CBET introduction

WORKSHOP INTRODUCTION

Cross-Border e-Commerce Training

(CBET) Workshop

Dongguan, China 23 - 26 Jun 2014

(Mon – Thu)

Organizer: ABAC China

v1.3.1

APEC CBET Workshop

World’s largest e-Commerce market Access international market Margin & cash flow New global value chain New business models & opportunities Entrepreneurship, startups Internet financing fit needs of SMEs

BA

CK

GR

OU

ND

Background

APEC Cross-Border e-Commerce Training (CBET) Workshop

International Networking for all APEC Economies. Promote cross-border business opportunities.

Background

APEC/ABAC recognizes that the key initiatives to help and support the SMEs are access to international market, access to finance, capacity building, innovation and entrepreneurship. In 2013, ABAC China shared the experience in China how cross-border e-Commerce successful helped and support the SMEs and address their needs.

Today, more than 9 million SMEs are doing their business online in China, and e-Commerce has become the catalyst of economy in China, surpassing the US in 2013 and become the largest e-Commerce market in the world.

AD

VA

NTA

GES

Access International Market

Entrepreneur & Innovation

Access to Finance

SME Issues Cross-Border e-Commerce

Low Barrier Startup

Internet Marketing

Internet Financing

KEY

REV

IEW

S IN

CH

INA

SME IN

C

RO

SS-B

OR

DER

E-CO

MM

ER

CE Cross-Border e-Commerce: A Good Solution to SMEs

AD

VA

NTA

GES Factory Export Organizations

Import Organizations

Wholesalers Retailers Consumers

Factory Consumers

All-in-One Platform

Margin Transaction Cost Business Cycle Global Market

Traditional

Safe & Transparent Direct to Customers Analytic Tools

Benefits of Bypassing the Middlemen

AD

VA

NTA

GES

Logistics 10%

Net Profit 54%

Manufacturing Cost 12%

Online Payment 4%

Web Store 20%

Net Profit 5%

Manufacturing Cost 8%

Overseas Retail 25%

Overseas Channel 50%

Domestic Channel 12%

Increasing Margin Typically from 5% to 50%

Traditional e-Commerce

Sellers Benefits: Increase Margin

AD

VA

NTA

GES

Selle

rs

Bu

yers

Low Barrier of Startup, Iccrease Margin

Access Int’l markets

Fast Turnover, Shorten Business Cycle

Improve Cash Flow

Anytime access to products

Minimize trading risk

Bypass middlemen

Find millions of products

Key Benefits of Buyers & Sellers

AD

VA

NTA

GES

translation

Promotion

Warehouse

Consolidation

Translation

Logistics Legal Services

Insurance

Internet Payment

Internet Financing

A New Global Value Chain, Marketplace of the future

AD

VA

NTA

GES

Logistics

IT

Online Marketing

New Businesses

A New Global Value Chain, Opportunities in different jobs, different industries

AD

VA

NTA

GES

Single Day Online Sales

up to $4 billion

•5-6% of retail sales •60% YoY increase •90% on Marketplace Platforms •CAGR 120% since 2003

Source: McKinsey Global Institute, AliResearch, China Ministry of Commerce

Online Merchants

9 million + in 2012

Online Transactions

$190-$210 billion In 2012

Can reach $420 – $650

billion in 2020

Job Opportunities Created

Micro-Loans to Online SMMEs

• E-Commerce 1.8 million +

• Related Industries 16.5 million +

Q1 2013 (in 1 quarter)

• 1 million approved loans

• 250,000+ SMMEs

• ¥11 billion

• Ave ~¥11,000 / loan

No of SMMEs

58 million + in 2012

China: e-Commerce as a Catalyst of Economic Growth

INTR

OD

UC

TION

Introduction

Do you know why?

Why China becomes the world’s largest e-Commerce market in 2013 and what is the implication to global business?

How SMEs go globalization and access international market ?

Why cross border e-commerce helps increase margin and improve cash flow?

How to integrate business into new global value chain?

Explore new business models and opportunities

How cross border e-commerce helps young entrepreneurs to realize their dreams?

How new internet financing models better fit the needs of SMEs?

To explore your business benefits for the future

• advance in ICT • increasingly affordable young

generation consumers.

BEN

EFITS Benefits

Come and Discover in China

Path to international market, access to finance, innovation and entrepreneurships

Join this Workshop

Have your own feel and touch of the new eco-system

Enrich knowledge for your business strategies

Grown International business networking

Develop Cross-border business opportunities

Participants

1. SMEs with interests in cross-border e-Commerce

2. Platform Operators establishing cross-border trading through e-Commerce

3. Trade Associations interested in organizing trade missions tours

4. Service providers in related global value chain

5. Government officials and policy makers

WO

RK

SHO

P DETA

ILS Workshop Details

Date: 23 ~ 26 Jun 2014 (Mon – Thu)

Time: 8:30am – 6:00pm

(followed by dinner and activities)

Venue: Songshan Lake,

Dongguan, China

Language: English

Max: 30 participants

Deadline: on or before 31 May 2014

• Training workshops

• Group Discussion

• Case studies

• Site Visits

Course Fee

Course Fee Waived (Original US$3,200 at cost)

Hotel Provided Free

Jun 23-27, 2014 (4 nights) (Original around US$100 per night)

* (airfare not included)

WO

RK

SHO

P LO

CA

TION

Workshop Location

Location:

Songshan Lake (松山湖)

