CAU Global leadership Academy 3D Technology Initiative

CAU GLOBAL LEADERSHIP ACADEMY

3D TECHNOLOGY INITIATIVE

April 19, 2023

3D TOPLINE

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Industry investment in 3D is continuing.http://www.businessinsider.com/3d-2010-6?op=1#ixzz25kKUxfXR

Digital 3D screens are about 1/3 of the North American total

High cost of investment in infrastructure and personnel is a major factor in the slow investment of broadcasters in 3D production.

Major media companies are launching 3D television channels, even though few can watch them yet.

23M 3D TV sets shipped worldwide in 2011, but only 3.2M in US.http://www.wired.com/gadgetlab/2012/01/state-of-3-d-technology/

3D TOPLINE

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The Good, the Bad and the Ugly

Avatar’s record-shattering success spawned a rush to market of mediocre 3D fare

2D to 3D conversions exploited the hype but disappointed consumers

The film/exhibition industry is already beginning investment in the next generation of 3D technology

Consumers lack a critical mass of good 3D content to drive demand

3D OUTLOOK

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The hysteria has died down, but the trend towards more 3D content will continue.

http://www.businessinsider.com/3d-2010-6?op=1#ixzz25kKUxfXR

3D Games 3D Theatrical Releases 3D TV Channels 3D Blu-ray Releases 3D Sports and Live Events

3D GAMING

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A new media network model.

Gaming leads consumer 3D - incremental costs of 3D production are much lower than recorded entertainment.

Music videos, exclusive comedy, animation, and

action on Nintendo 3DS™ system. Every week, new videos will be pushed to enabled

Nintendo 3DS consoles via Spotpass™. But the videos won't stay long!

3DTV.com - First to Stream 3D Video to 3D Mobile Phones

3D ONLINE

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Online 3D is evolving.

TV sets are increasingly becoming a consumer choice for viewing online content. 25% of consumers surveyed said they view online

content on their TV several times a week. http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120823_consumers_viewing_more_online_video_content_on_tvs.asp

TV sets increasingly are 3D-ready with built-in internet connectivity and ports for set-top boxes, Blu-ray, etc.

3D Blu-ray players are already being marketed http://gigaom.com/video/whats-on-tv-online-videos-of-course/

3D TV HARDWARE

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3D TV is one of the fastest growing television formats.

Major TV manufacturers include Samsung, LG, Sony, and Panasonic.

Mandated termination of all analog TV broadcasts has driven increased adoption of digital television, thereby helping drive the market for 3D TVs.

Consumer interest in 3D TV appears to be following the availability of desirable 3D content.

3D TV CONTENT

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3D broadcasting is emerging from the shadows.

NBC offered over 200 hours of 2012 Summer Olympics programming in 3D to 80% of US households 3D Olympics Channel: AT&T, Cablevision, Comcast,

Cox, DirecTV, Time Warner Cable, and Verizon Fios.

3DGO! - 3D content for on-demand distribution to US viewers. SENSIO Hi-Fi 3D partnering with Starz Digital Media.

3D TV Channels: Cablevision, ESPN 3D, 3Net [Sony, Discovery and

IMAX], Comcast Xfinity 3D.

WORLDWIDE CINEMA SCREENS

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3D doesn't have to rely only on the domestic market. The larger opportunity lies abroad.

TOP GROSSING 3D FILMS

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Madagascar 3: Europe's Most Wanted: $60.4M Box Office. $27.2M in 3D (45%)Prometheus: $50M Box Office. $27M in 3D (54%)

June 8, 2012 Weekend

UPCOMING 3D FILM RELEASES

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WHETHER 2D OR 3D…

ContentIs

King!12

Strategic Components

CAU 3D PROJECT

ENG/Field

CAU-TV

Studio B

Post-Production

Projection Hall

Network

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3D STUDIO

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ENG FIELD CAPTURE

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Flight:2 Cameras2 Tripods2 Light kits2 Microphones4 Storage cards

Cords, Cases

One (1) Flight each:CAU-TVCAU MMACAU GLA

MULTI-CAMERA FIELD PRODUCTION

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LIVE EVENT PRODUCTION

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3D POST PRODUCTION

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3D PROJECTION – COLE AUDITORIUM

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DESIRED STUDENT OUTCOMES

MMA 478 – TV Producing and DirectingIncreased video/film production exposure, technical knowledge and expertise. Convergence, parallax, depth of field Workflow, 3D aesthetics

Increased student success obtaining internships, part-time and full-time employment.

Higher retention of students pursuing careers in Mass Media Arts.

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TITLE III OBJECTIVES

OUTCOME OBJECTIVES PERFORMANCE INDICATORS

1. To increase Mass Media Arts major declarations by matriculated upperclassmen.

2. To increase paid student internships.

3. To design and execute HD/3D video installation and operations training.

4. Develop student 3D production instruction content as four modules to be integrated into course MMA 478 syllabus by December 2012.

5. To engage 60% of academic department and visual media service unit personnel in exploring 3D live-action and animation production.

Mass Media Arts major declarations by matriculated upperclassmen

Number of paid student internships.

Complete production system hardware design.

Generate original HD/3D content.

% personnel completing training.% personnel exploring & utilizing 3D production and animation.

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DESIRED UNIVERSITY IMPACTS

Elevated student/parent/public image of CAU MMA 1st HBCU offering 3D video production

instruction Enhanced stature of CAU MMA within

professional videography industry Increased student confidence and

career success. Deploy digital media toolset to

augment CAU instructional technology22

PROJECT PROGRESS/NEXT STEPS

Developed equipment specifications 3D/HD ENG configuration Studio B 3D/HD Upgrade

2012 NAB conference attendance

Completed OITC network order

Ordered, received & inventoried ENG equipment complement

Submitted Studio B equipment requisition

Develop & implement ENG equipment lending procedure

Studio B and post-production suite installation

Vendor conducted faculty/staff operations training sessions

Complete design, equipment acquisition and installation of 3D projection hall

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Progress-To-Date Next Steps