looks
at Business Ethics."
28
ills SLJST:tIIIG PILO GIII11S
SPECIAL EVENTS
30th Anniversary Army Air Corps
3:30 -4:00 p.m.
WEDNESDAY. Al GUST 2
The thirtieth anniversary of the formation the U. S. Army Air Corps is celebrated Wright Field, Dayton, Ohio. Columbia CON
the event, with speeches by corps leader, description of the maneuvers, and a two -i
conversation between the field station and of the gigantic "flying fortresses."
Saratoga Races
4:30 -5:00 p.m.
SATURDAY. AUGUST 5, 12, 19 & 26
MONDAY. AUGUST 14
\VED\ESDAY. AUGUST 23
Bryan Field spends a month in beautiful S,
toga Springs, where he covers the many imE
tant stakes and handicaps for Columb
sports audience. The schedule for August eludes:
AUGE ST 5: Saratoga Handicap and reg
the United States Hotel Stakes.
AUGUST 12: The Champlain Handicap and
view of the Saratoga Special.
AUGUST 14: The Alabama Stakes.
AUGUST 19: The Travers and review of
Spinaway.
AUGUST 23: The Whitney Stakes.
AUGUST 26 : The Merchants and Citizens liai cap and review of the Grand Union HL
Stakes.
All American Soap Box Derby
6:00 -(:30 p.m.
st \D.A1, Al GUST 13
Ted Husing. coverer of more sophistica events. rolls up his pants and joins the k
during the annual All American Soap 1
Derby. held at Akron Airport. Ohio. Hui
describes the race and the presentation of
trophy to the winner.
SPECIAL EVENTS
National Doubles Tennis Championship 6:15 -6:30 p.m.
Al GUST 1-1 vim! 18
2:00 -4:30 p.m.
5:00 -5:30 p.m.
S1T1 RDAI. Al GUST 19
Ted Husing and Jimmy Dolan go up to the
Longwood Cricket Club, Brookline, Massachu-
setts, to report a daily summary of the men's and women's doubles championship. with a
play -by -play description of the finals. Alice Marble and Sarah Palfrey Pabyan are defend- ing their title, while Gene Mako, without Don
Budge. tries to keep his half -crown.
War Games
\ARIOIS HOURS
AL'CI ST I l TARI 25
War in the United States is covered in complete detail by Columbia's special events staff, headed by Bob Trout, which goes first to Vir-
ginia then up h) New lurk State for the mass
war games. The sham battle. with the largest
peace -time concentration of regular Army au(l
National Guard troops, begins at Manassas.
Va., then moves to Saranac, N. Y., headquar- ters for the "Blues," and ¡'l attsburg, where
the "Blacks" are quartered. Major General
James A. Woodruff commands the "Blues, who are outnumbered 3 to 1 by the attacking "Blacks," led by Major General Morris B.
Pay ne and Major General William N. Haskell.
Davis Cup interzone Finals
6:15 6:30 p.m.
MONDAY, AUGE ST 24
TI ESDAY, Al Gl ST 25
2:00-1:30 p.m.
50) 5:30 p.m.
SATE RDAY, AUGUST 26
The interzone finals of the Dal is Cup tennis
are held at Merion Cricket Club, \lerion, Penn-
sylvania, where, it is expected,Yugoslavia and
Australia u ilI fight it out for the privilege of
meeting the United States in the finals next
month. Ted Huang. assisted by Jimmy Dolan.
i.. on hand for Columbia. with suimuaries and
play -by -play description of the matches.
30
UDS SUS'I'AIU\li I'IIOGIUilS
EDUCATIONAL PROGRAMS
The Human Adventure 8:00 -9:00 p.m.