National Hi-tech Industrial Development Zone

Dongguan, South China

SP

ON

SOR

ED H

OTEL

Recommended Hotel

Silver World Hotel & Resort

Songshan Lake (松山湖)

Dongguan, South China

Hotel provided free from Jun 23-37 (4 nights)

(original cost around US$100 per night)

东莞松山湖逸居酒店

AG

END

A – JUN

E 23

Workshop Agenda – June 23

Welcome Dinner: 6:00pm

Welcome Dinner • Dinner & Networking • Discussions & collaborations

Jun 26 • Internet Financing: Structure, Strategy & Establishment • Payment in Cross-Border e-Commerce • Experience Sharing: SMEs in Cross-Border e-Commerce

AG

END

A – JUN

E 24

Workshop Agenda – Jun 24

Morning & Afternoon CBT: The Next Big Thing in e-Commerce

• Key factors driving this hot new e-commerce channel • Obstacles now and future • What are the possibilities for the future?

A Seller’s Perspective • Keys to be a successful seller • One highly-successful Chinese sellers tells all • Create listings that SELL !

eCargo: A Successful Seller Trade Assistance • How to increase a marketplace listing’s effectiveness by an order of magnitude

CBT Success Enabler: Fast Shipping • Explosive advancements in point-to-point fast shipping • The Global CBT trend

A Buyer’s Perspective • A wildly successful internet entrepreneur tells his story • How a small business customer struck it rich in his pajamas

Trends in Internet Micro-Financing • Make big bucks in the CBT business even without capital

Subject to change for best improvement

Jun 26 • Internet Financing: Structure, Strategy & Establishment • Payment in Cross-Border e-Commerce • Experience Sharing: SMEs in Cross-Border e-Commerce

AG

END

A – JUN

E 25

Workshop Agenda – Jun 25

Morning Session CBT: Going Global

• Global e-Commerce Landscape • Find demand, Localize, Capture Demand, Measurement & Refine

CBT: Internet Payment • How payment is made from global market • Risks & security measures • Protection from sellers and buyers perspectives

Afternoon Session Visits:

• A Factory in Fashion – manufacturing from materials to shipment • A Large Supplier Trade Center – where products come from

Subject to change for best improvement

Jun 26 • Internet Financing: Structure, Strategy & Establishment • Payment in Cross-Border e-Commerce • Experience Sharing: SMEs in Cross-Border e-Commerce

AG

END

A – JUN

E 26

Workshop Agenda – Jun 26

Morning Session Visits

• Tour around SSL Hi-Tech Zone & Financial Park – Government support to facilitate business and trade

• Seller Trade Assistant Business – CBT e-Commerce outsourcing • Micro Enterprise in e-Commerce – SOHO Operation

Relax & Connect

• Free teaming up, free activities • Optional golf session at Mission Hill • Optional round-the-lake bicycle tour

Subject to change for best improvement

REG

ISTRA

TION

Registration

Online Registration at http://tiny.cc/cbet

Course Fee: Course Fee Waived, Sponsored Hotel Hotel from 23-37 Jun 2014 provided free

(participants responsible for their own airfare)

(original course fee US$ 3,200 per participant at cost) sponsored by various sources register on or before 31 May 2014

For further details, please refer to CBET website (http://cbet.abac-china.org)

MA

P & A

IRP

OR

T Map & Airport

1

2

SS Lake

Shenzhen Int’l Airport Airport pickup can be arranged from Shenzhen airport

1

Hong Kong Int’l Airport Pickup can be arranged at the Huanggang border between Hong Kong and Shenzhen. Participants proceed on their own to Shenzhen.

2

Nearest Airports For international travelers

* Local transportation arranged individually after registration

Hong Kong

Shenzhen

Dongguan

SS Lake

Songshan Lake, Dongguan China (the Workshop venue & Hotel)

Transportation Arrangement

The organizer will try to arrange local transportation within Shenzhen & Dongguan, China. Note that participants arriving in Hong Kong will need to proceed on their own to the Hong Kong / Shenzhen border.

Reminder: Please prepare valid Visa document for China/Hong Kong, if applicable For detailed arrangement, please contact the organizer at [email protected] after registration.

Arrival at Shenzhen Airport (SZ) Arrival at Hong Kong International Airport (HKG)

Ground & ferry transportation available from the Hong Kong International Airport to Shenzhen, China. Details refer to the Hong Kong Airport website at http://www.hongkongairport.com

1 2

Local pickup transportation can be arranged. Website of the Shenzhen Airport can be found at http://eng.szairport.com

TR

AN

SPO

RTA

TION

AR

RA

NG

EMEN

T

TO

UR

ISM IN

FOR

MA

TION

Tourism Information

Songhu Yanyu (松湖烟雨)

Songhu Yanyu Park is located in technology area, Dongguan. The park is surrounded by lakes and mountains. Chill and relax here.

EN

QU

IRIES

Contact Information

Website:

http://cbet.abac-china.org

Registration:

http://tiny.cc/cbet

Enquiry & all arrangements:

[email protected]

Promotion Leaflet & Poster Download:

A4-size Leaflet for color printing

A3-size Poster for color printing

Organizer:

APEC is the premier Asia-Pacific economic forum. Our primary goal is to support sustainable economic growth and prosperity in the Asia-Pacific region. The APEC Business Advisory Council (ABAC) was created by the APEC Economic Leaders in November 1995 to provide advice on the implementation of the Osaka Action Agenda and on other specific business sector priorities, and to respond when the various APEC for a request information about business-related issues or to provide the business perspective on specific areas of cooperation.