EACH TUESDAY
In this new CBS series the substance of curre
but hitherto obscure scholarly research
American universities is brought to the rad
audience in vivid. dramatic form. The pr
gram was conceived bv William Benton. Ni 1
president of the University of Chicago, and tl
material which is presented each week was f-
reted out, assembled. and correlated by a st,
of the university's faculty members. "The H
man Adventure" covers such a wide range
topics as how to prevent war; the stor eleven black rats. so important to hum,
progress that a scientist shipped them to th
country for safe keeping from the threat
war: and a description of the recent lessen;
in grade crossing accidents through apphc
tion of science to a practical problem of hu,i,
safety. Brewster Morgan directs.
Men Behind the Stars 5:45 -6:00 p.m.
EACH FRIDAY
The lives and discoveries of astronome
throughout the ages are dramatized in th
series, presented by Prof. William H. Bart..
Jr., of the Hayden Planetarium. and H t
Christian Adamson of the American Mnscu.
The schedule for Angust:
.\t GUST 1: "The Swan"
At et sT I I : "The Dolphin"
kt et .T 18: "The Eagle"
kl ca -'r 23: The \\ atcr Bearer"
1
EDUCATIONAL PROGRAMS
CBS ADULT EDUCATION BOARD
The programs ou this page are presentations of the Department of Education, arranged with
the counsel of Columbia's Adult Education Board. Members of the Board. representative of the nation's leading educators and publi- cists, are:
I.YM N RRI SON, chairman srENLLI( MILLER, JR.
TRI\GFI:LLOIY RARR
t1 ILIA Al1 III:\T111
II ARRY WOMB( R\ CO INE
ROBERT I. l:A\NON, s. J.
AI.IIY . JOn\)V II I:YR1 R. IA CI:
RI T11 IIRI.AN I((11111I:
TnOIIAs A. sII1TII GEORGE EDGAR VINCENT
AI II ALLEN NI11TI:
RAY LI AN N11.RI'II
J(I:P11 11. \YILLITY.
Americans at Work
7:00-7:30 p.m.
EA(.11 SATURDAY
l'ortral als of Ulan) of the 1 aried jobs that Make up the intricate web of American indus-
trial life; with the loices of workers brought by CBS directly, from tunnels, laboratories, ranches. filling -stations and llorkshops throughout the land. The August schedule: %l (a sT 5: \ewsrccl Cameraman l Gt sT 12: Baseball I'la) er
l cl sT 19: Shoemaker
:tl GI ST 'lO: Illuminating Engineer
'l'he People's Platform 7:30-11:00 p.m.
E\4.111 EllVESnAl
1
Columbia presents a 1105 el series in st hich four
ty pica' citizens, chosen from et erl walk of
life, are the guests of Ly man Br son at dinner, during which solutions to current problems
are sought through an exchange of ideas.
l (.1 sT 2: "Should 11e lime a State 'l'heatre ?'' Lillian Hellman is a guest.
At GI sT 9: "11'hat Does loutlt 011e America?"'
32
(llX XISTAINI%G PItO GILAIÎX
EDUCATIONAL PROGRAMS
Continued What Price America?
1:30 2:00 p.m.
EACII SATURDAY
The story of the natural resources of A
-their original abundance, gradual depio'
and present efforts at conservation -is t
through dramatizations presented by CB4
cooperation with the U. S. Dept. of Inuit
The August schedule:
AUGUST 5: Silver.
AUGUST 12: Coal.
AUGUST 19: Fish.
AUGUST 26: National Inventory of Con ei tion Accomplishments.
Highways to Health
5:30 -5:45 p.m.
TUESDAY. AUGUST 1
11:00 -11:15 a.m.
EACH SATURDAY BEGINNING
AUGUST 12
The New York Academy of Medicine arras tl
these medical talks for the layman. Dr. l 4
Galdston, executive secretary of the Med
Information Bureau, is in charge.
AUGUST 1: Dr. Katherine Dodge, physiciA charge of children's cardiac clinic of Be
vue Hospital: "The Effect of Heart Disea4.4
Children."
AUGUST 12: Dr. R. H. Rulison. dermatol*A
New York Eye and Ear Infirmary : "Dash.
from Over- Exposure to Sunshine."
AUGUST 19: Dr. Richard Townley Paton,
neon. Manhattan Eye and Throat Hoy[I
"The Care of Children's Eves."
AUGI ST 26: Dr. Carl H. Smith. assistant prc
sor of clinical pediatrics, Cornell Uni%e'
Medical College: "The Child That Won't 1,
I
EDUCATIONAL PROGRAMS
Democracy in Action
2:00 -2:30 p.m.
EACH SUNDAY
This is a new series of 26 programs designed
to show the people of the United States how
their government operates. The series is pre-
sented by CBS in cooperation with the U. S.
Office of Education.
Adventures in Science
5:45-6:00 p.m.
EACH MONDAY
Watson Davis interviews prominent scientists
on these programs presented in cooperation
with Science Service, Inc.
AUGUST 7: Mr. Homer N. Calver, secretary,
board of directors of the American Museum
of Health, describes interesting exhibits in the
Medicine and Public Health Building at the
World's Fair.
AUGUST 14: Dr. henry B. Allen, director and
secretary of the historic Franklin Institute in
Philadelphia, conducts a radio tour of the In-
stitute.
AUGUST 21: l)r. Philip Fox describes exhibits
in Chicago's Museum of Science and Industry.
of which he is director.
Of Men and Books
5:15 -5 :30 p.m.
EACH WEDNESDAY
Representative T. V. Smith (D) of Illinois continues to review current books, first as
critic and philosophy professor, then as states-
man, in this unusual series.
AUGUST 2: "Melville in the South Seas," by
Charles Roberts Anderson.
tt GUST 9: "Federal Administrators," by A. W.
Mac,11ahon: "Fightinglears, "b) O. C. Villard.
AUGUST 16: "The New Democracy and the New
Despotism." by Charles Merriam.
AUGUST 23: "Collected Poems," Robert Frost.
3 I.
Colun>IIia Broadcasting Svnphony.
3:00 1:00 p.m.
EACH Sl \DAY
Howard Barlow. brilliant director of
Columbia Broadcasting Symphony. this w continues his fourth season of Sunda\ at
noon concerts on CBS. On Sunday, Angus
he directs a program consisting of Sir Eda
Elgar's Overture to "Froissart "; Moza
"Haffner Symphony" and "lapiola," 111 J
Sibelius, great Finnish composer. The on I
tra pursues its policy of mingling conter,
rare novelties with masterworks of all perk
Philharmonic Symphony. Stadium Concerts 9:30 10:30 p.m.
EACH 11ED \ESDAY.
liTIME AlGtST 16
URS StST11%IX L'IiOGA%IS
SERIOUS MUSIC
35
Story of the Song
3:30- 1.:00 p.m.
I:.1C I I TE ESDAY
The famed summer concerts of the Nev, 1
Philharmonic Symphony Orchestra. in Le
ohn Stadium, are again carried hN Coluri
On August 2, Fritz Reiner directs the orche
in an all- Beethoven program, % ith Ezra R,
lin, noted pianist. as guest soloist. and
August 9 Reiner conducts Bcetho%en's
Fifth Symphony.
Columbia presents outstanding concert sir;
in selections of great music of the m odd', posers. The program for August is de%otei
an international cycle. with works of G
and Sibelius on August 1 and songs b% 1n
Dvorak the following week. Artists iuc I
Genevieve Rowe, soprano: Ruth Carhart,
traita: William Hain. tenor. and Ilul
llendrie, baritone.
i 1
SERIOUS MUSIC
Serenade for Strings
8:30-9:00 p.m.
TIlt.IiSDAI', AI,GI ST 3 AND 10
Dorian String Quartet 11:00 11 :30 a.ni.
t:AC.lI 51T1 lilill
lu asocialiun i%ith the Canadian ßruadcast ing Corporation Columbia presents "Serenade
for Strings, an international exchange pro-
gram, origlllatillg in Montreal. A Iarge string
s%mphum orchestra. under the direction of
Jean f)eslauriers is a permanent feature, with
prominent guest soloists.Thk month Germaine
I ;rnere appears on the program August 3,
ith filar% Friedman as guest artist the meek
follow ing.
The Dorian String Onartet. consisting of Alex-
ander Cores and Harr Friedman. %iolins.
Dal id \Ianko% it,.. Iola. and lierilard Green-
house, cello. are featured in a new Colnnul,ia
SatuIrda% uuorning series. The Quartet. W ith
\lr. ( :ores doing the research. are cum lire( that littlekrnmi%n American chamber luulsir has
lunch ilu it of great %able. and their selections
on this program range from middle nineteenth
rentnn Works to that of uuulrn American
composer,. poser,.
Columbia's Concert Iiall 11 :30 12:I10 uoull
1:1(.1I svfl 1i1111
lßounding out a full hour of fine music each
Saturda%. Columbia's Concert I lall presents a
group of %oral and instrumental artists in
association \%¡tlu the Columbia (`ui11rerts(.orpil-
ratiou. Guests who appear un this program in
august include Muriel Kerr. pianist, on \ugn -t
5, followed t'.eckl% b% En% a Gonzalez., soprano.
I;di% ila l':iltis. nu ziu- suiranu. and Arnold
Ilehnirk. iuliui'.t.
36
Clyde Barrie, Negro baritone, the Deep Rio
Boys quartet, and Charles Paul, organist. IN
sent a program of Negro songs and spirits'
CBs SUST±tI\UG PilO G1IAIIS
SERIOUS MUSIC
( ontinne(I Grant Park Concerts
10:30-11:00 p.m.
EACH MONDAY
10:00 -10:30 p.m.
WEDNESDAY, AUGUST 23 AND 30
114 The famous Grant Park outdoor concert.
broadcast from Chicago over Columbia', I
work for the fifth consecutive season. The c
certs. under the auspices of the Chicago P
Board and Chicago Federation of Musi-if
are presented each Monday, and beginnl
August 23 each Wednesday. The Nhal
schedule:
AUGUST 7 AND 14: Chicago Symphony Ord
tra.
AUGUST 21: Cavallo's Symphonic Band.
AUGUST 28: A. F. Thaviu and his band.
On Wednesday, August 23, Walter Stein
and his orchestra appear, and the next
brings the Woman's Symphony Orchestra.
rected by Rudolph Ganz.
Wilherg Brown Strings
1:30 -2 :00 p.m.
EACH SUNDAY
A string ensemble, under the direction of
berg Brown, musical director of Cohost!)
Cleveland station, WGAR, plays cl.. i
favorites in this Sunday series.
"Going South" 2:30-3:00 p.m.
EACH SI NDAY
Pop Concert 5:00 5:30 p.m.
EACH MONDAY
Howard Barlow directs the Columbia :4r
Orchestra this month in a new series doM
to shorter symphonic i%urks.
1
SERIOUS
MUSIC
Exploring Music
5:00 -5:30 p.m.
EACH TUESDAY
Bernard Het nnann conducts the Columbia
String Orchestra each Tuesday afternoon in
programs featuring the lesser -known shorter classical works.
From the Organ Loft
9:00-9:25 a.m.
EACH SUNDAY
Julius Mattfeld. outstanding concert organist and director of the CBS Music Library . is solo -
ist on these programs of organ music. He
promises to have played every known organ
composition of a shorter nature before he con -
eludes this present series.
United States Army and Marine Bands
T11 t'RSDAY, FRIDAY, 3 3:30 p.m.
Baud music is played each Thursday. and Fri -
day on Columbia in half -hour programs by the
I sited States Army and Marine Bands.
World's Fair Choral Program 5:30 6:00 p.m. EACH 5t \IIAY
5:15 (:00 p.m. :1 NDAY, 41 (AST 6
Each week the finest choral groups in the
world isit the Temple of Religion at the New
lork \ \orld's Fair. and present selections of
their outstanding songs. Columbia. in coopera-
tion with the Fair brings to the nation these
weekly programs.
Clyde Barrie - Leon Goldman Ensemble
3:30-4:00 p.ni.
t:ACll T111'RSDAY
Clyde Barrie. gifted young Negro baritone, is
accompanied by the Leon Goldman ensemble
in this new series of songs of concert and opera.
Fitted for his rich y oice.
38
CBS SST1I\I\ POttflIS RELIGIOUS
BROADCASTS
Church of the Air
10:00 -10:30 a.m.
1 :00-1 :30 p.m.
FAC II SANDAL'
The Church of the Air is presenting it:
consecutive year of Sunday morning and at
noon broadcasts. Services are conducted
representatives of the major faiths.
AUGUST 6: Morning-Rev. Lester \\. Rum!
Ph.D., executive secretary. Pittsburgh Bai
Association, Pittsburgh.
Afternoon-Rabbi Aaron L. \Weinstein. Ten
Israel of Jamaica, New York.
AUGUST 13: Morning -Rey. E. Shurle\ J4
son, Central Methodist Church, Detroit. \I
Afternoon-Rev. Peter B. Duffee, O.F. M., FI
ciscan Monastery, New York.
AUGUST 20: Morning-Rev. Harry R. Ta associate minister, Brick Presbyterian Chi,.
New York.
Afternoon-Mr. Alexis Darusmont, fur
First Reader, Christian Science Church.
cinnati, Ohio.
AUGUST 27: Morning-Rev. Armin Ce,
\Peng, Ph.D., president. Illinois Synod of I
L nited Lutheran Church. Chicago, IIlino-
Afternoon-Rev. William E Sheedy, Orde
St. Augustiue, Pliiladelphia, Penn\hani.r
National Conference of Catholic Charities 5:311 5:15 p.nr.
st \I11. t I:t NT (
The National Conference of Catholic Charil
held at Denver. Colorado. features an add
h. the Most Re%crend John Joseph \1itt I)
Archbishop of Sari Francisco.
RELIGIOUS BROADCASTS
CHILDREN'S PROGRAMS
Wings Over Jordan 10:30-11:00 a.m.
EACH SUNDAY
This program of spirituals and religious talks
is presented by a \egro choir of 35 voices from
Cleveland and by outstanding \egro leaders
and educators.
Ct ST 6: Dr. E D. Bluford. president. Agri -
cultural and Technical College of North Caro- lina, Greensboro, \. C.
UGt ST 13: Dr. E G. Clark. president. South-
ern (. ni\ersity, Scotland %ilk. La.
AUGE ST 20: Rel . Damon l'. Young, pastor, Minn Zion Methodist Episcopal Church, Chi-
' iilnati. Ohio.
t ;t ST 27: Dr. E. C. Smith, pastor, Nletrol,oli-
tan Baptist Church. Washington, 1). C.
"March of Games"
i:15 6:00 p.m.
Tl EsDAY AND THt RsDAY
Children who like asking questions and chil-
dren who prefer answering them are giycn
opportunity on this bi- weekly CBS program directed by \ila \lack. Questions submitted
by youthful listeners are posed to four equally youthful contestants. and prizes awarded. Ar-
thur Ross is schoolboy master-of-ceremonies
and SN hil Trent. 1 1 -y ear -old "Miss Drum Major'' of the program.
"Let's Pretend" I2:30 l :00 p.m.
EACH s\TI RD AY
The world's great fairy tales and original fan -
tasies are dramatized by \ila Mack and pre- sented with a cast of child actors.These (llamas have been a Columbia children's feature for
nine years. The program has already been
awarded four prizes this year.
10
CBS SUSTAIXI%(1 l
VARIETY
"let's Go to the Fair- 10:00-10:30 p.m.
EACH SI_ \DAT
Light music, tap -dancing. descriptions f,t usual concessions, and dialogues from theeiN
York World's Fair are brought to Columbia) I
teners on this novel variety program. ems,
by John S. Young, radio director of the fa
Each broadcast will feature a "remote" fr
one of the more exciting corners of the exl'
fion. The orchestra is Joseph Littau and t
Tritons.
"Court of Reflections"
10:15-10:45 p.m.
EACH SATURDAY
Famous legends of the old West in muni
dramatic form are broadcast on the Colu.nl
network from the Golden Gate Internatsi Exposition on Treasure Island. San Franei.
Columbia's Gay Nineties Revue
6:00 -6:30 p.m.
EACH SL\DAl
Garbed in costumes of the gay nineties. lead*
Columbia entertainers present a yarieR .h
of music and comedy, typical of the sore
story of four decades ago. The program fe
tures Joe Howard. veteran song writer a
emcee, soprano Genevieve Rowe, comedies
Beatrice hay. and Latimer and Costelk1 Weber- and -Fieldsian comedy team. Ra BI
is the director and Al Rinker the produ. the show.
"Under \\estern Skies- 8 :00-8 :30 p.m.
1-.%( I I FRIDAY
Johnnn \lack Brown of the mo% ies head-
cast of this new %ariet musical. which t
a musical and dramatic program w ith Id
( ;a le. singer. and the %ersatile Texas Rai. - %ocal and instrumental group.
'ERSONALITIES
"Columbia's Country Journal" 5:00 -5:30 p.m.
EACH SUNDAY
Charle) Stookey, former Illinois farmei and
veteran farm broadcaster, interviews farmers
and their wives about crops, farm legislation, home life, and modern scientific farming.
Columbia sets up its microphones in the heart of the wheat country, in the dairy farming
states, in the tobacco and cotton area, and in
the corn and hog farm districts.
"Uncle Jonathan" 6:30 -6:15 p.m.
MONDAY, WEDNESDAY AND FRIDAY
"Uncle Jonathan," editor and publisher of the
Bottsville Bugle, world's only cellophane news-
paper (so you can see through it) , is brought to CBS listeners specially from BB \'F, key
station of the mythical Alfalfy Network.
"Armchair Adventures"
10:15-1 1 :00 p.m.
SUNDAY. Tl ESDAY. WEDNESDAY.
THURSDAY, AND SATURDAY
Frank Graham plays all the parts in these
dramatizations of unusual stories, running the
gamut of humor, pathos, and tragedy. The pro-
grams originate in K1\. Hollywood.
"tio ..Aim Think loo Know 111usic " -Te(l Cott
I:00-4:30 p.m.
EACH SUNDAY
Four studio volunteers participate in a musical quiz, conducted b) emcee 'led Cott and judged by Francis Aiacaluso. The quiz is conducted at
CBS Radio Theatre 1, just off Times Square.
Michael L(ring 7:15 7:30 1.m. moN. R AN ED.
FRIDAY, 7:311-7:1.5 p.ni.
Michael Loring. featured film player and musical coined) singer, is heard three times
a week in a program of current song hits, Negro
chants. and Irish ballads.
"That's What I Said-" Ted 'fusing 7:1:î-7:30 p.m. F.ACII TUESDAY
'led Husing begins a new series of fresh np -to-
the- minute sports news in a weekly fanning bee with Jimmy Dolan and a guest. Bill Corum. "Journal -American" sports columnist. is the
first guest.
a
42
ERS SSTiI%IG POGutA%IS
PERSONALITIES (, ntinnrrl
13
Judith Arlen's Penthouse Blues
6:45 -7:00 p.m.
MONDAY THRU FRIDAY
Judith Arlen. rising young Columbia sings a program of popular songs in
unusually "blue" manner, from her pen
studio, high over Madison Avenue.
"The Alibi Club"
7:00-7:30 p.m.
Emcee I)on Ross and femmemcee Gwen
Leary ask guests their alihies to novel
tions. The man and woman winning vi
grand prize. Earle McGill directs and the
gram features Ray Block's orchestra.
Man About Hollywood- George McCall
9 :00 -9 :30 p.m.
r :ACii MONDAY
Interviews with Hollywood's stars each i
are the feature of this new series of news
stories about the film capital, starring Ge
McCall. Hollywood reporter.
Richard Maxwell
9:00 -9:15 a.m.
MONDAY THRU SATURDAY
Richard Maxwell presents six progran. hymns, inspirational songs and homely ply
ophy each week.
Professor Quiz
8 :30 9 :00 p.m.
EACII SATI RDAY
Professor Quiz continues to officiate a.
famous and popular question- and -answer
gram.
Outdoors with Bob Edge
7 :45 8 :00 p.m.
EACII FRIDAY
Bob Edge. popular) dung sportsman. is hi
in this series of informal talks dedicate.
hunting and fishing enthusiasts.
Major Bowes' Capitol Fancily
1 I :3O a.m. 12:30 p.m.
r.acii SI ND
Major Bowes' Family includes the Da
Brothers i hells. Jack and Pete) ; \ ich
Cosentino. tenor: Charles \lagante.accore ist; Sain Merman. x lophonist. and \\
\lay o's Orchestra.
LIGHT MUSIC
Orrin Tucker's Teatimers
8:00-8:30 p.m.
EACH SAT1 RDAI
lieu musical persunalit% is featured in a
Columbia series from Hollvmood station h \X. Orrin'fucker, N outhful maestro and his orches-
tra and vocalists join in a ga% half -hour's
frolic.
CBS Vocalists
Various hours
NIO \DA\ TIIRL SATI RDAY
The Columbia Network schedule of vocal pro-
grams includes many young singers of popular songs in manN st% les and interpretations.
Among the current vocalists are:
Ch de Barrie
Ruth Carhart liudd% Clark
-ludrex Marsh
Doris Rhodes
Gene% e Bone
Jack Shannon
Barn \ \ood
Deep River Boys, Eton Boys, Four Clubmen
Various hours
These harntum groups are featured on the
Columbia Network throughout the meek. Each
has a ditinctixe vocal sty It. and all continue
to be network fa% orites.
Dance Orchestras Various hours
llcl \D41 TURI 1 \I>MN'
Americas leading dance hands pro%ide a full
schedule of current hits and old fax orites to
Columbia's listeners each eeuing. These top
ranking hand, are scheduled for 1ugust:
Count Basle
Ben Bernie
Cab Callomax
I)el Courtnel Shep Fields
Jan Garber
Ilarn Jantes
Jack Jettne'N
Ilene hint Enoch Light
Carlos Molina
Ilarn Omen:
Ted \\ eems
Sterling loung
JULY PROGRAMS
Columbia's Special Feature broadcasts are arranged on a %%eek
week, sometimes day to day, and even, on occasion, hour to hot
basis. One result of this flexibility and timeliness is the follow'
partial list of July programs which were arranged too late f
inclusion in the last month's issue of THE COLUMBIA PROGRAM BOO
PUBLIC AFFAIRS
JULY 1: Paul Muni recited a dramatic mono- logue, "An American Father to His Son," written specially by Merrill Dennison, Columbia writer, for the program. spon- sored by the Council Against Intolerance in America, 8 -8:15 p.m.
JULY 9: Representative John M. Vorys (R) of Ohio discussed "Neutrality" and the President's new bill in a Columbia broad- cast from Washington, 10:45 -11 p.m.
JULY 11: Stephen T. Early, White House press secretary, spoke of "Radio and Its Relationship to Government" over the Co- lumbia network from Atlantic City, 11:45 a.m. -12:15 p.m.
JULY 12: Will Hays broadcast from Los An- geles on "The Mirror of America," 10:30- 10 :45 p.m.
JULY 13: Senator Joseph E Guffey (D) of Pennsylvania presented "A Political Pre - iew of 1940" over the Columbia network
from Washington, 10:45 -11 p.m.
JULY 15: Edward R. Murrow. CBS Euro- pean director. interviewed members of Great Britain's new conscript army from Alder-
shot, famous British army training camp. also discussed life at Aldershot barracks wi
several British officers, 10:30 -10:45 a.in.
JULY 19: Representative Samuel Dickste I D) of New York discussed the present sta of immigration in an address from Was' ington, 10:30 -10:45 p.m.
JULY 21: Governor Arthur H. James (R) Pennsylvania replied to Senator Guffey
"Preview of 1940" from the Executive Mar
sion in Harrisburg, 6:30 -6:45 p.m.
JULY 26: Representative J. William Dit
R) of Pennsylvania, member of the Hou: Appropriations Committee. spoke on t
President's "Lending -Spending Program from Washington. 10:30-10:45 p.m.
JULY 27: Charles Fahy, general counsel fi
the National Labor Relations Board, w
heard from Washington, 10:30 -10:45 p.m.
SPECIAL EVENTS
I('LY 12: The famous flying Hutchinsoi family recounted experiences in their recen
Western Hemisphere flight in a Columbia
broadcast from Washington. Lieutenan
JULY 16: Doris Rhodes, Michael Loring, and the Four Clubmen were heard on the Colum- bia network in a salute to KRLD. CBS sta- tion in Dallas, 11 -11:30 p.m.
Colonel and Mrs. Hutchinson and their two daughters described their visits to twenty- two chief executives in Canada, the West
Indies, Central America, and South Amer- ica, 5:45 -6 p.m.
JULY 12, 13, 14. and 15: CBS listeners heard exclusive broadcasts by Ted Husing of the Professional Golfers Association champion- ship matches at the Pomonok Country Club in Flushing, Long Island. On the first three days Husing summarized the play directly from the clubhouse, 6:30 -6:45 p.m. On the final day, four broadcasts were made from CBS mobile unit, of the match in which Henry Picard defeated Byron Nelson, open champion, followed by a complete summary, 6:05 -6:15 p.m.
JULY 14: The celebration of Bastille Day in Paris was described by Columbia's Paris representative Thomas L. Crandin and by
Ralph Heinzen, United Press correspondent, 6:45 -7 p.m.
JULY 22: The Arlington Classic at Chicago, one of America's greatest races, which saw Johnstown upset by Challedon, was de- Scribed exclusively over the Columbia net -
ork. 6:05 -6:30 p.m.
JULY 27: The East-West mouse derby was described by CBS announcer Charles Stark in a "remote" from the playground of the Lenox Hill Neighborhood Association. After his account of the race of ten mice to get out of a large circle, Stark interviewed Frank Buck and Merle Gulick. vice- chairman of the Greater New York Fund, which arranged the event. (N. Y State network only), 11- 11:15 a.m.
JULY 30: An address by Paul V McNutt, director of the new Federal Security Agency. was the highlight of a full hour's Columbia broadcast of the opening ceremonies of the Seventh International Poultry Congress in
Cleveland. MIc \utt's speech. titled "Broth- erhood and Peace," followed addresses ln Mayor Harold H. Burton of Cleveland and Glenn H. Campbell. president of the Con- gress. .1:30-5:30 p.m.
SERIOUS MUSIC
Jt LY 30: The Chrysler Choir of seven hun- dred male voices sang in a Columbia network broadcast from the Court of Peace at the NewYorkWorld's Fair.The program included religious music by Palestrina. Bach. Haydn. and Handel. as well as a number of Euro- pean and American folk -tunes. 5:30 6 p.m.
46
i
V
' I ' I I E C O L U M B I A 1i I{ O.1 [) C A S'l' I\ C S l' ti'1 E \ I .alr.s awl administrative offices: 115 Madison Arnue, ,\et% York 182 Tremont Street, liu,tuu 1622 Chestnut Street. l'hilaelellthia 110 \urtlt \lirhirau A%euue, Chicago 902 Vi<her 1lnilel- iu;.;, Detroit Mart Building, St. Louis Hotel Alms, Cinrinuati 625 Second A%euue, South. \liuualtulis Wilder Building. Charlotte. \, C. 1117 Earle Building. \\ashingtuu Columbia Square. Ilullstcuuel l'a lace Hotel, San Francisco 11 Langhaut Place, \\'.1, London
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